7/2/25 - Episode 162

Episode Summary

Host Scott Austin shares a special episode where he is interviewed on the Firing the Man podcast. Scott, the founder of Jade Puma—a Shopify-focused agency based in San Diego—discusses his extensive experience in e-commerce, having worked with businesses ranging from startups to large enterprises. He emphasizes that the success of e-commerce ventures is largely determined by the people behind them, rather than just products or pricing models.

Show Links 

 * Firing the Man Podcast - https://firingtheman.com/
 * Flex Theme Sections app - https://apps.shopify.com/flex-theme-sections


Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-162-scott-gets-interviewed

Episode 162 - Scott Gets Interviewed

6/18/25 - Episode 161

Episode Summary

Scott Austin interviews Tanner Larsson to explore how AI is transforming e-commerce. They discuss how traditional SEO strategies are being disrupted by AI-driven search tools like ChatGPT, and what that means for Shopify store owners. Tanner shares insights on adapting content strategies, staying relevant in AI-generated results, and preparing for the future of shopping where search becomes conversational. The conversation emphasizes being proactive with AI tools and building genuine brand value beyond keyword optimization. 

Show Links 

 * Tanner's LinkedIn - https://www.linkedin.com/in/tannerlarsson/
 * AI Commerce Tool - https://ecomaidatalayer.com/
 * Linear Shopping Experiences App - https://apps.shopify.com/linear-shopping-experience


Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-161-ai-commerce-with-tanner-larsson

Episode 161 - AI Commerce with Tanner Larrson

6/4/25 - Episode 160

Episode Summary

Host Scott Austin welcomes Alex Rossman, founder of Rossman Media, to explore the potential of TikTok Shop for Shopify merchants. Rossman, whose agency specializes in social media strategies for e-commerce brands, shares insights from his direct collaboration with TikTok, including beta testing and strategy development for TikTok Shop. The discussion covers the fundamentals of TikTok Shop, its integration with Shopify, and effective strategies for leveraging social commerce to drive sales and engagement.

Show Links 

 * Rossman Media - https://rossmanmedia.com/
 * Brand It! Calendar - https://apps.shopify.com/brand-it-calendar


Transcript & Video

https://jadepuma.com/blogs/shopify-tutorials/episode-160-tik-tok-shop-with-alex-rossman

Episode 160 - Tik Tok Shop with Alex Rossman

5/21/25 - Episode 159

Episode Summary

In this episode, host Scott Austin delves into the nuanced process of selecting a brand name and corresponding domain. He emphasizes that there's no universal formula for this task, highlighting the importance of creativity and personal judgment.

🔑 Key Takeaways:

 * Early Naming: Establishing a brand name early can transform an abstract idea into a tangible identity, aiding in clearer communication with teams and stakeholders.
 * Industry Research: Understanding your industry or niche is crucial. Analyzing how competitors name their brands can help you align with industry norms and avoid potential legal issues, such as trademark conflicts.
 * Avoiding Confusion: Differentiation is key. For instance, in industries where many brands use similar naming conventions (like "water" in water filter products), it's important to choose a name that stands out to prevent customer confusion.
 * Domain Considerations: Selecting a domain name that aligns with your brand is vital. It should be easy to remember, spell, and ideally, reflect your brand's essence.

Show Links

 * Brand It! Calendar - https://apps.shopify.com/brand-it-calendar
 * Trademarks Episode - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-113-trademarks-for-your-brand


Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-159-picking-a-name-for-your-brand

Episode 159 - Name Your Brand

5/7/25 - Episode 158

Episode Summary

In Episode 158 of The Shopify Solutions Podcast, host Scott Austin speaks with Jake Levin from Inflection Growth about the evolving landscape of marketing attribution, particularly in light of changes to cookie tracking and privacy regulations.

🔑 Key Topics Covered:

 * Understanding Cookies: The discussion begins with a breakdown of first-party and third-party cookies, explaining their roles in tracking user behavior across websites.
 * Impact of Privacy Changes: They delve into how recent privacy regulations and browser updates are affecting the reliability of traditional attribution models, making it more challenging to track customer journeys accurately.
 * Attribution Challenges: Jake highlights the inconsistencies between different analytics platforms (like Shopify, Google Analytics, and Klaviyo) and emphasizes the importance of understanding these discrepancies when analyzing marketing performance.
 * Adapting Strategies: The conversation also touches on the necessity for marketers to adapt their strategies, focusing more on first-party data and considering new approaches to measure the effectiveness of their campaigns in a privacy-conscious world.

Show Links 

 * Jake's email - jake@inflection-growth.com
 * Inflection Growth - https://inflection-growth.com/
 * Badgezilla - https://apps.shopify.com/badgezilla 

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-158-marketing-attribution-with-jake-levin 

Episode 158 - Marketing Attribution with Jake Levin

4/22/25 - Episode 157

Episode Summary

In Episode 157 of the Shopify Solutions Podcast, Dylan Lam from Omirank discusses using quiz funnels to boost Shopify store conversions by up to 50%.  Quizzes build trust by asking strategic questions and recommending products based on customer responses.

