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Lead With The Message with Bimma Williams
199 Plays26 days ago
This week Bimma returns to the podcast to talk about how creating Collab Lab changed his life. Hearing how the decision to end Claima Stories came about. What struggles creators face and what it is like to be a one stop shop. When he decided to do a Sneaker of The Year video and the response about it. Who inspired him to start Collab Lab and where we should taking things as creators going forward. Plus a whole lot more!
Follow Bimma:
IG: https://www.instagram.com/bimmawilliams/
Website: https://www.bimmawilliams.com/
Podcast Linktree: https://linktr.ee/myfirstkicks
Sign up for the Patreon: https://patreon.com/MyFirstKicks
Music by The DoppleGangaz: https://thedoppelgangaz.bandcamp.com/
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Transcript
Introduction and Viral Success
00:00:00
Speaker
was when Louis Vuitton, Pharrell and Timberland were rolling out yes the Thames. The Thames with the flibble? Yeah. and I just did a video about um what I saw them doing. Like, I was like, this is the seating was great. This is what i thought I did here. The pairing of this. i was like, Timberland made out well in this. Louis Vuitton made out well in this.
00:00:24
Speaker
And the next morning that video had 250,000 views and I think I gained like 4,000 new followers. Yeah. And I was like, that's what I was trying to do.
Welcome Back Bima
00:00:39
Speaker
What's good, everyone? Welcome back to My First Kicks. This is episode 225. And this week, we got a part two. We got a returning guest. And I'm not going to say your catchphrase, but welcome to the podcast, Bima.
00:00:53
Speaker
Welcome back, Bima. What's going on, man? yo What's going on? yo Yo, so you know what's really... I was thinking about, like, the last time we spoke. Not, like... together but like the last time you were on the podcast yo it's so wild this was right before you stopped claim of stories wow what was that 2023 had to be like november what was that complex on or was it before no i'm talking about when i had you on the podcast itself and so that was in between 2024 complex con because complex con is when we were like
00:01:31
Speaker
That's when we actually like, i think we became cooler then. Cause like before that was just like. Cause one outside of Yeah, we did the. ah When I hosted IDK. Yeah. Yeah. And um you, but we were talking about the whole episode. Cause I remember like it was yesterday.
00:01:46
Speaker
it's one Because it's the one of the episodes where I was just like, i you know, he's like, he's amping me up. Like, we go I'm going to make podcasts and happen, right? And I was just like, hell yeah. I'm going to be like, you know, oh, if Bima starts his thing and then like, you know, maybe he might be like, yo, pull up. I got a whole had a whole network now, right? Nah, like three months later, you were like,
00:02:02
Speaker
I'm done. yeah you took You took the step back, man. I i was, a i but I was, I didn't listen back to it, but I was watching your other interviews with everybody else and seeing the the progression, right? So this episode is about that transition.
Challenges with Claim of Stories
00:02:18
Speaker
Okay. Because the one thing that I kept replaying in my head, especially with this current administration, not to make it political, but...
00:02:26
Speaker
you ended claim of stories and the your business because of DEI and i i don't think there's enough ah emphasis on like what that means for other people because i feel like people hear it and then now you know if you're on the internet you hear about it being like oh yeah oh this is a DEI hire and it's just like it's like that's not that's not what it like that's not fair yeah I mean no it's the layers it's layers of things that come that come with it right um And I think um what a lot of people are seeing now, i was seeing, i knew
00:03:03
Speaker
knew it was rocky February 2023, right? And we tried to pivot, constantly tried to pivot for like six, seven months. And um it it just wasn't happening. Those those budgets had shifted.
00:03:18
Speaker
the The belief was that this new administration was coming in and that Democrats were not going
Criticism of Brand Authenticity
00:03:24
Speaker
to be there. yeah and um At that year? Yeah, I mean, it was early. You could see the trend. I mean, it was also like, and this is what I was saying. This was what I was trying to get across to people.
00:03:35
Speaker
with what I was saying about the Supreme t-shirt yeah that they did with Good Enough yeah um that was in racism. And a lot of folks are like, oh, it's not their design or oh this is not original or this is again. And i was like, cool. I never said anything about any of those things. All those are facts. And that's great.
00:03:51
Speaker
What I was specifically speaking about was the fact that brands are performative. And so they have shifted away from actually doing the things they committed to. Because if people don't remember, there was like billion dollars guaranteed for actual shifts in policy ah to support end systemic racism, right?
00:04:14
Speaker
And so um that was the point I was making was that like ah we have we not learned in the last five years that like a T-shirt is not going to do it. And also like, why are you doing that? But levi wait you before you move on, yo, I texted Kari. Shout out Kari. I was like, yo, be I was like, i was like, yo, Bima got this. Like, like, I understand that he's what he's saying.
00:04:35
Speaker
But I was just like, but we can have that. And the shirt be like for something like, you know. And so was like, I watched that video and I was kinda like, I wasn't heated, but I was like, man, I think he missed the point. And it was like, I was like, for me, it's, I want all of that.
00:04:50
Speaker
Like, we should be showing ah systematic racism is actually prevalent and like, in, especially in corporate structures, right? Because a lot of people think that it's just like, oh, I just gotta get high enough.
00:05:01
Speaker
And then it's just like, no, you kinda just like, it doesn't matter. you're There's always somebody trying to, you know, make sure that you're put or painted in or getting less money or
Transition to Collab Lab
00:05:10
Speaker
this and that. and It's absolutely not fair. um And so when I saw that shirt and like I was looking through the backstory because like i was like, oh, you know, you know, represents the Rodney King ah um ah police brutality. like And then for me, when I looked at it, I was just like, I think the biggest message is that how this shirt can actually still be ah relevant in 2025 is the most disheartening part of it.
00:05:40
Speaker
But But to your point, when I went to, cause I was gonna buy it it, all right? and i And this is what the video was gonna be about. I was gonna buy it and I was like, okay, the previous three shirts that they made all went to a fund.
00:05:53
Speaker
And then Supreme drops this one. I look at the bottom and I'm like, all right, what fund they're gonna ah you know hook up? At least like now we got like, especially even for immigration, like, you know, they can help somebody, yeah you know, nothing.
00:06:05
Speaker
And I was like, BMO was right. I was like, I'm not buying this shit. This is bullshit. Well, you know, a lot of times folks, and it's fair, this is fair criticism of ah where I'm at at the time, but a lot of folks are like, man, Bim, you needed to wait a day because what if something changes?
00:06:22
Speaker
And where i usually am at is on um that particular sentiment is like, well, lead with that message. Because you led with the product, so lead with the message as well. Let me know where it's going.
00:06:32
Speaker
but as a as a consumer. yeah Let me know that if you're to put out end racism t-shirt that it's got to go beyond text. Because there's money. That was a $48 t-shirt. right Supreme is a billion dollar business. So I imagine they're going to sell quite a bit of units of this t-shirt.
