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Episode 139 - The Technical Details of Shopify Campaigns
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8/14/24 - Episode 139
Episode Summary
In this podcast episode, Scott Austin delves into the technical details of setting up Shopify marketing campaigns. He highlights how to create effective campaigns that go beyond simple discounts, focusing on building customer awareness and increasing average order value. He illustrates this with two detailed examples: one for Reptichip, centered around World Lizard Day, and another for Custom Windsocks, tied to National Aviation Day. The episode covers key elements like landing pages, automatic discounts, and theme customizations.
Show Links
- Reptichip Campaign - https://reptichip.com/pages/world-lizard-day
- Custom Windsock Campaign - https://www.custom-windsocks.com/pages/national-aviation-day
- Linear Shopping Experiences App - https://jadepuma.com/pages/linear-shopping-experiences
Video & Transcript
https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-139-the-technical-details-of-shopify-campaigns
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