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S7 Ep10: How Did The Influencer Marketing Industry Start Ft. Danielle Wiley image

S7 Ep10: How Did The Influencer Marketing Industry Start Ft. Danielle Wiley

S7 E10 · Influence Global Podcast - shining a spotlight on influencer marketing
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59 Plays5 months ago

Danielle is widely recognized as an industry leader in content marketing, influencer marketing and social media strategy. Prior to founding Sway, Danielle ran social strategy for Edelman’s Chicago-based digital group. Recognizing a need to professionalize and streamline the process for connecting influencers with brands, she founded Sway Group in June of 2011. Danielle has been featured in AdWeek, AdAge, TechCrunch, Digiday, VentureBeat, MediaPost, Marketing Land and PR Daily. She has also spoken at numerous industry conferences including BlogHer, iMedia, SXSW, CES and the SMX Search Marketing Expo.

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