00:06:52
Speaker
And so for an organization that doesn't look like you or I
00:07:00
Speaker
How does it make sense? Yeah, it doesn't. It doesn't. That's all I'm saying. I was also, end up and then I had two points in the video I was going to make. And it was that. It was, ah I can't believe that this is actually um prevalent now.
00:07:13
Speaker
And then the other one was like, I hate that it takes for somebody outside of that. You know, outside of the US in general to make a collab like that, o to make that message.
00:07:24
Speaker
And then that was like the two things that like frustrated me because I was going be like, I was going to, that was the video was going to like, they're probably going to help somebody. And then when I saw it, I was like, it's going to help nobody. And then I was at the second one. And then the second part was just like, yeah, man, this is pretty disheartening. Like the whole, it was going to be a bad, like it wasn't, it wasn't good. i was just like, I'm not going to put this out. At the end of the day, I texted Kari, I was just like, was just like, I don't got time. Like, I don't got the time. And I don't know how, because you talk about that. ah
00:07:55
Speaker
ah Well, not to, well, you posted the video and I don't know how you spend so much time just like responding to everybody. It's a conversation. I mean, I don't do it for every post, but certain no yeah certain stories, I'm like, it's good to like unpack and also hear people out, right?
00:08:12
Speaker
And I think what I've enjoyed so much about creating Collab Lab is I intentionally ask questions because I'm not coming from a place of like, my opinion is the
Independent Cultural Contribution
00:08:22
Speaker
law. is just my opinion. And I'm very curious to see what the other opinions are in the room.
00:08:26
Speaker
And so I think... sometimes because I'm not in a long form dialogue, yeah what gets lost is do I care about those things? And also um the dynamics of a personality, right? Like I'm not, I mean, clearly today I'm not charged up, right? We might get to a point in a conversation where I could be charged up, but there's um There's all sides to multiple people. yeah And so I always appreciate when folks are in the comments and they are increasing the dialogue, expanding beyond points that I've made, um and except for when I'm getting called a bozo for something that I did, right?
00:09:07
Speaker
But I'm like, keep it in the argument, right? Like keep it in the the tension point that we're talking about. And i'm all I'm game for the everyday. And I you know i even respond to people about, yo, bro, I might not agree with it, but I appreciate you sharing your perspective on this because I learned something today. you know the It's just interesting because like and to go back, like you were on this path of just like, going to make...
00:09:32
Speaker
you know, black voices, ah you know, ah like you were crafting a specific niche to you, especially in an area where I feel like if any black podcast was always like a Joe Budden or something like that, where it's like, we're just criticizing each other versus like having a conversation of like growth and how do we expand and build beyond black culture and stuff like that. So, you know, when, how disheartening was it is that you had to go through that in order to get to I'm not going to continue that question.
00:10:04
Speaker
Oh, that's fine. yeah i think Yeah,
00:10:09
Speaker
I think what's really challenging is trying to under unpack. You get it because you create, right? For the common person that might come across content or listen to the things that we produce, they don't realize that we're the creator of what we create.
00:10:25
Speaker
We are the producer of what we create. We're also the talent behind what we create. yeah And so in my run of claim of stories, there was never a a seed fund. There was never a loan. There was never um an infrastructure from a conglomerate sitting under me to run that. That was me and ah co-founder at the time and us hustling to make that happen, right?
00:10:53
Speaker
Every deal that came in the door was me negotiating deals, whether it was 4,000 deal or it was Million dollar deal. This is, I'm in the trenches on this. And so, you know, when i um think about like having to adjust and andro in roll it down, man, it was like,
00:11:14
Speaker
it's challenging because you're like, yo, I thought this was going to be like, the thing that I was going to do. But, you know, also let me know the cracks in a foundation regarding like, this is the, this is the trouble with a couple of different things. And this is like some of the things we talk about, but just on the business side, like the,
00:11:32
Speaker
Brand side of Claiming Stories was great. Like the story's right, the point of view's right, the stories were impactful. People, like I talked to someone yesterday who was like, that I'd met for the first time and they were like, yo, like I used to, I was in school at FIT and I was listening to these stories every week. And I was like, man, like that's beautiful.
00:11:51
Speaker
Yeah. um But on the business side, there were things like, you know, literally I talked to my publicist, my old publicist, AJ from Disrupt yesterday. And what we talked about, you know, there's things that they wanted me to do. There's like all of these things and I just wasn't there. But stuff like audience size, it matters. Like if you're dealing with brand money, like I'm sorry, you are competing with the Kai Sinatra and the, yeah ah you know, the the other cat, the Drewskys of the world. yeah You are competing against those brand dollars.
00:12:22
Speaker
um So it was that it was um ah the business was set up purely on sponsorships. Right. And so when it's working, it's great. But when all of those companies who you thought were committed to that particular um thing decided they're not doing that shit no more. Right. Like then you're like, oh, so where are we going to where are we going to get the revenue again? So it wasn't necessarily that was.
00:12:48
Speaker
i was like, I'm over it. It was the fact of the matter is like that business model didn't work and the opportunity was no longer there. And we we saw that from February that year.
00:13:04
Speaker
I mean, it's it's crazy because, yeah. you having, and you had actual employees under you. Yeah, I had a team of six, you know, I had my right hand who ran the operation, had a producer, had a head ops, and we had assistant, and then we had a whole production team that didn't work under us. I mean, we outsourced because we got,
00:13:25
Speaker
smart pretty quickly. oh But you know, we had, you know, for me was great. Like it was a great support, so like it allowed me to still be the creator, right? Versus stuff I don't want to do, which is like admin and like, even now, like I have, I just brought on brand partnerships support this year to get me out of that stuff. Cause I'm like, I know this stuff, but I don't want to be in the weeds it. Yeah,
00:13:52
Speaker
yeah that's because like, yeah, we were talking. I think we became a lot like friends towards that, like in in between that or something like that. um And so like seeing and hearing your conversation with somebody with other people, i was just like, was like,
00:14:07
Speaker
hearing like or For your episode on Beyond Kicks, I feel like there's definitely a moment where when I when i think of your transition from Claymore Stories, that you say that you you stopped at one point. You were like, I'm going to put in this time and effort in order to start this thing that I believe in, which is collab lab.
00:14:28
Speaker
And so I do feel like you get this question a lot, too, where it's just like, you know what inspired you to do this? But what what I'm curious of of is like how come you... What made you just be like, you know what, I'm to still continue believing in myself at that point instead of being like, already have all this, you know, already have all this talent that I know I can do. Why can't I pitch it for, say, like, you know, go back to Nike or like go back to Saucony? Like, why? what What made you be like, you know what? Nah, I have a proven concept. I'm going keep going. Yeah.
00:14:58
Speaker
You know, I worked, you know, I grew up in Louisiana and whatever I do, whatever, however you define it today, right? I define it as being media content creator producer.
