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EXIT Podcast Episode 37: Paul Tijerina
988 Plays3 years ago
Paul Tijerina owns superhumantransformation.com, a health and wellness coaching business. We discuss how to monetize obsession, the psychospiritual component of motivation and discipline, and how to pound the pavement.
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Transcript
Introduction to Paul Tijarino and His Role
00:00:17
Speaker
Hey everybody, welcome to the Exit Podcast.
00:00:18
Speaker
This is Dr. Bennett, joined here by Paul Tijarino with SHT.
00:00:22
Speaker
He's a functional nutritional therapist and master health coach.
00:00:26
Speaker
Wanted to talk to him about the coaching game in general, fitness, nutrition, etc.
00:00:29
Speaker
So welcome to the show, Paul.
00:00:31
Speaker
Hey, thanks for having me, Dr. Bennett.
00:00:33
Speaker
Bennett!
00:00:37
Speaker
So tell us a little bit about your business and your background.
00:00:41
Speaker
Um, well, I mean, uh, I'm a functional nutritional therapist and health coach, which basically means I teach people how to eat real food, how to sleep, how to meditate and practice mindfulness, how to work out.
00:00:52
Speaker
And then you could also throw in there how to get outdoors, how to go barefoot, how to, you know, the importance of getting sun exposure.
00:01:00
Speaker
Um, there's a little bit of some minimalism in there.
00:01:03
Speaker
Um, more and more, I think you and I talked the other day, uh, more and more of my message is gravitating towards a message of self-reliance, um,
00:01:10
Speaker
which now starts to include, then you have to talk about like wealth, you know, and I'm not an expert in wealth, but you know, it's like, I'm trying to facilitate that information for my clients and members and preparedness, you know, so it's all, all those things kind of combine.
00:01:26
Speaker
Whatever I've learned over the years, I basically want to empower my people with the information that I felt like has empowered me.
00:01:32
Speaker
And so as I empower myself with new and different information, that's what I want to share with my people.
00:01:37
Speaker
So yeah.
00:01:38
Speaker
Yeah.
00:01:38
Speaker
So why coaching for you and specifically why this type of coaching?
Paul's Personal and Military Journey
00:01:45
Speaker
Um, well, I mean, do you mind if I go into just, uh, like what got me here in the first place?
00:01:50
Speaker
Absolutely.
00:01:51
Speaker
I don't know if we talked about that the other day.
00:01:53
Speaker
Um, so I think my story is probably very similar to a lot of people.
00:01:58
Speaker
Okay.
00:01:59
Speaker
And that is basically, I started out my life as a young kid.
00:02:02
Speaker
I was very happy, go lucky.
00:02:04
Speaker
Um, you know, very raised my hand at all the questions, wore mismatched clothes, didn't care about anything, was out playing until eight o'clock at night.
00:02:12
Speaker
And my parents had to call me in and,
00:02:15
Speaker
You're coming in when it's dark and you barely got to watch TV because it just, you know, that's how I grew up.
00:02:20
Speaker
And then I just remember as a kid being very happy.
00:02:23
Speaker
My parents were both together.
00:02:25
Speaker
When I got into high school, like something shifted.
00:02:29
Speaker
You know, I noticed myself less happy, caring more about fitting in with other people, having the right kind of pants and shoes and all that BS, right?
00:02:40
Speaker
But there was something else happening there.
00:02:42
Speaker
And I didn't realize it until here recently.
00:02:45
Speaker
And then I got out of high school.
00:02:46
Speaker
I didn't know what I wanted to do.
00:02:48
Speaker
I didn't want to waste my parents' money on college.
00:02:50
Speaker
And so I enlisted in the military.
00:02:52
Speaker
And then once I was enlisted for a little bit, I found a way to compete for an appointment to West Point.
00:02:57
Speaker
I went to the U.S. Military Academy at West Point.
00:03:00
Speaker
And I went through a disillusionment phase somewhere towards the end of that experience and realized that I thought I wanted to be a lifer, just a freaking hardcore special forces, all that stuff.
00:03:15
Speaker
And then I just lost my interest in it.
00:03:19
Speaker
Got out and didn't know what I wanted to do.
00:03:21
Speaker
Went to bartending school, sold insurance and was just, I just had a really miserable life.
00:03:27
Speaker
And connecting all that together, what I realized is I lost my health, which is what contributed to my lack of happiness and my miserableness, you know?
00:03:35
Speaker
So, so when I was a kid and this is, again, I just kind of pieced this together not too long ago.
00:03:39
Speaker
When I was a kid, I was relatively happier because not knowing it, I was living with both my parents and my dad.
00:03:46
Speaker
All we ate was real food, but we didn't really know that that's what we were doing.
00:03:50
Speaker
It was basically meat and vegetables and full-fat yogurt and eggs.
00:03:55
Speaker
Then when my parents divorced, I was in about the fourth grade or something like that.
00:04:00
Speaker
I went to live with my mother, single-parent mom.
00:04:02
Speaker
She worked all day.
00:04:03
Speaker
We were latchkey kids, and we transitioned to...
00:04:07
Speaker
Top ramen, macaroni and cheese, pop tarts for breakfast.
00:04:11
Speaker
Like it was like just the worst things possible, but again, not knowing.
00:04:15
Speaker
And I truly believe looking back that that had a big impact on
00:04:19
Speaker
my happiness or lack of happiness or something along those lines you know my performance in all areas you know and then as i got out of high school i tried to do the right thing i was doing all the diets read all the magazines men's health muscle and fitness flex magazine you know followed all superstars and did all the you know eating every two or three hours protein shakes bars juicing low fat egg whites i mean you may oatmeal in the morning
00:04:46
Speaker
And, you know, when I hit my mid 30s, I went in for a checkup and it was one of my first checkups since being out of the military.
