Chapter 10: Keep your members coming back
In this episode of the Community Stratetgy Podcast, host and author Deb Schell read excerpts from the newly released book Creator to Community Builder: FInd Calm While Building Your Online Community.
Creator to Community Builder offers time-saving tips for struggling entrepreneurs to establish and scale online communities, enhancing business growth and client connections. Community Strategist Deb Schell shares insights from aiding 60+ business owners, offering stories, strategies, and practical tools to launch thriving communities, ultimately saving money and time.
A note to readers that there is no audiobook version, which is why this particular season offers audio experts of the book. To get a PDF digital copy for free, click here. (Link expires 1.1.24)
Takeaways:
- Rosie has spent twelve years building thriving communities by understanding the member’s experiences. She first started a gathering for fun and turned that into a seven-figure business.
- Adrian says the key to retention is knowing your most valuable people and consistently providing them with value.
- Céline reviews the community data to inform Canva of the latest successes and challenges within the community.
Well-run communities have transformed my own life. I know firsthand the value of being a member of a thriving community.
As a journalist-turned-podcaster, I’ve investigated what makes online communities flourish. Since starting my journey, I’ve contacted and interviewed over 100 experts, colleagues, and leaders who have built online communities for years, even decades.
I always ask them to share what has worked as they have built, launched, and grown their online communities. I’m fascinated to discover what brings members back again and again. In this chapter, I’ll share my key findings from interviews with experts who have built thriving communities.
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Resources:
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The Community Strategy Podcast (CSP) offers interviews with online community leaders who share their community-building journey. Our podcast covers community concepts, community building, community strategy, community structure, community membership, and community management. We deep dive into the best ways to launch with platform reviews, give our thoughts on cultivating engagement, and the keys to identifying ideal members who will keep coming back and becoming super supporters.
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