00:15:08
Speaker
i don't know how to define it. and um you know, for a long time, yeah I thought what would give me the most fulfillment in this space is working at one of the brands, right? And so when I went to Saucony, I went to the top of Saucony very young.
00:15:26
Speaker
And I think speed is not always a great thing because I don't think you can really appreciate where you're at. And so like I was 30 running Saucony Originals top to bottom. yeah right And my only like senior above me was like the president. That was my mentor. That's insane. At 30, yeah. At 30. And you know, was like, I don't know.
00:15:50
Speaker
i don't know what I need to know. yeah Right? Like i'm I'm moving too much off of instinct versus like Insight. You really think that you can keep watching this episode without like subscribing or leaving a comment?
00:16:02
Speaker
Come on, man. And also, if you've been listening to this episode, leave a review. But back to the episode. And so like I did that. I went to Yeezy and Adidas. I went to Nike. Like I i did those things and nothing, nothing has given me more fulfillment and excitement than being able to contribute to culture on my own accord.
00:16:26
Speaker
yeah right And that's why I haven't gone back. It's not because like those aren't great opportunities because they are. And a lot of my peers are there and I'm still connected to a ton of my peers. And trust me, when I say something that someone doesn't like, I get messages immediately. um But true I enjoy, enjoy,
00:16:46
Speaker
god i just enjoy um being able to find my lane in culture. And like, I had this conversation with my wife last year and it was like, you know, I really want to carve out like,
00:16:59
Speaker
When I'm not here, I want to be able to say i was happy with what I contributed to the space when I got there. yeah And I was happy with how I pushed and shifted the conversation when I got there. And I'm always going to be entrepreneurial.
00:17:11
Speaker
And so and we're just entrepreneur family. You know, my wife's got ice cream shops. Shout out, shout out. Shout out Kate's. There you Shout out Kate's, man. If you're in Oregon, it's two locations. ah But it's that freedom in in just being able to turn on the camera, turn on the mic, and provide your perspective, whether it's in a podcast form or whether it's a one-man talk show form.
00:17:37
Speaker
like I just, ah couldn't I couldn't stay away from it. you know But obviously I had to figure things out in between. um And thankfully, um because I had built up such a reputation through Claim of Stories and I had some partnerships um with a couple other brands that it gave me space so that I didn't have to immediately try to create something new.
00:18:02
Speaker
I could use my talent going to other places. So went to Amazon, we did an amazing show called Bars and Nuggets. Shout out to my man, Trevor. um That was like wonderful experience for me because I got to get my taste for entertainment world truly and got to interview some incredible people, whether it was Glorilla, you know, got to,
00:18:22
Speaker
interview um john batiste like i mean talk about different ends of the spectrum there right the the crazy thing not to cut you off oh yeah the the crazy thing is like i heard you in the interview being like one time you were like i don't i don't even like talking to people like you were at one point you were just like yeah you're super intro it's like i don't go out of my way you know to to do it but the people that i end up connecting with and i do i'm i'm genuinely locked in like i'm not the person at the party that's going talk to everybody i'm the person at the party that's like um my person that's there that i really want to engage with we gonna sit and have a dialogue yeah but i'm not gonna like walk and you know shake the room and it's not because i'm like one of those people that's like i don't want to talk to people but it's just like i'm more comfortable in that in this setting yeah the i mean but i also think that's like such a it's a hard skill now well i think both are if you're able to do both which a lot of people think that i am able to do But the the way to connect to somebody in a packed room and connect to somebody in a room by like with yourself, like yeah it's either or is either intimidating.
00:19:25
Speaker
Yeah, I mean, and and I've had to grow those skills where I need to. So, like, I think the distinction is there's stuff that there's my comfort level of wanting to. But trust me, if I'm in a business environment, I don't have a choice. I got to run the room. yeah Like, that's like I'm in New York. I got to run the city. You know, like I got to go ah get FaceTime with certain people that I didn't the last time I was here. And that's, you know, that's me versus...
00:19:49
Speaker
what I want versus what I need to do. Yeah. That conversation where you're just like, all right. Like, I, there's a, cause a lot of people, they'd be like, yo man, you're so outside. you' Now I'm Mr. Outside now. ah But it's, what gets me there is like, I promise myself I'm going to do this. And then on top of that, it's like, all right, I got that mindset. Yes, I'm going to go. yeah And then i have that mindset of like, all right, cool. I'm ah at least leave with like one new listener or a potential guest. Like, You just gotta have these steps in that process to make it worthwhile. Because if you're just going to something and you're just like, okay. like you know You're in the corner, like are you there for- always say you got to have you gotta to have a ah strategy in mind for what you're going to do. yeah You just can't.
00:20:37
Speaker
I mean, you can. Free will it. It was when Collab Lab was bubbling when cla collab lab was bubbling up i um this wasn't intentional at least like in what it's become it was trying to figure out like my voice in this new space and i had really like started to hunker down on like my marketing perspective and like that background and wanting to share that from the point of view of ah continuing to educate and help freelance right yeah and was sharing stuff and i was like i think this is good
00:21:16
Speaker
And I think, you know, it was getting like 2,000, 3,000 views. um Which is, there's nothing wrong with that. 3,000 views? If you was in front of 3,000 people? Perspective, man. Right? 3,000, that's a lot of people.
00:21:31
Speaker
So I was like, you know, but I still am like, I'm an athlete, you know, so i'm like, yo, I wanna... I want to do better. You want to do better. Yeah. You're like, oh I could be my last
Content Strategy and Growth
00:21:42
Speaker
race. Yo. So I remember, I think it was like late December, early January. i was super frustrated.
00:21:48
Speaker
2024. ah twenty twenty four last year. yeah And I get on ah get on the phone with my man Jordan Rodgers and I'm like, Jordan's like putting numbers up.
00:21:59
Speaker
Like Jordan is putting up like 500K views on things. yeah And I'm like, so bro, what are you doing? yeah Like, what are you doing? yeah And he he gives me like his like thought process behind like what he's tapped into, what he's saying and like how he's doing it And I was like, okay.
00:22:19
Speaker
And then um i talked to the homie Kevin Concepts. And you know Kevin had been everywhere. He'd been hypebeads, he got all these deals and stuff. And i was like, Kevin, what what you doing, man?
00:22:33
Speaker
And he's like, Bima, show don't tell, dog. He's like, you've been you've been in places we ain't never been. You got perspective we don't have. He's like, show don't tell, dog. And so I was like, all right, man.
00:22:45
Speaker
So go back in the lab. This is like my studio set up at the house. And you know at the time it was just me, all research, all writing. I do a little bit of scripting. I never stay on script.
