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Episode 205: Kay Suthar, Make Your Mark - Not Your Average Podcast Agency
258 Plays3 months ago
Kay Suthar, CEO and Founder of Make Your Mark (Podcast) Agency, isn't just another podcasting expert.
She's revolutionizing the podcasting space by integrating AI technologies, pioneering a unique approach to community building. It’s about creating the perfect eco-system around your podcast that will not only turbo charge your visibility on a global scale but turn your podcast into a money making machine.
With a focus on future-proofing, Kay coaches on revolutionizing the way podcasts are launched, produced, and experienced, guesting strategies, maximizes episode content, and leads the charge in building resilient communities.
If you're looking to navigate the next wave of podcasting, Kay's your compass.
https://makeyourmarkagency.com/
https://twitter.com/Kay_Suthar
https://www.linkedin.com/in/kay-suthar-make-your-mark/
https://www.facebook.com/kay.suthar.make.your.mark
https://www.youtube.com/channel/UCbSjRoDjqrGLx47FJXi7PjA?sub_confirmation=1
Timestamps:
[2:30] Tell us your story about how you began
[10:00] The beauty of the Novice mentality
[15:30] What happened when a company shut down while in Costa Rica
[21:15] Watching and listening, it’s strategic!
[23:00] Getting to the podcast business then…
[31:10] How does someone starting out with a podcast - what do they get from you?
[35:30] Joe Rogan and how he started out, and how long it can take to start making money, doesn’t happen overnight!
[40:00] If your business had a personality who or what would that look like?
[41:15] What’s your dharma or purpose in life?
[47:00] Free gift from Kay!
14daystolaunch.com check it out for the free offer!
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Transcript
Introduction to the Entrepreneurial Journey
00:00:02
Speaker
The Entrepreneurial Journey podcast. We're talking business and building a culture that's kick ass. Where we make it happen, grab your seat, let's have a blast. At the Entrepreneurial Journey podcast.
00:00:21
Speaker
Thanks for listening, everybody. Did you know at Trichress we've built a kick-ass culture, coach and consultant program? So if you're a business coach or consultant and you're looking for something new, add to your toolbox or even escape the nine to five, join us at our next event. Links in the information on the podcast. See you there.
Meet Kaye Souter, the Podcast Queen
00:00:46
Speaker
Hello and welcome to the Entrepreneurial Journey podcast. I'm absolutely delighted today to have Kaye Souter with me. Hello Kaye, how are you? Oh my goodness, I'm so excited to be here. Thank you for the opportunity. see That's an absolute pleasure. I'm slightly nervous because you are a podcast queen. There's nothing to be nervous about at all. So you are benefiting from my brand new studio and yeah Yeah, so this has been in the making for about six months and it's finally ready. yeah and So welcome to the podcast sofa.
00:01:26
Speaker
I love the lights behind you. All I can see is Rebel at the moment. I'm like, oh, yeah, Rebecca, the Rebel. That makes sense. Yeah. Well, it actually I'm going to show you and all the view it says Rebel Rebel. Oh, yeah. Yeah. Because ah David Bowie obviously is my favorite artist of all time. And our Trichrest brand is founded in rebellion.
00:01:50
Speaker
and Oh, I love it. Yeah, yeah. Oh my goodness. That is really cool. There's a story behind that as well, right? Because it's funny because I guess like myself, anybody else probably sees you and be like, oh, you know what, Rebecca, like she's very, she's awesome. She's polite, right? She probably just sticks by the rules, doesn't swing off track. And there's a story behind you being a rebel, especially rebel rebel, there's a double whammy there. So there's plenty of stories to be telling that I can tell.
00:02:22
Speaker
Today is about UK. you. Because when we chatted a few months ago, I i was like, how the heck did you end up having this amazing business being the podcast queen? I just love it. Empress of all podcasts. Tell us your story. How did you get going? Where did it all begin? Because it wasn't normal, was it?
00:02:48
Speaker
No, it
Kaye's Accidental Podcasting Path
00:02:49
Speaker
wasn't. Not at all. um And to be fair, I kind of fell into the whole world of podcasting. But previous to that, I mean, I went from job to job to job to job, right? Because a lot of people out there know what they want to be. But I had no idea what I wanted to be when I grew up. All I knew is that I wanted to either work with the Ninja Turtles or become a Marvel superhero, right?
00:03:15
Speaker
but make a lot of money um and be known like everywhere and then when I found out like the Ninja Turtles and Marvel wasn't a real thing it completely broke my heart and I'm like right I've got to start from scratch I've got to figure out what I want to do now Right. Right. And so I, my goodness, I was a hairdresser. I worked in a college as an en enrollment clerk. um I was an MMA fighter and then ended up in hospital. Yes. um And they told me that if I carry on, like I couldn't move my neck, ah damage my entire spine and everything. um I was on so much drugs. It was ridiculous. I had a collar, um a collar brace. um And they said to me, if I carry on doing this, then I'm going to end up paralyzed.
