Today I interview Shawn Kallet. Shawn Shawn is the co-founder and co-CEO of 203 Creates, an independent agency that helps brands and IP owners develop and execute entertainment-first content strategies that earn attention and drive performance. Shawn has over 20 years of experience developing innovative brand partnerships and revenue growth for media and creator economy leaders, including MTV, NBC News Digital, Studio71, Live Nation, and V10 Entertainment. In this interview he shares stories of famous people he's worked with, along with strategies he helps brands implement.