00:22:57
Speaker
I go, I record myself and then I was editing myself. So it was like, it was a talk, which is why I didn't go beyond 60 seconds because like my day, even with the technology we have now,
00:23:09
Speaker
it still was like so much time in the edit room. Right? And so trust me this was this was like containable for and manageable yeah for me. yeah And I remember Fashion Week ah Paris 2024 and it was when Louis Vuitton, Pharrell, and Timberland were rolling out yes the Thames. The Thames with the flip on? I just did a video about um what I saw them doing. Like I was like, this is, the seating was great. This is what thought I did here, the pairing of this. I was like, Timbaland made out well on this, Louis Vuitton made out well on this.
00:23:50
Speaker
And the next morning that video had 250,000 views. And I think I gained like 4,000 new followers. yeah And I was like, that's what I was trying to do. I was like, that's the shit I was trying to do. And and it was just, it wasn't the numbers, you know what i mean? Like, I wanna like come back to that. I just was like, I know that I'm putting out information that folks need, but I was just, like was missing, was missing a certain thing. yeah And Jay's got a great line. He said, nothing wrong with the aim, just gotta change the target. right And always remember that when I'm like, if I feel really good about something and it's missing, it's not necessarily that I'm doing the wrong thing. It's that maybe I need to like shift just a tiny bit. And that's where the bullseye is. Right.
00:24:43
Speaker
That's and that's hard because like a lot of people just. Some people are are just firing. I think now with when within um social media, now a lot of people are just firing like crazy. Where it's less like clip after clip. Some yeah people, three clips a day or something like that.
00:25:00
Speaker
And a lot of it can just go nowhere. And then there's you got one that goes, oh, it's like, Oh, I prefer steady, ah ah consistent audience showing up versus a um get a million views, right? yeah Because those folks aren't, they don't really know me.
00:25:22
Speaker
They're not really tapped into the subject matter. What theyre they were interested in particular it as maybe spectacle, yeah right? And so I prefer, i don't care if I don't have any pop hits. Mm-hmm. I want a core audience that wants to hear from me specifically, not from anybody talking about that. They want to come to hear my perspective on it. It takes time.
00:25:42
Speaker
It takes consistency. It takes continuing to prove your credibility over over time. yeah um But yeah, I just like, i some subjects subjects I stay away from because I think they're they're pop subjects that would attract the audience that yeah it's not doesn't really care about you know me talking about product releases, marketing strategies, activations, collabs, you know celebrity personality partnerships. like you know So i you I think we have to be disciplined about the audience that we want to curate to bring into our world. yeah right You can't just be chasing pop hits or trends. right like
00:26:22
Speaker
i was And I was so appreciative of that video because... So many folks wanted me to do behind the scenes stuff, show more about my personal life. They wanted me to do a bunch of stuff. And then like the stuff that was really moving was like TikTok dancing and like, you know, all these things. And I was just like,
00:26:41
Speaker
Dog, there's nothing wrong with none of that. But it's not me. It's not you. Like, I'm not doing it. Yeah. Like, unless I'm going to do it promote a video and it's also putting, like, some criteria in front of it. I mean, it's crazy because, like, I did the opposite of that where and did the, I'm going try TikTok. I'm to try being, like, you know, like a Dre, Dre the Shoe guy. Shout out, Dre. Yeah. Dre's great. Dre's awesome.
00:27:08
Speaker
um But he figured that's his lane. Yeah. And or like, I mean, I've never been into sneaker reviews, so I never thought about it. But like, you know, shout out to Seth. And he's yeah, he's got his lane. He's got his lane.
00:27:19
Speaker
um So like, you know, honing in on what I think is satisfying me more than what is satisfying an audience that may just only stick around for one video.
Staying True to Creative Voice
00:27:28
Speaker
Like, I think that's something people need to weigh in more a little bit about, because I think.
00:27:33
Speaker
you know, somebody sees somebody else getting success off of one video, they take a little bit of or even get inspired by that video and then they put it into their, but it's like, where's your identity? Because you can get that. If somebody did your end racism shirt video in their take of like, but it's still the same way of your, it's like, why would they go? Why would they go? then Yeah, they already get that from me, which is what I always tell people. I'm like, we're all specifically here for um specific reason. We all have that, right?
00:28:00
Speaker
I'm not here to do what you do. You're not here to do what I do. um But we can also add to what each other yeah is doing. Like I think Kerry had a great take on, um I put something about out about Dixon Foot Locker and he had a counterpoint of view and you know he had messaged me about it.
00:28:17
Speaker
you know He was like, you know I hope I didn't you know create any like smoke or anything like that. And I was like, bro, what? like This is what we should be doing. like You have a perspective. like I'm always going to respect your perspective. i was like, this is why I put out what I put out. Because I'm like,
00:28:32
Speaker
I'm trying to see what's going come back. Like that's a, you know, that's, i but that's what I thought was missing in the space is that yeah dialogue. Yeah. and And that's the thing though. It's like, it's, it's interesting because I think a lot of people are afraid to speak up now because they think they're, oh, I'm stepping on somebody's toes, no you know? And it's like, yeah, the, the thing is, and I don't know if it's, if it's just the way we are growing up or the way that it's people are adjusting, but we used to have, like, you could me and you can not like the same thing and be friends, you know? i
00:29:02
Speaker
I think it's the way I grew up, and I think um a lot of corporate money is involved now, so there's things that people feel are at risk. Yeah.
00:29:13
Speaker
in what they share. And that is true. There is things that are that are at risk when you you might share perspective that doesn't align with a corporation that could possibly um ah do business with you. yeah right But I grew up like you know arguing with my family over a Domino's and a Spade's table at like I mean, it's levels of volume that would make a person not be able to hear, bro. Like, it you know, it so and then like...
00:29:44
Speaker
after the game's over, it's nothing. yeah you know so that And I grew up competitively playing sports, running track, talking shit you know in the middle of a 800 meter race you know or a three mile race. like yeah um So i to me, i i just think I'm on the court. yeah And I i think um sometimes that can be a little overly competitive, but for the most part it's contained, but I just get competitive and I think of it as sport. I don't think of it as like,
00:30:12
Speaker
When if I say something right now and we get off the mic that we still going be like tense about, I'm like, bro, we're on the mic. Like we're just debating a topic. I'm not debating you personally. Right. Right. Like that's that's a different it's a different beast. But there's but so that's what I was saying. I feel like with social media, I think everybody.
00:30:28
Speaker
It's like that's where people aren't having healthy discourse. They're just like, they're just like, you have attacked me personally. We must duel at midnight. Like, there it's like, it's over. Like, weve we got to chill with that. you know know i Bro, like, sneaker beefs are so crazy. like I'm not beefing when nobody on sneakers.
00:30:48
Speaker
I'm not beefing with nobody over sneakers. Never. oh thinker not even And social media beef is ridiculous. It's like, just just have an opinion. like um Unless you're you're coming into me and being like, oh, in my comments and being like, why'd you interview Bima?
