In an era dominated by high-definition home entertainment and endless digital distractions, what does it take to convince a fan that a live, in-person experience is not just worth their time and money, but is something they can't afford to miss?


Agility requires not just having a plan, but building a system to listen and respond to your audience in real time. It’s about turning feedback from a retrospective report into an in-the-moment action plan.


We are in Seattle at the Qualtrics X4 Summit, and today, we're going to talk about what it takes to engineer a world-class fan experience. We'll explore how a legacy brand moves beyond the traditional event model to create personalized, memorable moments, and how they use real-time data not just to measure satisfaction, but to proactively shape the fan journey from the moment someone buys a ticket to long after they've left the course.
To help me discuss this topic, I'd like to welcome, Zach Carlson, Director of Fan Engagement at PGA TOUR.
About Zach Carlson

As a Director of Fan Engagement - Decision Sciences at PGA TOUR, I leverage my consumer research expertise and project management skills to gather feedback and insights from various stakeholders, including fans, players, and employees. I have over 10 years of experience in applying data-driven marketing and research strategies to support business decisions and optimize outcomes.
I am passionate about enhancing the fan experience and creating value for the PGA TOUR brand and partners. I built and managed the PGA TOUR Fan Council, a research community of over 12,000 fans who help us identify what golf fans want and shape the products and experiences we create. I also lead the implementation of @Qualtrics CX and EX solutions throughout the organization to measure and improve customer and employee satisfaction and loyalty. I enjoy working with cross-functional teams and communicating effectively with both technical and non-technical audiences.

Zach Carlson on LinkedIn: https://www.linkedin.com/in/zacharyjcarlson/

Resources

PGA TOUR: https://www.pgatour.com [https://www.pgatour.com/]

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703

Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74
We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658
Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873f
Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com [https://www.agilebrandguide.com/]
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human c

#854: PGA TOUR's Zach Carlson on creating an amazing fan experience

In the race for B2B growth, we often prioritize speed over everything else. But what's the real cost when your brand starts to look like a collection of spare parts cobbled together by different teams?


Agility requires a strong, foundational framework to enable speed without sacrificing coherence. It's about empowering teams to move quickly and independently, while still ensuring every customer touchpoint feels like it comes from one unified brand.


Today, we're going to talk about why brand and design consistency is often the first casualty of high-growth B2B environments, and paradoxically, one of the most critical assets to protect. We'll explore how that fragmentation happens, from different teams launching products to rapid hiring, and discuss why building a consistent brand isn't just a "nice-to-have"—it's a direct line to building trust and long-term value with your customers.
To help me discuss this topic, I'd like to welcome, Jenny Sagström, CEO at Sköna.

About Jenny Sagström

Jenny is cofounder and CEO of Sköna, a B2B creative agency that’s been building brave brands for innovative technology companies since 2004. Jenny entered the agency world in 1998 with Kraftverket in her native Stockholm, Sweden, shortly after graduating with a BA in Economics and International Relations from the University of Reading. In 2000, she moved to the San Francisco Bay Area to work at Corsi & Partners, where she was responsible for a multitude of clients, including the Oakland Raiders.
Since founding Sköna, Jenny has helped lead it from a two-person shop to a flourishing global business, where she currently oversees strategy, account management, and global expansion. An occasional public speaker, article writer, and podcaster, she spends her spare time skiing, tinkering with (and even completing!) DIY projects, and enjoying the company of her husband and two daughters.

Jenny Sagström on LinkedIn: https://www.linkedin.com/in/jennysagstrom/

Resources

Sköna: www.skona.com [http://www.skona.com/]

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703

Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74
We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658
Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873f

Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com [https://www.agilebrandguide.com/]
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.

#853: Sköna CEO Jenny Sagström on design consistency in high-growth brands

What if your most visible, most exciting product wasn't your real product at all, but was actually a Trojan horse for building a much deeper, stickier customer relationship?


Agility requires more than just a willingness to change; it demands a deep understanding of what truly motivates your customer, allowing you to evolve your model in service of their emotional outcomes, not just their transactional needs.


