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How to Organically Grow Your Social Media Following - Brock Johnson
46 Plays5 years ago
Tune in now and don't forget to sign up for www.solciety.co!
Speaker 1 (00:03):
Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery. And you are about to become what's up Solarpreneurs, Taylor Armstrong. Back with another episode,
Speaker 2 (00:45):
I am stoked today because we have a guest that we have been trying to schedule for a while. Now. He was, he is high level high profile. I've been following him for a long time. And he was one of, I would say the people that got me into kind of online marketing online lead gen taught me a ton about, um, hiring people from our teams. So I got to thank you today. We have a Brock Johnson on the show Brock. Thanks for coming on with us today. Yeah, absolutely. Taylor, thank you so much for having me. I'm happy to finally be here. Yeah, I'm stoked. And, um, Brock I brought one of your, I bought one year, uh, first courses you made on a Snapchat. I don't even know if you remember that it's been awhile since way back, way back, about four or five, maybe even six years ago now.
Speaker 2 (01:31):
Totally. So that was, um, that was one of the coolest courses. I'm like, wow, this has got a Snapchat guru. Who's teaching guys, delay dance, do all these crazy things on Snapchat. And um, yeah, it's I got a thank you got a ton of value from that course. And thank you. And, uh, yeah, I've been continuing to follow you and your mom, so you guys host a podcast together and um, do you want to tell us just kind of your background Brock, how you got into, um, being like an Instagram expert that you are and kind of how things evolved from your early Snapchat days? Sure, absolutely. So, yeah, I got my start back in like 2016, 2017, uh, teaching. This is gonna sound crazy to say now, but I was actually originally teaching moms how to keep their kids safe on Snapchat. Uh, back in like 2016, 2017, Snapchat was as popular as something like Tik Tok is today.
Speaker 2 (02:24):
It was wildly popular. Um, and with the whole disappearing messaging thing, there was just like a lot of fear going around related to Snapchat. And so that's where I created. My very first course was teaching parents kind of basically how to use Snapchat and then some tips on like how to keep their kids safe on the app. Um, that very quickly evolved into the course that you said you were a student of, which is like how to market and grow a business using Snapchat because very quickly influencers and business owners and network marketers and direct sellers, they were realizing that, Hey, you could monetize this social media following. People could
Speaker 3 (03:00):
Build on Snapchat, not too long after that. Instagram released Instagram stories and a mass exit is from Snapchat, happened to everyone, left Snapchat for Instagram. And I went with them, um, and I spent the next year or two really honing my skills on Instagram, growing my own following very organically, figuring out like what strategies work, what strategies don't work. Um, and now here we are about three or four years later. Um, and that's what I do full-time. So now full-time I teach people, I teach business owners, network marketers, entrepreneurs, how to organically grow their Instagram, following how to do it the right way with the least amount of time possible and not just, you know,
Recommended
Transcript
Taylor's Solar Success Journey
00:00:03
Speaker
Welcome to the Solarpreneur Podcast, where we teach you to take your solar business to the next level.
00:00:08
Speaker
My name is Taylor Armstrong.
00:00:10
Speaker
I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fell.
00:00:19
Speaker
I teach you how to avoid the mistakes I made and bring in the top solar dogs of the industry to let you in on the secrets of generating more leads, falling up like a pro, and closing more deals.
What is a Solarpreneur?
00:00:31
Speaker
What is a solarpreneur you might ask?
00:00:33
Speaker
A solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.
Introducing Brock Johnson
00:00:42
Speaker
What's up solarpreneurs Taylor Armstrong back with another episode and I am stoked today because we have a guest that we have been trying to schedule for a while now.
00:00:50
Speaker
He is high level, high profile, I've been following him for a long time and he was one of I would say the people that got me into kind of online marketing and
00:01:00
Speaker
online, uh, Legion taught me a ton about, um, hiring people for my teams.
00:01:05
Speaker
So I got to thank you today.
00:01:06
Speaker
We have a Brock Johnson on the show, Brock.
00:01:09
Speaker
Thanks for coming on with us today.
00:01:11
Speaker
Yeah, absolutely.
00:01:12
Speaker
Taylor.
00:01:12
Speaker
Thank you so much for having me.
00:01:13
Speaker
I'm happy to, uh, to finally be here.
00:01:16
Speaker
Yeah.
00:01:17
Speaker
I'm stoked.
00:01:17
Speaker
And Brock, I bought one of your first courses you made on Snapchat.
00:01:24
Speaker
I don't even know if you remember that.
00:01:25
Speaker
It's been a while since.
00:01:26
Speaker
Oh, yeah.
00:01:27
Speaker
Way back.
00:01:28
Speaker
Way back.
00:01:28
Speaker
About four or five, maybe even six years ago now.
00:01:31
Speaker
Totally.
00:01:31
Speaker
Yeah.
00:01:32
Speaker
So that was one of the coolest courses.
00:01:35
Speaker
I'm like, wow, got a Snapchat guru.
00:01:37
Speaker
He's teaching guys to dance, do all these crazy things on Snapchat.
00:01:42
Speaker
And yeah, so got to thank you.
00:01:44
Speaker
Got a ton of value from that course.
00:01:46
Speaker
Thank you.
00:01:47
Speaker
And yeah, I've been continuing to follow you and your mom.
00:01:50
Speaker
So you guys host a podcast
Brock's Social Media Evolution
00:01:52
Speaker
together.
00:01:52
Speaker
And do you want to tell us just kind of your background, Brock, how you got into being like an Instagram expert that you are and kind of how things evolved from your early Snapchat days?
00:02:04
Speaker
Sure, absolutely.
00:02:05
Speaker
So yeah, I got my start back in like 2016, 2017 teaching.
00:02:08
Speaker
This is going to sound crazy to say now, but I was actually originally teaching a
00:02:14
Speaker
moms how to keep their kids safe on snapchat uh back in like 2016 2017 snapchat was as popular as something like tick tock is today it was wildly popular and with the whole disappearing messaging thing there was just like a lot of fear going around related to snapchat and so that's where i created my very first course was teaching parents kind of basically
00:02:36
Speaker
how to use Snapchat and then some tips on like how to keep their kids safe on the app.
00:02:41
Speaker
That very quickly evolved into the course that you said you were a student of, which is like how to market and grow a business using Snapchat because very quickly influencers and business owners and network marketers and direct sellers, they were realizing that, hey, you could monetize this social media following that people could build on Snapchat.
