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20 Years of Self-Development in 77 Minutes
73 Plays15 days ago
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At 19, Matt Clark nearly killed himself driving drunk — a moment that snapped his life into focus and sent him down a 20-year obsession with self-development. In this episode, he reveals the Inner Power Protocol, the simple mindset framework behind $450M in business results and helping others generate over $10B. If you’ve ever felt stuck, sabotaged, or not living up to your potential, this is the roadmap to rewiring your mind and taking control of your life.
Want to watch the video version of this podcast—and see how I'm building my businesses with around $100M in annual sales? Subscribe to my YouTube channel: https://www.youtube.com/@matt_clark
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Transcript
Early Life and Turning Point
00:00:00
Speaker
I started smoking weed on the outside of a friend's house at 13 years old. But it wasn't until I drove drunk home from a party at 19 while I was in college and completely blacked out, I was apparently driving on the wrong side of the road, and I almost killed myself. That was when i finally turned my life around.
00:00:18
Speaker
I knew I always wanted to accomplish something big, but
Beginning of Self-Development Journey
00:00:21
Speaker
I didn't know how. So at 19 years old, after nearly dying, I picked up my first self-development book, and everything in my life changed after that.
00:00:30
Speaker
From then until now, I've built businesses with over $450 million dollars in sales, and I've also been able to help people start businesses from scratch with around $10 billion dollars in sales.
00:00:40
Speaker
What I've learned after reading hundreds of self-development books, going to every seminar I could find, and applying all of the stuff in my real life over the past 20 years is that everything starts in your head. So I put everything that I've learned over the past 20 years into a course that I called the Inner Power Protocol,
00:00:58
Speaker
And my plan was to sell this, but I decided just to give it away for free right here
The Power of Rewiring the Brain
00:01:03
Speaker
on YouTube. Now, I do have to warn you that the video quality isn't fantastic. And I thought about just not publishing it because of that. But I decided, heck, you know, if somebody ends up benefiting from this, then who cares if it ends up not looking that great on me. So please drop a comment below if you find value in what I'm about to share.
00:01:25
Speaker
Peter Thiel co-founded both PayPal and Palantir, and today is worth about $20 billion. dollars He said, what's preventing you from achieving your 10-year goal in the next six months?
00:01:38
Speaker
Almost all of your success starts in your head. It's not some strategy that you're missing, it's not some technique or relationship or resource that you don't have access to or can't go get if you have enough drive and motivation. It's because you haven't rewired your brain to think in the right way to accomplish what you want yet.
00:02:04
Speaker
At 19 years old, I attended a party when I was in college and at the time I was still trying to figure out how to make something of my life. And so I was one of the earliest people to that party and I proceeded to get very drunk to the point where I was basically blacking out. I then ended up picking a fight with a guy who was completely sober, which is also very stupid for a lot of reasons. And i don't know what happened. I basically blacked out. The next morning I woke up, my face was all bloody and bruised and swollen.
00:02:30
Speaker
and I felt ashamed and miserable. And so I basically went back to the house I shared with a few friends in college and shut myself in the room for a week, trying to figure out, you know, what am I doing with my life?
Transformation Through 'Success Principles'
00:02:42
Speaker
Like, why am i doing this and how do I turn it around? Because I'd always had these big dreams and aspirations, I just didn't know how to put the pieces together. Then at that point, I ended up finding a self-development book, the first one I'd ever read, which was Success Principles by Jack Canfield, and that opened my eyes. I couldn't read more than a few pages without having a huge epiphany about my life. i'm like, oh, all these years. I was only 19 at the time, but for maybe 14, 15 years, I knew I wanted to create something more of my life, and I finally found out that there are certain techniques, mental techniques, you can use
00:03:16
Speaker
To achieve what you want you can turn ideas in your head to realities in the real world anything you've ever created this far unless it was just given to you by a parent or family member has been because you had an idea in your head and You created that in the real world and so ever since that point at 19 years old I've been obsessed with self-development
Business Success and Helping Others
00:03:35
Speaker
now. I took a big path down the business world and ended up you know making my first million at 25 and then built a lot of other businesses that today have sold over 450 million dollars in sales and also have been able to help a lot of people build businesses through my company amazing.com and the course that I originally created called Amazing Selling Machine. We've helped tens of thousands of people across the world. But in that whole time period, I've been studying and learning from the world's greatest people The people that have accomplished the most and not just in money and wealth though that is super important But in all areas of life and i've kept reading I read you know something like a hundred books a year And so i've been obsessed with this topic of self-development and how to get the most out of our lives since I was 19 years old and what i've noticed and all the experience I think i've been teaching people to build businesses since 2012 so that's 13 plus years now what i've noticed is that
00:04:30
Speaker
The reason some people don't succeed, even though we all have access to everything in the world, we all have access to computers, we have access to the internet, to cell phones, we don't need anything else. All the information and resources and people are out there for us to accomplish literally anything.
00:04:45
Speaker
It all comes down to what's in our head. But self-development is very confusing. There's a lot of information, a lot of misinformation, and a lot of stuff from people who've never really actually accomplished anything, which is unfortunate, still spouting out ideas that are maybe kind of unproven or untested, at least in their own lives.
Mindset Over Tactics
00:05:01
Speaker
And so I decided for the first time to take a step back from teaching all the business and tactics and all that kind of stuff because I believe this is more foundational, more important, for myself, but also for anybody else who wants to achieve any sort of success and satisfaction and fulfillment and total life fulfillment, I mean, you know, across your health, your wealth, your relationships, your fulfillment, that all ends up coming together to produce better success in any one and individual
Designing a Life-Aligned Course
00:05:30
Speaker
area. And we'll talk more about that in a second.
00:05:32
Speaker
And if you haven't accomplished what you want so far, don't worry. It's not your fault. You've probably been exposed to the wrong people, the wrong ideas, or it was just confusing to make sense of all this stuff. And it's really hard sometimes to sort through the ideas that are proven and tested, in some cases backed up by science, versus all the ones that people just say are good ideas and they're kind of repeating ideas from other people. So don't worry. We're going sort through all of that stuff over these four videos.
00:06:01
Speaker
So this video series that I'm calling the Inner Power Protocol, this is for anybody. So if you own a successful business, seven seven figure, eight figure, maybe even nine figure business, and you wanna learn how to get to the next level in your business, in wealth, and the other areas of your life, this is for you.
00:06:19
Speaker
If you're just starting your first business, just getting it off the ground or just looking to get started, this is going to help you accelerate your success so much faster. You can compress what would take other people five and 10 years if they're constantly fighting against themselves and are out of alignment, which we'll talk a lot about.
00:06:35
Speaker
You can compress that down into 12 months, maybe 24 months when you get some of these fundamental principles right that we're going to talk about in this video series. So the big thing I want you to discover and to learn that I haven't really heard anybody else talk about is a concept that I'm calling energetic alignment. Now it sounds very woo-woo and sort of hippie, but that's not really my thing. is ah If you've seen any my other stuff, you probably would know by now. But...
00:07:02
Speaker
This concept is extremely important. It's the best name that I have for it. It's when all of your life, when your thoughts, your actions, your beliefs, all of that is in alignment and going in one direction. So you're not like a rowboat with four people in there and they're all kind of pulling in different directions. You're going completely aligned and you don't have any sort of skeletons in the closet or things you haven't addressed that are holding you back, likely subconsciously. And so when everything is in complete alignment, then you wake up. I'm sure you've had the feeling at times when you woke up or you were just on fire in a day and everything is clicking. You feel high energy. You're optimistic. You're positive. And you're like, man, if I could just feel like this all the time,
00:07:44
Speaker
I could accomplish anything. I know I have. I've been chasing that feeling in that state for a decade now. And I think I've finally, after all this time period, finally figured out how to engineer it.
00:07:56
Speaker
Now I have my own bad days. i had one couple weeks ago or so. um But I'm able to get myself back on track way faster. And that saves tons of time.
00:08:07
Speaker
Whereas in the past, it could take me two or three days to start figuring out, like, why am I so negative? Why am I so unproductive? Why do I not feel like doing anything? Why am I questioning everything? And now I can hopefully compress that in most cases down to less than an hour. So then I'm back on track and going after what
The Protocol to Success
00:08:24
Speaker
matters most to me in life. So that's what I hope for you to accomplish. And that's the power of this protocol.