Key points:
- Focus on the quiz goal first (conversion vs. expertise).
- Track quiz step completion rates.
- Best traffic sources: search ads and email, not social media.
- Tools like Typeform work well, even without native Shopify integration.

✨ Bottom line: Quiz funnels personalize shopping, increase trust, and drive sales when done right.

Show Links 

 * Omirank - https://omirank.com/
 * Dylan on Linkedin - https://www.linkedin.com/in/digitaldylanofficial/
 * Linear Shopping Experiences App - https://apps.shopify.com/linear-shopping-experience

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-157-quiz-funnels-in-your-shopify-store 

Episode 157 - Quiz Funnels with Dylan Lam

4/9/25 - Episode 156

Episode Summary

In Episode 156 of the Shopify Solutions Podcast, Scott Austin discusses the strategic advantages of integrating subscription models into Shopify stores to build recurring revenue. He explains how subscriptions can enhance customer lifetime value, improve cash flow, and simplify inventory management. Additionally, subscriptions offer convenience for customers by automating regular purchases. Scott emphasizes that while subscriptions may not suit every business, they can be effective beyond typical products like coffee, encouraging merchants to explore various subscription models tailored to their offerings.

Show Links 

 * Get Recharge - https://jadepuma.com/recharge
 * Video Consult with Scott - https://jadepuma.com/products/live-video-consult

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-156-building-recurring-revenue-subscriptions-in-your-shopify-store

Episode 156 - Building Recurring Revenue: Subscriptions in your Shopify Store

3/26/25 - Episode 155

Episode Summary

In Episode 155 of the Shopify Solutions Podcast, host Scott Austin discusses leveraging Shopify's blogging functionality to enhance SEO and drive traffic to your store. He acknowledges the evolving landscape of SEO in 2025, with AI's growing influence, yet emphasizes that SEO remains a valuable strategy. Boehm shares data from his clients, noting that while some experienced declines, others saw significant increases in organic traffic—up to 500% year-over-year—highlighting the potential benefits of investing in SEO. The episode focuses on a specific tactic: using Shopify blogs to target keywords not covered by product pages, thereby expanding search visibility and attracting a broader audience.

Show Links 

 * The Healing Hedge Witch - https://thehealinghedgewitch.com/blogs/crystal-guide/rose-quartz
 * ReptiChip - https://reptichip.com/blogs/animals/veiled-chameleon
 * Looker Studio Scorecards - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-131-scorecard-for-your-shopify-store

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-155-seo-tactic-with-shopify-blogs 

Episode 155 - SEO Tactic with Shopify Blogs

3/12/25 - Episode 154

Episode Summary

In Episode 154 of the Shopify Solutions Podcast, host Scott Austin engages in a store audit of EverChew, a company specializing in dog chew products designed to reduce choking hazards. The discussion emphasizes the importance of articulating the benefits to customers—such as providing peace of mind—over merely describing the physical products. Austin also highlights the effectiveness of using infographics on product pages to convey value propositions visually, suggesting that while EverChew incorporates these elements, there is room for optimization to enhance customer understanding and engagement.

Show Links 

 * EverChew - https://everchew.com/ 
 * Get a Store Audit - https://jadepuma.com/products/ecommerce-store-audit 

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-154-store-audit-of-everchew 

Episode 154 - Store Audit of EverChew

2/26/25 - Episode 153

Episode Summary

In Episode 153 of the Shopify Solutions Podcast, Scott Austin discusses upcoming changes to the Shopify platform that may affect your store's operations. He focuses on three main areas:

Shopify Admin Accounts: Shopify is updating how store staff log into the admin panel. To check your status, navigate to Settings in your Shopify admin. If you see "Users" instead of "Users and Permissions," you're on the new system. While Shopify will handle this upgrade automatically, be aware that some staff permissions might change, requiring you to adjust them accordingly.

Customer Accounts: Changes are coming to how customers log into your storefront. These updates may impact the user experience, so it's essential to stay informed and prepare your store to accommodate these modifications.

Thank You and Order Pages: Recent communications from Shopify have introduced deadlines related to these pages, causing some confusion among merchants. Scott clarifies these changes and emphasizes the importance of understanding and implementing necessary adjustments to prevent disruptions to your business.

Staying proactive and informed about these platform changes will help ensure a smooth transition and continued seamless operation of your Shopify store.

Show Links 

 * Brand-It! Calendar - https://apps.shopify.com/brand-it-calendar

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-153-managing-shopify-platform-changes

Episode 153 - Managing Shopify Platform Changes

Want to get the most out of your Shopify business? Listen to the Shopify Solutions Podcast to get concrete examples and recommendations on how to build and grow your eCommerce business. Hosted by Scott Austin, owner of JadePuma [https://jadepuma.com], a Shopify-focussed agency. Scott has decades of e-commerce business with the biggest companies and the smallest stores and everything in-between.

Scott Austin

Shows