Today, we're going to talk about how a brand can embody the very principle it sells, turning a core service into a flywheel for customer retention, emotional engagement, and scalable business growth.


To help me discuss this topic, I'd like to welcome, Mark Van Wye, CEO at Zoom Room.

About Mark Van Wye

Mark Van Wye is the CEO of Zoom Room, the nation’s premier dog training franchise, and the author of the #1 bestselling Puppy Training in 7 Easy Steps. He’s a systems architect who saw white space in the $100 billion pet industry and positioned dog training as behavioral infrastructure for modern life. A lifelong builder of scalable learning environments, he taught adults to code at eleven, developed a national learning platform for the Boys & Girls Clubs of America, and has spent his career designing environments – physical and digital – that scale without losing their human edge.
Mark Van Wye on LinkedIn: https://www.linkedin.com/in/zoomroom/

Resources

Zoom Room: https://www.zoomroom.com [https://www.zoomroom.com/]

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703

Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74
We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658

Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com [https://www.agilebrandguide.com/]
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company [https://www.missinglink.company/]

#852: Zoom Room CEO Mark Van Wye on agile dogs and agile brands

What if the key to customer loyalty isn't about creating memorable, delightful moments, but about being utterly forgettable in the best possible way?


Agility requires more than just rapid campaign execution; it demands a deep-seated ability to re-evaluate and re-engineer core processes in response to shifting customer expectations.
Today, we're going to talk about the powerful, and perhaps counterintuitive, idea that the greatest predictor of customer loyalty isn't satisfaction or delight, but simply how easy you are to do business with. We'll explore why reducing customer effort is a critical competitive advantage and how enterprise brands can identify and eliminate the points of friction that drive customers away.
To help me discuss this topic, I'd like to welcome, David Avrin, CX Keynote Speaker and Author at Ridiculously Easy International, and keynote speaker at CRMC, taking place June 1-3 in Frisco Texas.

About David Avrin

One of the most in-demand Customer Experience speakers and consultants in the world today, David Avrin, CSP, Global Speaking Fellow, has shared his content-rich, entertaining and actionable presentations with enthusiastic audiences across North America and in 28 countries around the world. David helps organizations better understand and connect with their changing customers and clients to help future-proof their businesses. 


David's insights have been featured on thousands of media outlets around the world. He is also the author of seven books including the acclaimed: It's Not Who You Know, It's Who Knows You!, Why Customers Leave (and How to Win Them Back), The Morning Huddle, and his newest book, Ridiculously Easy to Do Business With. 

David Avrin on LinkedIn: https://www.linkedin.com/in/davidavrin/

Resources

Ridiculously Easy International: https://www.davidavrin.com/

This episode is brought to by CRMC. Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com [https://www.thecrmc.com/]

Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74
We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658

Get the book: Ridiculously Easy to Do Business With by David Avrin: https://share.google/iwUGAonakI63ZU2vR
Ridiculously Easy Intl. website: https://www.ridiculouslyeasy.com/
Get the new research report David mentioned: The Frequency of Customer Friction: https://www.ridiculouslyeasy.com/research
Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com [https://www.agilebrandguide.com/]
The Agile Brand is produced by Missing Link—a Latina-owned strategy-d

#851: CRMC Keynote Speaker David Avrin on customer loyalty and being easy to do business with

What's the real cost of only having the bandwidth to focus on your top-performing products?
Agility requires systems and processes that not only respond to change but also proactively manage complexity across an entire portfolio. It’s about creating the capacity to act on every opportunity, not just the most obvious ones.


Today, we're going to talk about a critical breaking point for large consumer brands: the operational limits of ecommerce execution. When you’re managing thousands of products across countless digital shelves, manual processes don't just slow you down—they force you to leave opportunity on the table. We’ll explore how automation and AI are moving teams from being reactive firefighters on their top SKUs to strategic drivers of growth across their entire catalog.


To help me discuss this topic, I'd like to welcome, Tambi Younes, Vice President of E-commerce at Newell.