00:08:29
Speaker
And so... What I want you to understand is that this concept energetic alignment or whatever you want to call it some form of alignment is the key to accomplishing your biggest goals without really working harder without struggling more and While having a hell of a lot more fun in the process So now let's cover the four parts of the inner power protocol that we're going to go through in this video series So number one is to accept.
00:08:55
Speaker
You've got to accept your current reality and not hide from it, but then also accept that you're gonna have a much bigger goal, likely than the one you've been pursuing so far, and we'll talk more about that today. Number two, which is in the next video, is to adopt. Adopt certain beliefs and standards for your life that are proven to move you forward that Other people you know billionaires the highest performers in life people that I've studied I've used these in myself that have achieved the most in life specific beliefs and patterns and standards that you can put in place immediately that day that will elevate your life and then number three is to activate so this is all about
00:09:35
Speaker
daily things you can do to prepare your mind for the uncertainties of every day and make sure that you're focused every single day on what matters most and you're way more resilient and less likely to get derailed when stuff goes wrong in life or unpredictable bad stuff which can happen any given day and does happen a lot of times that you're not immediately thrown off track for days or weeks or months or even years or the rest of your life that you're able to stay on track and keep moving forward then the last step number four is to accelerate So this is an interesting step because this is what I've spent a lot of my time teaching people how to do. This is your tactics and your strategies and all of that sort of stuff. The problem is, and the reason I'm creating this program, the Inner Power Protocol, is that if all you focus on
00:10:23
Speaker
is This accelerate step the strategies and tactics is that you're going to likely apply them not fully not properly or not at all if you haven't first worked on these other steps especially except Knowing your goal that you're really after accepting your current reality not hiding from certain areas of your life that you've been putting off or ignoring that when left unaddressed like your health even for example, we'll talk about um that can pull back your progress in every other area of your life. So it's you have to address these areas before you start working on this one. and This has kind of been the missing piece that I have not taught that much yet and didn't really have a great framework for until now. But this is what makes Accelerate work.
00:11:10
Speaker
So then today we're focusing on Accept. And so right now we're gonna talk about three specific tools that you can use right now to get in tune and start aligning this area of your life.
Setting Ambitious Goals
00:11:24
Speaker
So the first tool,
00:11:28
Speaker
Big goals. I did a whole lot of research. I ended up taking like 50 pages of notes on all the current science on goal setting. And what I discovered, one of the biggest facts is, you know, there's all the obvious stuff. Write down specific goals, yes goals, move performance, all that sort of stuff. And one of the also interesting things is that It's kind of unclear from the research, but I've heard other people talk about this, and there's some reason subconsciously that I think this makes sense also, is you probably don't want to tell other people your goals.
00:11:55
Speaker
There's some reasons people think that you're kind of like almost getting the reward in advance, but I think the big thing is, is that most of the people around you are probably, unfortunately, not going to support you. It's just a quirk of human nature that when somebody says they're gonna do something, your immediate reaction is like, oh no, likely not, that's not gonna happen. Like you have them in a box mentally and they wanna go outside of that box and do something completely new, you likely don't trust that they're actually going to do it or going to succeed until you see some level of proof. And so it's an unfortunate part of human nature, and other than if you're dealing with a very so special kind of small segment of people. But otherwise, you probably don't want to tell people your goals. So that's just a little tip. But the big thing with a goal setting is bigger goals are what really moves the needles. Sure, if you're like a 5'2 person and you're 40 years old, you're not going into the and NBA. So I'm not going to tell you to set any goal. doesn't matter. You know, physics and all that sort of stuff doesn't come into play.
00:12:50
Speaker
So as long as the goal is possible, which really means has somebody else done it? If somebody else has done it, then that's very likely that you can do it as well. Now, if you're pushing the boundaries of physics or in a company, or if you're like, I want to build the first, you know, $100 trillion dollar company or something, I don't know. But most of the goals that we're after, somebody's already ah already done.
00:13:11
Speaker
You want to make $1 million, $10 million, $100 million, $1 billion. dollars You want to build a company. You want to find a spouse. You want to make lots of friends. You want to pursue a hobby, donate money, all these things people have done.
00:13:23
Speaker
There's no reason why you can't do them too. And so we'll talk more about how to find those people and how to use those as examples to accelerate your success in video number four. But for now, just know that bigger goals are what's actually gonna move the needle. But the problem is, is that in most cases, you've likely been reducing the size of your goals the older you've gotten. Like when you were young, you probably had big dreams, big aspirations, you wanna be president, you know, whatever it was. um But then over time, you're like, ah, reality set in, life is hard, I've had setbacks, I've had people told me it's not possible, all of that kind of stuff. And so you've likely been reducing the size of your goals over time. And what I want you to do is to try on much bigger goals. When I was first building my business,
00:14:10
Speaker
One of the reasons, the only thing that I could figure out is that how did I accelerate so much faster than some of these other people that had head start on me, they were older, they'd been involved in internet marketing longer than me.
00:14:21
Speaker
The only difference I could really find, i wasn't any smarter, I didn't work any harder, any of that kind of stuff, the only difference was I was aiming for a bigger target. Their goal was to build a million dollar business or $10 million dollars business. To me, I wanted to go to at least $100 million, dollars likely a billion dollars or more, to be honest. And I can say this now because I've had this goal on for a long time, is I really wanted to build a billion dollar company and billion dollar net worth.
00:14:46
Speaker
Doesn't matter that it's all the most important thing in the world or any of that kind of stuff. it's more just a game but that was a target and that still is a target that i have and so that has kind of forced me to make different decisions than somebody that's shooting for 10 million dollars you know they do a nice product launch or something they make five million bucks they're almost there like they're almost done and so they're just going be coasting from that point on and i've seen that very often and so step number one is to set a bigger goal and the easiest way to do this is to write down you can pause this video and do this now write down your current goal for your life, for your business, for whatever area of life is most important to you, likely something related to wealth, but doesn't have to be. And then what I want you to do, like Peter Thiel said, is either shrink the time, so he said 10 years to six months, either shrink the time dramatically,
00:15:33
Speaker
or increase the magnitude of the goal by 10x. So if you wanna make a million dollars or $10 million dollars or have a million dollar, $10 million dollars business, multiply that times 10, add a zero. See how that feels. You're likely going to find that it excites you, that it lights you up a little bit more, and then there's nothing crazy about it. All you're doing is adding an extra zero, likely doing something hundreds, if not thousands of people have done before you.
00:15:58
Speaker
So increase the size of your goal and sort of try to get back in touch with what goals you had before you started reducing them. So that's number one is when we talk about accept is accept the goal that you really want. It may be multiple goals, but likely the goal that you've probably put aside for a while or have not been ambitious enough about. So that's step number one.
00:16:21
Speaker
Number two is to face reality.
00:16:28
Speaker
So we put on an event in St. Lucia probably 10 years ago now, and our business was growing like crazy, tons of money coming in, but our finance and accounting was a disaster. Like it was about to be literally a legal liability because our taxes were not in order, or any of that kind of stuff. But we were just so busy making money and and we'd had some finance people that were disaster. They were no good.
00:16:50
Speaker
And then one of the guys at the talk who had been ahead of me in terms of business experience and all that sort of stuff, and he was giving a presentation. He was just talking in general about entrepreneurs and finance and how most of them. And he showed this image ah of an ostrich sticking its head in the sand and said, this is how most entrepreneurs deal with problems in finance and accounting and that sort of thing. And that really hit me. That image has stuck with me ever since. and The reason is is because that's exactly how I was acting about our finance and accounting. And when I finally had that wake-up call and I talked to him a bit about it afterwards, he was like, look, Matt, all you have to do is go get an outsourced CFO that comes with a bookkeeper and all that, have them prepare regular financials for you, meet with them once a week to talk about any sort of outstanding items, what's this bill, what's this charge, and for 30 minutes and then meet with them for about two hours a month to go over your financials, your profit and loss, your balance sheet, your cash flow, that's it.
00:17:48
Speaker
It's not zero, but it's not a lot either in terms of work. And so I started facing these problems head on and everything changed in a business. That area was no longer a problem. I basically had some some form of that same exact system in place ever since then.
00:18:03
Speaker
And so I find a lot of people, they are very reluctant to face reality in all areas of their life. And that ends up causing area causing issues in other areas of their life. And so if it's your finances, you've got to face that stuff head on. If you are burning money every month in your business, you've got to face it head on. Hiding from it or distracting yourself with other things is not going to solve any sort of problems.