00:03:01
Speaker
Not too long after that, Instagram released Instagram stories and a mass exodus from Snapchat happened.
00:03:07
Speaker
Everyone left Snapchat for Instagram and I went with them.
00:03:11
Speaker
Um, and I spent the next year or two really honing my skills on Instagram, growing my own following very organically, figuring out like what strategies work, what strategies don't work.
00:03:21
Speaker
Um, and now here we are about three or four years later.
00:03:23
Speaker
Um, and that's what I do full time.
Growing Instagram Organically
00:03:25
Speaker
So now full time I teach people, I teach business owners, network marketers, entrepreneurs,
00:03:30
Speaker
how to organically grow their Instagram following, how to do it the right way with the least amount of time possible and not just, you know, growing to get more likes or more followers.
00:03:41
Speaker
I'm not in it for vanity sake.
00:03:43
Speaker
I teach you how to grow your following with followers who will actually become customers really that way using your Instagram as a lead generation magnet.
00:03:53
Speaker
That's awesome.
00:03:54
Speaker
Yeah, and I've learned so much from you and your mom.
00:03:57
Speaker
So I got to ask, Brock, obviously your mom is huge in the entrepreneur space and...
00:04:03
Speaker
Growing up around that, yeah, I'm jealous.
00:04:06
Speaker
You got to be always surrounded by experts and learn from the best.
00:04:10
Speaker
What was it like growing up with your parents being such entrepreneurs?
00:04:13
Speaker
And did you always want to be an entrepreneur and get into this whole social media game?
00:04:17
Speaker
Or how was that growing up with that?
00:04:20
Speaker
Yeah, so this is a great question.
00:04:21
Speaker
And for people who don't know my mom, if you're listening, you might know her if you ever turn on your TV at like 2 a.m.
00:04:27
Speaker
and you see one of those fitness infomercials.
00:04:30
Speaker
That's how a lot of people know her and that's how she gained a lot of her kind of popularity or notoriety was from fitness infomercials and marketing and selling fitness DVDs and workout programs.
00:04:42
Speaker
She actually, it sounds so funny to say that she has half a million followers on Instagram and
00:04:47
Speaker
Most people, they think about their parents.
00:04:48
Speaker
They're like, oh, they don't even know how to use social media.
00:04:51
Speaker
My mom literally for a living grows social media platforms and teaches people how to market their business with social media and without social media.
00:04:59
Speaker
Uh, so that's her background.
00:05:00
Speaker
And like you said, I was very much raised in an entrepreneurial family.
00:05:04
Speaker
My parents have bought and sold dozens of different businesses throughout my life.
00:05:08
Speaker
Um, so yes, I've always wanted to be an entrepreneur.
00:05:10
Speaker
I've always wanted to work for myself.
00:05:12
Speaker
One of my goals for myself from a very young age was to never have a boss.
00:05:15
Speaker
to order me around and tell me what to do and have set hours or whatever.
00:05:19
Speaker
I've always wanted to work for myself.
00:05:21
Speaker
I didn't know it was going to be social media or Instagram.
00:05:25
Speaker
I mean, I was born nine years before Facebook was even invented.
00:05:29
Speaker
So I was, you know, growing up in the social media age for sure.
00:05:33
Speaker
Like all of these different social media apps were being invented when I was growing up, but, um, I never thought I would necessarily become an Instagram marketer, but I always knew,
00:05:42
Speaker
that I would be an entrepreneur in some way.
00:05:45
Speaker
And this is my expertise right now.
00:05:47
Speaker
This is what I'm really good at.
00:05:48
Speaker
And this is what I love to do.
00:05:49
Speaker
So this is what I do full time.
00:05:52
Speaker
Yeah, I love and if I remember your story, right, you kind of went off to school and all of a sudden, you're like, Oh, crap, I'm not at home, I got to start, I want to start making money on my own.
00:06:01
Speaker
And that's kind of when you launch your first first Snapchat course from there, right?
00:06:06
Speaker
Exactly.
00:06:07
Speaker
I got to college my freshman year and I wanted to create some financial independence, some freedom for myself to not have to rely on my parents and use them to pay for everything.
00:06:17
Speaker
So that's kind of what birthed my first real business, which was that Snapchat course back in my freshman year of college.
00:06:23
Speaker
Yeah.
00:06:24
Speaker
I love that.
00:06:26
Speaker
Cool.
00:06:26
Speaker
So we were talking off camera before this.
Social Media's Role in Solar Sales
00:06:29
Speaker
What we're going to jump into is just basically how we can...
00:06:33
Speaker
kind of grow our social media followings.
00:06:35
Speaker
I was telling Brock, obviously this is a podcast for solar sales professionals and we are definitely trying to use social media to generate leads.
00:06:45
Speaker
I don't know.
00:06:46
Speaker
Does your, your parents have solar on their house?
00:06:48
Speaker
Do you know Brock?
00:06:49
Speaker
You guys don't know, not right now.
00:06:51
Speaker
No.
00:06:51
Speaker
All right.
00:06:52
Speaker
Well, we can talk to them after getting hooked up.
00:06:56
Speaker
But yeah, so we're in the business of getting homeowner solar panels and social media.
00:07:01
Speaker
We're trying to use it to obviously provide value, especially here in Southern California.
00:07:05
Speaker
I'm in San Diego.
00:07:06
Speaker
People are constantly getting hit up by, you know, door to door salespeople, which is what we do a lot of.
00:07:13
Speaker
But the reason I kind of created this podcast, Solrepreneurs, is because I want to expand what we're doing, not just knocking doors, but really we're trying to teach these salespeople to become entrepreneurs and use kind of the new age.
00:07:27
Speaker
Because the truth is, at the end of the day, not everyone is going to respond to having their door knocked on.
00:07:32
Speaker
I mean, and really, I think it's super important that we as salespeople learn to generate leads through social media, through online channels.
00:07:41
Speaker
And then also grow our teams.
00:07:43
Speaker
I mentioned a Brock is another big thing we're doing.
00:07:45
Speaker
A lot of the biggest sales teams are growing through just social media because in the solar industry, we can make thousands and thousands.
00:07:55
Speaker
So people are seeing that and it's attracting other people into the industry.
00:08:00
Speaker
So Brock, for you, I guess, what can you go through maybe some of the mistakes that you see people making on Instagram and maybe just give us like the biggest common errors, mistakes, and then the little things that you teach your students to start doing in the beginning, just to kind of have that basis to start on?
Finding Your Instagram Niche
00:08:21
Speaker
Absolutely.