00:03:59
Speaker
Right so I was at oh wow so again I had to start from scratch because I finally found something I loved doing and kicking ass is so much fun Rebecca right you would know as a rebel um as a rebel. I would I did my Thai boxing last week when it was on holiday I had a my Thai boxing class it was amazing.
00:04:17
Speaker
Oh my goodness, right. This is the thing, right? So I absolutely loved it. And then I kind of had to switch gears again and find out, okay, what else am I
Challenges in MMA and Police Careers
00:04:26
Speaker
going to do? And then fell into becoming a police officer, right? Did you? I didn't know that. Yes. Right. So for six and a half years, I was a police officer, right? um Which again was so much fun because I guess all of these things that become an MMA fights police officer kind of fit into the whole role of me wanting to be the superhero.
00:04:47
Speaker
right yeah i didn't realize it at the time until i kind of reflected back and i was like okay this stuff makes sense now yeah but then again i ended up in hospital right but this time yeah but it was really weird because it wasn't in the line of duty Rebecca right yeah it wasn't i literally went to bed one night woke up in the morning jumped in the shower and as soon as the hot water touched my skin has just started burning and i'm like okay what's going on here so i jumped out went in front of the mirror my whole body overnight came out in a rash
00:05:21
Speaker
no know what was going on here i went to the hospital got loads of checkups done and tests and all this kind of thing and um i'm not waiting in the consultation room and the doctor opened the door took one step in and looked at me and he said you were lucky to get here when you did and i'm like well what's going on yeah and he totally goes this form of rash right is brought on by stress right a lot of stress and it goes and if you didn't get here when you did your throat would have closed up hey no yes and then in my head I was thinking holy crap what if it closed up during the night I would never have seen the next day i wouldn' a oh no pray my god
00:06:05
Speaker
And so at that point I was like, okay, I've got to find a whole different career again. Yeah. All over again. Oh my God. So the stress of the job literally could have killed you. Yes. Right. And I never thought, I thought it would be something like in a line of duty that would have done that, not sleeping in my own bed. Yeah. right That is some wake up call.
00:06:29
Speaker
It is and so I then had to switch again and then I decided and every time, you're probably seeing a pattern here Rebecca, but every time I change careers, it's something completely different to what I was
Pivot to Events Management
00:06:40
Speaker
doing before. And so now I was like, ooh, I want to get into events.
00:06:46
Speaker
And people are like, hold on a minute, like you're living in like La La Land, you don't have no qualifications, no experience in events, no one's going to hire you. But I was like, I'm gonna do events and I'm gonna be international. And they're like, dreaming here, it's not gonna happen. And then a couple of weeks later, I actually got hired by a company to do events.
00:07:11
Speaker
Right. Amazing. It was an international company where, yes, right. It was an international company. I remember I'm going in for an interview and they say to me, when can you start? And I'm like, wait, hold on a second. You know, I have no clue what I'm doing. And they were like, that's fine. Are you willing to learn? And I'm like, yeah, of course I am. And they were like, great. Pack your bag because in two days you're flying to your first event in Malaysia.
00:07:41
Speaker
Amazing. me So it just kind of evolved from then. Then when I went to these events, there were business events, right? Probably a lot of events that we've all been to now. yeah um The speaker on stage talking about a topic, yes, or several speakers at an event. um And I was in the back of the room and I'm listening to all of this and seeing all of them, like, this is a whole new concept to me. I didn't realize this was a whole thing. This is a world I knew nothing about. And there it is, yeah.
00:08:12
Speaker
yeah Right. And so I was learning and I was absorbing and I'm like, huh, this is what business is all about. Now in college, I studied business, right? And it's nothing like that at all. No.
00:08:26
Speaker
no And so I didn't realize how much I was actually absorbing in the back of the room listening to all this, right? So I then became the events manager within four months of me getting this new job, this new, right? And I'm like, oh, okay, this is strange. Like, okay, now the one I hire me and promote me within four months, that doesn't happen in corporate. Like it takes years.
00:08:50
Speaker
yeah right yeah definitely and then they were like well do you want to learn sales and i'm like why would i want to do that for everyone hates sales people right i don't want to do that and they were like no take a look at this at these events that you've been to where you've been the event manager the sales people have been making this much hold in ah second right and i'm telling you it was at four five times more than what i was making wow so if you if you want to earn money get into sales um yeah once you get really good at sales it doesn't matter what type of business you get into afterwards it becomes so much easier yeah definitely yeah
00:09:30
Speaker
And I got mentored by some of the best people in the industry as well, right? And so a lot of the speakers on stage selling and how they're selling and I'm like, huh, okay, let's learn how to do sales and start doing low ticket that ended up on high ticket and became one of the top closer in the company. Of course you did, of course, ah because you just go, what I love about all these stories is is that you have like the novices edge You know, when you're new to something, because you don't know it's supposed to be difficult, you don't know it's meant to be challenging, you just go, well, I just need to do this. And it it is, it's beautiful when you get that, because it is really hard to create that. So yeah, you just went, yeah, I just need to do this and then this will happen. Okay, it works. Yeah. You know what? You're the first person to pick up on that.