00:04:53
Speaker
And I was like 275 pounds, extremely high blood pressure, pre-diabetic, you name it, horrible digestive issues.
00:05:00
Speaker
But that
Paul's Health Realizations and Coaching Approach
00:05:01
Speaker
happened.
00:05:01
Speaker
It was a cumulative...
00:05:03
Speaker
damage.
00:05:04
Speaker
And so it was very subtle as it was happening.
00:05:06
Speaker
And then when I had this realization, like, holy moly, I'm a mess right now.
00:05:09
Speaker
Like I thought I was doing all the right things.
00:05:12
Speaker
That was my second disillusion moment.
00:05:14
Speaker
That's when I found kind of the area where I'm at right now, which is, I would call it kind of like ancestral health, you know, trying to connect with some kind of an evolutionary lens and combining that with modern science.
00:05:26
Speaker
And so when you ask like why health coaching and why am I doing this?
00:05:29
Speaker
Because
00:05:30
Speaker
I just see myself and every single person out there.
00:05:33
Speaker
Like the majority of the population is suffering and struggling and it's not their fault because they've been given the wrong information and they're trying to make that information work.
00:05:41
Speaker
And so I have, I have the solution.
00:05:44
Speaker
I have this gift and I just want to give it to as many people as I can.
00:05:47
Speaker
That's it.
00:05:48
Speaker
Cause I want people to experience what I experienced.
00:05:51
Speaker
Yeah, I've noticed on your website that your approach seems to be kind of method agnostic.
00:05:57
Speaker
You talk about you'll guide people through keto, carnivore, vegan, paleo, whatever they want to do.
00:06:03
Speaker
How do you decide what's in the tent and what's not?
00:06:09
Speaker
As far as like those concepts or methodologies or something like that?
00:06:12
Speaker
Right, like what you'll steer people toward and what you won't.
00:06:17
Speaker
Well, so health coaching, when it's done privately, which is very different from like seminars and progressions, right?
00:06:24
Speaker
Because that's kind of like a cookie cutter approach, right?
00:06:27
Speaker
Health coaching is really trying to meet people where they're at.
00:06:30
Speaker
And I can't, well, honestly, the first five years of my health coaching, I was basically just teaching.
00:06:36
Speaker
I was just telling them they'd come to my office, they'd pay to see me, I'd tell them what to do, and hopefully they did it.
00:06:40
Speaker
And if they didn't, they'd come back and I'd say, why didn't you do it?
00:06:42
Speaker
Let's try it again, you know?
00:06:44
Speaker
But now I've evolved and it's more of,
00:06:47
Speaker
what is it that you want?
00:06:49
Speaker
Like, what are the results that you wanna experience?
00:06:51
Speaker
Like what is it gonna do for your life?
00:06:54
Speaker
And when they can connect with this higher purpose and a vision for themselves and their health, then we start to fill that in with, okay, so what do we need to do to get there?
00:07:02
Speaker
Because most people already know, like, I know I need to change this, or I know that this is not necessarily the best thing.
00:07:10
Speaker
So I'm meeting them where they are and they're deciding what changes they wanna make.
00:07:14
Speaker
And then also they are coming to me for advice because of my knowledge.
00:07:17
Speaker
So then it usually leads into, okay, so if we're trying to do this, then, you know, what, what are the best changes to make?
00:07:24
Speaker
Let's try to figure this out together.
00:07:25
Speaker
And it turns into a little bit of some education, but blended with, you know, what it is that they're trying to accomplish.
00:07:31
Speaker
So, um, I usually don't even get into talking about the methodologies ever, unless someone specifically asked me about it, you know, because most people tailor them to,
00:07:42
Speaker
to their approach or to what they want.
00:07:43
Speaker
Yeah.
00:07:44
Speaker
To what they want.
00:07:45
Speaker
And there's there's basic general guidelines.
00:07:47
Speaker
I think every human being on the planet should abide by.
00:07:49
Speaker
So that's kind of where we start a framework, you know, but most people that come to see me and I'm sure anyone that listens to this or watches this is probably going to have the same experience.
00:07:58
Speaker
Most people that come to see me have have done the paleo.
00:08:00
Speaker
They've done the keto.
00:08:01
Speaker
They've done the vegan.
00:08:03
Speaker
And for whatever reason,
00:08:05
Speaker
they didn't stick with it.
00:08:06
Speaker
And I have my thoughts about that, but we rarely go into methodology talk.
00:08:10
Speaker
We really go into principles and concepts and guidelines and frameworks.
Fitness, Entrepreneurship, and Personal Vision
00:08:16
Speaker
Yeah, there's an absolute, well, there's a definite comparison to be drawn between fitness and entrepreneurship in the sense that
00:08:28
Speaker
if it was just about pointing someone in the direction of the right protocol or the right book or the right business model or whatever, you could just write that book and sell it.
00:08:39
Speaker
But this has to do with faith, persistence, vision, and that's so much harder to inculcate in another person.
00:08:51
Speaker
How do you approach that?
00:08:53
Speaker
And what have you seen work for you?
00:08:57
Speaker
Well, I mean, I would ask you the same thing because do you do the same thing with people?
00:09:02
Speaker
Aren't you kind of entrepreneurial kind of coach-based?
00:09:07
Speaker
Well, there's definitely some analogs.
00:09:09
Speaker
I mean, I would characterize what I do as primarily about getting you in the right room with the right people.
00:09:16
Speaker
I am not...
00:09:19
Speaker
I am not the central knowledge base.
00:09:21
Speaker
I just know who knows the answer.
00:09:23
Speaker
Yeah.
00:09:24
Speaker
Yeah.
00:09:24
Speaker
Yeah.
00:09:24
Speaker
And I remember Renee saying that, like you were just an amazing connector, you know, and, and, and I remember him saying, like, he's like, if I have a question about any industry or topic, it's like, I know that I'm going to find the answer, you know?
