Welcome to the WQA Podcast. If you’re a first-time listener or new to the industry, welcome. Be sure to subscribe to the podcast so you never miss a show. That’s the magic of podcasting. And be sure to share the podcast with someone on your team or a friend or associate. Also, we now feature these podcasts on our WQA YouTube channel. Go to youtube.com/@waterqualityassociationvideos. In this episode, we’re joined by WQA CEO Pauli Undesser. We’ll look back at some of the highlights of 2023 and then look ahead to 2024, and what’s in store for manufacturers and dealers in the water treatment industry. We’ll talk about WQA’s 50-year anniversary, WQA's Strategic plan and what we can expect at the WQA Convention & Exposition in March. Learn more about the convention at https://wqa.org/conveniton.