Innovative Hiring Practices
00:10:27
Speaker
Right? Because I remember when I was working in events and then progress to sales and everything, very, really quickly, like within a few months, I remember the manager, right? He goes to me, how are you doing this?
00:10:41
Speaker
right And I'm like, what do you mean? There's people in this company that I've been doing for 20 years plus and can't do what you do. How are you doing it? yeah right And it was exactly that. And I said to him, I go, when you look at the difference between me and everybody else, they've all been in the industry. I haven't. yeah This is all new to me. but So I've got nothing to compare it to.
00:11:03
Speaker
yeah right So I'm just taking the information you're telling me, relying on that and just doing it. Yeah, you've got nothing to hold ji back you back. You've got no negative beliefs. You've had no bad experiences to make you scared or anything like that. You just crack on. It's a beautiful thing. Yeah, it absolutely is. And so what did he start doing? He started employing people outside of the industry.
00:11:28
Speaker
i ah right a So we had all sorts of people on the team that were like in theater previously, right? um That were like motor mechanics, right? Like something completely different. Now they want to learn something different like I did, right? And then just taking the information. And what you find is actually easier to train people that with a blank canvas.
00:11:54
Speaker
So much easier. When I ran my recruitment business, that's exactly what we did. We did not recruit previous recruiters because they came with bad habits, preconceived ideas, blah, blah, blah. We recruited people from retail, hospitality and air stewards.
00:12:11
Speaker
There you go. I'm beauty counters. We did loads of recruitment for, you know, people who sell brand new houses. And we got loads of people from beauty counters into the house sales teams because they've got the customer service experience and they know how to sell. Boyd beauty counter ladies and gentlemen know how to sell. You go up for a lipstick and you go away with like tons of stuff.
00:12:40
Speaker
it's true it's true yeah you but you turn around and kind of believe i need all this stuff i have to have it yeah that's right it's really important that i have three creams for my neck which is no different from the cream for my nose my chin but it feels different
00:13:02
Speaker
all right go on carry on this is great I'm loving it and then um so then all of a sudden I'm learning all these different skills in business right and it was almost like a patchwork quilt because I'm learning a bit about this and a bit about this rather than kind of understanding how it all works together yeah and so as I started doing more and more of these events more and more people got to know me
Unexpected Relocation to Costa Rica
00:13:26
Speaker
right so my network expanded as well and now all of a sudden people are like oh can you come and do what you do for this company with me right i've got events going on right i need people to sell i need people to um like put events together and all of this and i was getting so much work it was ridiculous right as i started saying no to people because i was like there's only one of me
00:13:49
Speaker
right and so I remember then the company asked me that they had this big resort that they'll build out in Fiji and Costa Rica right what they do they're like high ticket events right you're talking about hundred K plus Wow And so I remember they're saying to me, oh, we want you to go to Costa Rica. I was like, I don't want to go to Costa Rica. I'm good where I am. I'm traveling. I don't want to be stuck in one place. And they were like, OK, we have actually hired several people to go to Costa Rica to kind of help expand the resort. But no one can do this. We need you then. I was like, no, no, no, I can't do this. Like, you know, I'm good where I am.
00:14:32
Speaker
to the point the CEO picked up the phone and was like we need you there. Wow that's amazing. Right and I was like oh damn okay I was like but let's let's we're gonna make a deal here. I'll go down there try it out for a few weeks if I don't like it I want to come back. Yeah they're like yeah fine. What's not to like about Costa Rica by the way I've heard it's beautiful it is beautiful and it was a beach resort right so it was awesome right but not only that but they paid for my apartment they paid for my flights they paid for my food and water right and i was getting paid commissions on top of that
00:15:11
Speaker
Amazing. You were living the dream. Yes. Right now can't get any better than that. I've got the sea, I've got the pool, right? And then we had like a week off. We booked a flight to go to Mexico because it's only a four hour flight from Costa Rica to Mexico. We're like, yeah, let's go to Mexico. I was there two to three weeks. The company shut down. No. No. Yeah. Shut that.
00:15:42
Speaker
That's really bad. I was like, what the hell? what What just happened here? We had events going on, oh people there, right? Paying us for all sorts of different packages, we're taking payment and the company shut down. And I'm like, Oh, that's awful.
00:15:59
Speaker
What do we do now? We've got to tell people that are here that have just paid thousands of dollars to be here. That's so bad. Right. And so we had to break it to them. We had to let them know because it was going to go viral. Yeah. The big companies and international companies, they're going to find out. They'd better off find that from us then on social media. Right. But what that then meant was I got evicted. No place to live. OK. I had no food, no water.
00:16:29
Speaker
Right. And our bank accounts got shut down. Oh no. Oh my God. Are you in Costa Rica? Yeah. So now I'm like, I'm homeless in a foreign country, you know, it's speak the language. Oh my God. What did you do?
00:16:45
Speaker
Honestly, I laughed. why oh that This is such a ridiculous situation to be in. How do I go from living the dream to having nothing, right? And a click of a finger. Yeah. and Like moments. Yeah. Yeah. So I was just laughing. I was like, if I don't laugh, I'm going to cry.