00:31:01
Speaker
He's mad whack. I don't care. Like, don't care, bro. I wanted to talk to him. I get it. It's it's is's wild because when you, I think you and I had a conversation about
00:31:16
Speaker
you were asking me my level of comfort with what comes with the way I present now. right Whereas like when I was doing interviews before, there was no... um i I would say there was no cause to create um a strong opinion about what I was particularly doing. I think the opinion was created around the story and that it was inspiring.
00:31:45
Speaker
Right. And now when you start sharing opinion, perspective, commentary, um If you're doing it right, you're either gonna create emotions that are like, yes, like thank you for saying that shit. right Or you're gonna create emotions of like,
00:32:03
Speaker
Man, tired of this dude, bro. Like he always got something to say. he don't like anything. Like why you don't like nothing? Blah, blah, blah, blah, blah. Why do you get painted like that so much, yo? It's crazy. Yo, would literally, it's crazy. It's funny because I was going to bring this up a little bit later. It's so funny because tell people like basically I continue. I always say like you're one of my mentors. Like in this space, like in podcasting, you are one of my mentors. Like I come to you. I appreciate that.
00:32:29
Speaker
I always come to you be like, yo, I have this idea whatever. And like, I listen to you. Like, I don't listen to a lot of people. People come up to me be like, yo, know you know what you should do? And I'd be like, what? And then, oh, and then I'm always like, I'll think about it.
00:32:41
Speaker
Like, I'm not gonna let you down to tell you no your face, but just trust me, I did not listen to what you told me. But like, I only listen to like you and like, maybe like two other people. yeah Right? So the the thing is is like, people will be like, they see me and be like, and I'll be like, yeah, I can't wait to have Bima on again. Like, we all can't wait for this conversation. People will be like,
00:32:58
Speaker
man, he's be disagreeing with everything, man, I don't understand that. Like, I'm just like, bro, it's just a video. It's control. yeah It's control. that's that's That's a response of control.
00:33:10
Speaker
That's wanting me to be a certain way versus allowing you to be a way and for me to be a way and us being mutually okay with that, right? i And I don't, you know, I think for me,
00:33:23
Speaker
um dude, i either you go. I'd rather you feel this way about me or that way about me than nothing. Yes. yeah Right.
00:33:33
Speaker
And i also decided ah long time ago that um even when you try to please people, you're going to fail at pleasing people. And I don't do it for that.
00:33:47
Speaker
no right like I'm going to rock to the beat of my own drum. if you If you meet me outside of the 60 seconds that you saw me, ah I'm sure you're going to learn a lot more about me as a human.
00:33:59
Speaker
But some folks may not. And that's okay too. you know But at the end of the day, I'm like, I'm not here to agree with you. yeah There are plenty of platforms that exist that you could go agree with. What I'm going to do is I'm going to always press upon the tension. I'm going to press upon your pain points. yeah And I'm going to ask you to think for yourself versus what you were told to think. That's always going be me. And that's always going to ruffle some people.
00:34:27
Speaker
That's crazy, man. i Because on that point, right, I've always, and I hate this word because of the... ah was that movie? The Knives Out. the third tri The third movie in Knives Out. No, there was only two. There's a third one coming.
00:34:41
Speaker
Yeah, what's the second one? Glass Onion. Glass Onion. Yeah. But the whole movie was about disruptors. But you are, you are, i consider you probably like, maybe like the the most pivotal disruptor right now because you're doing it your way and you're doing it through your voice versus it being like in that movie where was just like, oh, I just figured out how to bitcoin get Bitcoin to like $500. Like, you know, like that's not a disruptor. yeah Like you you are creating conversations in this space. Like,
00:35:13
Speaker
that that are actually progressing to brands, legal to being listening or opening it up. and And so that brought you to having an opportunity with Skullcandy and other brands. But what was that like for...
00:35:29
Speaker
For you to figure out like, OK, it doesn't have to just stop at the video. You know, you're like, yo, I can make courses out of this. I can do I can have these conversations, be able to build it kind of like an ecosystem. yeah And I also feel like the pivotal thing that nobody talks about is that people don't feel like they get they're like being pitched to every single time they see your video. And or on top of that, they also feel like, you know what, like this is something that's actually really going to help me. Like I've said, I think I've never missed any of your your free classes. You're always like, yo, what up, Hassan? I'm like, I'm like, all right, man. But yeah, um I a lot of my experience of of what I do comes from where I came from and what I didn't have. Right. And what I i don't see in the space
00:36:15
Speaker
And so I'm always going to be passionate about like helping the the next person up like you. I always take the call um because I'm like, don't don't spend money on this. Like do it this way. and Change this, adjust this.
00:36:28
Speaker
And ultimately, you got to decipher that and decide what's right for you. You don't need to take what I say face value and go do it. You got to figure out what works
Personal Perspective in Content
00:36:35
Speaker
for you. You're not going to give me the the blueprint. You're just going to be like, here's the map.
00:36:39
Speaker
Even if I gave you the blueprint, sometimes we're not ready for it. Right. Like I was joking with someone and I was like, man, I listened to Kingdom Come. I was the thing is like last year. And I was like, I have different appreciation for it. And it was like certain things meet you in life when you're ready for them. Yeah. um And so when I was thinking about, you know, specifically on just thinking about the the collab lab side of things, I was like,
00:37:03
Speaker
I see, based on my experience as a consumer, my experience in media and my experience as a professional used to work at these brands, I see clearly what's missing.
00:37:15
Speaker
And what's missing is that brands want to look good. yeah But when it comes to wanting to look good, you also got to be honest. and yeah Right. And in a lot of those structures, it's hard to be honest because we're in job market that's crazy as hell.
00:37:30
Speaker
we We don't wanna lose our jobs and folks wanna advance and like some of that means like not telling the whole truth, right? And so you see these things, we see these things coming to the marketplace. yeah And then people have strong reactions to it.
00:37:44
Speaker
And then they're like, Bima, can you talk about this? And I'm like, y'all was mad at me talking about that very thing. yeah But then, you know, ah and then I see it on the other side where we're like, man, there's voices out there that should be speaking honestly and asking questions about this. But then payola is in the way of that as well, right?
00:38:04
Speaker
And so when I i realized like, hmm, the biggest question that started to come up when it was clear the direction that I was going to go. Yeah. When folks start to realize that, oh, he doesn't have a problem talking directly to the problem.
00:38:21
Speaker
hmm. So what's going to happen to the brand deals? yeah What's going to happen to the relationships with the brands? What's going to happen in that regard? And what I started to figure out quickly was that, well, I never offer a critique without a solution.
00:38:38
Speaker
I always offer offer a solution because that's how I was trained. yeah I was trained in these rooms to be like, I mean, like i i it's funny. I'm like, man, one of these days I got to do a series where like,
00:38:49
Speaker
we're in a creative review because I think people see some of these takes that I have and they'll I'm like, oh, you don't know what it's like in a design review. oh yeah i'm sure Like in a design review, like there's times we'd be ready to fight when I was at, you know, in these places because we're so passionate about the idea. because You're talking about people's babies. we we Literally. like They're like, yo, I birthed this. What you talking about? Or like, you know, product and marketing being like, you ain't telling the story right. Like these are real dynamics that that exist. And then like business leadership saying we need these volumes, these units, right?
