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S8 Ep1: Social Commerce Is Worth A Staggering £16bn For Retail Brands Ft. Ed Wilson image

S8 Ep1: Social Commerce Is Worth A Staggering £16bn For Retail Brands Ft. Ed Wilson

S8 E1 · Influence Global Podcast - shining a spotlight on influencer marketing
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In this episode we talk with Retail and Ecommerce Partnerships Manager at Tiktok, Ed Wilson. The UK Social Commerce sector is worth £16bn to retailers and more of us are now using Tiktok not just to be entertained but as discovery and search. We talk about how some up and coming brands have done so well like https://madebymitchell.co.uk/ and https://plouise.co.uk/ but also the mainsteam brands like M&S have leaned into influencer marketing well https://www.tiktok.com/business/en-GB/inspiration/creative-ads-marks-and-spencer-tiktok-production-fashion-creativeexchange?ab_version=experiment_2&agp_template_id=7400238737994547218

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