00:18:26
Speaker
Same thing applies to health. If you've got a health issue, don't delude yourself. Deal with it now, face it, and go get these necessary biomarkers, whether it's a blood test or body composition or whatever. Deal with that stuff sooner rather than later. My dad has been involved in alternative medicine for 30 plus years now. And he says all the time, you know, a lot of these problems people have, if they just dealt with them earlier, they wouldn't really be much of problems. And so this applies to business, to health, to just about every single relationships. I know a friend of mine, he and his wife were getting a divorce and they were doing some sort of relationship counseling. And he was like, man, Matt, he's like, You know, they had a kid and stuff too. And so he was like, I wish we would have done this way before, but it's too late now. And so that was not dealing with a problem when it was a small problem because that small problem became a much bigger problem. So we have to face reality in every single area of our life.
00:19:18
Speaker
And that brings me to the third tool, which is total success.
Achieving Balanced Success
00:19:27
Speaker
Also known as the four engines.
00:19:32
Speaker
So when I talk about total success, I'm talking specifically about what I'm considering kind of for engines. And so if I do my best to draw a simple little plane, so we've got the cockpit, we've got the wings, we've got the body of the plane, the other wing, some wheels, kind of looks like a spaceship, but that's okay. And so we've got our engines here,
00:19:58
Speaker
Each one of these engines represents a certain area of your life. And so the areas that I like to divide them into wealth, health, relationships,
00:20:15
Speaker
and fulfillment. And I'll write these again in a second, so it's a little bit better. But wealth, health, relationships, and fulfillment. And so a lot of times in life, we're just chugging along with one of these things. So we're doing the bare minimum in, say, you know um health, relationships, and fulfillment.
00:20:32
Speaker
And we're really kind of chugging along with this one. and That'll work for a period of time some of these planes like I was looking this up like a 747 is designed to fly with only two engines so you could completely kill all your relationships and all your hope and fulfillment and for a period of time It's not going to be the smoothest flight. It's not going to work well long term and eventually you're going to crash But for a period of time you can drive with just one or two of these areas, but eventually To produce the best flight the best result the best outcome you need all of these working well all of them doing well simultaneously and so What I would like you to do is you can pause this video to do it or do it afterwards is I want you to draw something like this and So each one of these represents one of those boxes. So this will say is health wealth
00:21:26
Speaker
relationships. ships
00:21:32
Speaker
and full fulfillment. And so what I would like you to do is kind of rate each one of these areas of your life. And so this being 10 out of 10, if you get all the way to the outside circle. And so I first heard about this, just to give credit where credit is due. I saw this at a Tony Robbins event. He has a different sort of criteria. I think he has six areas, similar kind of concept, just finding some way to bucket the major areas of your life because it all ends up affecting every other area of your life. And I'll give you an example really quickly when it comes to building wealth. And so let's say your health, you're like health, yeah, pretty good, you know, let's say so eight out of 10, seven out of 10, like I'm doing really well.
00:22:08
Speaker
Um, get my pen back and you're like, okay, yeah, health is looking good. And then you're saying, you know, fulfillment, you know, i'm feeling really good. I feel very fulfilled in life. That's all good. Relationships, they're also pretty good, you know, seven out of 10. But then you're like wealth, wealth, not so good. I don't very, uh,
00:22:27
Speaker
I'm broke, I don't have enough money, i don't have the money to do whatever I want to do with. And so I want you to rate each one of these areas of your life. Now you may find a different result here. Because what I find sometimes is that everyone you know is pursuing lots of wealth. But you know maybe they already make a decent amount of money, and so maybe they're like a four out of 10 here. And then fulfillment, you know pretty low, but they don't have high standards there, so they're like, ah, still you know seven out of 10 or whatever, that's fine. Relationships, also you know seven out of 10, it's doing pretty good. but then they have a big health issue. They're 100 pounds overweight, they have some unaddressed health concern, so that if they were being honest with themselves, could be like a one.
00:23:08
Speaker
And this could be all of the difference and the reason you keep sabotaging yourself in terms of wealth. And so to show you what this looks like, I'm gonna give you an example. So let's say you're like, okay, my big goal is wealth, I wanna make lots of money. So have lots of freedom, I've heard some people say that if you have a bunch of money, then you can do all these other things, which to some extent is true.
00:23:29
Speaker
and But your current reality, in terms of wealth, let's just focus on that one. Let's change of different color. Your current reality, you know you've got income you would want to look at. You've got your net worth you want to look at.
00:23:45
Speaker
You've got the amount of debt and freedom. To me, if I was to do a checkup on somebody in terms of their wealth, like where are you at today, i would look at these certain areas. But how are you going to address these things?
00:23:57
Speaker
Well, you basically need to... earn more money. um You can only save so far. And I was pushing for a while, the past year or two, that, oh, you just got to save. Everyone's just not saving enough and that sort of thing. But in reality, I read a book that was very interesting and they made a very strong case that um in most cases, some people will burn all their money even if they have a very high income. But in most cases, the people with the most money just made the highest income.
00:24:21
Speaker
And so that's a good point to learn. So in most financial problems, The way to get out of them is to earn more money. You can only save so much if you're burning your cash and whatever, sure, cut back on expenses, but you really need to earn more money.
00:24:35
Speaker
And so if you want to do that, how are you going to make more money? So let's come up with some ideas. So how to make money. What are you gonna do to make money? Think about that right now. You can build a business, you can try stuff, such as different channels to growing the business, different products. You need to learn a whole lot, read books, learn from other people. um You're gonna have to deal with setbacks,
00:25:06
Speaker
You're going to have to ignore the bunch of haters that'll come out of there, friends, family, people that don't even know you on social media. You'll have to level up your network.
00:25:19
Speaker
How are you going to do all this stuff is the big question. How are you going to make yourself do all of these things? It all ends up coming down to having a hell of a lot of energy.
00:25:31
Speaker
energy and motivation. That's what we're talking about here, is to be able to do any of the stuff you're going to have to do, you're gonna have to figure out a way to really ramp up your energy and motivation. Because a lot of times, like I said, we have access to everything we could ever possibly need. The problem is not that we don't have access to stuff, the problem is that we don't use what we have access to because we're sabotaging ourselves with the other areas of our lives. And so what we're trying to accomplish here, we're trying to get our goals our reality, our actions and thoughts,
00:26:09
Speaker
all in alignment. When we do this, we have more energy, we have more motivation, we have more drive, and we actually use all of the resources that we have access to.
00:26:20
Speaker
So in conclusion, the big point of this first video is that all success starts in your head. and you start building that momentum by facing the reality of what goal you actually want to accomplish and then also where are you at in these different areas of your life. I encourage you to do the goal exercise, amplify the magnitude of your goal or shrink the time period down of your goal, either magnify it by 10x or shrink it by 10% of the time that you think that it was going to take you to accomplish to get yourself back on track to thinking bigger.
00:26:53
Speaker
Then i would like you to rate yourself in each of those four areas of your life based on the standards that you think you should be accomplishing right now. Where are you at zero to 10 health, wealth, relationships, fulfillment? Because if one of those is really lacking, you're going to be sabotaging yourself and you're not going to have the energy and drive and motivation and especially longevity to push forward no matter which goal is most important to you.
00:27:16
Speaker
And in the next video, video number two, I'm going to share how to discover your life's purpose with one question in less than 10 minutes. Now I'd like to close with one more quote from the billionaire Peter Thiel.
00:27:29
Speaker
Ralph Waldo Emerson captured this ethos when he wrote, Shallow men believe in luck, believe in circumstances. Strong men believe in cause and effect. Our inner success is the cause that produces outer success, which is the effect. And that's what you're going learn how to produce in the rest of this video series.
00:27:52
Speaker
For four years, I worked with a business coach who actually ended up being more of a life coach. He had taken a business public when he was in his late 20s. And then, you know, his father died, he got cancer and became a practicing Buddhist and sort of incorporated that into his life. And one time we were having a discussion and I just kind of casually threw out, i was like, well, you know, we only have one life to live. And I was justifying some belief based on that.
00:28:17
Speaker
And he was like, are you sure? And I was like, well, I never thought about that. I didn't really necessarily believe in reincarnation. Still don't know if I necessarily believe in that today. But then then he asked me something that changed my life forever. He said, would you live a better life if you thought you lived multiple lives?
00:28:36
Speaker
And that idea stuck with me that we can change our beliefs and we should choose our beliefs based on what's going to create the best life for us.