00:09:38
Speaker
Uh, yeah.
00:09:38
Speaker
With Dr. Bennett, with, with the exit group.
00:09:40
Speaker
Yeah.
00:09:41
Speaker
Yeah, that's been my experience, and I've actually been a little bit surprised by that, at how deep the network is.
00:09:49
Speaker
But I would say the biggest challenge for me, or what I have found to work as far as that, I guess you could call it spiritual issue, is...
00:10:01
Speaker
not only educating people about like what works, like the kind of stuff they could learn in maybe an MBA classroom or, or, or a, a business seminar or something, but walking them through people who have succeeded and under what circumstances they succeeded or didn't succeed.
00:10:22
Speaker
And, and because I think, I think one of the biggest hurdles to overcome with a lot of people is they, they feel that,
00:10:31
Speaker
A, they have to have a world changing idea.
00:10:33
Speaker
They have to have the one in a million Facebook, Uber, you know, whatever invention to introduce to the world.
00:10:42
Speaker
And then B, they think that they have to quit their job and take a flying leap.
00:10:50
Speaker
And so they have to be so, so, so confident
00:10:54
Speaker
And hardly anybody's ever that confident.
00:10:58
Speaker
So a big part of it is like, A, it can be a small idea.
00:11:03
Speaker
It can be something that a million people have done before and you can still make money at it.
00:11:09
Speaker
And then B, you can get that started on a Friday evening.
00:11:16
Speaker
You can get it started on a weekend afternoon.
00:11:19
Speaker
Like you can...
00:11:21
Speaker
You can dip your toes in.
00:11:22
Speaker
You can ease in.
00:11:23
Speaker
You can invest $100, $500, $1,000.
00:11:27
Speaker
I had a guy asking me in the group, does it make sense to start my business right now with the economy going the way that it is?
00:11:40
Speaker
And fair enough.
00:11:42
Speaker
He was asking about a pretty cyclical industry that doesn't respond well to recessions.
00:11:51
Speaker
But what I told him was, I wouldn't go get a lease for a $3,000 a month commercial property for this business.
00:12:01
Speaker
But if there's elements of, because he wanted to do food service.
00:12:05
Speaker
And so I was like, if there's elements of this where you can sell what you make at a farmer's market and you can use your existing materials, your existing equipment to do it, there's absolutely no reason not to do that.
00:12:14
Speaker
And you can build a customer base.
00:12:16
Speaker
You can make money at it.
00:12:18
Speaker
You know, it's just about scaling your approach to what you have available to you and your risk tolerance in that moment.
00:12:29
Speaker
So, yeah.
00:12:30
Speaker
I 100% agree.
00:12:30
Speaker
Yeah.
00:12:31
Speaker
That's been my experience.
00:12:32
Speaker
But yeah, I wanted to hear more about in the fitness world.
00:12:36
Speaker
How do you – because it's a similar hump, right?
00:12:39
Speaker
There will be people who are like – I was going to say.
00:12:40
Speaker
It's almost identical.
00:12:41
Speaker
It's very amazing.
00:12:42
Speaker
I don't want to be Arnold Schwarzenegger or something.
00:12:44
Speaker
And it's like, well, you're not going to be Arnold Schwarzenegger.
00:12:46
Speaker
So let's talk through action here.
00:12:51
Speaker
Yeah.
00:12:52
Speaker
So and when you say fitness, Ram, I know that you mean health in general, because fitness is probably the smallest part of what I do.
00:12:59
Speaker
If I had if I had to weight the different areas that I work with people on, I'd say 80 percent nutrition, the rest is sleep and mindset and mindfulness and fitness and all the other stuff, you know, but but it mirrors what you're saying.
00:13:14
Speaker
And I totally hear it.
00:13:15
Speaker
There's a couple of things I almost wanted to take some notes because I had some thoughts on it.
00:13:20
Speaker
there is this perception of all or nothing, you know, either or.
00:13:24
Speaker
And it's not an either or, it's an and is, right?
00:13:26
Speaker
And like you're saying, like, it's very similar to my health coaching approach, which is like instead of overhauling everything at once or jumping from zero to freaking low carb keto, you know, like something.
00:13:38
Speaker
It's like, you know, now you can just make this small little change right here.
00:13:42
Speaker
And then once you see the benefits from that, maybe you'll get a little bit more excited and you'll want to add to that.
00:13:46
Speaker
And that's it's very similar to what we're saying with the business thing.
00:13:50
Speaker
And just to just to kind of highlight some of your points there about people, well, this has already been done.
00:13:56
Speaker
Like nothing's been done the way that you could do it.
00:13:59
Speaker
Like I can't even tell you how many health coaches there are there or people doing something similar to me, but they're not me and they're not doing it my way.
00:14:07
Speaker
And they're never going to be me or do it my way.
00:14:09
Speaker
You know?
00:14:09
Speaker
So, so there's that personal X factor, you know, that you can always bring to the table.
00:14:15
Speaker
So the other thing that you said about, you know, jumping in the $3,000 overhead expenses, like, yeah, absolutely.
00:14:22
Speaker
Like start small, start with something that gives you a taste of it because maybe it's not what you think it is or what you want to do or what you'd enjoy or something along those lines.
00:14:29
Speaker
But yeah,
00:14:30
Speaker
I think your original question to that was how do you get someone to connect with that spiritual peace?
00:14:36
Speaker
And I think it's the most important thing.
00:14:38
Speaker
I think a lot of people, well, at least in my practice, you know, when people come to see me, they know that something's off.
00:14:44
Speaker
They know that something doesn't feel right or they want something to change.
00:14:47
Speaker
Maybe they're not sure what exactly it is, but they're there for a reason.
00:14:51
Speaker
Just like an entrepreneur is probably showing up.
00:14:53
Speaker
It's there for a reason.
00:14:54
Speaker
That person is there for a reason.