00:08:21
Speaker
So I think that the first biggest mistake that I see people making is failing to niche down.
00:08:27
Speaker
And if people are scared by the word niche or have never heard it before, basically a niche, also pronounced niche, is basically just, it's a focus, it's an expertise, it's a group, it's a subcategory, it's
00:08:39
Speaker
Who are you specifically serving or trying to attract?
00:08:43
Speaker
And I know that immediately people are going to think, well, I want to put solar panels on everyone's homes.
00:08:48
Speaker
And that's awesome.
00:08:49
Speaker
But if you're trying to talk to literally every single homeowner in America at the same time, or every single homeowner, even in your county or even in your city at the same time, you're not going to be able to show up and serve all those people effectively.
00:09:03
Speaker
And also, a 65-year-old homeowner has totally different motivations, totally different desires, totally different problems when they're considering putting solar panels on their home compared to, say, a first-time homeowner.
00:09:15
Speaker
Somebody who's 25, somebody who's fresh out of college and just landed their first job.
00:09:18
Speaker
Those two people are in a very different group.
00:09:21
Speaker
And if you're trying to market to all of them, both of them at the same time,
00:09:26
Speaker
You're going to market to neither of them, honestly.
00:09:28
Speaker
You're going to market very ineffective.
00:09:30
Speaker
When you try to serve everyone, you're going to serve no one effectively.
00:09:33
Speaker
So that's step one on Instagram.
00:09:35
Speaker
That's really step one on just about any social media platform is pick a niche.
00:09:40
Speaker
And really, ultimately, there's just two things you need to pick.
00:09:43
Speaker
Pick a specific group of people to help or to serve.
00:09:47
Speaker
My niche, my specific group of people is entrepreneurs.
00:09:50
Speaker
Whether you're a small business owner, you're a direct seller, a network marketer, I know that I can talk to entrepreneurs.
00:09:56
Speaker
influencers or people who want to grow on Instagram just because they want, you know, to be famous or whatever.
00:10:02
Speaker
That's not who I talk to.
00:10:03
Speaker
That's not who I help grow.
00:10:05
Speaker
I help entrepreneurs, small business owners grow on Instagram.
00:10:08
Speaker
And the second thing that you have to pick besides just the problem is the group of people, or excuse me, besides just the group of people is the problem.
00:10:15
Speaker
So what is the problem that you serve?
00:10:17
Speaker
Like I was just saying, my group of people is small business owners.
00:10:21
Speaker
But the problem that I solve, the problem that I serve, the thing that I have figured out is organic Instagram growth.
00:10:29
Speaker
And if you think about the different groups who you might be serving, the 25 year old first time home buyer, the 65 year old retiree, you're going to identify that they likely have very different problems, or at least that their, their priority rankings of, of what matters the most to them.
00:10:45
Speaker
It's going to be very different.
00:10:46
Speaker
So step one,
00:10:48
Speaker
to growing on Instagram is picking your niche.
00:10:50
Speaker
And also the flip side of that coin, that's also the biggest mistake people are making is they're not defining their niche.
00:10:56
Speaker
They're not clearly defining who do I help serve and then how do I serve them?
Instagram Strategy: Serving Over Selling
00:11:01
Speaker
That's the first biggest mistake.
00:11:02
Speaker
And then the second biggest mistake, if I can quickly share that as well, second biggest mistake that I see people making on Instagram specifically direct sellers, network marketers is selling, which sounds counterintuitive.
00:11:14
Speaker
It sounds counterproductive because you would think
00:11:16
Speaker
If I want more sales, I have to sell more.
00:11:19
Speaker
But actually the opposite is true.
00:11:21
Speaker
When you are selling on your Instagram feed, you're turning people away.
00:11:26
Speaker
Because ultimately, when you're selling with your Instagram feed posts, you're doing the digital equivalent of door-to-door sales.
00:11:34
Speaker
You're just knocking on people's doors saying, who wants to buy this?
00:11:37
Speaker
Who wants to buy this?
00:11:38
Speaker
Just trying to sell, sell, sell.
00:11:39
Speaker
It's going to turn people away.
00:11:40
Speaker
It's going to be really tough to grow your following.
00:11:42
Speaker
It's going to be really tough to get your followers to pay attention and to engage with you if you're constantly selling on your Instagram feed.
00:11:50
Speaker
So instead, what I would recommend doing is using your Instagram feed to serve.
00:11:56
Speaker
Your Instagram feed posts, all those pictures, videos, reels that you post on your Instagram feed
00:12:02
Speaker
Use those as opportunities to serve people, to teach things, to teach about solar panels, to solve problems for them for free, to just really serve and over deliver with your Instagram feed.
00:12:14
Speaker
And then, you know, down the line, you start building these relationships and start having direct message conversation.
00:12:19
Speaker
That's where sales can take place.
00:12:21
Speaker
Sales can take place in the future with a personal relationship and the direct messages.
00:12:26
Speaker
Sales aren't going to take place if you're just hosting a
00:12:29
Speaker
promotions and sales and discounts and price tags all over your Instagram feed.
00:12:35
Speaker
I love that.
00:12:36
Speaker
That's huge.
00:12:36
Speaker
As they say, riches are in the niches.
00:12:38
Speaker
I guess it doesn't work as good with the niches, but, um, but no, that's a big key.
00:12:44
Speaker
I think that people are a big error that people, um, make all the time.
00:12:49
Speaker
And so let me ask you, Brock, say I'm a solar, um, manager, say I'm trying to use my Instagram to not only, um,
00:12:57
Speaker
you know, spread the word to maybe more homeowners, just get more solar knowledge out there.
00:13:02
Speaker
But also I want to use it to recruit other people on my team.
00:13:07
Speaker
So other, you know, potential sales reps can come and join my team.
00:13:11
Speaker
So would you say, is that a mistake to kind of like have both of those niches, have them both be going at the same time?
00:13:18
Speaker
Or would you suggest maybe like creating separate Instagrams to do those two, have those two purposes?
00:13:23
Speaker
Or what would you say in like an example like that?
Networking Marketing Tips on Instagram
00:13:25
Speaker
Yeah.
00:13:25
Speaker
So this is a great question.
00:13:26
Speaker
One that every person who's in network marketing, direct selling, multi-level marketing has, because there are always these two sides for the business.
00:13:34
Speaker
There's the actual business itself, the actual product or problems that are being solved.
00:13:40
Speaker
And then there's the team component.
00:13:41
Speaker
There's the business component.