00:28:54
Speaker
So welcome back to the Inner Power Protocol. So, so far in video one, we talked about the power of accepting your current situation facing reality and remembering the big goals that you once had for your life and amplify the magnitude of your goals or shrink their timeline to get yourself re-motivated.
00:29:15
Speaker
So now we're going to talk about the second part of this process, which is to adopt. So you've already accepted where you're at today. You've taken a good hard look at your current reality and the goals you want to accomplish. Now you need to adopt certain beliefs that are going to activate an energy in you that may have been hidden for a long time. And so the way we do this is a technique that I call reality rewrite.
00:29:38
Speaker
So gives you the power, like I told you about the reincarnation story with my business coach, is you can choose the beliefs that you have. You don't have to stick with the ones that your parents gave you, that society gave you, that you've had stuck in your head because of some TV show or something you watched 20 years ago.
00:29:55
Speaker
You can choose what goes into your head, and it all starts right here. So i want to introduce you to a concept that I'm calling reality rewrite. This is the process to control what's going on in your mind so you produce the best life possible. So there's three parts to this. First one, life purpose question, which we'll talk about.
00:30:16
Speaker
Second, empowering beliefs. And the third, New standards. So we're gonna go into each one of these things. The first thing I wanna talk about is the life purpose question.
00:30:32
Speaker
So I came across a video not that long ago from Steven Pressfield. He was being interviewed by Oprah. He's the author of the book, War of Art. He said in there that everybody has a calling.
00:30:44
Speaker
And he said, you just need a way to bring it out. And one of the tools that he gave to bring it out was this question. If you had just three months left to live, what would you do? For me, the answer was very clear.
00:30:57
Speaker
I would take the information that I have that I've learned and I'd share it with other people. I would try to encourage others based on my experience to live better lives through writing, through videos, through courses like this. And that kind of what is what brings me here.
00:31:11
Speaker
That's what lights me up. That's what I love to do. Your answer may be totally different. You know, there's a guy named Laird Hamilton who's a big wave surfer who's been surfing these massive, you know, 50 plus foot waves for decades now. He's 61 years old and he's still at it. He's still surfing these big waves. And it's a very inspiring story, not just for people as you get older that you can still do these cool things. That's just what's possible as a human.
00:31:35
Speaker
And so he's found his own way to do what he loves. And I believe that if he had three months left to live, he'd still be surfing those waves. Warren Buffett would still be investing. And so your answer may be totally different, but I think what it all ends up coming down to is we're all here to help other people.
00:31:50
Speaker
You may do it by the example that you set. You know, a lot of athletes, the best athletes in the world, they may do some charity and whatnot, but their real passion and joy is getting better at their sport, pushing themselves physically, and that's okay because that inspires other people and shows others what's possible. And hopefully they're doing it with good virtues and values, and that's what really creates a good example for other people. So yours may not be going out there and building charities and that kind of thing, which so far for me, it's that's not my thing either. But through the way that you live, through the example that you set, you can help other people, whether it's directly or indirectly. And so I highly encourage yourself to write that
00:32:29
Speaker
Your answer to that question down pause this video ask yourself if I had just three months left to live What would I do with my time? That'll give you a lot of clarity in your life purpose.
00:32:40
Speaker
So the next part of this process I'm calling reality rewrite is to adopt empowering beliefs you get to choose the beliefs in your head it may take time and effort to sort of Rewire your brain to think in that way, but there are certain ways of thinking that are going to make your life better remember come back to The problem we have with rewiring beliefs is a lot of times we're thinking in terms of like, is this true or not true?
00:33:03
Speaker
That obviously matters. But what also matters is does holding this belief make my life better or worse? And so one belief I'd encourage you to adopt is the idea that anything is possible.
00:33:17
Speaker
Now, we talked about last time, you know, if you're 40 years old and you're 5'2", you're not making it in an MBA. But almost anything else is possible. So if anybody else has done anything that you want to do, you can do it also.
00:33:29
Speaker
Having that idea is going to give you more energy than if you think, well, you know, there's 72 reasons why I can't do this, and my sister didn't do this, and I came from this bad background, so I can't do this. Maybe all of that is true.
00:33:41
Speaker
But does believing all that stuff make your life better, more expansive, more positive, and a better example for others? I don't think so. So big one is anything is possible.
00:33:51
Speaker
Another one that we've talked about is that you can change your beliefs. That may be the most important belief of all is that you can change your beliefs. Another one, kind of similar to what we've been talking about, is the more good you do for others, the more good that comes to you. I don't necessarily even believe in um you know some mystical form of karma that if I do something good, then you know the universe is sort of changing and good stuff is going to come back to me. There may be some truth to that. I have no idea.
00:34:19
Speaker
But what I know for sure is true, that if you're out there doing a lot of good things for other people, treating people well, being nice, doing big things, small things for other people, you now have this army of people who want to reciprocate. And as we know in marketing, reciprocity is one of the most um impactful factors when it comes to driving human behavior. And so if you're out there doing good things for other people, giving to other people,
00:34:42
Speaker
one way or another, they're gonna reciprocate. It could be a positive comment to you, it could be buying something from you, it could be referring somebody to you, who knows. But all of those things end up compounding over time. And there the last one that I think does a lot of heavy lifting is setbacks are stepping stones.
00:35:02
Speaker
A lot of times, you know, bad stuff will happen, but if we try to find the good in those, learn from them and move on, that's a heck of a lot better than sort of, you know, thinking in terms of ah disasters. Like, oh, why is this happening to me? Life is going down. That stuff's not going to do you any good. View any sort of setback as a stepping stone. Either you're going to get stronger or life is going to get better. For example, when I...
00:35:25
Speaker
built my first business that just started exploding. We produced a million dollars in sales in a week, which was fantastic. The problem was, is our payment processor wouldn't give us any of our money. They didn't know what we were doing to produce that many sales in a week, even though it was 100% legitimate.
00:35:41
Speaker
And so they fought us tooth and nail to actually give us the money. We had spent all this time preparing for that launch, doing all the customer service, all the sort of affiliate recruitment, all the marketing, all the videos, all that stuff, only to get nothing out of it because the payment processor held all of our money. We had to literally sue them to finally get our money.
00:36:01
Speaker
And so it was extremely annoying and depressing to do all this work and literally not get any of the money that you make. But I consider it a stepping stone and a very strong benefit because I've seen a lot of people who made a lot of money very quickly, they tend to burn it.
00:36:15
Speaker
For us, it always felt, even though we're producing a lot of sales, always felt that there was something that we kind of had to fight for to get what we wanted out of it. And I think that was good because it slowed us down a little bit, made us be more financially responsible, and I think ultimately created longer bigger and longer success.
Enhancing Life Quality Through Beliefs
00:36:32
Speaker
And so that's when I say setbacks are stepping stones. So part two of the reality rewrite is to adopt empowering beliefs.
00:36:39
Speaker
So the last step is to adopt higher standards for our lives. So we gave the example about the four different areas of our lives. And I asked you in the last video to rate yourself on each one of these is, you know, for example, you know, you may say health is kind of three out of ten, got some work there and so forth. And so you kind of rate yourselves on a ten out of ten scale on each one of these.
00:37:04
Speaker
The thing is is, I believe there are certain objective standards for each one of these. And a lot of us aren't meeting even those objective standards. So it's probably too much to kind of go in today, my opinion on the objective standards for each one of those. But what I want you to look at is look at what great is in these categories.
00:37:22
Speaker
It doesn't have to mean you're an Olympic athlete in terms of health. But people of your age, who is the best? Who is doing the best? Like, for example, I gave you the example of ah Laird Hamilton. Another one is Mark Sisson. He's in his 70s, still running sprints, riding his bicycle on the beach, you know working out, looking ripped, eating healthy, all those kind of things. That's an example of what's possible.
00:37:44
Speaker
Don't look at your peers or other people that are The average look at people that are doing the best in that category within reason You know there's people that are probably 70 that spend you know six hours a day, you know training for triathlons You don't have to do that But you can be lot better than what you may consider is good in those different areas of your life And so I have a friend who I was telling about this model and he seemed pretty excited about it. And I mentioned these four categories and he said, oh, I hadn't even thought about fulfillment.
00:38:15
Speaker
Because, you know, he's recently had a daughter and so he's been very focused on raising her and he's doing a fantastic job. He's a smart guy, has a good job, but I think he's kind of coasting through his job. He's not that excited about it, not that thrilled about it. And I said, hey, there's this other level that's possible for you Well, you do a good job raising your daughter, you do a good job saving and investing like you're already doing, and you actually are fulfilled.