00:39:19
Speaker
And so, but if you don't have that type of passion about it, you're likely not going to make anything that's good, right? Because you don't really care about it. And then how you expect someone else who you're thinking is going to buy it to care about it?
00:39:33
Speaker
So knowing all those things, I was like, there's going to be people from the corporate perspective that's like, we needed to hear that. And I appreciate you saying that because no one else here is going to tell me that.
00:39:47
Speaker
And then there's going to be the people that I say don't necessarily really care about the space. They care about monetizing the space. and yeah Those are the people that are going be most fragile around some of these things because They knew it wasn't right before it went out.
00:40:03
Speaker
All I did was validate the insecurity. Right. And so what has happened is as I ah had a hunch and it proved itself was that I was going to start to gather support externally, but also internally from folks who appreciate feedback. Mm hmm.
00:40:22
Speaker
appreciate unfiltered feedback. And so people would be surprised to know that I get calls from a lot of CMOs, I get calls from a lot of CEOs, and a lot of consulting ah because of being honest. yeah And it's not, they don't have to always agree yeah either. But what they appreciate is that I'm not bullshitting them and I'm never gonna bullshit them. yeah And I appreciate that. I mean, it's crazy because like, yeah, you talk about this in ah another interview, how you met the CEO of Skullcandy. Shout out BG. Yeah, shout out BG.
00:40:58
Speaker
I should have, which I should have said hello to at the party. um And but he, ah yes, I was invited to the Skullcandy party by Viva and I lost those headphones. Oh, man. So please hook me up with another pair. But the The way you know he like hits you up and was just like, oh, you know yeah can I get an honest opinion on him yeah you know this?
00:41:21
Speaker
And that's like the... My thing is... And so I don't know if this is like a a hot take or whatever. Hot take, let's go. But I have this thing where I think people are... Right now, I think people feel like...
00:41:38
Speaker
When it comes to a sneaker or a product in general, right, that their first initial opinion is always like, this is the end all be all. Right. White cement threes. Right. White cement. White cement fours. um The whole thing.
00:41:52
Speaker
Bad leather. I talked about this in the last episode. Sorry. ah But like the whole thing. Oh, it's a bad leather, bad leather, whatever. and And it makes it feel like, oh, this is not the shoe that I was expecting. Right. But.
00:42:03
Speaker
ah People critique sneakers like that or critique sneakers in general. Like they went to pencil for five years and they know which is what and what is what yeah um versus like someone like you where you've actually been in these rooms and you've actually seen the process. So you can see you could take you could actually give criticism instead of it being like the leather's bad.
00:42:25
Speaker
Like you took like let me let me like nobody's going to cut open the white cement floors like Rose Anvil and be like all right, man. let me let's Let's see which is better, this leather from a Prada ah you know runner or this? like I um i i respect and appreciate those takes. um It's not my lane though. i just When we start to get into the place of like um this red, the Jordan 1 conversation where this red is different from the one that came out in 85, I, what I try to like, I just think about and the only thing that I'm going to say about this ever is that something made in 1985 versus something that's made in 2025 is always going to have differences.
00:43:12
Speaker
There was technology that existed then and ways of making them that existed that we don't have now that they didn't have then that we have now. So that's to impact the craft, right?
Impactful Content and Media Presence
00:43:21
Speaker
yeah There are people that knowledgeable things that they have, and like just institutional knowledge, right?
00:43:28
Speaker
Those folks like might not be alive anymore. So yeah there are certain things that happened then that just aren't repeatable. And that's okay. Like the sneaker, don't like the sneaker, get the fuck over the color. Yeah. yeah It's so annoying. Yo, Sneaker Twitter is all that, man. I'm just like, all right, guys, like next shoe. I've been tapping in with y'all to be telling me, like ah ah the homie, at as Sneakers, you know he he'll give me some game about what's happening on on Twitter. Kerry, give me some game.
00:44:01
Speaker
And I'll be like, yeah, I'm to away from Twitter. Yeah, you followed me one day. I was like, oh, is he going to be on here? And I was like, oh, no, he's never been on here after that. No, I was like, what? um But speaking of sneakers, like you did the sneaker of the year list. And like I said, disruptor, right?
00:44:18
Speaker
I kept telling people this is a masterclass of marketing. Like you, because like there was so much that like sneaker Twitter was like, I can't believe Bima made this list.
00:44:29
Speaker
This list is garbage. He told it was supposed to be collabs. ah Anthony Edwards is not collabing with Adidas, like all this stuff. Right. yeah um But to me, i thought the way you funneled people,
00:44:41
Speaker
I was like, um but I don't think people really understood that until until who pointed it out in the, was Jordan? There was young cat that had pointed it out. I, um, God, I'm forgetting his name. Forgive me. But, um, I think again, like Lister from perspectives, right? They're not going to always please people when,
00:45:05
Speaker
You know, the way I define collabs is vastly different from how a lot of other people would define collabs. You know, when I think about a collab, I'm like, is it two different entities coming together? Anthony Edwards doesn't work at Adidas. No, he doesn't. matter So I'm like, this goes into a collab bucket. Now, yes, we can go deeper into this and be like, this is signature like this. Like, of course, like I'm aligned in that.
00:45:25
Speaker
But I was coming from the broadest sense of collab and what... not only perform really well, but also what moved in culture, right? um But the, I knew, you know, there's social media, I love it and I hate it, right?
00:45:40
Speaker
I love it because we can communicate with people from across the globe in an instance. yeah I hate it because it clearly has certain parameters around algorithm and what's going to get to the people who said they want to follow you. Yeah, exactly.
00:45:53
Speaker
And so i was like, I want to make sure that I can be as close as I can to the people that really are interested in what I'm saying. And email, right? I knew email was the way to do that. And was like, how am I going people to like...
00:46:07
Speaker
Sign up emails for video. Yeah. Right. And i do a lot of studying of marketing and commercials and brand. I just, you know, that's the stuff that really um interests me.
00:46:21
Speaker
And one of the best funnels that I ah really enjoy um or ads in that in that regard are insurance commercials. Yes. Like, I like i just, like, Geico, you know, Flo from Progressive. yeah ah Jake State Forum. Shout out to him. He actually follows me on Instagram. It's crazy. It's like, people don't really think about it, but it's like, yo, you can... you How many times do you it's hump day, it's hump day? I mean, it sticks, you know?
00:46:53
Speaker
and And then I pair that with like some of these folks I see in the coaching space that are always driving people to something. i was like, can I make it entertaining and informative at the same time and drive people to the thing and then deliver them an experience that they haven't seen before in the space? Yeah.
