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S6 EP6: Want to be the next Unicorn? Do this now - with Lucy Woolfenden image

S6 EP6: Want to be the next Unicorn? Do this now - with Lucy Woolfenden

S6 E6 · Snippets of Genius with Caroline Kay
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What if you could become the next Founder of a Unicorn Start Up – just by doing one little change?

The truth is that when you get your core strategy right, know your audience and understand the jobs to be done – you can make the critical tweak in your marketing that can unlock more customers and big profits.

My GENIUS guest is Lucy Woolfenden, Founder of the Start Up Collective, with 20 years’ launching brands, growing their audiences and making them profitable. Lucy’s portfolio of tech start-ups includes launching Skype for Mobile, Starling Bank, and Yolt and her expertise and team can do the same for you, because….

When you master marketing you will:

  • Eliminate decision fatigue
  • Gain instant trust with your communication
  • Have throngs of investors in bidding wars to work with you
  • Standout in even the most saturated market place
  • Finally get the attention and profits you deserve

Tune in now and learn:

  • The groundwork you need to do to scale fast
  • Why marketing is not something you can bolt on
  • What great marketing is
  • How great brands are really built
  • Why nobody wants to be friends with a brand and the single thing to focus on instead

Ready to supercharge your marketing and take your brand and business in to the stratosphere?

What are you waiting for? Listen now.


Resources from this show


The must have tech to scale fast:

Slack www.slack.com

LinkedIn www.linkedin.com

Notion: https://www.notion.so

Superhuman : https://superhuman.com


The books that you must read next:

Never Split The Difference, Chris Voss

The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules – Mike Stevens

The Personal Board Of You Inc -Emma Maslen


DIVE DEEPER:

Sign up for the Start Up Collectives awesome newsletter here >

Check out my feature on “how to build high performing teams” here>


Listen to Music that will lift you up

The XX Angels


Connect with Lucy

https://thescaleupcollective.com

https://www.linkedin.com/in/lucywoolfe

Learn more about your ad choices. Visit megaphone.fm/adchoices

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