00:17:09
Speaker
yeah But what happened then was I think, you know, they always say it's not until you hit rock bo bottom, right? That you realize what you're actually made of. It's true. It's true. It's when you test it. It's true.
00:17:24
Speaker
Right? So at this point, I guess, because I was laughing about it, and all my colleagues were crying because they had no idea what they were going to do next. Right? What was going to happen? And so I was like, okay, I got to figure this out. I got to make the most of it. And so I was like, it could be worse. I'm in a world country. I could be in a really cold country. We'll be stuffed, right? And I was like, if worse comes to the worst, I can just go to sleep out on the beach. Yeah, it's true. Right. And so, because I wasn't in that whole worry state of mind, right, and I was actually looking for solutions, I guess at that point, I kind of was like putting the pieces together and I realized, hold on a second, we've got a whole resort here.
00:18:12
Speaker
I
Creative Promotion Strategies
00:18:13
Speaker
was like, the main company was feeding the resort. Might be able to pay the bills or pay the staff. The resort is still open. It's just not making money now. So I remember going to the resort manager and saying, hey, you got bills to pay and staff to pay. Let me help you promote this resort. right and In return, just give me one of your rooms because you've got no clients now. okay Fair enough. I need like food and water.
00:18:43
Speaker
and I'll help you bring in more clients. Right? And so she was like, but we've got no money to pay you. We don't have, we don't have money for marketing materials and this, that cause that's what they were used to. Yeah. Right? Yeah. We don't need any of that. No, we can make ourselves. Right. And they're like, but photos and things like that. I was like, no, what we do is that people that have been here, they've been taking photos, putting it on their social media. We go on their social media and take their photos, right? We can create leaflets and all sorts of different things, right? Online.
00:19:15
Speaker
and like we put it on booking.com and on all these various different platforms where now they were getting clients coming in. right And then I was like, hold on a second. Holy crap, this works. I love it when you go, right, I'm going to try this. Oh my God, it works. Yes. I remember when we made our first sale on our online training program, we're like, oh my God.
00:19:43
Speaker
people that we don't know and never heard of have bought one of our online training programs. Yes, it works. It's great. Right. And so then I remember the resort manager saying to me, how do you know how to do all this? And it literally was to sit in the back of the room and listen to all these speakers. Right. And didn't realize how much I actually learned.
00:20:09
Speaker
Yeah, yeah. And I actually turned around and said to her, like, from the CEO, from in the back of the room, like, that's what everyone should have been doing, but they were clearly were not. No, I i love this, Kay, because so many people, you're in the same room as people and you come out, I come out and go, right, we need to do this, this and this, I've learned this, this, and other people come out and go, well, that was rubbish. And like, were we in the same event? Really? You've not picked up anything at all? It never ceases to amaze me. And people don't pay attention.
00:20:44
Speaker
ah no definitely Thanks for listening, everybody. Did you know at Trichress we've built a kick-ass culture, coach and consultant program? So if you're a business coach or consultant and you're looking for something new, add to your toolbox, or even escape the nine to five, join us at our next event. Links in the information on the podcast. See you there. Yeah. It is like everyone's got a different ear.
00:21:15
Speaker
Uh-huh. Yeah. Right. But at the same time, it's almost like people choose what they want to hear or and a different way. Yeah. But if you keep open, if you're just open to just new information. Yeah. It's surprising on what can actually transpire.
00:21:34
Speaker
Yeah, always. And see, I'm someone, and people always say this to me all the time, right? I'm someone that goes in through and I'm quiet, right? Because I'm watching and I'm listening, right? What are people saying? How people are behaving, right? What's actually going on here? And I just watch and I listen to people. You can pick up so much just by being an observer.
00:21:57
Speaker
yeah so much and people are like is everything okay you're really quiet and i'm like yeah i'm watching and listening what's going on here right and so even like in the masterminds and the different programs i'm in now and i'm watching the host how are they doing it what are they doing yeah i it's all strategic It is totally. Yeah. Most of the time I'm not um'm yeahm absorbing the content, but you're right. I'm watching how they deliver it, how they phrase things, yeah how they position things, how they've created things. ah So yeah, i'm I'm constantly unpacking the mechanics. Right. of of how it works and that when I work with businesses, that's exactly what I'm doing. and I'm unpacking the mechanism by which they're running this business. Right. Yeah. Cool. Okay. So resorts, podcasts.
00:22:52
Speaker
We still haven't bridged that gap, okay? So I'm getting there, I'm getting there. What happened anyway? So I was in, so Costa Rica, right? Ended up being able to raise the money to get back home. Well done, well done.
00:23:09
Speaker
But then also what I realized, I was like, I've got to rely on my network now. I built a really big network from being in these events so that I just started calling up and like telling people, I'm here. This is what's happened. I need help. This is what's going on. Do you have any work for me? I need to be making money. Do you have any sales? I just started calling people up and like the couple of people that came through basically saved me. Wow. Brilliant.