00:14:56
Speaker
Then it's trying to get them to connect with, okay, so what is it that you actually want?
00:14:59
Speaker
And then sometimes that can help you make your decisions.
00:15:02
Speaker
Instead of saying, I think that I want this because that's what I've been taught my entire life.
00:15:08
Speaker
I need to make this amount of money and have this kind of house.
00:15:10
Speaker
And therefore, it has to be this kind of a career.
00:15:13
Speaker
Or if I'm an entrepreneur, it has to look like this and be like this and original Uber, like you're saying.
00:15:18
Speaker
No, it doesn't have to be that way.
00:15:19
Speaker
What do you want?
00:15:19
Speaker
What do you like?
00:15:20
Speaker
What are you passionate about?
00:15:22
Speaker
What do you enjoy?
00:15:22
Speaker
If I got this one life to live, I might as well try to align what it is that I'm doing with what it is that resonates with my best self or what I think is my best self or what I'd enjoy or something along those lines.
00:15:35
Speaker
Yeah, and maybe, you know, talking about my approach to helping these guys and your approach to your clients is,
00:15:46
Speaker
I think there's another similarity, which is, it's because I'm very, I'm very method agnostic too.
00:15:53
Speaker
I'm not like, I'm not trying to tell everybody to be a plumber.
00:15:55
Speaker
I'm not trying to tell everybody to be a coder.
00:15:57
Speaker
I'm not trying to tell everybody to go into e-commerce.
00:16:00
Speaker
It's, it's what do you want?
00:16:02
Speaker
And, and, and I guess maybe the, the advantage that I have, it's not necessarily that like, you know, I'm, I'm smarter than them, but I spend all day
00:16:16
Speaker
looking at all, I look at the possibility space all day.
00:16:19
Speaker
I'm talking to these people all day long.
00:16:21
Speaker
And so I, I have visibility on like, here's all the things that I see going on and you get to just pick, you know, does, does one of these options sound interesting to you?
00:16:31
Speaker
And if not, why not?
00:16:32
Speaker
And, and, you know, what's the next step?
00:16:34
Speaker
And so you have this, this visibility, this familiarity with the literature and you can say, Hey, you know, uh, this particular diet, you know, you want to be
00:16:45
Speaker
a big beefy physique, this particular diet may not provide the protein to support that or whatever, versus you wanna be a marathon runner and you need the endurance and that's a whole different.
00:16:58
Speaker
So yeah, I think it's about visibility and helping people stay apprised of their options.
00:17:07
Speaker
For sure.
00:17:07
Speaker
Yeah.
00:17:08
Speaker
Yeah.
00:17:08
Speaker
And again, it's so useful to connect it with what it is you're trying to do.
00:17:11
Speaker
Like, what is it that you want?
00:17:12
Speaker
What are you trying to do?
00:17:13
Speaker
Okay.
00:17:13
Speaker
So that's going to dictate some of the things that you need to put into practice in order to get this thing that you think that you want.
00:17:18
Speaker
But I think at first you almost have to scrutinize what it is that you think you want.
00:17:22
Speaker
Is that something that you actually want?
00:17:23
Speaker
Or is it something that's been given to you that you don't know has been given to you because you've been raised to think that, you know, you're supposed to be or do or whatever.
00:17:30
Speaker
And I come across a lot of that and, you know, nutrition and stuff.
00:17:34
Speaker
I'm always...
00:17:36
Speaker
Say again?
00:17:37
Speaker
And what are the trade-offs?
00:17:39
Speaker
Yeah, and what are the trade-offs?
00:17:40
Speaker
Yeah, absolutely.
00:17:41
Speaker
Yeah.
00:17:43
Speaker
So we have a lot of guys in our group who have a lot of knowledge that they could share.
00:17:50
Speaker
How did you get to the point where you felt confident enough like, okay, I could probably share this knowledge base professionally?
Building Confidence and Coaching Effectively
00:18:00
Speaker
Yeah, that's a really good question because you kind of run the risk of, I remember when I did insurance, I hesitated doing the things that would actually make me money because I felt like I had to have these things put together first.
00:18:16
Speaker
I had to have my presentation, my handouts, all this busy work that make me feel good about myself.
00:18:21
Speaker
It wasn't making me any money.
00:18:23
Speaker
And, um, and that was a really hard lesson, but I'm really thankful for it because by the time I got into what I'm doing now, I realized that, um, that you don't, it's impossible for you to have it all put together before you do it.
00:18:33
Speaker
Like it's impossible to feel a hundred percent confident that like, I know exactly what I'm doing, especially when you're starting out, you know, um,
00:18:41
Speaker
I don't know, you know, with me, I felt like I knew a lot on my own from my personal experience.
00:18:45
Speaker
It did help going to a school and getting a coaching foundation, you know, so I just had a process, you know.
00:18:53
Speaker
But after that, like it was really all about just getting out there and just putting it into practice and having the humility.
00:19:00
Speaker
I had no problem in the beginning saying, hey, I'm starting out, but look, I'm really passionate about this.
00:19:04
Speaker
I feel like I know a lot about this and I'm here to help, you know.
00:19:07
Speaker
Um, I'm also a really big fan of committing to things that you don't have put together, which forces you to put it together.
00:19:14
Speaker
So I remember early on here in Vegas, I just, because from the insurance world, I was used to knocking on doors.
00:19:20
Speaker
I would go, I'd hang up, you know, posters on poles and walls.
00:19:25
Speaker
And I, uh, I went cold calling on whole foods and sprouts and like all these health centers and things.
00:19:31
Speaker
And I got some talks.
00:19:32
Speaker
You know, I got some talks lined up.
00:19:34
Speaker
I used to talk a lot down at the Whole Foods at the main Las Vegas Boulevard location.
00:19:39
Speaker
But I remember her first couple of requests.
