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Sales Lessons Learned From Jake Paul
71 Plays2 years ago
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Transcript
Taylor Armstrong's Journey
00:00:03
Speaker
Welcome to the Solarpreneur Podcast, where we teach you to take your solar business to the next level.
00:00:08
Speaker
My name is Taylor Armstrong.
00:00:10
Speaker
I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail.
00:00:19
Speaker
I teach you how to avoid the mistakes I made and bring in the top solar dogs of the industry to let you in on the secrets of generating more leads, falling up like a pro, and closing more deals.
00:00:31
Speaker
What is a solopreneur, you might ask?
00:00:33
Speaker
A solopreneur is a new breed of solopro that is willing to do whatever it takes to achieve mastery, and you are about to become one.
00:00:40
Speaker
What's up, solopreneurs?
Sales Lessons from Jake Paul
00:00:42
Speaker
Taylor Armstrong here.
00:00:43
Speaker
We are talking about the sales lessons we can learn and apply from Jake Paul.
00:00:49
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If you are listening to this, when it's released, Jake Paul just had his fight with Nate Diaz.
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And while I was watching that fight, I'm like, man, this guy is a master salesman, master marketer,
00:01:00
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We're going to be talking about that and much more.
00:01:05
Speaker
Welcome to the podcast.
00:01:06
Speaker
My name is Taylor Armstrong.
00:01:07
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We're here to help you close more deals, generate more leads and referrals, and have a much better time in the solar industry.
00:01:15
Speaker
Hope you're doing awesome.
00:01:16
Speaker
Hope you are having a good finish to the summer.
00:01:20
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If you are listening to this at the end of the summer or whenever you're selling, hopefully you're crushing it and closing lots of deals.
00:01:27
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And we are going on, I think 360 episodes now.
00:01:31
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So just really appreciate everyone that has shared the show, that has liked, commented, subscribed.
00:01:37
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That is what keeps it going.
00:01:38
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I know I say that a lot, but just got to thank everyone that does that.
00:01:42
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We're going to be talking about Jake
Applying Sales Lessons from Jake Paul
00:01:44
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Paul.
00:01:44
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You should know who Jake Paul is.
00:01:46
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He recently had a
00:01:48
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I guess documentary come out on Netflix.
00:01:51
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It's called like untold.
00:01:54
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Great, great little watch for looking for something to watch between your sales time.
00:02:00
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Hopefully you're not spending all day on Netflix, but you're going to watch something, go watch this.
00:02:04
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And I want you to look for lessons that you see that can apply to your sales as you watch it.
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Cause that's what I did.
00:02:13
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And you'll realize that when you start paying attention, there's so many sales lessons we can learn.
00:02:19
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from maybe it's TV shows, maybe it's just people we see in the street.
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Examples of sales skills are all over the place.
00:02:28
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And there's lessons to be learned everywhere.
00:02:31
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So I'm going to tell you some lessons I learned from watching this documentary from just analyzing Jake Paul.
00:02:38
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And yeah, hopefully it's of use to someone out there.
00:02:42
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But Jake Paul, he was, as we know, the social media superstar, right?
00:02:47
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They were on Vine.
00:02:48
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Jake Paul, Logan Paul, they were on Vine back in the day.
00:02:51
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If any of you remember what that was.
00:02:54
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They were huge on YouTube.
00:02:57
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You can go watch the documentary, like I said, for the whole background.
00:03:00
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Pretty fascinating.
00:03:01
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I'm going to talk specifically about four lessons that I thought of in particular as I was watching this documentary.
00:03:08
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Hey, and maybe you watch it.
00:03:09
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Maybe you'll see even more.
00:03:10
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Okay, but here's four things I took away from it.
00:03:13
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Number one, we need to declare what we want in life.
00:03:17
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Hey, if you have been following Jake Paul, you know he was on social media.
00:03:22
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He was on Vine, YouTube.
00:03:23
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And then all of a sudden, he gets challenged to this boxing match.
00:03:27
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And he just says, I'm going to become a boxer.
00:03:31
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And what did he do after that?