00:23:34
Speaker
Right. And I'm still friends with them to this day. Good. Good, good, good. They're the good eggs. Yes, absolutely. And so then I was like, oh my goodness, I can do this. So then I started helping other people on how to do events and sales.
00:23:52
Speaker
I was like, oh my goodness, I can do this for myself. This would be cool. And took one company based in Australia who was making um like $4 million dollars in a year. right And we went in, looked at the operations, the procedures and all those kinds of things. And basically in the four months I was working with him, he made his first million. Wow, brilliant. right then And I was like, okay, this is going to be easy now.
00:24:20
Speaker
right we just start duplicating it and it's like making more and making more doing more events and all of a sudden he was making so much more in a year and he was like how the hell did you do this from being a police officer and i was like it was a journey but then what happened then right and i was traveling all around the world and it was so much fun and i was actually living in bali Oh, wow. Lovely. Wow. but I'm working in Australia. Let's be closer. Like, let's go live body. Why not? Yeah, absolutely. Yeah. And so that happened. But then the unexpected happened that no one was expecting. No. No. I think I know what
Podcasting During the Pandemic
00:25:04
Speaker
you're going to say. Yes. The pandemic. Yeah. But all of a sudden I had no more events. I had no more work.
00:25:11
Speaker
I was like, what the hell do I do now? And I remember having this conversation with somebody and I was telling them about my experience. I was telling them about all the different things that I've done, everything that I've learned, what happened in Costa Rica, went to Australia, built um this business to become a multi-million dollar business. right And she turned around and goes, wow. right And I was like, oh my goodness, she's gonna turn into a client.
00:25:39
Speaker
ah But she goes, wow, you're like the world's best kept secret. I was like, hold on in a second. I ain't trying to be a secret. But I did not like that. Because I'm like, I wanted everybody to know me. I wanted everybody to know that, you know, I've done all these great things. How can I still be a secret? I was international. I legend in your living room, Clay. Exactly. In Bali.
00:26:08
Speaker
Yeah, right. And I was like, no, something's not right here. Right. And I was like, I still have to promote. Even though there's a pandemic, I have to promote. And then I was like,
00:26:20
Speaker
What's this whole podcasting thing? Let me tinker around with that. Right? Everybody starts talking about it. People are doing it. And I'm like, okay, let me have a look. And I thought, let me just guest on podcasts. Let me see how that goes. Right. And so I started reaching out to different people. Do you know what, Rebecca?
00:26:40
Speaker
nobody would even respond back to me. I wouldn't even get nose. That's just, that's so rude. Right. I was like, if I was getting nose, right, then maybe I'll be like, okay, maybe they didn't like what they saw or I just wasn't getting anything. And I'm like, this is strange. Yeah. What's going on here? And so I had to tweak and strategize and try different things. And then Rebecca, I got booked on a hundred podcasts in 60 days.
00:27:09
Speaker
Okay, that's interesting. So there's some tweaking that went on there that obviously worked. Yes, right. And I was like, holy crap, then I had to hire a VA to help me because I couldn't deal with all this. No, that's a lot of podcasting. Yes. And the thing is, it was easier during the pandemic because we weren't doing anything anyway. Yeah, it's true.
The Demands of Podcasting
00:27:31
Speaker
Yeah, right. And I was like, some days I was having four in a row.
00:27:35
Speaker
but idea That's quite tiring as well. i I've recorded two or three in one day and and people are like, oh, it's only half an hour, but actually it's it it's like doing two big coaching sessions in a day. yeah You have to concentrate quite hard. Yeah. It looks very easy.
00:27:53
Speaker
but if anybody's tried it, it's actually harder than you think. As with all these things, yeah. Definitely, right? And so I was like, well, I'm not doing anything else right now. Why don't I just do as many as I can? If they want to get me booked, then that's even better, right? So then I started doing all of this. And then, you know, podcasts, they all promote on social media and everything. And all of a sudden people messaging me but like, how are you everywhere? What are you doing?
00:28:19
Speaker
Right? And I thought to them, I'm just going on different podcasts and they're like, but how are you getting booked on so many? And I was like, oh, this is a program. Yeah.
From Guest to Podcast Coach
00:28:30
Speaker
Yeah. ah That's when I was like, okay, people want to learn how to do this. Let me teach others. So then I started teaching others on how to do this and how to get booked. Right. Now being clear, I'm not booking people on podcasts. I'm teaching them this process that I learn on how to do it themselves. Yeah. Right.
00:28:50
Speaker
And so that was that, and then all of a sudden, all these podcasts I was going on, they were like, oh, what's the name of your podcast? And I was like, I want that one. Okay, I've got to go create one now, right? And so because I built this relationship with podcasts, I was just asking, how are you doing this? What's going on? What are you using? And I started just asking questions because I didn't really know much about it at that point.
00:29:14
Speaker
Right. And so I learned some bits and pieces and realized, oh my goodness, there's a lot that actually goes into doing a podcast, right? Just setting it up and keep going and being consistent. And so what I did was I started hiring different people, different freelancers, right, to do the graphics and do the audio and video editing. And I always started with the video. Right. Now you can leverage video a lot more. I know most people, yeah yeah I was like, no, no, no, no, no. That's a trick that's being missed.
