In this episode, we sit down with Prachi Mohapatra of FBB as she spills the beans on how FBB (the fashion arm of the ubiquitous Future Group) literally created a new category, purely on the back of a great marketing campaign!

Ep 10. Prachi Mohapatra, FBB

We get up close and personal to some of the most celebrated marketers in the country. We understand from them the method and the madness behind how they look at marketing as a discipline and what it takes to succeed as a marketer in this day and age. In the first season of Marketing Connect Podcast, we speak to marketers from businesses ranging from real estate to fashion to content to food to retail, and a lot more! These marketers manage some of the largest brands in the country today!