S6 EP4: I don’t dance now, I make money moves with Ian Truscott
Ever wondered what it really takes to rise up through the ranks and master your craft?
To realise your full potential and lead others to do the same?
Ian Truscott, popularly known as the RockstarCMO, is on Snippets of Genius today to share the people strategies that’ll will enable you to achieve your career aspirations!
Ian had his career wake-up call while listening to a colleague talk with such swagger, passion and confidence; it inspired him to figure out how to become the very best marketeer. From that day, Ian knew what he needed to do, “to be a constant learner and get on top of everything”
He had to find a way to master his craft. And he did. More importantly, YOU can too.
Ian used what he learned about marketing and invested wisely in the people around him. His personalised approach to team development has effectively led global teams to overachieve against all KPIs and double metrics year-on-year. Three years later, he is the CMO of Spotler Group, a trusted advisor for two growing marketing technology companies and the founder of a strategic market advisory that creates ART (Awareness, Revenue and Trust). Today he’s sharing his secrets with you.
In this episode, you’ll learn:
- What you need to explore and have and know the answers to, to master your craft
- The tech and process for managing remote teams (and making other big life goals happen).
- Why you must have trust AND empathy with your team to grow at pace.
- The “one size fits all” trap that’ll crush your teams’ potential, if you let it.
- How to stay one step ahead of Chat GTP with category defining marketing best practice.
- The books everyone must read to build the habits and strategies that will change your life.
- Why ‘the work’ is not the main thing and where you need ‘to focus’ when running your own business.
Watch now and let the RockstarCMO drown out your excuses and show you exactly how to set yourself up — for life — no matter what your ambition.
Now it’s your turn.
All the people strategies in the world are useless until YOU put them to use!
So get this career insight into action ASAP. And have fun with it! Because as Ian reminds us:
“Our relationship with work is becoming increasingly personal, you need to engage with your employees becauseone size doesn’t fit all”
Resources from this show
MUSIC to lift you up
- Bodak Yellow, Cardi B
- KOJATO – Good Morning Africa
- Groove Armada – Superstylin’ (Official Music Video)
BOOKS to stretch your thinking:
The best episodes of RockstarCMO: (In my humble opinion)