Launching a Podcast in 14 Days
00:29:42
Speaker
Yeah, definitely. And so I started doing videos right from the get-go and then got a copywriter to do show notes and learn about SEO and all these different things. And I'm like, okay, so now I understand it. And then people are like, hold on a second, how did you launch a podcast so quick? Because we did it in like 14 days. Right. Right. And so I was like, oh, that's another program that has to launch your own podcast.
00:30:10
Speaker
And at that point I then went to my freelancers and I said to them, hey, people are asking me questions on podcasting. They want to learn how to do podcasting. Like, do you guys want to jump on? Because I've got this idea of building this agency.
00:30:26
Speaker
What I didn't realize and later I came to realize was the fact that I've got all these freelancers, but I built a team. Yeah, you have. Yeah. Right. Ground up. yeah Yeah. Right. So they know how I work. They know the ways, they know like how things should be set up. And so that's when Make Your Mark podcast agency was born. Brilliant. I love it. Absolutely fantastic. And you've not looked back.
00:30:50
Speaker
I haven't. Instead, what I've done, I was like, well, I've got experience in events, in sales, right? And I've integrated all of that into podcasting, because at the end of the day, that's what people want to do, is monetize their
Monetizing Podcasts
00:31:04
Speaker
podcast. Yeah, they do. Yeah. Yeah, they do. So because I've come from a different background, I've got a different perspective and concepts on what you can actually do with podcasting.
00:31:15
Speaker
Brilliant. OK, so here's the thing. Somebody's got a podcast. It's been going for a while because what we need to make clear is that only I mean, it's something like a tiny one percent of podcasts do more than 20 episodes. Most die after 20 episodes, don't they? Most people don't get to three episodes. They give up after three. And so, you know, we're on nearly 200 episodes. We are we are in for the long term.
00:31:42
Speaker
I love it. So how, if somebody's, let's start with a brand newbie. If somebody's starting out and they come to you, what what do they get from you?
00:31:54
Speaker
OK, so there's two parts to this. OK. The first part is what I'm finding is a lot of people want to start a podcast for the wrong reasons. Yeah. Yeah.
Are You Ready to Podcast?
00:32:04
Speaker
Right. And we've got to kind of break it down and go to the basics. And I always ask them three questions. OK. I like to see where they're at. And the first question is, why do you want to start a podcast? Yeah.
00:32:15
Speaker
Like, what's the whole reason? But you'll be surprised, Rebecca. The amount of people that have actually said to me is because everyone else is doing it. It seems like the dumb thing to do. Right. That's not a great piece. No. No, right. And so if that's the answer you're giving me, that's already ringing alarm bells. Yeah. OK. The second question I ask them is, oh, how many guests or podcasts have you been a guest on? Right. Right. And if they say to me, oh, wait, no, none.
00:32:45
Speaker
I'm like, huh, okay. And then I say to them, what kind of podcast do you listen to? You'll be surprised. Still in this day and age, people will be like, I don't listen to podcasts. Okay. Right. Now, if it's all, if all of those questions are like a no, no, then you're not ready to launch your own podcast.
00:33:07
Speaker
Definitely, totally agree. And so at that point, I say to them, you're not ready to launch a podcast, but what I would like for you to do is start getting booked on podcasts. right that's the first step because you'll be surprised and you know this already Rebecca like how much you can actually learn right from being on podcast like the different system podcasters use how it works what's the interview process like questions like all these different things that you wouldn't necessarily know if you did none of them
00:33:37
Speaker
totally yeah absolutely yeah you've got to see it from the inside yes right and then when you because you also see how much work has gone into this yeah you do and then you get an idea so do you want to do that work or you don't yeah i've had a few people go so can you just run through what's needed to do the podcast and i've i've given them free advice and you can see them glazing over and and you're like you're never going to do this because actually now you know there's a ton of work involved right yeah
00:34:08
Speaker
It's so much harder to coach people that have no idea about any of the stuff that goes on in podcasting. I'm never ever going to take anyone's money right to do a podcast if I feel they're not ready. but I will tell them straight and tell them what it is that they need to do first before they even get to
Commitment in Podcasting
00:34:29
Speaker
that stage. yeah right And they take yeses to all of those questions, right then I know, okay, you're pretty much ready to start your own podcast. okay And so what I go through then is little things like helping them understand, because I have a different perspective and concept around podcasting.
00:34:50
Speaker
right and there's several ways to monetize but we need to get the steps the steps of setting up done properly the foundations of your podcast done properly because if there's any gaps then that's when it's going to fall flat okay i and so i actually like to kind of teach and coach people around the long term of podcasting because that's what it's about it's not about just making money right now if anyone says that they made money the day after they launched a podcast i would like to know how they did that because i've never heard it before That would be a lie. That would be a lie. A bit of a thing. Yeah. All right. And so you've got to be in it for the long term, which means you've got to have commitment because there needs to be consistency. There really does. So I listened to Joe Rogan fairly regularly, obviously the biggest podcaster in the world, started in its living room. Yes. With his mates. Yeah.