00:03:32
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He went all in, burned the bridges, started boxing like crazy, moved to Puerto Rico, trained every day, just took on that persona.
00:03:43
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And that was his new identity, is that he's a boxer.
00:03:48
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And people gave him heat.
00:03:49
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That's part of it.
00:03:50
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He caused a lot of controversy, right?
00:03:52
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People didn't think he was a real boxer.
00:03:54
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But now look at him.
00:03:55
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He's beaten all these MMA fighters.
00:03:58
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He narrowly lost to an actual professional boxer, Tyson.
00:04:02
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No, not Tyson Fury.
00:04:05
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The Fury brother.
00:04:07
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I don't follow boxing a ton, but I do follow Jake Paul more now.
00:04:12
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But the point is he just went all in and took on the persona.
00:04:16
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So if you are new in sales, if you are new to solar or if you're experienced, remind yourself you need to be all in on this.
00:04:24
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You need to take on that persona that this is my identity.
00:04:27
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I sell solar.
00:04:28
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I'm going to eat, sleep, breathe it.
00:04:30
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My numbers aren't where they want to be.
00:04:31
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What am I doing?
00:04:32
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I'm putting in extra hours training.
00:04:35
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I'm putting in extra hours working.
00:04:37
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This is a profession that
00:04:39
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This is something you don't have to go to school for, but if you do not treat it like something you need to go to school for and devote your life to it, then you're selling yourself short.
00:04:48
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You're not going to get the results that you want and deserve.
00:04:51
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So that's the first lesson I learned just from...
00:04:54
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seeing how much of that persona he took on of becoming a boxer.
00:04:57
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And number two, you got to care more than anybody else.
00:05:00
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No one cares more about your success than you do, right?
00:05:05
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And I think you see that in Jake Paul.
00:05:08
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He cared more than anyone else about his success.
00:05:11
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And what's cool is he also cared about his brother's success a ton in the documentary on Netflix.
00:05:17
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He, when they had their first fight with, I think it's KSI, those YouTube guys, they've
00:05:23
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fought his brother Logan he lost his match and Jake literally broke down in tears because he cared so much about winning he's such a competitor and he wanted to see his family his brother succeed so two lessons there number one he cared about his own success but number two the people around him I guess in this case family his brother he cared so much about that that's he started you know he burst in tears he was crying and
00:05:53
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And we don't need to cry for teammates success.
00:05:55
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But do we care that people go solar?
00:05:58
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A lot of little things in that.
00:06:00
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Number one, do we care that people are going solar?
00:06:02
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Do we care that we're actually helping the planet, that we're helping people save money?
00:06:07
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Do we have a deep belief in that?
00:06:11
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If we don't, we got to check ourselves.
00:06:13
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And maybe you're running a team.
00:06:14
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Maybe you are working with your brother, with family.
00:06:19
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But really, we're all brothers and sisters in solar cells, right?
00:06:22
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So if you are running a team or part of a team, do you care about your team members success?
00:06:28
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You don't have to break down in tears, but good leadership principle, care about others success.
00:06:35
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And then one of my favorite things, one of my favorite scrolls from the greatest salesman in the world, great book, is you need to have a deep care about the people you're prospecting.
00:06:47
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You have the deep belief that you love them and are helping them because that's how you're going to achieve maximum results.
00:06:54
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So that's number two, care more than anyone else.
Marketing and Ideal Prospect
00:06:57
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And then the other point is Jake Paul.
00:07:00
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He is an incredible marketer.
00:07:04
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If you have not, if you're anywhere online, if you go on the ESPN app, Jake Paul is everywhere these days.
00:07:11
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And he is just insanely good at marketing.
00:07:15
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What's incredible is he comes off as this like stupid YouTuber kid, this idiot off social media.
00:07:21
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But as I was watching this, I'm like, well, this kid is a little literal genius.
00:07:26
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It's like the marketing genius, the skills he has to draw so much attention, to create so much controversy that people want to watch him.
00:07:36
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And even just his fights.
00:07:38
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He was saying he broke records for his first fight with the other YouTuber.
00:07:43
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I think they set the record for Moles viewed or Moles pay-per-view sold for an amateur boxing match.