00:38:38
Speaker
You love the work that you do. You're able to do what you love most and probably make more money. That's all possible. So I encourage you to adopt higher standards for your life. And so to give you a kind of rundown of some of these basic ones, from a wealth standpoint, do you have the money to do everything that you want to do?
00:38:56
Speaker
um Maybe you're not out there buying $300 million dollar yachts, but you feel comfortable. You're able to go where you want. You have the financial freedom to do what you want. You can live where you want. You can provide for those that you care about. You have little debt relative to your income and net worth. You live in the kind of house that you want to live in. These things are all possible for you. So that's a matter of setting a higher standard for your life.
00:39:18
Speaker
On a health standpoint, do you feel good every day physically and mentally? Are you able to do the activities that you love and that you enjoy and that are possible for people of your age? Which is likely higher than the average people because something like what is it like 70 plus percent of people are overweight like 50 percent are obese like it's insane Like don't set your standards based on them set your standards on what's actually good and what's actually possible for your life in terms of relationships You don't have to sacrifice caring for people that you love, taking care of family and friends just to build a business. Are you doing those things? Are and are you just kind of putting them off till later, just a future date? That's another category where you can meet some basic standards that'll dramatically elevate your life. And then on the fulfillment side, Are you doing work that you love and you enjoy?
00:40:05
Speaker
Now, you may still need to keep your job or build your business, but that doesn't mean you can't incorporate aspects either inside your work or outside your work that light you up and make you feel excited about life. And so I encourage you to raise your standards when it comes to these certain areas. You may feel like you're doing pretty good, but in the back your head, you know you're really, you know, struggling in a certain area and you don't have high enough standards. I encourage you to get around people who are operating at higher levels in those areas of your life. And so go through that exercise that we went through because I believe there's another rung to this thing.
00:40:39
Speaker
So if I were to draw another circle, as straight as I possibly can, another circle around here. And so let's say if you were to you know max this thing out and you were to do 10 out of 10 in all of these areas. So if I were to extend out all of these categories, health, wealth, fulfillment, relationships,
00:41:01
Speaker
I believe there's a certain level right here, call it like at least a seven out of 10 in all of these, that you receive a big upgrade in your life. a lot happier, a lot more fulfilled. And so that's meeting all of those kind of basic standards. You've got good health, you've got the wealth that you need, you've got good relationships, you've got fulfillment. That's when I believe life gets amazing. And I believe from there on you can decide, is that how you want to live or do you want to focus on one of these areas and you know becoming you know extremely wealthy or you really want to focus on your health or you want maximum fulfillment or you want to really devote your life to improving relationships. Any of those answers is fine, but I think first thing you want to do is get all of these areas up to a high level of standards based on what's possible and what's going to create the best life for you.
00:41:48
Speaker
So to wrap up, the big idea here is to choose beliefs and standards based on what's going to create the best life for you. All of that ah is within your power and you get to choose that stuff using some of the tools we've talked about here.
00:42:01
Speaker
Now in the next video, video number three of this series of the Inner Power Protocol, I'm going to walk through a simple morning process that you can do with three questions. I call it the three G's. And you can do it in five minutes or less. That'll prime your brain to achieve far more and unlock greater energy that'll last you throughout the entire day. I've been using this process myself for a long time. It works fantastically. For now, I'd like you to take one of those three concepts that we talked about.
00:42:29
Speaker
raising your standards, adopting empowering beliefs, or using the life purpose question and apply them. Don't just listen to me talk about this stuff. Go out there and apply those in your life, at least one of them. If necessary, go back and rewatch that part of the video, pause the video, do that activity, because it's your life you have to live. I'm just sharing this stuff because I found it valuable, but I can't force you to do any of this. So I encourage you to use this, but the choice is yours.
00:42:54
Speaker
So as one final tool as we part is I'd like you to think of the thoughts that you're having in your mind right now. Maybe you think this is super cool and inspiring. Maybe you think I could use some of this. Maybe you think some of this stuff will not work for me. Maybe you think Matt's full of BS and he's just making stuff up and I don't understand how any of this is valuable. Any of those are perfectly fine and valid thoughts. So what I encourage you to ask yourself is, is the belief that I currently have likely to produce the best life for me? And if not,
00:43:21
Speaker
What belief can I adopt that's going to dramatically improve my life? I'll see you next video.
00:43:36
Speaker
hey there and welcome back so i want to tell you a quick story about a guy that i came across when i spent something like four years studying value investing warren buffett which is a whole other story in and of itself but i came across this one investor that's not very well known his name is arthur vandenberg and so he and his family lived right down the street from anne frank during the holocaust and then both of his parents actually ended up going to auschwitz and he was separated did not end up making it there fortunately and but then had a terrible time with different homes he had to go through to finally get out and so he ended up malnourished fortunately his parents both survived auschwitz and were reunited and he was just in a terrible mental place physical place and so that was where he was starting at and from there he ended up
00:44:26
Speaker
changing how his mind thought over the decades of his life to become an extremely successful investor, a very wise and honest and honorable person, somebody that I respect and admire a ton, especially for how he uses his mind with no formal education to compete in an area where everyone's got Harvard MBAs and everything like that and in the investment management business. And so he's shown the power of using your mind to create what you want in your life. And part of it comes down to fueling your mind with the right thoughts and beliefs every single day.
00:45:07
Speaker
So right now we are at video number three of this series. So we are on the third step, which is to activate. So far we've talked about accepting where you're at and the goals that you really want to accomplish. We've talked about adopting better beliefs. And then now we're at the third of the fourth steps, which is to activate.
00:45:26
Speaker
So what we're gonna talk about today is something that I call priming and I'm gonna give you three steps to do this but first just to show you the power of this so 25 years old I was taking pre-workout supplements every day before working out and back then they were not very well regulated and don't think people really understood them so they have all kinds of stuff in there that's I think it ended up becoming illegal.
00:45:51
Speaker
Who knows what kind of stuff they were jacking you up. I mean, I would take this thing, wake up at 5 a.m., 15 minutes later, I was ready for the workout of my life. ah But I knew this was not good for me. I'd be itching. It probably had an extreme amount of caffeine in there and who knows what else. i was like, got to stop taking this stuff. So I ended up taking the tub of it and just throwing it away.
00:46:09
Speaker
Next time I had a workout, I went and bought more of it at the store on the way. And then I was like, okay, well, if it's that easy, that's not a good solution. So I ended up... Basically putting it up in my attic little bit of friction there next day I went to work out when got it out of my attic So then I was like okay, i need a little more friction than that So I put it in a plastic bag and then actually put that in a safe a locked safe and that was enough to break that addiction of free workout Which is pretty ridiculous and probably why those things got banned and so the reason I tell you this is that our environment matters a lot and so you know we hear more common examples if youre if you're overweight and trying to lose weight then definitely don't keep a jar of cookies on your counter. And so the same thing applies though to our mental environment.
00:46:52
Speaker
What's going on in your head every single day while you're out there trying to do the things that matter most to you? So you've set a goal in the last video. How are you actually going to accomplish that? so we've talked about beliefs which matter a ton, but on a day-to-day basis, life is very unpredictable. Who knows what's going to happen?
00:47:08
Speaker
Something weird could happen in the news, something could happen locally, something could happen with a neighbor. You can't control all of those things. So that means you need a way to prepare yourself for the stuff that you can't control. And what you can control is what you put into your mind every morning. And so that's what we're gonna be doing. We're gonna be priming your mind to prepare for the uncertainties of the day.
00:47:29
Speaker
Now hopefully by doing this stuff, focusing on the right beliefs, focusing on the right goals, living with good values, all those kind of things will reduce some of that negative uncertainty that comes around. I mean, we all know somebody who's just constantly having issues because they're not a good person and they're constantly making dumb decisions. So they kind of bring some of that on themselves, but there's still you know at least half of it that we can't control no matter what you do.
00:47:53
Speaker
So you've got to find a way to mentally prepare yourself every single day. It's almost like warming up before you go work out. You need a way to prime your muscles in your nervous system before you go out there and lift heavy weights, run sprints, play sports or whatever. You need to do the same thing for your mind every single day. So the first thing that I recommend starting with, and I do this every morning, is what I call the three G's.
00:48:18
Speaker
so This is a way to sort of prime your brain to have a more positive outlook. So here's what this looks like. So three Gs. This takes as little as four minutes every single morning. So number one, gratitude.