00:35:43
Speaker
did that he said you know he said he did that for about five years literally it was him and his mates for about five years and then he said in 20 whenever it was he had his first guest on that wasn't actually one of his mates
00:36:00
Speaker
and and And then it it's it gradually took about five years. It's a long time. it Yeah. and And I think that's what people don't realise. You know, me and my brother, of well, I think I told you we've we've launched our little sideline podcast. I thought I was going to the episode that you sent out today. That's funny the way it started out. I was like, oh, that's hilarious. Well, that there's more, and there's more where that came from. and But yeah, we were talking yesterday as we were recording one, it took Google five years to get a thousand users in the UK. And it's that length of time that people go, well, I've been doing it a year and I'm still not anywhere. And like, no, you've got another good few years to go to to really get somewhere. It doesn't happen overnight.
00:36:54
Speaker
Absolutely. Yeah. But that's with any good thing. Totally true. out There's no overnight success. No. It doesn't exist. No. and So when I go through all of this and kind of see where the commitment is, they're ready for it, all those kinds of things, I actually explain to them like, read for example, a reason why I always say to people, have your own separate podcast website.
00:37:17
Speaker
right? oh wrong Yeah, do you integrate it into your own website. I'm going to write that down. right Because I'm always looking at um having as many different digital assets in your business, right? And when you start a podcast, it should be an asset aside your business, right? It's a marketing technique to bring in leads. That's the way I see it. And the that you have in your business, the higher the value. Yeah, that's true. Yes, that is true. So, when you have a separate website for your podcast, which means you have a separate domain, another digital asset.
00:38:00
Speaker
Yeah, right because so for me, I'm already looking at what my exit strategy is going to be like. What if I want to sell my business for $10 million? dollars What other steps do I need to make in order to get it there so I can have that $10 million? dollars Yeah, right. And the most of the things that you want to kind of think about in the beginning is having different assets in your business.
00:38:25
Speaker
totally, yeah. um And so that's why I always say to people have a separate website, but also because of that, the level of SEO, Google ranking also goes up and you want to be that person that has all these different assets, all these different domains, LinkedIn, Instagram, Facebook, your podcast, your website, all of these things show up when people actually do a search.
00:38:51
Speaker
Yeah, that's true. Yeah. Because just like you said earlier, like someone bought your program that you didn't know. Yeah. Right. That only happens if you build your authority because guarantee people that don't know you will go and do the due diligence and do the research on you. Yeah, absolutely. Yeah. i'm right So.
The Importance of a Podcast Website
00:39:09
Speaker
Absolutely and so you want to make sure you've built your authority you built your brand so when they do do their research they're like okay she's legit right like she's actually does what she's talking about.
00:39:22
Speaker
And so that's another reason. And the great thing with this is that it's all organic. You don't have to pay for Google Ads. You don't have to pay anyone to do SEO. It's all organic. So why not take advantage of that? right But the only thing is people don't know how to do this. And so I'll show them these little techniques that not really a lot of people are talking about or teaching or anything because they're just talking and you know helping people with the now.
00:39:51
Speaker
Yeah, I'm happy with it now, but also build that business and that podcast out for the long term. Yeah, that makes perfect sense. Absolutely perfect sense. So I already have an inkling of where are you're taking the business because you're going to build it and sell it for 10 million, which is fabulous, rightly so. and And if your business had a character or personality, how would you describe it, Kay?
00:40:15
Speaker
Oh my God, that total quirky, like a big kid, right? It's a big kid, but that's exactly what I'm like, right? And it's funny because I love playing games, right? And I like, and if you still saw my profile, it actually talks about gamification. Okay.
00:40:31
Speaker
Right? um Only because I am that person that wants to go and do escape rooms. I'm that pit person that goes and plays Crystal Maze. I'm that person that goes to do a mud run, right? Hate being dirty, but I'll do a mud run, right? And that totally make a fool of myself trying to climb a slimy hill that's got mud all over it, slipping and sliding and like, being that person.
00:40:59
Speaker
Can we have photos of you doing a mud run, please? Yeah, they're all on social media. i'm not really We'll check them out. Now, what to I always ask this question now, we've added it in.
Leveraging Personal Strengths
00:41:11
Speaker
What's your Dharma? What's your purpose in life?
00:41:16
Speaker
do you know what it's funny because I recently had a conversation with someone who asked me something very similar and said what's your magic okay yeah right I said what's your magic and for a long time I was going I don't know I don't know I was like podcasting they're like no not what you do yeah what industry you're in yeah magic right I'm like This is a really hard question, I don't know. yeah And so then they carried on the same, well, the 10 closest people, if you ask them this question, what do you think they would say? I'm like, do you know what? I don't know, but I'm gonna go ask them. So I went and asked them and basically they had several different things, but it all came down to one thing. And they said to me, you're a good listener. but Like you really listen.