00:47:10
Speaker
That was my objective. That's what I set out to do. And I think I got like 80% there. I think there's still so much that we could have done and that we will do differently in in that regard. But um it was at the end the day, it was fun, man. like We painted an entire studio, psych wall, purple.
00:47:29
Speaker
We had, I mean, there was a $100,000 camera on set to shoot this stuff. to shoot the screen You shoot a widow red? No, we we had a rev, we had a Apex. I know I'm not going to say it wrong. Corey's going to kill me. But shout out to Corey Rude. Shout out to Nick Pop. like Nick's been um been with me since 2019, just helping me continue to evolve and and and be a better creator. But um yeah, I just was like, man, like I felt like I i wish that sneaker streetwear this space was respected from a content and media point of view me the way that people think about politics the way that people think about high fashion yeah the way that people think about sports and the quality of the content that is created around there
00:48:22
Speaker
If you go talk to people in those spaces about our space, they don't view it that way. They think it's a bunch of nerds and and people that don't have taste. Yeah. Right. And I'm like, that's not true.
00:48:33
Speaker
Yeah. And I also think it's like a lot of what is shown is like i I always say it's like fast, fast, like fast fashion. It's like the sheen, the sheen of of content. Like if you look at all of all sneaker content, like outside of like Seth, who does Seth and Winona, they do.
00:48:50
Speaker
pretty they put a lot of effort into their videos yeah um quality wise and written wise and they figure it out but like or ad sneaks like yeah you know these are people that spend a lot of time trying to figure out an aesthetic and yeah to make sure that that is what they're hitting and they're hitting it every single time at that quality yeah so yeah for but when it comes to like fashion stuff like that it's I think the the way it's covered is so robust because you can get audio, visual, written, and it's like continuous. And the quality of it is insane. Insane. Right? Yeah. And that's, I'm like, when I look at our peers in that actually create
00:49:31
Speaker
these sneakers that we really love and the time that they put into the effort and then the visuals and the rollouts, you know, from Joe Fresh to Whitaker Group to Ronnie to Nigel, Action Bronson, like this list is very long. Salehi, like all of these cats.
00:49:50
Speaker
All future guests. And I say... why isn't, where does our media quality meet with what the quality that they're putting out at, right?
00:50:01
Speaker
And all of the details that they go into. are like So that's to me is like, I'm trying to, when I put things out, I'm trying to meet them
Monetization through Independent Platforms
00:50:09
Speaker
at their level. yeah Right? Like I'm like, we, cause who's going to celebrate them? Like they got to go to like these other platforms because we're not at that level.
00:50:18
Speaker
Like we got to get to that level. Yeah. That's a question I've been bringing up a lot recently, too, because, you know, we know who is at the top right now. And everybody. Do we? Yes, we do. Who's at the top right now? Complex is at the top right now. Right. um And I and I feel like that is that is considered considered as like our I'm trying to what's with WWD?
00:50:45
Speaker
ah WWD. Oh, so that's our WWD. Like, that's our WWD. That's our, who is like, you know, who's who's talking and covering all the stuff that we're into, you know. but that's, WWD is considered like the top of the top in terms of just like news, news,
00:51:04
Speaker
Yeah, it skews way more high fashion. Yeah. For sure. So we don't have anything above that. There is no like footwear news is is not. there's like Very trade specific. Yeah, trade specific. Like we don't have another.
00:51:19
Speaker
but At one point we had like Hypebeast was part of the top top three, you would say. It would be Hypebeast, Complex, High Snobiety. And I feel like High Snobiety and Hypebeast has gotten down while Complex is starting to expand there.
00:51:33
Speaker
coverage so in order to cover more things and get more quote-unquote ad dollars you know so does that the my question to like the community because like as we continuously put out content we're also we're also standalone content creators there isn't something that's going to be like there's no network outside of complex is like hey bima we see what you're doing ah We want to do a collab lab X blah blah blah article, you know, or we want to do a collab lab slash blah blah blah for video content series or podcast series. Like we don't have any of that options anymore.
00:52:11
Speaker
Nice kicks isn't going to hit us up and be like, yo, let's go. I got we got X amount on the budget. Let's do a series on just, you know, Jordan for his history or something like that, you know. So now it's on us to us to kind of like level that up.
00:52:25
Speaker
But. My biggest critique is that there is so much garbage that we consume because of how fast TikTok can make things bubble up yeah that it does suppress what we can elevate more.
00:52:40
Speaker
i You know, I would... And maybe it's just competitive nature of me. I mean, we're both competitive. i would I would say... And my friend um my friends, Oren and Colin, who are like my marketing creator friends, um they spend a lot of time looking into content, how to make content, go. like though you know They know it from all ends of the spectrum, whether it's like,
00:53:04
Speaker
super gimmicky so shit to do to like really education, informative and still getting it to pop. um There's a cap, RPN that does a lot of AI coverage that just like goes crazy. Right. Yeah.
00:53:16
Speaker
And what I would push back on is every space is saturated. Yeah. Every space is ultra, ultra um ah competitive.
00:53:28
Speaker
And even in the days when I think that
00:53:36
Speaker
I'm doing my best.
00:53:40
Speaker
there comes a point where I realize I can do better. And, you know, we have to have these honest conversations when I have a group of folks that like, I have that honest conversation with where I'm like, I feel like I'm punching a head and they're like, nah, you're not.
00:53:56
Speaker
And like, this is why. And I'm like, I needed to receive that. yeah I think a lot of times we get in our own way because we don't have that circle of folks that can give us a different perspective to see beyond what we want to see. yeah And i think also I'm very passionate about the the subject that you you you picked up about um independent creators and um how are we going to monetize and are we waiting on a network to come or are we doing it a different way? And, you know, I haven't shared any of this before, but I would say over the last out a year, I've
00:54:36
Speaker
um Like, it's no secret that Collab Lab is moving in a very interesting way. Big time. And there have been several conversations with media entities about is there something that we're going to do together or whatnot.
00:54:57
Speaker
And um I don't know where that's going to go. But I had a really great conversation yesterday with a friend um that challenged me.
00:55:08
Speaker
okay And the challenge was we were talking about the cutting room floor. and shout out to our cousin because she has her own Patreon. yeah and she puts her own clips out. She gets her own guests.
00:55:26
Speaker
And she is monetizing her content without... another middleman. yeah And you look at that and you say, what's stopping us from doing that?
00:55:39
Speaker
What's stopping you? What's stopping Sneaky League? What's stopping any of us yeah from doing that? yeah And me personally, I was like, you know, I was i could be honest with about myself in in that.
00:55:53
Speaker
It's a risk. Yeah. Right. It's a real. I've been there. I've been, you know, my money on the line. cetera um And you're like, man, like this is like.
00:56:07
Speaker
We're in the trenches. Yeah. I mean, Maxim, who's here producing this podcast, he has been drilling into me. You got to start this Patreon. Right, Maxim?
