Episode 217: Kasper Sierslev of Zite, the in-house agency builder
We help companies and brands set up and build in-house competencies.
Kasper is a frequent speaker at industry events and author of the best-selling book "Moving In-House".
Zite helps build bespoke agency teams to sit in-house and create, run, and enhance a client’s marketing programs.
Kasper has worked on all sides of the table, from well-respected brand agencies, my own start-up with just a few employees to the world’s largest shipping company responsible for running campaigns in 127 markets and 26 languages.
https://www.linkedin.com/in/kaspersierslev/
https://www.facebook.com/ZiteAgency
https://www.instagram.com/ziteagency
Timestamps:
[1:00] Tell us all about what you do
[7:35] Do you cycle your team or use the same team ongoing?
[9:05] How did you start doing this?
[14:45] Where did your entrepreneurial spirit come from?
[18:20] Where are you taking the business?
[20:00] If your business had a personality or a character, who would it be?
[22:30] What’s your dharma or purpose?
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