About Tambi Younes

Tambi Younes is the vice president of e-commerce at Newell. Younes has spent nearly a decade with Newell, holding a series of product experience and DTC leadership roles. Most recently, he was senior director of product, UX and digital experience, where he spearheaded AI solutions within the global DTC digital platform and led an approach to product design centered on user research and customer insights. Prior to that, he was director of e-commerce, DTC, where he led a 12-person team that worked on merchandising, promotional and assortment strategies. He also drove strong growth on Amazon as senior manager of global e-commerce for the company’s baby and parenting brands, optimizing digital marketing, product visibility and channel strategy to gain market share.

Tambi Younes on LinkedIn: https://www.linkedin.com/in/tambi/

Resources

Newell: https://www.newellbrands.com/

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703

Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74
We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658
Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com [https://www.agilebrandguide.com/]
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company [https://www.missinglink.company/]

#850: Newell VP of E-commerce Tambi Younes on expanding the operational limits of ecommerce capabilities

In the rush to implement AI across the customer experience, are we at risk of creating more digital barriers than we're breaking down?


Agility requires a holistic view of the entire digital experience. It's the ability to see not just how individual channels are performing, but how they work together to serve every potential customer, inclusively and intelligently.


Today, we're going to talk about what it takes to build that holistic view. We'll explore how brands can unify their performance analytics to move beyond traditional SEO, the dual role of AI in both creating personalized content and ensuring it’s accessible, and why inclusivity is becoming one of the most powerful levers for brand growth.


To help me discuss this topic, I'd like to welcome Nayaki Nayyar, CEO at Siteimprove.
About Nayaki Nayyar

Nayaki Nayyar is an accomplished technology executive with a proven track record of driving growth, innovation, and market leadership in enterprise SaaS for over 25 years. As the CEO of Siteimprove, she spearheads the company’s vision and strategy, accelerating its market leadership in Agentic Content Intelligence powered by Siteimprove.ai platform.
In her prior role as the CEO of Securonix, she guided the company’s strategic shift into AI with the launch of Securonix EON, an AI-powered cyber-security platform. Under her leadership, Securonix secured its position in the Gartner Magic Quadrant for SIEM for five consecutive years, driving significant growth and product innovation to address evolving global cybersecurity threats.
Nayaki brings deep expertise in scaling businesses organically and through strategic acquisitions. As President and Chief Product Officer at Ivanti, she established the company’s cybersecurity and endpoint management strategy, growing revenue from $500M to $1.2B and doubling the total addressable market from $30B to $60B in just two years. She also played a pivotal role in launching the Ivanti Neurons Platform and driving expansion through acquisitions. As BMC Software’s President of Digital Service and Operations Management, Nayaki led its transformation into AI-driven enterprise solutions with the BMC Helix suite, a strategic evolution that contributed to BMC’s $8.2B exit in 2018.
Nayaki serves on the boards of TD Synnex and Corteva Agriscience and is a graduate of the Stanford Executive Program. She holds a B.E. in Mechanical Engineering from Osmania University and an M.S. in Computer Science from the University of Houston. Recognized among the "Top Women in Technology in the U.S." by Technology Magazine in 2022, she is a respected leader shaping the future of enterprise technology in the AI era.

Nayaki Nayyar on LinkedIn: https://www.linkedin.com/in/nayakinayyar/

Resources

Siteimprove: https://www.siteimprove.com/

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703

Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74
We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658
Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't miss a thin

#849: Siteimprove CEO Nayaki Nayyar on what it means to take a holistic view of digital experience

What if your brand’s success wasn't dependent on a winning product or favorable market conditions, but on your ability to connect with customers on a human level, one story at a time?


Agility requires moving beyond a reliance on market trends or product performance as the primary drivers of success. It demands a deeper, more resilient connection with customers, built on understanding their individual needs and stories.


Today, we're going to talk about building a playbook for customer loyalty that isn't dependent on market wins or a perfect product. We’ll explore the idea that every customer has a unique story, and that shifting from broad, impersonal campaigns to a strategy of deep, individual connection is the key to creating not just customers, but lifelong fans.