00:13:42
Speaker
There's the money-making component.
00:13:44
Speaker
And so there's the, there's the confliction of like, how do I promote both or talk about both?
00:13:49
Speaker
They're kind of different, you know?
00:13:51
Speaker
How do I get someone to buy, but also maybe at the same time to join my team?
00:13:56
Speaker
Or maybe they don't want to buy, but they know that they want to join my team.
00:13:59
Speaker
So there's always going to be that challenge.
00:14:00
Speaker
And I think, first of all, know what fires you up.
00:14:04
Speaker
Know your own passions and what got you into this.
00:14:07
Speaker
Are you in this business?
00:14:09
Speaker
Because you're like, yeah, I don't really care about solar panels.
00:14:11
Speaker
I don't really care about the benefits.
00:14:12
Speaker
I don't really care about them.
00:14:14
Speaker
I just care about the checks.
00:14:15
Speaker
and I just care about making money.
00:14:16
Speaker
Like if that's why you're in the business and you're just trying to build a side hustle and you want other people to be able to build a passive income or a side hustle themselves, then go ahead.
00:14:25
Speaker
You can take that angle.
00:14:27
Speaker
But I recommend picking whatever angle you're more passionate about.
00:14:30
Speaker
Is it that business side or is it the actual product?
00:14:33
Speaker
Is it the actual solar panels themselves?
00:14:35
Speaker
Pick one, focus your feed, your Instagram feed all around that one thing, that one niche, that one subject or focus.
00:14:42
Speaker
And then in your stories,
00:14:44
Speaker
that's where you can kind of allow your followers to see everything.
00:14:48
Speaker
And really that's what stories are for.
00:14:49
Speaker
Stories on Instagram are a place where you kind of go behind the scenes.
00:14:54
Speaker
You let people see every area of your life, whether it's related to the niche or not.
00:14:58
Speaker
And so on your stories is really where someone would see, you know, hey, this person's got a really successful business and they've got two kids and they're a stay at home mom or dad.
00:15:08
Speaker
And they're able to just
00:15:10
Speaker
be with their kids.
00:15:11
Speaker
They don't have to work a nine to five job and be gone all day.
00:15:13
Speaker
They can take their kids to practice or whatever that may be.
00:15:16
Speaker
Or, you know, they, um, they're able to go on this vacation because they built this extra income for themselves.
00:15:21
Speaker
So really show all of that on your Instagram stories, let us see it all.
00:15:25
Speaker
And then all of that will lead to people being like, Hey, I want that life.
00:15:29
Speaker
I want to know what you do.
00:15:31
Speaker
I want to know, like, how did you get into this?
00:15:33
Speaker
And they're going to ask you questions.
00:15:35
Speaker
And when you get people asking you questions, it's the equivalent of like someone coming up to you at a coffee shop and being like, Hey, can you tell me more about what you do?
00:15:41
Speaker
It looks really interesting.
00:15:42
Speaker
And now they've taken an interest.
00:15:44
Speaker
They're curious.
00:15:45
Speaker
And they're literally asking you to basically invite them onto your team.
00:15:49
Speaker
And that's a much better starting place for the relationship rather than just bold messaging thousands of people and hoping that you get a few responses.
00:15:58
Speaker
Yeah, definitely.
00:15:59
Speaker
Yeah.
00:15:59
Speaker
And that's our dream is salespeople that they will reach out to us instead of having to go knock another door because it's like, yeah, it's just like a gifted sell to us when those things happen.
00:16:09
Speaker
But it can't happen if you're not, you know, on social media doing those things consistently, which I know is another big thing that we'll probably talk about.
00:16:17
Speaker
But before we kind of shift gears, Brock, do you have any stories or any of your students where you kind of taught them this thing, helped them find like a niche or maybe they thought they were already being specific and they're posting their publishing, but then they, you know, double down, focus more on something super specific.
00:16:33
Speaker
And then they started having tons of success after you seen any of that, have any examples?
00:16:38
Speaker
So one of our Insta club hub, which is like our Instagram membership, one of our top members in there, she grew by more than 10,000 followers in a month.
00:16:47
Speaker
And it wasn't like she was at, you know, 3 million.
00:16:50
Speaker
And then she went to like 3 million and 10,000.
00:16:52
Speaker
She went from 2000 followers on Instagram to over 12,000.
00:16:56
Speaker
I think now she's posted a 14 or 15,000.
00:16:59
Speaker
And she did that in a month after really just doing two things, niching down, getting really clear about like, who is that group and what is the problem?
00:17:08
Speaker
and focusing on Instagram Reels, which is something that we can talk about later if you want to, if we can.
00:17:14
Speaker
But Reels definitely are a huge way, a huge component of growth on Instagram.
00:17:18
Speaker
So she really just did those two things and saw about 10,000 followers in a month.
00:17:23
Speaker
I also just had a student this week on a much smaller scale.
00:17:26
Speaker
She cleaned up her bio and really niched down.
00:17:30
Speaker
She posted two Instagram Reels and just from two posts and focusing in on her niche,
00:17:36
Speaker
she said that she signed three new clients and had four upcoming potential client collaboration calls where she was going to have like a introductory meeting.
Instagram Growth Success Stories
00:17:45
Speaker
So basically three guaranteed new clients and seven possible total new clients just from two little tiny Instagram posts and cleaning up her niche.
00:17:54
Speaker
Wow.
00:17:55
Speaker
That's incredible.
00:17:56
Speaker
So what were they, I guess, what were they focused on before?
00:17:59
Speaker
And then what, what was it that they cleaned up about there?
00:18:01
Speaker
their niche to be.
00:18:03
Speaker
So for, for, uh, Sharice Allison, who is the person who grew by about 10,000 followers a month before her bio said something, it was, she's in the fitness industry and her said her bio said something along the lines of, you know, like helping you get fit or helping you, you know, live your best life or helping you with your fitness transformation, something like that, which is somewhat specific.
00:18:23
Speaker
Some might say, but honestly, uh, who is the, you, she's just helping you.
00:18:27
Speaker
Who is you?
00:18:28
Speaker
Like, let's get really specific with who is that crew.
00:18:30
Speaker
And then rather than just saying, live your best life or get fit, let's get really specific.
00:18:35
Speaker
So I think her new bio says something along the lines of helping women or helping women in their 30s even transform their bodies with less than 30 minute at home workouts.
00:18:48
Speaker
So she like got really specific with like, this is how I solve the problem less than 30 minute at home workout.