00:48:34
Speaker
So this is thinking about, you know, I've read a lot different books on happiness and, um you know, gratitude is a very common practice. One trick to do is to think of new stuff. And so I try to think of things from the day before that morning, stuff that I haven't, you know, just been like, oh, I'm happy for my health, I'm happy for, you know, having money, all that kind of stuff. Try to think of something new and specific. And a lot of that material for me comes from good things, good interactions I've had with other people.
00:49:02
Speaker
stuff people have done for me you know things that i've um i'm grateful for in life related to the previous day or stuff i just haven't thought of before so the more new material you can come up with every morning i try to think of you know three or four different things that i haven't focused on a lot yet so this whole process takes four minutes so maybe that part i don't really time this but maybe that part is a minute or so and number two What's good?
00:49:30
Speaker
So this is getting myself to look at the things in life that are currently going well. So for example, if I have a business deal, i want to it's things that haven't fully realized yet,
00:49:41
Speaker
But I want to think more positively about them because we can always sort of catastrophize. We can always think, you know, oh this is going to go terribly. I've heard different opinions. I mean, some people say, you know, having lower expectations because everything above that is positive is a better way to live. I don't necessarily agree at this stage. I prefer to think more favorably. I try to think about things that are going on right now that could be going even better.
00:50:04
Speaker
So for example, like right now I have a business deal going on. We don't really know how it's going to turn out, but so far all is going well. It's not fully realized yet. So I like to think about those good things. If I'm working on a workout program, I'm getting stronger, I'm getting faster, I'm getting healthier. Those things are going well. I have other cool things that are coming up in the future that are also going well. So I'm forcing myself to pick out those positive things for a minute or two. And then the last one.
00:50:31
Speaker
is get to do list. So rather than, you know, we all have to do lists, I prefer to think of them as get to do lists. Because no matter what's on your list, you're choosing to do it You don't have to do anything. You could just sit there and literally do nothing. um Who knows what consequences, depending on your life situation, will come if you do nothing. But that is your choice. You don't have to do anything.
00:50:54
Speaker
And so I prefer to look at these things as get to do. So no no matter what is on my to do list, the things that I feel like I need to do that day, i prefer to look at them as things that I get to do. So I try to think of like, why am I doing this? And what's positive about that? If it's like, okay, I got to go to the grocery store or something, then it's like, I get to go buy food. I get to go make healthy meals. I get to go nourish myself and learn what's out there.
00:51:18
Speaker
So there's a lot of ways you can look at almost anything on your possible to-do list in a better light because if you're going to do it anyways, you might as well think better about it. And so these are the three steps that I try to walk through every single morning. And I'll literally just sit on my chair, have my cup of coffee. My dog's usually sitting on the floor next to me.
00:51:34
Speaker
And I'll think about these things. It almost would look like I'm meditating, I guess. Maybe it is a form of meditation. But I'll just sit there quietly for four or five minutes, run through these three things in my head. And then, you know, sometimes, you know, we have a house in Colorado and a house in Austin and we've got a dog. So sometimes a lot of times we drive and sometimes we'll do that drive in one day.
00:51:52
Speaker
So I don't want to add anything else to my morning. Sometimes we'll leave at like 4 a.m. And so I'll literally do these things while I'm getting ready that day in my head. or on the drive i don't obviously close my eyes but we'll think of these things while i'm driving and you can do this stuff anywhere no matter what you have going on it's just a matter of directing where your mind goes rather than just letting external events determine where it goes throughout the day and so the second aspect of priming is you know once you've kind of put your mind in a good state the next one is something i heard charlie munger called granny's rule
00:52:26
Speaker
You know, eat your carrots before a dessert is kind of what he was talking about. Do the hard thing first. And so that's the thing that's most important that you probably don't want to do, but you know is going to move your life forward the most.
00:52:39
Speaker
So if we were to go back and look at that wheel that we talked about that had your health, wealth, relationships and fulfillment. it's likely the lowest area on there. um So for me, I've been working out so long that to me it's pleasurable. Workout to me is almost a reward. As crazy as it may seem to other people, but I'm not that uncommon. There's a lot of people who feel the same way that have just built up that habit. And so...
00:53:01
Speaker
That's not a thing I need to do first thing in the morning. But if you're unhealthy and you haven't built that habit, that may be the thing you need to do first thing every single morning. um For me, working on more the fulfillment side, I try to work on things that I think are not just about making money, but are about doing more good in the world. Those are the things that I need to work on more because by default, I'm going to work out, have fun, try to make money. Those are all things that I don't need to force myself to do. And so that's where I recommend applying Granny's Rule. This is another way to prime your brain to get an early win in the morning. So focus on that thing first thing. And the third one of priming is your environment.
00:53:44
Speaker
So kind of going back to the pre-workout example, you wanna engineer your physical environment if possible to accomplish what you want. I had really discovered this when I was in college and you know I had already always done you know fairly well in school, but never exceptional until I discovered the ninth floor of the library in college. It was extremely quiet. it was basically a no talking zone. They had little tiny desks you could sit in, but it was silent. You could hear there to hear somebody tapping their pen if they were. And so when I started studying up there, i would do like 50 minutes and then take a 10 minute break, listen to some music, 50 minutes, 10 minute break, and I would do maybe two or three of those per night. All of a sudden my grades skyrocketed.
00:54:22
Speaker
had engineered my environment to focus. And so no matter what it is that you want to accomplish, you can apply that same thing. you know Far too many of us you know think we want to grind and hustle and whatever, but we're checking social media, we're looking at stuff, we're looking at news, you know we're following politicians, all this kind of stuff that likely is not really going to support our goals. So engineering your physical environment, extremely important. So look at your environment right now, literally where you're at.
00:54:47
Speaker
Does it support what you want to accomplish? If not, change something or go somewhere else. The other thing is engineering your social environment. And so I believe you can't get rid of toxic people fast enough.
00:55:00
Speaker
They're just going to ruin your life. Now, there may be a family member that you have to see. Limit your time to the absolute bare minimum. My opinion, life is too short to sort of let somebody else bring you down. And so Look at your physical environment, your social environment, because we've already talked about the mental environment aspect. And this is how you prime yourself to accomplish more. A lot of this is kind of saying no. It's not necessarily adding a lot to your plate. It's saying no to distractions, saying no to wasting your mornings, um saying no to let your mind wander wherever, saying no to certain people. And so fortunately, it's not like you have to add 52 things to your list. You just have to choose what goes in your head and your physical environment.
Daily Mental Preparation Practices
00:55:38
Speaker
And that's how you prime yourself for greater success.
00:55:42
Speaker
So the big point here is that what comes at you each day is unpredictable, but you can choose what goes into your mind, which allows you to handle how you deal with what comes at you every single day. And you do that through these three steps of priming, the three G's, controlling your environment and using Granny's rule.
00:56:00
Speaker
So now that we've gone this far, in the fourth and final video, I'm going to give you the number one best strategy to accelerate your success in business, marketing, sales, and really any area of your life. It's a hack that a lot of people have talked about. Tony Robbins has talked about it for a long time. I've heard other people completely unrelated, very successful investors. um Even Warren Buffett, in a letter he literally just wrote for Thanksgiving at 95 years old, talked about this principle. So we'll cover that in the next video now that you're ready for it.
00:56:30
Speaker
Now what I'd like you to do is to apply the three G's every single day for the next seven days. Just a few minutes every morning, gratitude, what's good, and then your get to do list. Spend the three to five minutes doing that every single morning and let me know how it goes.
00:56:45
Speaker
Now, I started with Arnold Vandenberg, so I'd like to cover a quick quote by him in a podcast episode he just did. He said, the main reason people suffer is selfishness. The real secret to life is overcoming that selfishness that we're geared for.
00:56:59
Speaker
We're not programmed to be happy. We're programmed to survive. And that doesn't necessarily make you happy. The secret to life is to overcome your selfishness to be able to give. That's love.
00:57:10
Speaker
So that's where it ties back to the last video where we talked about your calling question, which I believe one way or another is all going tie back to doing stuff for other people. So keep that lesson in his mind as you apply the three G's over the next seven days. and I'll see you in the next video.