To help me discuss this topic, I'd like to welcome Paul Epstein, CEO & Founder at Win Monday and keynote speaker at CRMC, taking place June 1-3 in Frisco, Texas.

About Paul Epstein

PAUL EPSTEIN is a former NFL, NBA, and Super Bowl chief sales officer, celebrated for creating the San Francisco 49ers Talent Academy and Leadership University, now two-time bestselling author and award-winning speaker named one of SUCCESS magazine’s top thought leaders that get results. When not on stage, Paul is the Founder & CEO of WIN MONDAY™, a leading habit-building company that drives high-performance, momentum, and growth for championship cultures across the globe.

Paul Epstein on LinkedIn: https://www.linkedin.com/in/paulepsteinspeaks/

Resources

Win Monday: https://paulepsteinspeaks.com/

This episode is brought to by CRMC. Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com [https://www.thecrmc.com/]

Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74
We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658

Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com [https://www.agilebrandguide.com/]
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company [https://www.missinglink.company/]

#848: CRMC Keynote Speaker Paul Epstein on building deep connections for greater customer loyalty

Now that AI can generate endless content, what is the true strategic value of a human-led content strategy?


Agility requires more than just adopting the latest tools; it demands a foundational strategy that allows you to integrate new capabilities without disrupting the core customer experience. This means being able to distinguish between a promising innovation and a distraction.


Today, we're going to talk about moving beyond the hype cycle to build a marketing technology ecosystem that actually delivers. We'll explore how to treat content orchestration not as a task but as a core strategic discipline, how to make AI a practical asset rather than a science project, and why so many CMOs are re-evaluating what they truly need from their platforms and partners.


To help me discuss this topic, I'd like to welcome Jennifer Griffin Smith, CMO at Acquia back to the show.

About Jennifer Griffin Smith

A well-respected international marketing executive, Jennifer Griffin Smith has more than 20 years of experience managing go-to-market strategies and corporate communications for public and private technology companies. She focuses on the needs of customers and partners in the ever-changing digital world, ensuring that Acquia solutions deliver exceptional value today and in the future, and that all programs and communications are addressing the unique needs of customers.


Jennifer leads the global marketing organization, including product marketing, GTM programs for customers and new business, brand, and marketing communications. With her extensive experience as a B2B marketing practitioner, Jennifer is passionate about new ways to grow awareness, improve marketing ROI, and create high-performing, award-winning teams.Before joining Acquia, Jennifer held CMO positions at Brightcove, Alfresco Software (acquired by Hyland), Software AG, Workhuman (formerly Globoforce), Avid Technology, and Progress Software. She has also held senior European marketing roles at Microsoft, PeopleSoft, and Information Builders.

Jennifer Griffin Smith on LinkedIn: https://www.linkedin.com/in/jennifergriffinsmith/

Resources

Acquia: https://www.acquia.com [https://www.acquia.com/]

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703

Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com [https://www.agilebrandguide.com/]
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company [https://www.missinglink.company/]

#847: Acquia CMO Jennifer Griffin Smith on MarTech that delivers beyond the hype

In an age of AI-powered deepfakes and sophisticated counterfeits, is your brand's core identity becoming more of a liability than an asset online?


Agility requires moving beyond just building a brand to actively and continuously protecting its integrity in a digital landscape where threats evolve at the speed of AI. This isn't just a defensive tactic; it's a core component of maintaining customer trust and lifetime value.


Today, we're going to talk about the often-overlooked other side of brand building: brand protection. In our rush to create amazing customer experiences and leverage new technologies, we're also creating new vulnerabilities for counterfeiters, impersonators, and fraudsters to exploit, ultimately eroding the trust and lifetime value we work so hard to build.