00:19:41
Speaker
She's like, can you do a talk on this?
00:19:44
Speaker
And it would have been a mistake for me to say no.
00:19:47
Speaker
You know, I didn't have it put together, but I'm like, yeah, absolutely.
00:19:51
Speaker
And then I go back and I put it together, you know.
00:19:53
Speaker
So I learned early on that it's like,
00:19:57
Speaker
you're not going to be completely ready to the degree that you feel like you need to be.
00:20:02
Speaker
But if you have the passion and the drive and the vision, and once you start getting the process moving, then it forces certain actions and it forces you to put certain things together.
00:20:16
Speaker
Like I remember my first shopping list.
00:20:18
Speaker
um i didn't think about shopping lists right but i'm sitting there working because i was like well you need a list okay let's put a list again oh this is a list everybody could benefit from all right i'll put a list and then that's evolved over time you know so i think just getting out there and um hitting the pavement and putting some stuff into action is going to facilitate more action you know i i think i almost think fascination is an advantage in itself like curiosity i have a guy um who
00:20:49
Speaker
He reads all, he loves business books, loves them.
00:20:53
Speaker
And he's always like, hey, have you read this or this or this?
00:20:56
Speaker
And I'm always like, no, I haven't.
00:20:58
Speaker
I haven't read that book.
00:20:59
Speaker
And I realized that his, nobody has an appetite for business books like he does.
00:21:09
Speaker
We've got another guy who does Jungian typology, like Myers-Briggs, the personality, temperament profiling.
00:21:20
Speaker
And he started out with this really strong interest in like, I want to teach all my clients everything I know about this.
00:21:28
Speaker
And I was like, your fascination with this is absolutely unique.
00:21:35
Speaker
No one loves this as much as you do.
00:21:37
Speaker
And that, like, number one, that means you're not going to teach everybody everything you know, because they don't want to know everything you know.
00:21:43
Speaker
But number two, you can do it like a magic trick.
00:21:48
Speaker
You can pull the quarter from behind their ear and blow their minds.
00:21:52
Speaker
And that will always be true.
00:21:54
Speaker
You don't have this like stealable thing.
00:22:00
Speaker
That's yours forever.
00:22:02
Speaker
Yeah.
00:22:02
Speaker
So we're kind of back to that concern of like, is it, you know, I have to have the latest and greatest, the best thing or something like that.
00:22:10
Speaker
Right.
00:22:11
Speaker
And you don't have to because it is.
00:22:14
Speaker
And that's a good way to maybe find your purpose and passion is like, what is it that you're really excited about and interested in?
00:22:18
Speaker
You know, like as you're saying that, like that resonates with me so much in this health world.
00:22:23
Speaker
Like I am so fascinated with it and I want what works.
00:22:27
Speaker
And so I'm out there tinkering all the time and I don't share everything with my people.
00:22:31
Speaker
I share what, what I find to work.
00:22:33
Speaker
And then I do experiment on my clients, not telling them that I'm experimenting on them.
00:22:37
Speaker
Let's try this, you know?
00:22:39
Speaker
And then you get feedback and then, and then that over time for me, makes guidelines, you know, but yeah, I completely agree with you.
00:22:44
Speaker
Like being curious and fascinated with something that's a, that's a really good indicator of something that could be a, you know, a passion or a business or something along those lines.
00:22:53
Speaker
Yeah.
00:22:54
Speaker
My, my, my friend Tanner Guzzi does style coaching and he said, uh, you just have to know more than them.
00:22:59
Speaker
You have to, you have to be more interested and more engaged and you have to have something to give them that they don't know.
00:23:06
Speaker
And, um,
00:23:08
Speaker
And that's definitely proven to be the case for me, especially when I have this backup of like, if I don't know the answer, I can go, I know where to get it.
00:23:17
Speaker
And I will go get it for you.
00:23:19
Speaker
And you won't have to dig through.
00:23:22
Speaker
Like, you know, in my experience,
00:23:25
Speaker
temperament guy's case, he might have to read books about, about temperament.
00:23:29
Speaker
You might have to read books about nutrition.
00:23:31
Speaker
I may have to go do a bunch of pavement pounding and, and talking to people and networking that is exhausting to most people.
00:23:40
Speaker
And, and so, yeah, so it's, it's, it's yours.
00:23:42
Speaker
It's your own thing.
00:23:44
Speaker
I wanted to ask you, so you, you mentioned doing this, like,
00:23:51
Speaker
really traditional marketing of like hanging up flyers and do it like talking at Whole Foods and stuff.
00:23:57
Speaker
What as as your practice has grown, what have you found to be the most successful marketing channel?
00:24:03
Speaker
Or is it does it have to be everything all at once?
Marketing Strategies for Health Coaches
00:24:07
Speaker
Yeah, I don't know.
00:24:08
Speaker
You know, as I was saying that, actually, I was like, man, that does sound kind of archaic, because I don't even know if they have telephone poles anymore.
00:24:14
Speaker
But in my neighborhood, you know, I was trying to get like,
00:24:18
Speaker
Um, when, where I first lived here in Vegas, I was trying to get like little garage talks going and I did, you know, um, uh, what is the best marketing?
00:24:25
Speaker
I don't know, man.
00:24:26
Speaker
That's just hard to do.
00:24:27
Speaker
I think building an email list is crucial, you know, because,
00:24:31
Speaker
of all the different platforms out there.
00:24:33
Speaker
I mean, we see what happens with censorship and, and when someone owns something that's not yours and how it can be manipulated and taken away, I think your email list is kind of crucial.
00:24:43
Speaker
I wish I would learn that lesson earlier on, but I'd say starting right away, cultivating an email list.
00:24:49
Speaker
And it could be as simple as like your friends and family starting out and
00:24:52
Speaker
I mean, every opportunity I get, I try to get like contact info so I can send info and get people into my newsletter.