00:07:49
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Insane.
00:07:50
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And this guy, he had no boxing experience.
00:07:52
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He just took on the persona and started doing it.
00:07:56
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Broke all these records.
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Why?
00:07:57
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Because he knows how to market himself.
00:07:59
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And that's half the reason he's been able to have success with boxing.
00:08:03
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That's why he's making as much as he is because he knows how to draw eyeballs.
00:08:07
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And you can go watch the documentary, but in it, he talks about how it was a planned thing to get these UFC fighters.
00:08:15
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He fights all these ex-UFC fighters, if you haven't been following.
00:08:19
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Hey, Ben Askin, the first guy he fought, he created this whole thing, how he's going to go after him.
00:08:25
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the retired UFC stars.
00:08:28
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And in doing that, guess what?
00:08:30
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He brings in that entire audience, all people that follow UFC, all people that follow MMA.
00:08:37
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People were saying boxing is a dying sport.
00:08:40
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He just brought in the entire MMA, UFC market because they're like, wow, these are stars.
00:08:46
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I want to see what he can actually do against these people.
00:08:49
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And he took on the villain personality or villain persona,
00:08:53
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People wanted to see him lose.
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They're like, no way is this guy legit.
00:08:56
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He took on the villain persona and just drew in millions and millions of eyeballs doing it.
00:09:02
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So I know we're not all marketing insular.
00:09:05
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It's a good idea to learn marketing.
00:09:08
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But for you, what is your ideal prospect?
00:09:14
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Jake Paul, he brought in all people that follow UFC.
00:09:18
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So for you, as you're out there, maybe knocking on doors or selling, you should keep in mind, who is my ideal person to sell to?
00:09:26
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We got asked this actually in one of our team correlations.
00:09:30
Speaker
What's our preferred person to sell to?
00:09:32
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And that's marketing, right?
00:09:33
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If you can know that,
00:09:35
Speaker
Can you maybe target those people in the city you're working?
00:09:38
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Can you, I know if you're out knocking doors, you're not always going to be able to go to that preferred person.
00:09:43
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But for me, it's, I know I love selling to divorced moms that they're the only decision maker.
00:09:50
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Okay.
00:09:52
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And hey, I know I'm a good looking guy.
00:09:54
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Maybe that's part of it.
00:09:55
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But I just like the fact that usually they're looking to save money.
00:10:00
Speaker
They're divorced.
00:10:00
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Okay.
00:10:01
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And there's only one decision maker.
00:10:03
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I don't close all of them, but if I had to pick one person to sell to, it would probably be divorced moms.
00:10:08
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Because I've noticed that I've sold a lot of them in my career.
00:10:12
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So that's the third lesson I learned from
Personal Development and Coaching
00:10:14
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them.
00:10:14
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And last but not least, get multiple coaches.
00:10:19
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When Jake Paul took on this boxing personality, decided he's going to be a boxer.
00:10:24
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He moves to Puerto Rico.
00:10:25
Speaker
In his documentary, he has like five different coaches that come on documentary.
00:10:30
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He has one for like his healing, you know, as he's like recovering between training sessions.
00:10:38
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He has basically like a meditation coach, all these different coaches, obviously, you know, like a trainer, athletic trainers, boxing trainer, all these different people.
00:10:47
Speaker
And I'm sure not all of us have the budget of Jake Paul.
00:10:50
Speaker
He's probably spending millions a year on these coaches, right?
00:10:53
Speaker
But
00:10:55
Speaker
to make these improvements because guess what?
00:10:56
Speaker
There's an extreme ROI for us when we invest in ourselves.
00:11:01
Speaker
The number one investment is the real estate between our ears, right?
00:11:06
Speaker
So you need to make that investment.
00:11:08
Speaker
I don't care if you're broke.
00:11:09
Speaker
I don't care if you're struggling.
00:11:11
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It's always going to be a good investment.
00:11:13
Speaker
Well, 90% of the time.
00:11:15
Speaker
Okay, make sure, you know, you don't want to just pay money to anybody.