00:18:53
Speaker
So she's, she's solving a problem for a very specific group of people, uh, women in, I believe in their thirties.
00:18:59
Speaker
And so that's really what allowed her to grow super fast in such a short amount of time.
00:19:03
Speaker
That's awesome.
00:19:04
Speaker
Love hearing those examples.
00:19:06
Speaker
So yeah, for our listeners, make sure you're being specific in whatever you do.
00:19:10
Speaker
And I like that, that clarified something for me because, um,
00:19:13
Speaker
I think something I've tried to do is kind of have my foot in both ends of the spectrum.
00:19:19
Speaker
But yeah, I think that's a fire tip right there.
00:19:23
Speaker
Pick what you're passionate about and then go all in on that one thing.
00:19:27
Speaker
And then I know bio is another thing.
00:19:30
Speaker
your bio description, that's another thing that is important to make sure you're putting the description in that.
00:19:35
Speaker
So people know exactly what it is.
00:19:37
Speaker
You do exactly what it is that fires you up and that you're trying to help the problem that you're trying to help solve.
00:19:43
Speaker
So Brock, I know something, another huge key that you talk about all the time is just consistency.
00:19:47
Speaker
And I mean, that's might be kind of a no brainer for people, but I think that's probably the biggest struggle for me.
00:19:53
Speaker
And probably most of your students is just doing those things consistently.
00:19:57
Speaker
So for people that are just starting out, what do you like recommend as far as consistency?
00:20:02
Speaker
Like how many times you have them post and what does consistency look like for your students that just start out on Instagram?
00:20:09
Speaker
Yeah, absolutely.
00:20:09
Speaker
So consistency is key.
00:20:12
Speaker
Really, there's no way we can talk about growth on Instagram.
00:20:15
Speaker
There's no way we can really talk about growth in any area of life without consistency.
00:20:20
Speaker
If you want to be a great piano player, you don't play piano once a month and hope that you have great results.
00:20:26
Speaker
You have to practice every single day.
00:20:28
Speaker
And it's the same exact thing with Instagram feed posts.
00:20:32
Speaker
If you want to grow on Instagram, you need to be posting at least once a day to your Instagram feed.
00:20:39
Speaker
And I think that that's a great starting point.
00:20:41
Speaker
And maybe just, you know, if you've never really posted on Instagram before, you've never been consistent, or this is the first time you're really seriously considering it, I encourage you to just set a goal for yourself to post four or five times this week.
00:20:56
Speaker
four or five times this week.
00:20:57
Speaker
And maybe that's all you're going to do for now.
00:20:59
Speaker
And eventually you'll turn that dial up and you'll start posting more.
00:21:03
Speaker
But really, ultimately, there's kind of two sides to this whole consistency thing.
00:21:08
Speaker
Number one, you want to be posting as frequently as you can.
00:21:12
Speaker
I actually recommend for ideal growth, for optimal growth, multiple feed posts per day.
00:21:18
Speaker
like two to three feed posts per day.
00:21:20
Speaker
But for most people, that sounds crazy.
00:21:22
Speaker
That sounds outlandish.
00:21:23
Speaker
And that's something that they could never sustain.
00:21:25
Speaker
And that brings me to the second point, which is what can you sustain?
00:21:29
Speaker
I don't want you to get so fired up from this podcast.
00:21:31
Speaker
And you're like, oh my gosh, Taylor and Brock are on fire.
00:21:34
Speaker
Like I can't wait to get on Instagram.
00:21:36
Speaker
And then you post three times today and you post three times tomorrow.
00:21:39
Speaker
And then you're burnt out and you're overwhelmed.
00:21:41
Speaker
You're like, I just can't sustain this.
00:21:42
Speaker
So really there's the two sides.
00:21:44
Speaker
It's what can you sustain?
00:21:46
Speaker
And how much, you know, what's the max that you can turn that dial up while still staying consistent, serving your audience and showing up every single day, if not multiple times a day on your Instagram feed.
00:21:59
Speaker
That's awesome.
00:22:00
Speaker
Yeah, and I know something that holds me back, and I'm sure a lot of your other students is like, what do you post and how do you keep getting ideas?
00:22:06
Speaker
And like, I've done this for two weeks, but now I don't have any more ideas what I post about Brock.
00:22:11
Speaker
So I know you teach a ton about those things, but...
00:22:15
Speaker
I guess just a shorter summarized answer.
00:22:19
Speaker
How do you give people these content ideas and what do you say to people to ask that and always run out of ideas for content?
Content Creation Tips
00:22:27
Speaker
Absolutely.
00:22:27
Speaker
So I think that really there's two ways that I come up with my content.
00:22:32
Speaker
Number one, in the vast majority of the time, it's taking ideas and youth from other people and using them as inspiration.
00:22:41
Speaker
So I follow a ton of other Instagram marketers.
00:22:44
Speaker
And if they post their top seven hashtag tips, I'll be like, hmm, I can come up with my own hashtag tips.
00:22:50
Speaker
Maybe I don't have seven.
00:22:51
Speaker
Maybe I have four.
00:22:52
Speaker
Maybe I have nine.
00:22:54
Speaker
Maybe my tips are very, very similar to theirs.
00:22:56
Speaker
Maybe they're totally different.
00:22:57
Speaker
I'm constantly using other people's posts as ideas, you know, like solar panels, you know, how do I install them?
00:23:05
Speaker
And there's tons of questions that someone might have.
00:23:07
Speaker
How do you install them?
00:23:08
Speaker
Are they installed professionally?
00:23:09
Speaker
Do I install them myself?
00:23:10
Speaker
How do they plug into my house?
00:23:11
Speaker
What happens on a cloudy day?
00:23:13
Speaker
What happens on a rainy day?
00:23:14
Speaker
What happens if I live in Southern California and it's always sunny?
00:23:16
Speaker
Can I store it up for a rainy day?
00:23:19
Speaker
There's so many questions that the average person may have.
00:23:25
Speaker
And so that's kind of the second,
00:23:27
Speaker
point that I want to make.
00:23:28
Speaker
And that's the second way that I come up with my, my content is I think, what would a beginner need to know?
00:23:34
Speaker
What does someone who has no idea about this topic, what questions are they asking?
00:23:40
Speaker
And honestly, it's not like you need 300 different questions.
00:23:43
Speaker
You just need, you know, about a dozen, maybe 10, 12 different questions that they commonly ask.
00:23:49
Speaker
And that's 10 to 12 posts right there.
