If you’re ever feeling the overwhelming pressure of growing a brand, be that a start up brand or a group of brands – this episode is for you.
William Harrison, Group Brand Director of the AA, is here to take you on a journey of transforming a crunchy business challenge into an opportunity that will burst the creative floodgates open.
Tough circumstances? Multiple stakeholders? Legacy brand? Internal and external challenges? Long term and short term commercial objectives? Oh and don’t forget the nay-sayers…. which can all make you feel like you’re pushing water up hill.
So what’s the answer?
Will says
“Simplify it”.
If you’re ready to find creative courage – get your notebook ready.
In today’s Snippets of Genius, Will shares the secrets to unlocking your ambition and building a successful career in advertising and marketing for big commercial retail brands.
The best part? You don’t have to hustle, fight, build up insane resilience or survive something terrible to get there.
You can get ahead when you break down any challenge into 3 core pillars, find the right mix and ladder your ideas back to the business.
Will shares his go-to marketing genius who inspire a different school of thought and dishes up aha moments like hotcakes.
Make sure you listen to the end for the embarrassing, weird and inappropriate scenarios that keep Will smiling and laughing.
Hit play to listen now on the Snippets of Genius Podcast.
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