00:42:04
Speaker
And someone else says to me, you remember the conversations you have with your clients. but Because they were like, we had this conversation a year ago and you still remembered. And I was like, okay. And they're like, someone was like, you're compassionate. right You actually take in what people say to you and you're really good at changing up the coaching to help that individual person.
00:42:31
Speaker
Right. And I'm like, okay. And then one person said to me, connection, okay. Connection is your magic. And I'm like, what do you mean by that? And they're like, you do it every day. And I was like, okay. And they're like, you connect people to their voice. Yeah. Yeah. Right. yeah And I was like, Oh, I didn't think of it that way. Yeah.
00:42:58
Speaker
And so when I heard all these different things, listening and being compassionate, how that all goes into connecting with people. It does, yeah, it does. So the word, it's really funny, the word that came into my head was was communicator. Ah. Yeah, so and which speaks to connecting and all the other stuff you've described. So I think your purpose is to communicate messages between people. You are the connector, you are the communicator. I think the two sit beautifully next to each other. And and even going back to you being a police officer, you've got to be a really good communicator to do that well.
00:43:45
Speaker
um and I and I yeah I think that's it definitely. And it's really funny because um for a long time like people have always said to me whenever you go to a room and I've mentioned this earlier you're like the quietest one there right and honestly for a while that kind of like that was a trigger for me. Right. Right because I kind of felt like oh my god am I sitting on the sidelines again? People see me I might I might be invisible. No.
00:44:15
Speaker
Right? And it's not until I had that conversation, right, with people and they were like, no, it's connecting. Yeah. I realized, no, I'm not on the sidelines. I'm not invisible. What what I'm doing is listening and understanding other people that are in the room. That's more important because that's how I can connect with them. Yeah. Without a shadow of a doubt. Absolutely. it's Amazing. Someone said to me, there's a difference between connection and attention.
00:44:46
Speaker
Yes. You need attention. You need connection. Yes. It's a deeper level. It's more emotional, isn't it? Yes. Yeah. Yeah. It's with the heart rather than the head. Exactly. And so you don't always have to be the loud person in the room. No. And in fact,
Navigating a Male-Dominated Industry
00:45:01
Speaker
You know, that quietness, you can't listen properly and connect properly unless you are quiet. You just can't, it's impossible. Yeah, I think that's lovely. Okay, so I have a question. So when Nick and I get together again to do some more fireside chats, Nick and Becca's fireside chats, in about a month's time, what what question would you like Nick to answer?
00:45:28
Speaker
Oh my goodness, what question? I have to write this down as well so I remember. I'm not too sure. Right, okay. So I guess, I'd like Nick to answer. I guess one of the things I get asked all the time, right, is that the podcast industry is dominated by men.
00:45:49
Speaker
okay right and so they always say to me like how do you stand out right in front of a crowd that are not only men but you don't actually find in the industry that there's many people of ethnic background either okay okay So how do you do that and have I found any kind of issues or challenges with any of that or working with men in the industry? Okay, right. All right, I'll ask him. How do you stand out from the crowd? Within being a man, I don't know whether he'll be able to answer the question about working with other men in terms of challenges
00:46:35
Speaker
But maybe the angle I'll use is like, what do you perceive the challenges might be? Yeah. Yeah. Yeah. Yeah. Okay. Do you perceive the challenges might be? Right. Brilliant. I have got that. I will edit that. That'll be out in a few months. Okay. You've been fabulous. Thank you so much. How can people find you?
Free Resources for Aspiring Podcasters
00:47:03
Speaker
Oh my god, is it all right if I give your audience a free gift? Of course, always. ah Fantastic. um And so what I would like to do is give everyone a free gift called 14 days to launch dot.com. Okay, wow.
00:47:19
Speaker
this does is it basically helps people first of all identify what are the foundations, the basics of really looking to start a podcast and I specialize in video podcasting. Okay. If anyone wants to start a podcast to video, you know how important that is Rebecca. Oh, it's essential.
00:47:36
Speaker
right it especially the way podcast is going right is evolving and there's more video podcasts out there you don't want to be left behind and so it sets you up step by step as to the things to look into right when you're starting a video podcast what different elements that you you will need as a basic level at least okay like to get you started and how you can just put those things together and actually launch a podcast in 14 days. That's exactly what I did. I didn't make it all complicated right in the beginning. As you progress and you start making money, then you want to add other elements to it than you can do, but this is just the basics to get you started and getting you out there, right? So 14 days to launch dot.com. They can find that downloadable and it's absolutely free for your audience.
00:48:22
Speaker
Great, I'm gonna put that out there on the podcast. I'm also gonna put it out to our coaches as well and other networks I'm in,
Episode Conclusion and Preview
00:48:30
Speaker
definitely. Amazing. Thank you, Kay. You have been brilliant. ah Have an amazing day. I'm gonna stop record now. Goodbye and take care.
00:48:45
Speaker
The Entrepreneurial Journey podcast. We're talking business and building a culture that's kick ass. Where we make it happen, grab your seat. Let's have a blast at the Entrepreneurial Journey Podcast.