00:24:58
Speaker
So I think, I think that's really solid.
00:25:01
Speaker
You can't discount the, the, the power of social media.
00:25:05
Speaker
I'm sure you probably follow Gary Vee and, you know, or I'm sure a lot of people watching this too.
00:25:10
Speaker
So he'd say that's everything, but I don't know, man, that's tough.
00:25:15
Speaker
You know, this is crucial.
00:25:17
Speaker
And then just being a walking billboard for what it is that you're doing.
00:25:19
Speaker
So if you're if you're really passionate and excited about it, like you're I mean, you're just putting it out there every chance you get.
00:25:25
Speaker
Like I'm standing in line at a grocery store.
00:25:27
Speaker
I'm not a salesperson necessarily, but I'm just like like you said, I'm fascinated, curious, and I'm having conversations and striking things up.
00:25:35
Speaker
The conversation always gets to what do you do?
00:25:37
Speaker
I really wish I could, you know, I always try to pick up on people, you know, symptoms and not feeling good and things like that.
00:25:44
Speaker
And then I spend a lot of my time or not a lot.
00:25:46
Speaker
I probably should spend more.
00:25:47
Speaker
But what drives this whole thing is the money making part of it.
00:25:52
Speaker
So every day I spend a certain amount of time on outreach, you know, like just creative ways to hit people up and and try to schedule talks and things like that.
00:26:03
Speaker
So.
00:26:05
Speaker
Do you find that, so like for me, I find that my most successful, like probably bang for buck in terms of my personal investment of time and effort, if I can go on a podcast and make the pitch, I feel like I'm better at the verbal pitch than sometimes the written pitch.
00:26:25
Speaker
For you, is it that kind of mass communicating thing?
00:26:30
Speaker
Do you feel like you're better when you've got like personal physical eye lock with the person in the room?
00:26:36
Speaker
From a marketing standpoint, definitely the masses.
00:26:41
Speaker
So I did insurance before coming into this and it was mainly worksite group health insurance and indemnity stuff like dental and accident insurance, stuff like that.
00:26:49
Speaker
So I'm very familiar with the workplace and enrollment conditions.
00:26:53
Speaker
So then I come into this and that's why I was putting up posters and hitting up Whole Foods and trying to get talks because I knew that if I could get in front of 15, 20 people, that was way better than me trying to do one-on-ones all the time.
00:27:04
Speaker
So that's a huge part of what I do is, yeah, absolutely.
00:27:07
Speaker
I mean, YouTube presence, podcast presence.
00:27:12
Speaker
I try to do as many corporate talks as I can get into, maybe like once a week or something like that.
00:27:18
Speaker
So, yeah, there's power in the group thing from my perspective.
00:27:22
Speaker
I mean, some people may resonate with something different, but totally agree with that.
00:27:27
Speaker
What is the pitch for...
00:27:31
Speaker
What is the pitch that you're making to the corporation and what is the pitch that the corporation's making to the employees as far as like, why am I here to talk to the bolt factory or the whatever it is?
00:27:42
Speaker
Yeah.
00:27:43
Speaker
Well, for me, from a company employer perspective or business owner perspective, it's really about improving the workplace environment, like the morale and the camaraderie.
00:27:53
Speaker
I mean, you think about people that are healthier, they're happier, and they're kind of on a joint mission together.
00:27:58
Speaker
But then you're also reducing health care plan utilization costs.
00:28:02
Speaker
People lose weight.
00:28:03
Speaker
They come off their meds.
00:28:04
Speaker
I mean, that's that's a huge cost for businesses.
00:28:07
Speaker
And it always has been.
00:28:08
Speaker
And it gets worse every year.
00:28:10
Speaker
So the mitigation of health care costs, improvement in employee presencyism and absenteeism based on being healthier.
00:28:19
Speaker
But then I think just the morale of it, you know, I had a talk with a Colorado based company last week and, and we were talking about this and she's like, I was like, you know, more companies need to be doing this for their people because there's so many benefits that come from it.
00:28:31
Speaker
And she was like, yeah, we've definitely experienced the cost savings, the medical plan reduction and utilization.
00:28:37
Speaker
But she's like, the biggest thing that I've noticed is people are just so thankful and so happy to have access to this info, which translates into a more productive employee, you know, so.
00:28:47
Speaker
It's like the healthier and happier an employee, the better they're going to function.
00:28:50
Speaker
But if someone's toxic and foggy and tired, it's going to facilitate a different work environment.
00:28:59
Speaker
Yes, you have this individualized approach to a one-on-one coaching client.
00:29:05
Speaker
Obviously, in that corporate setting, you're going to be talking about broad principles.
00:29:09
Speaker
What kind of material do you cover in the corporate pitch?
00:29:14
Speaker
Well, I have like a real food basics talk, a sleep basics talk, a fitness foundations talk.
00:29:20
Speaker
So that's where we mainly cover a lot of the principles and guidelines.
00:29:24
Speaker
So I mean, I could go into some examples if you'd like, but yeah, yeah, yeah.
00:29:28
Speaker
Yeah.
00:29:29
Speaker
I mean, so like with nutrition, you know, I mean, in some ways we're method methodology agnostic, but there's just certain principles and guidelines that we, we think everyone needs to abide by, you know, and one of them is,
00:29:44
Speaker
you know, what's the point of eating food?
00:29:46
Speaker
Well, you should be eating food.
00:29:47
Speaker
If you really think about it, like, why do we eat?
00:29:49
Speaker
Well, we should be eating for nutritional value to give the body what it needs to do, what it needs to do.
00:29:54
Speaker
And we should be eating to facilitate the creation of energy in a certain way.
00:29:59
Speaker
So we can talk about some general principles such as that in the context of a group.
00:30:03
Speaker
And that makes a lot of sense with everyone.
