In this episode, we talk with Piali Dasgupta, Senior Vice President (Marketing), Columbia Pacific Communities, where she talks about her professional journey to being a successful marketer. She, apart from explaining how things work at Columbia Pacific, also explains why a full-fledged marketing/business degree is not required to flourish in this field.

Ep 5. Piali Dasgupta, Columbia Pacific Communities

In the first episode of this new season of Marketing Connect, we have Rohit Kaul, General Manager (Marketing), HCL Corporation.

He is also an avid blogger and his blog ‘Seeking North’ delves deeper into the subjects of behavioural science and product management. He raved about the importance behavioural sciences hold in the marketing domain and not to miss – he gives excellent suggestions about how one can venture into this discipline.

Ep 1. Rohit Kaul, HCL

In this episode, we talk with Anupam Gurani, CMO, Lead.

In his 17 years of extensive professional experience, he has worked with companies from FMCG to tech to the education industry. He talks about the importance of brand and how rebranding Lead School has led to expanding its impact in transforming Indian schools.

Ep 2. Anupam Gurani, Lead

In this episode, we talk with Tanveer Khan, Director (Marketing), BIC Cello, where he shares interesting anecdotes from his professional journey – from a fresh marketing graduate to leading a marketing function. He also guides young graduates and marketing professionals to focus more on learning and skill development rather than chasing designations.

Ep 3. Tanveer Khan, BIC Cello

In this episode, we venture into the world of AR/VR with Sandy Mallik, who heads Marketing for PTC in the UK and Nordic region. Here, he busts typical myths about AR/VR technology, how it can be implemented in the post-covid world and why one must opt for technology marketing as a career.

Ep 4. Sandy Mallik, PTC

In the first season's finale, we speak with one of the most accomplished marketers in the country - Vivek Sharma of Pidilite. 

Vivek talks to us about his career spanning more than 30 years and his experience at both the agency and the client-side! 

Ep 12. Vivek Sharma, Pidilite

In this episode, we talk to Jasleen Kaur Gumber from the Benetton Group about what it takes to market to the most elusive bunch of audiences ever - youth!  

Ep 11. Jasleen Kaur Gumber, Benetton Group

In this episode, we sit down with Prachi Mohapatra of FBB as she spills the beans on how FBB (the fashion arm of the ubiquitous Future Group) literally created a new category, purely on the back of a great marketing campaign!

Ep 10. Prachi Mohapatra, FBB

On this episode, we speak to Prasun Kumar about what it takes to market a business like Magicbricks.com where customers look for information and content online and then go visit the physical spaces to complete their journey!

Ep 9. Prasun Kumar, Magicbricks.com

In this episode, we speak with Rahul Mishra of Shemaroo Entertainment about how his team is revitalizing a decades-old brand!

And how they are expanding the business into a seemingly unrelated category like food! 

Ep 8. Rahul Mishra, Shemaroo Entertainment

We get up close and personal to some of the most celebrated marketers in the country. We understand from them the method and the madness behind how they look at marketing as a discipline and what it takes to succeed as a marketer in this day and age. In the first season of Marketing Connect Podcast, we speak to marketers from businesses ranging from real estate to fashion to content to food to retail, and a lot more! These marketers manage some of the largest brands in the country today!