00:57:30
Speaker
Hey there and welcome back to the fourth and final video of the Inner Power Protocol. So to start, I'd like to tell you a quick story about something that happened in 2001. In 2001, the dot-com crash had just happened. Jeff Bezos, the founder of Amazon, didn't quite know what to do. He ended up having a meeting with Jim Senegal, the founder of Costco. And so in that meeting, Jim Senegal explained how they were able to sell so much stuff dirt cheap by eliminating unnecessary costs, and he explained their membership program model to them.
00:58:05
Speaker
Jeff Bezos, three days later, had a meeting with his team, and then they revamped all of their pricing, and they sort of doubled down on the idea of being the lowest cost provider anywhere.
00:58:17
Speaker
And then four years later, they launched their membership program, Amazon Prime. So there are three powerful accelerators, or as I'm going to call them in this video, master models in that one story. And we're going to go through four of them in today's video.
00:58:40
Speaker
So far we've covered the first three steps of the Inner Power Protocol. Step number one, which we covered in video number one, which was to accept. Accept where you're at today with your life, with those four categories that we talked about, the four engines of life, and with respect to the goals that you have for your life.
00:58:59
Speaker
You had these big goals that you set, but at some point you likely started shrinking them down, started settling for less. I wanted you to reimagine those big goals you had for your life and even consider 10xing them just to try that on for size and see if it reignites a passion in you. So goal number one was to be ruthlessly honest about where you're at today in your life and also where you really want to be if anything was possible.
00:59:27
Speaker
Then step number two was adopt. Adopt powerful beliefs that can transform your life. You likely got the beliefs in your head because of parents, friends, family, life experiences, movies you've watched, songs you listen to. We get all this stuff in our head over decades of living, but some of it may not even be true.
00:59:48
Speaker
But more importantly, whether it's true or not, Some stuff is not really 100% clear, and so we get to choose what goes into our mind, not based on some scientific analysis of what's most true when a lot of this stuff it's really hard to figure out, but we get to decide what goes into our mind based on what serves us best. What beliefs are going to create the best life for us? One of those big ones is to believe that anything is possible. If somebody else has done something, that means you can likely do it too. And I believe by believing that, you'll have a much better life.
01:00:24
Speaker
Another one is to realize that the purpose of life, I believe, all comes down to doing good for other people. Your expression of that may be widely different than mine, which is totally fine. But I believe by realizing that and adopting the belief that the more you give, the more you get, the better your life is going to be. So step number two was all about adopting beliefs that empower you. Step number three, which was to activate. So activate and prime your brain every single every single day, just as if you were going to go to work out, you do a warm up before. warm up your mind and your emotional stability and resilience before you start working and facing the day every day. so I gave you the three G's that I apply every single morning. Gratitude,
01:01:13
Speaker
what's good looking at the good stuff going on in my life the good stuff that's transpiring that's coming forward in the future and then third turning my to-do list and into a get to-do list those things alone are basically just forcing my brain and can force your brain to look at the positive stuff in life Who do you want to work with more? Somebody who's always negative, always thinks everything is going to go wrong? Or the person who's positive, inspiring, and believes everything is going to go well? Also, who do you want to be? What kind of life do you want to live? I personally would choose the latter. And so that's what I'm helping you adopt so that no matter what happens each day, you stay on track towards those bigger goals you have for your life.
01:01:52
Speaker
So that all brings us to the fourth and final step of the Inner Power Protocol, which is to accelerate. A lot of the teaching that I've done on business strategies, all that kind of stuff, kind of jumps straight to number four. We didn't talk a lot about looking at your beliefs, about looking at your current situation versus your bigger goals, about priming your brain every single day. But I've come to realize that that stuff...
01:02:15
Speaker
It's almost a prerequisite, a required prerequisite before you start applying all the business strategies. I've taught so many people how to build businesses. And you know, a kind of depressing fact is that anytime we would sell a course on how to build a business, only about 10% of people would ever actually even get a product live. Even though what we found out when we looked at the data years ago, if they actually got a product live, they did really well.
01:02:39
Speaker
on average, but so many people would never get a product live because all that other stuff they hadn't nailed down. So hopefully by this point you've been applying some of that stuff and more importantly hopefully you keep applying it every single day until it becomes a habit so that then you can get the most value out of these accelerators or as I'm going to call them master models.
01:03:01
Speaker
These are what's going to help you take whatever it is that you want to accomplish in your mental state and apply it so much faster. These are proven. Some of them, especially one, is going to sound quite simple. But these are extremely powerful. And these are what can create whatever level of success that you want in life.
01:03:20
Speaker
So step four is to accelerate. And you're gonna learn exactly how to close the gap between what you want most in life and your current reality.
Strategies for Accelerating Success
01:03:29
Speaker
And what we're gonna cover are four of the top master models that you can apply to achieve literally anything in your life across any domain, wealth, business,
01:03:39
Speaker
finances, health, relationships, literally anything you want to improve in your life. So I discovered this concept of sort of meta mental models when i had been building my businesses for so long, had a lot of ups and downs.
01:03:52
Speaker
And what I realized at some point is there's got to be an easier way to build businesses. I had studied Richard Branson. I'd kind of looked from the outside, about Warren Buffett and Berkshire Hathaway, but I decided to go really deep. Um, I wanted to use Warren Buffett as a mentor and a model for my own life. And so I read every single thing that I could find that was written about him or by him.
01:04:15
Speaker
I spent four years of my life doing this. I almost completely checked out of my businesses, but I studied in depth. I even attended his annual meetings three times out in Omaha. And it was an amazing experience. And through that experience, I learned so much about business, about his model, about how to run companies.
01:04:34
Speaker
and also how to invest and so i started applying his systems and his frameworks to my own investment life and i went from losing to the market if i just had my money in index fund i would have been better off prior to that to beating the market every single year since then now does it mean i'm the world's greatest investor no it just means that i took what somebody else had figured out works applied it religiously to my own investment approach And I got good results. And I get Warren Buffett level results because he's been doing it since he's 11 years old and it's his whole life. I do it almost as a hobby. And who knows if I'm even anywhere close to as naturally as inclined as he has to do any that stuff. I can almost guarantee you that I'm not.
01:05:16
Speaker
But I took his frameworks, applied it to my life, got exceptional results. Better than most people do when they're just winging it, trying to invest on their own. But even more importantly, i learned this concept of these master mental models, especially from his late business partner, Charlie Munger, that says, you know, if you read enough and you discover enough, there's these core ideas that can really drive your life forward. And so I've...
01:05:41
Speaker
been taking note of some of these core ideas. And one of them is something that popped up in that story I told you with Jeff Bezos and Jim Senegal, the founder of Costco, and also in my studying of Warren Buffett. So the first mental model is cloning. This is such a powerful tool. And so I used it by copying Warren Buffett's investment approach.
01:06:04
Speaker
Jeff Bezos used it by copying some elements of Costco and applying that to Amazon. I've used it in my e-commerce business to model my landing pages and ads off of other people's, my email strategies, my pricing strategy.
01:06:19
Speaker
Almost every single part of our business is modeled after somebody else. And most of their stuff is probably modeled after somebody else too. So this first concept of cloning is extremely powerful. As humans, we always want to be so creative and want to invent everything and do everything the hard way. It's so much easier in life if you just find somebody or something or some business that's already done what you want to do, then do exactly what they did. Go as closely as possible. Now, Jeff Bezos didn't build another brick and mortar retailer, he applied it online. So there's a little bit of a difference, but otherwise, big selection, low prices, annual membership model, a lot of that is very similar to what Costco did. I didn't invest in the same exact companies as Warren Buffett, but I tried to invest in companies with my own skillset, my own temperament, my own knowledge and experience, applying all the stuff that he had talked about for the kinds of companies to look for and invest in. And so same thing with our landing pages and marketing funnels. I'm not selling the same products, so I have to adopt them to ours, but I'm still trying to get as close as possible to the proven source. And so step number one, whether you're looking for a way to do marketing, a way to do business, a type of business to start, any of that kind of stuff, find somebody who's already done what you want to do and then clone them, clone their approach as closely as possible.
