The 6 Fitness Inspired Pillars of Business Growth for Personal Trainers w/ Jen Gerasimas

Jen Gerasimas has over 20 years of experience in the health and fitness industry. She began her journey as a registered nurse before transitioning into teaching group exercise, then personal training. She worked in several different gym settings, including managing at a high-end fitness club. Over 8 years ago, Jen left the gym world to start her own independent personal training business 7Core Wellness. Witnessing firsthand the joys, struggles, and impact of independent training, she co-founded The Solo Trainer to equip other aspiring trainers with the tools needed to take the leap from gym employee to independent business owner. Jen resides outside of DC in Northern Virginia with her business partner husband and teenage daughter.

Jen's Links:

Homepage - https://thesolotrainer.com/

The Solo Trainer Action Plan - https://thesolotrainer.com/actionplan/ (

YouTube: https://www.youtube.com/@thesolotrainer

FB: https://www.facebook.com/thesolotrainer

IG: https://www.instagram.com/thesolotrainer/

LinkedIn TST: https://www.linkedin.com/company/thesolotrainer

LinkedIn Jen: https://www.linkedin.com/in/jennifer-gerasimas-b6636375/

Dr. D's Links:

Website: ⁠⁠https://doctordarianparker.com/⁠⁠

Dr. D's Affiliate: Stick Mobility

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Time Stamps:

00:00 Introduction: Launching a Fitness Business

00:53 Personal Journey in the Fitness Industry

01:56 Challenges and Realizations

03:51 Understanding Business Attrition

06:08 Six Pillars of a Successful Fitness Business

07:21 Pillar 1: Own and Thrive

14:40 Pillar 2: Establish and Protect

22:25 Pillar 3: Price and Earn

24:15 Understanding Business Costs and Pricing

25:39 Financial Management and Payment Systems

27:05 The Importance of Budgeting

29:12 Attracting and Converting Clients

35:30 Building and Growing Your Business

39:23 Systemizing and Sustaining Your Business

43:40 Free Resources and Final Thoughts