00:23:52
Speaker
And you can just continually cycle through those questions.
00:23:54
Speaker
And I think sometimes we have to remind ourselves that we get so close to our own expertise and what we love to do and what we love to talk about that we forget that the vast majority of the population isn't as obsessed and isn't as knowledgeable as we are.
00:24:06
Speaker
So we really have to go back to the basics.
00:24:09
Speaker
You know, sometimes even myself, I get lost in the nitty gritty, the tiny little sub facts about Instagram.
00:24:15
Speaker
And I want to share this little tiny trendy hack that I found.
00:24:19
Speaker
And in reality, people want the basics.
00:24:21
Speaker
People want, wait, wait, wait.
00:24:22
Speaker
Don't talk to me about like the most powerful phrases to use in the last three seconds of your Instagram reel.
00:24:29
Speaker
Like don't get that nitty gritty.
00:24:31
Speaker
Let's just say like, hey, Brock, how do I make an Instagram reel?
00:24:35
Speaker
I get DMs every day that what the heck even is an Instagram reel?
00:24:39
Speaker
I have to remind myself like,
00:24:40
Speaker
Take off the expert cap, put on the beginner cap, and go back to the basics and just start teaching and serving and educating people on the very beginner stuff that they want stuff, and people will really appreciate you.
00:24:52
Speaker
Yeah, I love that.
00:24:53
Speaker
Yeah, for our listeners, I mean, we've interviewed dozens and dozens of, you know, top guys in solar.
00:24:58
Speaker
So if you're trying to grow, go follow guys like that.
00:25:01
Speaker
And to Brock's point, go see what they're posting.
00:25:04
Speaker
Model it.
00:25:04
Speaker
You're not trying to copy people, but I think that's a great way to get ideas.
00:25:09
Speaker
Just see what they're posting.
00:25:11
Speaker
If you're trying to target those same people, then your followers are probably going to have similar questions.
00:25:17
Speaker
That's how you're going to be able to grow.
00:25:19
Speaker
That's a great key.
00:25:20
Speaker
And then with that, Brock, I'm sure you have a pretty dialed in content calendar and stuff scheduled, things like that.
00:25:28
Speaker
Um, but for me, that's an issue that I run into all the time.
00:25:30
Speaker
Like for example, last week I was in a, I was down in Mexico, down in a Puerto Vallarta.
00:25:36
Speaker
Last thing I wanted to do is, um, you know, be worrying about what I'm going to post on a, on Instagram while I'm sipping pina coladas.
00:25:44
Speaker
I'm like, man, I don't want to, I don't want to get on Instagram.
00:25:46
Speaker
I just want to like sit in the pool.
00:25:48
Speaker
Um, but for you, what does that look like?
00:25:50
Speaker
I know probably you
00:25:52
Speaker
beginners, I mean, we're probably not going to have some dialed out content plan, but do you suggest for like beginners to have like stuff scheduled or what is your like content calendar look like?
00:26:04
Speaker
And what do you suggest for people starting out with that?
00:26:08
Speaker
Yeah.
00:26:08
Speaker
So this, this answer might surprise you, Taylor.
00:26:11
Speaker
And actually I don't have anything scheduled.
00:26:13
Speaker
I don't have anything planned out.
00:26:15
Speaker
I don't really have very many pre-made posts.
00:26:17
Speaker
I don't use a scheduling app.
00:26:19
Speaker
Um, I do have a running list in my notes app and in my to-do list app, just a running list of ideas of screenshots of things that I'm like, Hey, I could post about this.
00:26:30
Speaker
Hey, I could do this topic.
00:26:31
Speaker
Hey, I could elaborate on this subject.
00:26:33
Speaker
So I do have post ideas and I have lists of literally dozens, if not hundreds of post ideas.
00:26:39
Speaker
So that if I'm ever not feeling super creative, I can refer to that list.
00:26:44
Speaker
In terms of scheduling things out and planning these ahead of time.
00:26:47
Speaker
I honestly don't do much.
00:26:48
Speaker
Now I will say this batch producing content, producing multiple Instagram reels in one sitting, making multiple Instagram posts at one time on, you know, Canva, for example,
00:27:00
Speaker
that can definitely be very useful because then, you know, when you are sipping pina coladas, you don't have to worry about creating the content.
00:27:06
Speaker
You can just literally post it and move on because you already have to create it.
00:27:09
Speaker
So absolutely that can be beneficial.
00:27:11
Speaker
I can tell you myself, most of the time I'm creating the content either the day of, or maybe the day before at its earliest.
00:27:19
Speaker
Um, and I'm doing my best to stay on top of it that way.
00:27:22
Speaker
Um, but also I think everyone needs to recognize that like life has seasons.
00:27:27
Speaker
And also that like business and social media and Instagram, there should be boundaries for this stuff.
00:27:31
Speaker
So if you're sitting in the pool and you're sipping a pina colada and you're on vacation, forget about Instagram.
00:27:37
Speaker
Like enjoy life, enjoy the vacation.
00:27:39
Speaker
I can tell you that I oftentimes take weekends off.
00:27:42
Speaker
People say, do you ever unplug from posting on Instagram all the time?
00:27:46
Speaker
I take weekends off all the time.
00:27:47
Speaker
I don't work on weekends.
00:27:48
Speaker
I might make a post if I feel inspired or if I want to, but I enjoy my week.
00:27:52
Speaker
I don't work after 6 p.m.
00:27:54
Speaker
I hardly work after 4 or 5 p.m.
00:27:56
Speaker
I don't work before 10 a.m.
00:27:58
Speaker
So have those boundaries.
00:27:59
Speaker
Absolutely.
00:28:00
Speaker
Like take your time off of Instagram.
00:28:02
Speaker
And it's having those boundaries in place.
00:28:05
Speaker
It's taking enough time away from Instagram, which will actually allow you to be more mindful, more thoughtful and more engaged when you are on Instagram, because then it's less of a chore.
00:28:14
Speaker
It's more of something you can actually look forward to.
00:28:17
Speaker
Yeah, I love that.
00:28:18
Speaker
That's something I really respect about you and your mom, Brock, is I've heard in previous podcasts you guys have done.
00:28:25
Speaker
I remember maybe it was like a year ago or something, but for whatever reason, it was a couple weeks where maybe you didn't have a podcast or there was just like one podcast where I was used to hearing, you know, like a couple podcasts in a week.
00:28:38
Speaker
I'm like, I wonder what's going on with Brock and Shaleen.