00:30:05
Speaker
And then when we come to specific food recommendations, we try to be aware and sensitive to people's beliefs and, and,
00:30:12
Speaker
Some people may be vegan and they're listening to me talk about eating meat and stuff like that.
00:30:16
Speaker
But I can still always bring it back to the principle of regardless of what you believe in, when you eat food, this is what you need to be doing.
00:30:22
Speaker
This is how you need to strategize it.
00:30:25
Speaker
So that's just one example.
00:30:26
Speaker
Yeah.
00:30:27
Speaker
Yeah.
00:30:27
Speaker
So is it pretty much, is it going to be stuff that people have heard before?
00:30:34
Speaker
Plenty of vegetables, turn your phone off before you go to bed.
00:30:38
Speaker
Or are there sort of counterintuitive or surprising elements to it?
00:30:43
Speaker
No, man, I feel like my talks are mind blowing.
00:30:46
Speaker
I really do.
00:30:47
Speaker
Like I feel like, and again, it's born out of experience.
00:30:50
Speaker
I've been doing this for a while and I keep evolving.
00:30:52
Speaker
I'm not stagnant at all.
00:30:54
Speaker
And I try to put concepts into ways that people can understand it.
00:31:00
Speaker
Like, you know, like lamings.
00:31:02
Speaker
you know what I'm saying, like real people, like, you know, how can I get this to impact someone?
00:31:07
Speaker
So I feel like my concepts are very, very original and unique, but they make sense, you know?
00:31:12
Speaker
So, yeah.
00:31:13
Speaker
And then we're definitely not eat more fruits and vegetables.
00:31:15
Speaker
I mean, if we really got specific about it, you know, I mean, we're all about fruits and vegetables.
00:31:19
Speaker
It's totally fine if that's your thing, but, but I'm not the, the appley leafy moving, move in the plant-based direction kind of guy, because I just don't, I don't think it's what's best for most human beings, you know?
00:31:34
Speaker
So are you a big fan of carnivory then?
00:31:37
Speaker
What's your personal diet like?
00:31:41
Speaker
Well, I'm a fan of real food first, whatever that is for you, right?
00:31:44
Speaker
So...
00:31:46
Speaker
I mean, I'm not a fan of any extremes.
00:31:49
Speaker
So I would say vegan is an extreme, carnivore is an extreme, keto is an extreme, right?
00:31:54
Speaker
The reason most people come to see me after trying those things is because they can't sustain it for a lifetime, right?
00:31:59
Speaker
You want something that's flexible and adaptive and allows you to embrace modern conveniences and, you know, like.
00:32:07
Speaker
simple things like we allow microwaving of food, like some some zealots would say that's, you know, there's problems with it.
00:32:12
Speaker
Well, if it's the make or break thing with a client and they need to have a warm meal and then otherwise they're just not going to eat real food, then I'm totally for it.
00:32:20
Speaker
But personally, I don't know, my meals look kind of it's very protein and meat heavy with the filling of some some plant matter and some fruit and some starches.
00:32:31
Speaker
So it's it's kind of animal based, but
00:32:35
Speaker
you know, and, and that's born out of just a lot of self-testing.
00:32:39
Speaker
My wife has a really rare autoimmune condition.
00:32:44
Speaker
And so we've had to do a lot of elimination diets.
00:32:46
Speaker
And so I would do them with her.
00:32:48
Speaker
And then in that process, we would always figure out, Hey, you know what?
00:32:51
Speaker
Dang, I didn't know it, but like, I don't do good on broccoli.
00:32:54
Speaker
Oh shoot.
00:32:54
Speaker
I don't do good on cauliflower.
00:32:56
Speaker
Oh, you know, it's like through that process, we've kind of fine tune our way of eating to where it's like, we have a very simple list of things that we can eat and feel good.
00:33:02
Speaker
So yeah,
00:33:03
Speaker
That's how a lot of that individuality comes out is if you really pay attention to how things make you feel and you put yourself through, because this is another thing we facilitate both in our groups and with our private health coaching is just getting people to do self experiments, right?
00:33:18
Speaker
You have a framework, you understand these basic concepts around nutrients and creating energy.
00:33:23
Speaker
Okay, so now within this framework, I need to start doing some experimenting.
00:33:26
Speaker
And the experiments could be, I mean, they're infinite.
00:33:28
Speaker
You know, I could do an animal based experiment.
00:33:30
Speaker
I could do a plant based experiment.
00:33:32
Speaker
I could do no dairy experiment.
00:33:33
Speaker
I could do a no nightshades experiment, no oxalates, no histamines or histamine based diet.
00:33:40
Speaker
And the list just goes on.
00:33:40
Speaker
And when you do that and you're in this constant mode of just tinkering with it, like there's, there's some consistencies that start to pop up and you learn for yourself, you know, what you do best on.
00:33:52
Speaker
In the process of that coaching,
00:33:55
Speaker
and encouraging people to experiment and the experiments that you're running on your clients.
Dietary Sensitivities and Health Impact
00:34:02
Speaker
Are there, are there common foods that you've identified where you've gone like, Oh wow, a lot of people don't do good on this food.
00:34:11
Speaker
Yeah.
00:34:13
Speaker
Can you give me an example?
00:34:14
Speaker
We American wheat.
00:34:16
Speaker
Yeah.
00:34:17
Speaker
A hundred percent.
00:34:18
Speaker
Yeah.
00:34:19
Speaker
Pretty much everybody, huh?
00:34:21
Speaker
Yeah.
00:34:22
Speaker
Um,
00:34:24
Speaker
A little more nuanced, it's hard to pick up on, but we have what we call our deal breakers.
00:34:29
Speaker
So wheat, now the caveat with wheat is if you can get a traditional sourdough that's made with some ancestral grains and it actually uses a sourdough starter that ferments versus most of the store-bought sourdough is not sourdough, it's like sourdough flavored bread.