00:56:18
Speaker
Yeah. So I did. I started it. um But it's like the... Yeah, I mean, I don't know if it's ever people... See, that's the that's the thing, right? I've had... i was with Sneaky Leak in Cincinnati.
00:56:33
Speaker
Sneaky Leak, it was in Cincinnati. Shout out to e and and je Janelle. leave. Oh, yeah, But she
Community and Collaboration in Creation
00:56:43
Speaker
doesn't care. I know, but you gave shout out two without the whole... All three. My bad, my bad. Shout all three. We have a group chat. But like, yeah, you know, I'm always like trying to pick people's brains because, you know, there are people are seeing things at different levels. Right.
00:56:59
Speaker
Yesterday I was talking to Premium Pete about this and he's like he's just like, listen, man, like, you know, there there are you can look at it in a specific direction of like, yo, you know, I'm just trying to get seated. And this is like I'm like, nah, man, I want to make impact. Yeah. And like,
00:57:18
Speaker
And that's what I say to a lot of people. um I've been saying this like, yo, we need more collaboration within this space. Like, it can't just be like us just going at it by ourselves. Like, if we have, and they can't tell us no if we got six people being like, yo, we all are working together and we're all- Who's telling us no? Banks.
00:57:35
Speaker
I don't know. No, Max, right? Yeah, Max, Max. Max said it right, bro. It's is' Patreon. you know And that's the conversation I had yesterday was, why are we, the tools are there. They're set up.
00:57:49
Speaker
You already have audience. yeah Those people, some of them are willing to pay for your product, which is the content. yeah and And we have to make that shift together and we have to support one another yeah in that shift because to your point, you can't make it alone. You do need the support system of colleagues to want.
00:58:09
Speaker
come on the show but to promote the show but also like figure out kind of the support network that really starts to build this independent edge engine right where it is honest and it is from this refreshing perspective that we believe in but i think we can't keep giving power away to waiting or thinking that somebody's coming to save it no nobody's coming to say nobody's coming to say this i don't i don't That's what I've been trying to... My biggest hang-up with Patreon is that, and I'll tell this right here, I want to give people something outside of this, on top of this. What you mean? Tell me more.
00:58:47
Speaker
the plan that I have is like... Yeah, let's get in the shop talk now. Yeah, yeah, yeah. Come man. Yeah, Because the plan I have in my head was like, all right, so so whenever I signed up for Patreon, I've only signed up for like two.
00:59:00
Speaker
um It's like you get an extra episode or something like that, right? Okay. Me, I want to do episodes with people. Like, so it's an extra, I'm i'm spending more time with this. When you say with, what you mean? Like, this is an episode with people. With the listeners. Like live. Like, no, no, no.
00:59:19
Speaker
Like, hey, you listen to my podcast? Oh, I want to do an episode with you. yeah Got it. Yeah. ok So that's the plan. It might happen. I did make the Patreon. It is going to be probably in the description of this episode.
00:59:33
Speaker
ah because he because people put me on the spot yeah but I do want and I want to added I want to my thing is like I mean we talked about when I i don't know if you see my episode with Kappa Meraka but we talked about selflessness and like being a so servant yeah in a sense we are yeah are in service yeah we are in service yes yeah but but we ah But like the the give and take, right? Well, not the give and take. It's the give and give, right? Of like, I'm giving you my time. They're giving me their time. right So i want to I want that to pay it forward yeah because that's what this is about. This is about paying it forward. Like you paid it forward to me, you know giving me your time after you literally spent time on stage and you gave me 30 minutes to
01:00:20
Speaker
to tell me and then to talk to me about like, yo, is- Because I know you're serious about it. I don't give everybody time. you But like, if I know, if I see you out there doing your own thing and you're hustling and you're trying to figure it out, I'm always going to take the time. Yeah.
01:00:32
Speaker
The time I don't take is when somebody's not serious. They hadn't done any of the things or- if I've given them the advice and they don't put that advice into action, right, then you're like, I don't know if we need to continue spending time. you just want to talk, right? I'm like, I'm i'm literally giving you, this is this is the game, you know? Like, it was like the no-allows thing the other day. Yeah.
01:00:57
Speaker
Yeah, you literally gave him a full on blueprint, yo. I was like, damn, this video is crazy. And I left stuff out. I was like, man, I didn't even go into like raising the money. I like, I could have gave the whole thing away, bro. But I was about to text Omar like, yo, yo.
01:01:14
Speaker
there's ah There's an opportunity here. But but yeah, man, i I appreciate this conversation coming up particular because it is one that I'm passionate about. It is as I'm thinking about like the next phase of yeah Collab Lab and extending it beyond 60 seconds. like i'm I'm starting to iterate around like what's the 30-minute version of this? right what's What does it look like to give folks deeper, more meaningful information versus just 60-second take on yeah on whatever this platform is. um But cutting room floor, we should all be supporting things like that. For sure.
01:01:51
Speaker
And the quality of the interviews is spectacular. Spectacular. But that to me is like, why we ain't giving ourselves a shot to do that? i mean yeah I mean, I'm here. you you you you Yeah, yeah. Support my man's Patreon. Yes, please. My first kicks. um Towards the end of the podcast, I got no... I i feel like we touched... and We caught up.
01:02:14
Speaker
We're here now, right? like that That's the beauty of the second episode, right? like We talked about first kicks. Make sure you you watch that first episode with Bima. You see a hopeful Bima that Clayma's stories is about to go crazy. Yeah.
01:02:27
Speaker
So it was it was very, like, i i you you talked about, and then I asked you about your Sockany, your time at Sockany. Like, we touched it all. tap Tap in. great It's a great convo. Just know it's on Zoom.
01:02:40
Speaker
So, yeah. But thank you for pulling up, man. Like, this is always a huge honor, you know. Until next time, man. Yeah, no, man. Thank you for having me, man. I appreciate the platform you're creating, man. Just keep going.
01:02:52
Speaker
Stay in the seat. stay Stay here with Maxim. Keep doing it, bro. Let everybody know where to find you. Yeah, you can find me on Instagram at Bima Williams. You can also tap in on Substack.
01:03:03
Speaker
I'm doing a little writing there, but those the two main places you're going find me. Yeah. ah Hit up that collab lab, you know. I'm pretty sure you're already following him. He's already pissed you off about two videos. I pissed you about
01:03:16
Speaker
You know find me. I am who is Hassan on all social medias. Follow the podcast at MyFirstKicks. Follow the podcast MyFirstKicksPod. ah Hit up the website, MyFirstKicks.com. If you want to cop merch, it's on there. If you got questions or if you got stories, hit me up. Info at MyFirstKicks.com.
01:03:34
Speaker
um And the Patreon. Patreon.com slash yes at MyFirstKicks. And know what we say each week. Wear your kicks. Peace.