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Episode 142 - Harris vs. Trump: eCommerce Showdown
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9/25/24 - Episode 142
Episode Summary
In this episode, Scott Austin compares the eCommerce stores for the Kamala Harris and Donald Trump campaigns. The episode examines the strengths and weaknesses of each store’s structure, design, and user experience. Key highlights include technical critiques of navigation, branding choices, platform usage (BigCommerce for Harris, WinRed for Trump), and merchandising strategies. Scott also discusses how political campaigns differ from typical eCommerce businesses regarding brand building and product presentation.
Show Links
- Harris campaign - https://store.kamalaharris.com/
- Trump campaign - https://secure.winred.com/trump-national-committee-jfc/storefront/
Video & Transcript
https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-142-harris-vs-trump-ecommerce-showdown
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