Building Your List Through Other Channels

2/28/24 - Episode 127

Episode Summary

In this podcast episode, the focus is on strategies for Shopify store owners to incorporate customers from third-party channels like Amazon, Etsy, and eBay into their email marketing lists. The episode emphasizes the significance of email marketing in e-commerce, stating that established brands should aim to generate a significant portion of their revenue from email through both automated flows and targeted campaigns.

The challenges of marketing to customers on third-party platforms are discussed, highlighting the inability to directly email these customers. Strategies for enticing customers to join a Shopify store's email list include offering compelling incentives such as welcome gifts, educational content, or warranty registration. The importance of making the call to action clear and simple is stressed, with suggestions on how to effectively communicate offers through pack-ins, stickers, dedicated landing pages, QR codes, and friendly URLs.

The episode also covers the necessity of adhering to third-party platform policies to avoid policy violations, briefly outlining the guidelines set by Amazon, Etsy, and eBay regarding customer engagement and data collection.

The takeaway is a call to action for listeners to start engaging their customers more effectively by testing out these methods, with optimism about the potential for quick and positive results. The episode provides actionable insights for Shopify store owners looking to expand their email marketing efforts by integrating customers from various selling platforms.

SHOW LINKS

• Shopify QR Code Generator - https://www.shopify.com/tools/qr-code-generator 

TRANSCRIPT & VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-127-building-your-list-through-other-channels

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