00:28:41
Speaker
Haven't heard with them for as much for a little bit.
00:28:44
Speaker
And then your mom on that show, she's like, yeah, I had, you know, family stuff.
00:28:50
Speaker
Things were busy.
00:28:51
Speaker
And I, you know, family is my priority.
00:28:54
Speaker
Things come before like my podcast posting.
00:28:58
Speaker
And I really respected that.
00:28:59
Speaker
I'm like, wow, okay.
00:29:00
Speaker
If Chalene and Brock are saying that, and even they have boundaries and put other things before their business, then that actually was something to help propel me forward.
00:29:09
Speaker
Because at the time in my podcast, I'm like, I was just kind of starting out.
00:29:13
Speaker
And I'm like, I don't know if I want to do a podcast because all these podcasts are saying you have to publish every day and have a podcast episode scheduled out for months in advance, all these things.
00:29:23
Speaker
I'm like, man, this is overwhelming.
00:29:25
Speaker
But then I hear that and I'm like, okay.
00:29:27
Speaker
If Brock and Shaleen are saying that, then I don't have to stress as much.
00:29:32
Speaker
So I like that advice a lot.
00:29:34
Speaker
It makes me feel better about myself.
00:29:36
Speaker
But at the same time, I know it's not an excuse to not, you know, produce content.
00:29:43
Speaker
But no, appreciate those tips, Brock.
00:29:45
Speaker
And then kind of the one of the other last things I wanted to go over with you before maybe I have some final tips to share is one of the first things you helped me learn, and I think I bought one of your mom's courses,
00:29:58
Speaker
I think it was a virtual business academy, something like that, where you guys talked about just getting like, you know, virtual assistants to help
Virtual Assistants for Productivity
00:30:06
Speaker
out.
00:30:06
Speaker
And in solar, we do a ton of things.
00:30:08
Speaker
We have to handle different documents for homeowners.
00:30:12
Speaker
There's things that aren't necessarily a great use of our time when we could be closing more deals, getting in front of more people.
00:30:20
Speaker
So for you, is that still a big focus for you?
00:30:23
Speaker
Do you still have like a virtual assistant?
00:30:25
Speaker
And I guess if you do, what does that look like for your social media posting and what you do on Instagram?
00:30:33
Speaker
Yeah.
00:30:33
Speaker
So I think that the best business decision that I ever made was hiring my first virtual assistant.
00:30:40
Speaker
And I will say this.
00:30:41
Speaker
you will never feel ready to hire someone.
00:30:44
Speaker
If you've never hired someone before, you'll never feel ready.
00:30:47
Speaker
And if it's a virtual assistant, someone who's literally, it's their job to assist you and help you out, especially as an entrepreneur, someone who's like the jack of all trades and you're trying to wear every hat and you're trying to do everything within your business.
00:30:59
Speaker
Let me tell you, you will never feel like you're totally ready to hire that person.
00:31:05
Speaker
And by the time you do feel like, okay, I'm ready.
00:31:08
Speaker
Like I know I need to hire them.
00:31:09
Speaker
It's probably too late.
00:31:11
Speaker
And I don't mean it's too late to hire someone.
00:31:13
Speaker
You can still hire someone.
00:31:14
Speaker
But by that point, you're probably feeling ready because you're way too overworked.
00:31:17
Speaker
You're way too overwhelmed.
00:31:18
Speaker
You just know.
00:31:19
Speaker
You've been dropping the ball in other areas of your life.
00:31:21
Speaker
Like you just know you can't do it on your own anymore.
00:31:24
Speaker
But I think you should hire someone before you get to that point.
00:31:27
Speaker
I think you should hire someone before you get to that point of overwhelm and exhaustion.
00:31:31
Speaker
So yeah, about four or five years ago is when I hired my first virtual assistant.
00:31:35
Speaker
She still works for us now.
00:31:36
Speaker
She's actually recently been promoted and upgraded to a full-time team member who works on a couple different other projects a little bit more in depth now and doesn't just assist me.
00:31:47
Speaker
And so that means that I was out of an assistant.
00:31:50
Speaker
So I actually just literally this week is my first week with my new virtual assistant who is going to help me with mainly email management.
00:31:59
Speaker
So she will manage all my emails for me, respond to those, schedule appointments.
00:32:03
Speaker
She'll also be managing my calendar.
00:32:05
Speaker
Any schedules, interviews, anything like that should be managing that for me going forward.
00:32:10
Speaker
But having someone to help you with those tasks, and really I like to encourage people to just think about, is there any part of your business or your job that you hate, that you don't like, that you're not very good at?
00:32:23
Speaker
Is there any part of your job or business that you do repetitive day after day, like checking emails or going through your calendar or scheduling meetings and events and appointments?
00:32:34
Speaker
Are there things that you're repetitively doing over and over again?
00:32:37
Speaker
And if yes to any of those questions, those are things you can outsource.
00:32:41
Speaker
Those are things that you could, I mean, maybe you hate video editing.
00:32:44
Speaker
Hire a video editor.
00:32:45
Speaker
That way they can edit your content for you.
00:32:47
Speaker
Now it's done.
00:32:48
Speaker
It's going to look a lot better because it's professionally done.
00:32:50
Speaker
You get to employ someone and you get to do more of what you love, the stuff that actually you're good at and that brings you joy.
00:32:57
Speaker
rather than spending your time banging your head against the wall video editing or podcast reporting or replying to emails or whatever that specific thing is in your business.
00:33:08
Speaker
I cannot stress it enough.
00:33:10
Speaker
hire help, hire a virtual assistant, even if it's just starting with like a content editor or something like that, it can really make all the difference in your business.
00:33:18
Speaker
That's huge.
00:33:19
Speaker
And yeah, and one of the exercises I heard from one of your podcasts, Brock, is just to go through the tasks you're doing, just basically write out every task you do for a week and look for things that maybe you could outsource.
00:33:30
Speaker
I mean, if you're spending a couple hours a week grocery shopping, if you're spending a couple hours a week doing laundry, like I wonder if someone else could do that.
00:33:39
Speaker
I think you mentioned back when you were in college, I think on your podcast, you said you're having someone come do your laundry and stuff like that.
00:33:47
Speaker
So I'm like, wow, yeah, there's really tons of things.
00:33:50
Speaker
And I think it's important for entrepreneurs.
00:33:52
Speaker
That's what we're trying to teach our solopreneurs to do is just think like an entrepreneur because obviously entrepreneurs, we can't do it all.
