163. Brand Pillars: The Backbone of Your Brand That Makes a Major Impact
If you've ever felt like your brand is harder to explain than it should be — or like you're doing all the right things to grow but still operating at a "product" level, you might be missing brand pillars!
Brand pillars are often talked about as a content or messaging tool, but that's only part of the story. In this episode, Katie Mleziva (Real Food Brands) and Clint Matthews (Start Right Foods) zoom out to show how brand pillars fit into the bigger picture of brand strategy — and why they're one of the key ways brands move from making a great product to building a strong BRAND that stands out.
You'll hear a real-life example of Clint's food business pillars, and you can visit @realfoodbrands on Instagram to see Katie's pillars for Real Food Brands — along with how she actually uses them day to day.
In this episode, you'll hear about:- Why brand strategy and brand pillars are about aligning your entire business — not just your messaging
- Where brand pillars fit in the Define → Align → Activate framework (and why they're not the first step)
- What brand pillars actually include
- How brand pillars help you move from product-focused to brand-first thinking
- A practical example of how structure unlocks clarity and productivity
- How brand pillars act as filters for decisions across marketing, sales, and growth
Want to go deeper?
Get the free weekly worksheet that goes with each episode by joining the newsletter.
👉 Follow @realfoodbrands on Instagram and tap the link in the bio to sign up.
Looking for clarity on your next steps?Katie & Clint help food business owners review their brand & sales strategy, cut through noise, and move forward with a clear plan. Reply to the Weekly Newsletter or use the private scheduling link included each week to book a session (only available to newsletter subscribers!).
Episodes Mentioned:
Ep 135. Is a Great Product Enough to Grow Your Food Business?
Ep 143: Ideas Spinning in Your Head? Here's How to Use (Or Lose) Them Strategically.
Ep 122: Start Standing Out with These 4 Steps
Ep 83: Understanding the Difference Between Features & Benefits
MORE OPTIONS
1. 📧 Katie's Friday Newsletter includes a Weekly Worksheet to help you apply these ideas directly to your food business. Sign up here.
2. 💬 Join the Conversation! Tune in to the podcast, then join us in the Real Food Brands Marketing Round Table - a free food & farm business owner community - to ask questions and meet other people who love producing real food as much as you do!
3. 📞 If you're ready to talk about building a clear, cohesive brand or integrating your brand + sales strategy, you can
