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#653: Accelerating speed to insights using synthetic feedback with Ali Henriques, Qualtrics image

#653: Accelerating speed to insights using synthetic feedback with Ali Henriques, Qualtrics

S7 E653 · The Agile Brand with Greg Kihlstrom
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2 Plays1 month ago

We are recording live at Qualtrics X4 in Salt Lake City and seeing and hearing all about how to create and enable amazing customer experiences.


How long would you like to wait to get customer insights? Weeks or minutes? Today we’re going to talk about how increasing the speed to insights can be a game changer for brands, and how synthetic feedback allows rapid testing and on-demand marketing intelligence..

To help me discuss this topic, I’d like to welcome Ali Henriques, Global Director of Edge at Qualtrics.


RESOURCES

Qualtrics: https://www.qualtrics.com


Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom


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The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

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