01:07:39
Speaker
The second master model is partnering. And so when I was building my first larger business, i had an e-commerce business doing about a couple million dollars a year, but I felt like it was constantly stressful. I was having issues all over the place, even though sales were growing, profitability was difficult. And I was like, man, i was like I'm really good at this one area of business, growing sales. I'm pretty terrible at everything else, managing people, dealing with operations, all that kind of stuff i didn't really want to have to deal with. i was like, if I just had a business partner,
01:08:09
Speaker
My life would be so easy. If I found somebody who did this area of business well while I could do everything else, we'd build something incredible. And I had one guy at the time who worked for my dad but had a lot i was kind of a a consultant, had a lot of experience. He said, Matt, he said, business partners make the good times better and the bad times less bad. And I believe that ah applies to any type of partnership you have in business or outside of business. So I ended up attending a high-level event, cost about $10,000, just to get around other successful business owners because I'm like, I need somebody I can work with. And so through that, I met a guy who was in a mastermind that he told me to join and made an introduction. I joined that mastermind, and that's how I met Jason Katzenbach. Jason Katzenbach and I created the first version of Amazing Selling Machine that went on to sell $100 million dollars and helped tens of thousands of people around the world build e-commerce businesses.
01:09:02
Speaker
All that was possible because Jason was really good at some aspects of business, I was really good at other aspects of business, we both were able to do what we did best, and that's how we were able to build something so incredible in a fairly short period of time. And so, when in doubt, don't try to do everything on your own. And so this is why I'm such a big proponent of getting out there in the real world,
01:09:22
Speaker
Getting out and going to conferences, going to events, going to masterminds, meet people in person. Don't just stick behind your computer all day. That's how you make real connections that'll move your life and your business forward. And whether it's a formal partnership where you literally become legal business partners or whether it's you know more of a loose partnership where you're just sharing ideas and strategies, the more you can do that, the better. It's gonna shortcut your path to success like almost nothing else. So that's the master model number two is partnering.
01:09:50
Speaker
The master model number three is going to sound the most basic, but it's potentially the most powerful. It's what I call reading for value. I don't do a lot of pleasurable reading, I guess you would quote unquote say, even though I really like reading. I'm always trying to solve some problem, solve a business problem, solve a fitness problem, solve a self-development problem. I read a ton of non-fiction books, I probably read a hundred a year or so, and what I'm looking for is to triangulate good ideas. And so I'll go try to find people who've already done what I want to do, kind of tying back to cloning. I prefer not to read a bunch of books by academics and stuff, even though sometimes they have good ideas. But if I'm trying to solve a business problem, I want a person who's actually built a business. And so I'll try to find good sources like that, and then I'll buy five to ten books on the same subject and try to triangulate the ideas. It may sound like a ton of reading, but it's less than you think because once you get through three books on a certain topic, you can start skimming the other ones because they're just regurgitating the same information in most cases and you'll be able to pick out the few things that are interesting.
01:10:50
Speaker
And so this is the thing where it's like there is no excuse not to create what you want in life because there's been so many books written on anything that you possibly want to learn that you can just go to a library, to a bookstore, to Amazon, start picking up and start reading.
01:11:03
Speaker
Charlie Munger would call it the word assiduity. And he said he likes that word because it basically means to sit on your ass and do it. And so that very much applies to reading. If you want to learn and improve any area of your life, pick up five to ten books, triangulate the core ideas, apply that stuff in your life, and you'll be off to the races and can transform your life in almost any area. I've done it with investing. I've done it with reading. I mean, one of the ways that I became such a good marketer, especially copywriting, is I read every book on copywriting. and then I basically would read the book, I'd be applying it all day in my business. I'd be applying it to headlines, to body copy, to creating videos. I basically just read everything out there and then tested it and applied it in the real world.
01:11:45
Speaker
That was the entire secret to becoming really good at marketing and copywriting. And you can apply that. to any area of your life that you want. So that's master model number three is reading for value.
01:11:57
Speaker
And the last master model that we'll cover is called two-way doors. So this concept actually comes from Jeff Bezos. He would talk a lot about with his team determining whether a certain path they were going to take, a new product launch, a marketing campaign, an operational strategy, whether any of that stuff was a one-way door or two-way door. A one-way door is something that like once you go through, you can't come back in.
01:12:20
Speaker
huge change in your business. Easy example is getting a divorce. You can't come back in there because you likely sabotaged something completely in your relationship. um Same thing with you know completely changing the name of your business or the scope of the products or shutting down a business or any of that kind of stuff. It's kind of a one-way door. A two-way door, on the other hand, is something that you can jump into the other side, see if you like what's happening over there, and if you don't, go back through the door and you're back to ground zero. And so One way I kind of learned some of this, the painful way, is that we at one point hired a whole team of executives for our company and one marketing guy, somehow we got committed, and I was guilty in the process too, but he was the one coordinating the stuff, is we got committed to basically a million dollar marketing campaign in a completely new channel, which is podcast advertising. This was a decade ago.
01:13:08
Speaker
And we had no way to get out. And we had never run ads on that channel before. And so I ended up firing that marketing executive and I contacted the people we were doing this campaign with. i was like, can we just shut all this off and not do any of this? They were like, well, you can either let the million dollars in ad spend run or you basically have to pay 400 grand to get out of this and you get zero traffic. And i was like okay, well forget it, we'll just let it run. So we spent the million bucks and only made $250,000 in sales. It was terrible.
01:13:34
Speaker
And the dumbest part about that is, is we could have tested that same channel with like 20 grand and found out the same answer. So we committed ourselves to a one-way door where it could have very much been a two-way door. We spend the 20 grand, if it doesn't work, then we're done. Like that was not a big risk for us at the time.
01:13:51
Speaker
Fortunately, I learned from some of this stuff. And so nine years later, when with Life Boost Coffee, we also wanted to test out a new form of podcast advertising. We actually advertised on the Rob Lowe show. He's a guy from Parks and Recreation.
01:14:05
Speaker
And I think it was about 20 grand, 25 grand or so. But at the time, that's very small risk for us. So we didn't commit ourselves to a million dollar marketing campaign like I stupidly did nine years before. And so we ended up basically spending the 20, 25 grand, didn't really work out, not
Two-Way vs. One-Way Doors in Decision Making
01:14:19
Speaker
a big risk. Life moved on, allows us to test other channels. And so whenever you're making any sort of decision in your business, think of it as a two-way door or one-way door. Because sometimes people, they'll over-commit themselves to something like we did, and it causes a lot of pain.
01:14:34
Speaker
Another big risk though, is some people don't take enough risks. Because they think everything is a one-way door. When in reality, it's like, what's the worst that can happen if this doesn't go well? If you launch a new product and it costs you a few grand to get off the ground, nobody wants it. Who cares? If you test a new marketing channel with a small amount of money, nobody wants it. Who cares? If you launch a new business, and as long as you don't overcommit yourself financially, and you find out within six months or something like that with a few thousand dollars a risk whether this business is good or not,
01:15:03
Speaker
No problem, that's a good risk worth taking. Both of my larger companies, amazing.com and Life Boost Coffee, both started off as two-way doors. I partnered up with Charles for Life Boost Coffee, didn't put a lot of money in, and if it worked out, we made a bunch of money. If it didn't work out, we were both back to where we started. Fortunately, it worked out very well. Same thing with Jason. I had this knowledge of how to sell on Amazon.
01:15:25
Speaker
He had this experience of doing information product launches. We came together, didn't really put much money, put maybe a few months' worth of time in. And then if it worked out, we'd be off to the races. If it didn't work out, it didn't matter.
01:15:36
Speaker
Both of these kind of worked out. I've had a lot of stuff that did not work out. But knowing this concept of whether you're entering into a one-way door or two-way door will help you make a lot more logical decisions about what to do and how fast to move. Because if it's a two-way door, you can move extremely fast. If it's a one-way door, you better be careful.
Master Models for Success
01:15:54
Speaker
So those are the four main master models that'll help accelerate your success. You can apply any one of these. And if you just used one of these, and as Charlie Munger would say, take a simple idea and take it seriously. If you just seriously apply just one of these, and i think it could transform your entire life. If you apply all four, who knows what's possible?
Conclusion of Inner Power Protocol Series
01:16:16
Speaker
So in conclusion, the big idea in today's video is that a few core ideas, accelerators or master models, carry so much weight and can absolutely transform your life if you've done the necessary preparation, which you learned how to do in the first three videos. So the first thing I asked you in the first video of the Inner Power Protocol, I gave a quote from Peter Thiel that said, what's preventing you from achieving your 10-year goals in the next six months?
01:16:44
Speaker
Now with these four videos and these four steps, you have no excuse. You have everything that you need to achieve your most ambitious goals way faster. So go back through these four videos, apply everything that's in them, keep applying them again and again. This has been kind of my life's work of figuring this stuff out just for myself over the past 20 years. And I'm super excited I've been able to share it with you. And thank you for joining me in the Inner Power Protocol. And hopefully I get to see you in the future.