To help me discuss this topic, I'd like to welcome, Daniel Shapiro, SVP of Brand Relationships & Strategic Partnerships at Red Points.
About Daniel Shapiro

Daniel Shapiro leads strategic partnerships at Red Points, working closely with ecommerce platforms, websites, IP firms, and key industry stakeholders. Prior to joining Red Points, Daniel held senior roles at Macy’s and eBay, where he served as Senior Manager of Brand Protection. At eBay, he led international teams in the global disruption of counterfeit networks.
With deep expertise in brand protection, digital enforcement, and strategic alliances, Daniel helps organizations navigate the complex landscape of online IP abuse while driving scalable brand protection outcomes.

Daniel Shapiro on LinkedIn: https://www.linkedin.com/in/danielbshapiro/

Resources

Red Points: https://www.redpoints.com [https://www.redpoints.com/]

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703

Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74
We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658

Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com [https://www.agilebrandguide.com/]
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company [https://www.missinglink.company/]

#846: Red Points' Daniel Shapiro on brand protection in a deepfake world

We talk endlessly about the power of AI models, but what happens when the public web data they rely on is incomplete, outdated, or just plain wrong?


Agility requires not just reacting to market changes, but anticipating them by having a clear, real-time view of the world. This means having the infrastructure to see the digital landscape as it truly is, not just how it's presented in curated reports.


Today, we're going to talk about the foundational element that will determine the winners and losers in the age of AI: access to high-quality, real-time web data. As AI agents become more autonomous and LLMs more integrated into our workflows, the quality of the public web data they consume is no longer an academic concern—it's a critical business imperative that impacts everything from competitive intelligence to dynamic pricing and customer experience.


To help me discuss this topic, I'd like to welcome Ariel Shulman, Chief Product Officer at Bright Data.
About Ariel Shulman

Ariel Shulman is Chief Product Officer at Bright Data, the world's #1 web data infrastructure company for AI & BI. With more than 20,000 global customers, including 14 of the top 20 LLM labs, Bright Data powers 100 million daily AI agent interactions. Ariel is an accomplished executive with extensive experience in technology management, business development, marketing, and strategy. Since joining Bright Data in 2021, Ariel has leveraged his networking, security, and Internet expertise to drive innovation to access high-quality public web data solutions at scale. He now serves as CPO, responsible for Bright Data’s AI-integrated product suite that leads innovation.
Fluent in English, French, Spanish, and Hebrew, with professional experience across multiple countries, Ariel plays a pivotal role in shaping Bright Data's global positioning.

Ariel Shulman on LinkedIn: https://www.linkedin.com/in/arielshu/

Resources

Bright Data: https://www.brightdata.com [https://www.brightdata.com/]

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703

Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74
We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658

Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba

Check out The Agile Brand Guide website with articles, insights, and

Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com [https://www.agilebrandguide.com/]

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company [https://www.missinglink.company/]

#845: Bright Data Chief Product Officer Ariel Shulman on why access to real-time web data is critical in the age of autonomous AI

Agile brands understand that customer experience, employee experience, and digital transformation all combine to form brand experience. The Agile Brand is hosted by Greg Kihlström, entrepreneur, advisor, speaker, and best-selling author. It features leaders of top organizations around the world and provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.

The Agile Brand with Greg Kihlstrom

Welcome to the Innovation Economy podcast, where we look at the factors that drive business growth, including how people, processes, platforms, and places work together to create the future of work.

The Innovation Economy

From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results.

The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology. Guests will represent brands, consultancies, and platforms that enable B2B marketers to do their best work.

B2B Agility with Greg Kihlström

According to a Bain Consulting study, 80% of CEO’s believe their companies deliver a superior customer experience but only 8% of their customers agree. I talk to guests with a wide range of expertise, who share meaningful insights and wisdom to help you close that gap.  We give you practical tips, proven frameworks, and share ways to help you delight YOUR customers.

Delighted Customers with Mark Slatin

The Composable Roadmap isn’t just a listen; it’s a journey. It challenges you to rethink how you view your organizational capabilities and equips you with the foresight to build not just for today, but for a future that is perpetually just around the corner. For anyone serious about making agility a core competency of their organization, this podcast s your starting point.

The Composable Roadmap

Greg Kihlstrom's Show

Clips for marketers that want to drive greater customer engagement

Greg Kihlstrom

Shows