00:33:59
Speaker
I know you and your mom, you guys, you know, and your parents' businesses, they have teams of, you know, probably dozens of people helping them with all the tasks they need to do.
00:34:09
Speaker
So I think that's huge.
00:34:10
Speaker
And for us, it could be maybe it's managing your leads.
00:34:13
Speaker
We've got CRMs.
00:34:15
Speaker
There's lots of little things you do.
00:34:16
Speaker
I get overwhelmed with all my leads coming in.
00:34:19
Speaker
Did I sit down on an appointment with them?
00:34:21
Speaker
Do they need to be followed up with?
00:34:24
Speaker
I have my virtual assistant.
00:34:26
Speaker
She helps me follow up with these leads.
00:34:28
Speaker
She helps me manage email too.
00:34:30
Speaker
So for our listeners, think about those things that you're doing.
00:34:33
Speaker
What don't you like?
00:34:34
Speaker
What, sorry, what do you not like doing?
00:34:37
Speaker
Like Brock said, and what could you possibly outsource?
00:34:40
Speaker
And then for those people that want to consider getting like a virtual assistant, Brock, where do you go?
00:34:45
Speaker
Where do you actually find these people to help you out with tasks like that?
00:34:48
Speaker
Yeah, so I think that there's a great website called Freelancer.
00:34:52
Speaker
That's one that I've used in the past for mainly like project-based work.
00:34:57
Speaker
I found my original virtual assistant on online jobs with an S dot PH, PH for the Philippines.
00:35:06
Speaker
That's where she was located.
00:35:07
Speaker
So that's where I found my original virtual assistant who still works with us today.
00:35:10
Speaker
This most recent assistant who I just hired, I actually found her via social media, which might not be an option for all people, but basically I just put out a little help wanted ad on my Instagram page.
00:35:21
Speaker
had a bunch of people respond to it and then kind of went through the process from there.
00:35:24
Speaker
And actually we're releasing an episode of our podcast on Thursday, April 15th.
00:35:31
Speaker
That's kind of detailing my entire process of how I hired that assistant and all of that.
00:35:37
Speaker
Oh, awesome.
00:35:38
Speaker
Love it.
00:35:39
Speaker
Awesome.
00:35:40
Speaker
Well, Brock, we appreciate you giving us some fire tips today, some good advice on how to get started in growing our Instagrams, growing our social media.
00:35:50
Speaker
And I definitely need to get going on the social media.
00:35:54
Speaker
I know I'm lacking a ton, so you've helped me out.
00:35:57
Speaker
So appreciate you coming on the show.
00:35:59
Speaker
So Brock, before we let you go, where can people find out about your podcast, what you're doing?
00:36:05
Speaker
I know they can find you on Instagram, but you want to share where people can find you and learn more about Instagram and possibly become one of your students in your courses?
00:36:14
Speaker
Sure, absolutely.
00:36:14
Speaker
So the best place to get connected is, like you said, on Instagram.
00:36:17
Speaker
My Instagram handle is at
00:36:19
Speaker
Brock 11 Johnson.
00:36:21
Speaker
So the 11 is right there in the middle.
00:36:23
Speaker
I do respond to all of my DMs personally.
00:36:25
Speaker
It's always me managing them.
00:36:26
Speaker
So if anyone has a question or they listened to today's episode and they, you know, they hated it and they wanted to tell me how much they hated it, go ahead, send me a DM on Instagram at Brock 11 Johnson.
00:36:36
Speaker
And then, yeah, our podcast, which is the one I just mentioned, it's called Build Your Tribe.
00:36:41
Speaker
So if anyone wants to search that up and subscribe to that as well, you can find that on just about every podcast platform.
00:36:49
Speaker
Awesome.
00:36:49
Speaker
Love it.
00:36:49
Speaker
So go follow Brock, shoot him a DM, let him know you appreciated him coming on the show.
Closing and Further Resources
00:36:54
Speaker
And last question I had for you, Brock, do you have any questions that you wish that people don't usually ask you, but you wish they did ask you before he lets you go?
00:37:04
Speaker
This is a great question.
00:37:05
Speaker
You know, someone actually did ask me this exact question the other day on Instagram.
00:37:09
Speaker
He said, what questions do you wish people would ask me more?
00:37:12
Speaker
I don't know if I have an answer to that.
00:37:13
Speaker
I don't know if I have a question.
00:37:14
Speaker
I definitely get more than my fair share, more than I can handle sometimes of questions on Instagram.
00:37:19
Speaker
So I don't know if there's a question that I'm really dying for anyone to ask me, but I appreciate you asking.
00:37:25
Speaker
Okay, well, good.
00:37:26
Speaker
I guess people are asking good questions then.
00:37:29
Speaker
Well, thanks again for coming on the show, Brock.
00:37:31
Speaker
We'll definitely hit you up and yeah, follow him.
00:37:34
Speaker
If you want to grow your Instagram, grow your social medias, and he is the master.
00:37:38
Speaker
He's going to show you the ways.
00:37:39
Speaker
So Brock, we'll let you go and appreciate you coming on the show.
00:37:42
Speaker
We'll talk to you soon.
00:37:42
Speaker
Taylor, thank you so much.
00:37:46
Speaker
Hey SolarPrinters, quick question.
00:37:48
Speaker
What if you could surround yourself with the industry's top performing sales pros, marketers, and CEOs and learn from their experience and wisdom in less than 20 minutes a day?
00:37:57
Speaker
For the last three years, I've been placed in the fortunate position to interview dozens of elite solar professionals
00:38:03
Speaker
and learn exactly what they do behind closed doors to build their solar careers to an all-star level.
00:38:09
Speaker
That's why I want to make a truly special announcement about the new solar learning community exclusively for solar professionals to learn, compete, and win with the top performers in the industry.
00:38:20
Speaker
and it's called Sol Society.
00:38:22
Speaker
This learning community was designed from the ground up to level the playing field and give Solar Pros access to proven mentors who want to give back to this community and help you or your team to be held accountable by the industry's brightest minds for, are you ready for it, less than $3.45 a day.
00:38:40
Speaker
Currently Sol Society is closed to the public and membership is by invitation only, but solopreneurs can go to solciety.co to learn more and have the option to join a waitlist when a membership becomes available in your area.
00:38:54
Speaker
Again, this is exclusively for Solopreneur listeners, so be sure to go to www.solciety.co to join the waitlist and learn more now.
00:39:06
Speaker
Thanks again for listening.
00:39:07
Speaker
We'll catch you again in the next episode.