00:11:18
Speaker
Make sure it is someone credible knows what they're talking about.
00:11:21
Speaker
Hey, but get a coach, invest in yourself.
00:11:25
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And if you follow these four lessons, then 100% you're going to be better off than you were the day before.
00:11:32
Speaker
Okay, so...
00:11:34
Speaker
Who knew that we'd be doing a podcast on Jake Paul?
00:11:37
Speaker
Hopefully we'll get him on the show here soon, one day.
00:11:39
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Shoot me a connection or shoot me a DM if you can make a connection between us.
00:11:45
Speaker
Wouldn't be awesome.
00:11:46
Speaker
But for now, we're just going to learn from the brilliance that this guy brings.
00:11:49
Speaker
Okay.
00:11:51
Speaker
I don't agree.
00:11:51
Speaker
He is a punk.
00:11:52
Speaker
He does a lot of stuff that probably should be punched in the face for, but hey, got a hand to this guy.
00:11:58
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He knows how to market himself.
00:11:59
Speaker
He knows how to sell.
00:12:01
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And if he wants to get into solar cells, I'll have him on my team anytime.
00:12:05
Speaker
So Jake Paul, if you're listening to this, come sell some solar.
00:12:09
Speaker
I'll get you a great offer.
00:12:10
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Get you a great team over here.
00:12:11
Speaker
Hit me up.
Upcoming Episode Tease
00:12:13
Speaker
But that's the podcast today.
00:12:15
Speaker
And speaking of coaches, next episode, we're going to have someone that is a coach.
00:12:20
Speaker
the coaches, just some people that have made insane improvements with their sales numbers, with their sales careers.
00:12:29
Speaker
His name is Mike Sesniak.
00:12:30
Speaker
He's been on one time.
00:12:32
Speaker
He's coming on for the second podcast.
00:12:35
Speaker
So make sure you don't miss out.
00:12:37
Speaker
We talk about like how to increase your motivation, what you should do to constantly track your numbers and how to improve your numbers and
00:12:47
Speaker
and so much more.
00:12:48
Speaker
So make sure you don't miss out on next episode.
00:12:50
Speaker
And if you would like to invest in a coach, hit me up.
00:12:53
Speaker
We've got some spots in our coaching program currently.
00:12:56
Speaker
Let me know if you want to see what that entails.
00:12:58
Speaker
See if you'd possibly be a fit for that.
00:13:01
Speaker
Shoot me a DM or send me an email, taylorsoulpruners.com.
00:13:04
Speaker
We can do a free cellulose audit.
00:13:06
Speaker
See where you're at and see if you could benefit from perhaps some coaching to improve those numbers.
00:13:12
Speaker
But other than that, that's the episode for today.
00:13:14
Speaker
Go watch the Jake Paul documentary.
00:13:16
Speaker
You will not regret it.
00:13:17
Speaker
And we'll see you on the next one.
Introduction to Soulcite
00:13:21
Speaker
Hey Solarpreneurs, quick question.
00:13:23
Speaker
What if you could surround yourself with the industry's top performing sales pros, marketers, and CEOs and learn from their experience and wisdom in less than 20 minutes a day?
00:13:32
Speaker
For the last three years, I've been placed in the fortunate position to interview dozens of elite level solar professionals and learn exactly what they do behind closed doors to build their solar careers to an all-star level.
00:13:44
Speaker
That's why I want to make a truly special announcement about the new learning community exclusively for solar professionals to learn, compete, and win with top performers in the industry.
00:13:55
Speaker
And it's called Solcite.
00:13:57
Speaker
This learning community was designed from the ground up to level the playing field and give Solar Pros access to proven mentors who want to give back to this community and help you or your team to be held accountable by the industry's brightest minds for, are you ready for it, less than $3.45 a day.
00:14:16
Speaker
Currently, SoulCity is open, launched, and ready to be enrolled.
00:14:22
Speaker
So go to SoulCity.co to learn more and join the learning experience now.
00:14:30
Speaker
This is exclusively for solopreneur listeners, so be sure to go to SoulCity.co and join.
00:14:37
Speaker
We'll see you on the inside.