00:34:46
Speaker
So we'd be fine with a traditionally prepared bread.
00:34:48
Speaker
like a sourdough bread.
00:34:50
Speaker
But in general, I think most people just when I say wheat, that means for most people pasta and bread and pastries and cookies and all the junk, you know.
00:34:59
Speaker
So, so that's one of our, our, what we call deal breakers.
00:35:02
Speaker
And then the highly processed plant-based oils like soybean oil and canola oil and corn oil and vegetable oil.
00:35:09
Speaker
And there's a list of others, but most people almost know immediately feeling better when they eliminate those things.
00:35:16
Speaker
And they know immediately when they've had it after being without it for a while, because they get some kind of reaction from it.
00:35:22
Speaker
So, so those would be the biggest things.
00:35:24
Speaker
Yeah.
00:35:26
Speaker
Within that, some people are sensitive to carbohydrates and some people are sensitive to different types of carbohydrates.
00:35:31
Speaker
So some people do better on rice and some people do better on sweet potatoes.
00:35:35
Speaker
And then that list I went through before, some people are very sensitive to nightshades.
00:35:40
Speaker
My wife is very sensitive to histamine producing foods or mast cell activation, which would be basically anything pickled or cured, which was a heartbreaker because we ate a lot of bacon in the beginning.
00:35:52
Speaker
right i remember the first night we took bacon out we're like no i can't be bacon you know bacon's like our one of our staples you know um it was the first night she slept with her mouth closed and breathed through her nose and i was like holy moly okay i guess there's something to it oh wow yeah say again i knocked the inflammation down so she could breathe better yeah yeah yeah so in the histamine situation you just got an overreaction um of the body to things that it might not normally be sensitive to
00:36:21
Speaker
So, and there's just things that have been proven to be a trigger for a lot of people.
00:36:25
Speaker
And it's not that those things are bad inherently.
00:36:26
Speaker
Like I think pork is great.
00:36:28
Speaker
I think bacon's great if you tolerate it.
00:36:30
Speaker
But it's just like, there's just so many things like that.
00:36:32
Speaker
Like everyone is so individual and different.
00:36:35
Speaker
It just kind of blows my mind that like every client that I have has a different sensitivity.
00:36:40
Speaker
Dairy is a big one.
00:36:41
Speaker
Cow dairy is a big one for a lot of people.
00:36:43
Speaker
I'm fine with it.
00:36:44
Speaker
But my girl can't do cow's dairy and a lot of my clients can't either.
00:36:48
Speaker
They can do goat dairy or sheep dairy or something like that.
00:36:52
Speaker
Yeah, I've been cutting out seed oils pretty much entirely from our diet.
00:36:58
Speaker
And that I've noticed.
00:37:02
Speaker
Yeah, I went and did a bowl of Top Ramen a couple of weeks ago.
00:37:11
Speaker
And immediate headache, exhausted, it basically knocked me out for the rest of the night.
00:37:18
Speaker
Yeah.
00:37:20
Speaker
And I was stunned at how dramatic that was.
00:37:22
Speaker
And I probably had a bowl of Top Ramen every day as a teenager, which, you know, probably.
00:37:28
Speaker
I grew up on it.
00:37:30
Speaker
I could have been 6'3".
00:37:30
Speaker
I could have had a full head of hair.
00:37:32
Speaker
You know, man, got to go talk to mom.
00:37:36
Speaker
We didn't know any better.
00:37:38
Speaker
We didn't know any better.
00:37:39
Speaker
And that's the thing, man.
00:37:40
Speaker
As I look at this population, you know, it's like,
00:37:45
Speaker
It's epic.
00:37:46
Speaker
It's like it's an epic movie unfolding, you know, and the human race is it's evolving.
00:37:52
Speaker
Like it really is like it's things are way worse than when I was in high school.
00:37:57
Speaker
And when I look at the population, I have so much compassion for these people because they know they don't know the truth.
00:38:03
Speaker
When I look at people's grocery carts, they're trying to do the low fat and the whole wheat versions and the soy based and the plant based.
00:38:13
Speaker
And if that's your thing, that's great.
00:38:16
Speaker
So I'm not going to plant based necessarily, but it's like when people are trying to do these alternatives and these health things that we've been taught from conventional wisdom and the mainstream narrative,
00:38:25
Speaker
And then you look at the results they're getting, which they're not, it's like, you know, it's not their fault because this is what we've been taught.
00:38:32
Speaker
We've been taught from the wrong sources.
00:38:35
Speaker
So I just have a lot of compassion.
00:38:36
Speaker
You know, it's just like, it's not, it feeds the system.
00:38:40
Speaker
You know, it feeds the medical system.
00:38:42
Speaker
And I feel like it really disempowers us to a large degree.
00:38:46
Speaker
Absolutely.
00:38:47
Speaker
And man, there's nothing worse than, there's nothing worse than seeing little kids that are already like,
00:38:54
Speaker
almost obese and it's like, man, it's just what it like, you know, I feel like some of like, I probably, I probably, uh, you know, give me a different genetic endowment.
00:39:03
Speaker
I definitely could have been obese.
00:39:05
Speaker
It's not like I had a much smarter diet as a kid.
00:39:10
Speaker
Um, but, but some kids, you know, just, and their families are just so much more responsive to these toxins.
00:39:20
Speaker
And, uh, it's, it's unbelievable.
00:39:23
Speaker
Well, you have generational toxicity, toxicities and deficiencies that are passed down, you know, so there's a lot of great, interesting work from pioneers way before us that, that noticed this, you know, it's like, if I'm really sick and unhealthy and metabolically deranged, that's one thing.
00:39:41
Speaker
But if I continue that, and then I have kids, then they're predisposed to that derangement.
00:39:45
Speaker
And then if they don't fix things, then they have an, you know, an even, um,
00:39:50
Speaker
more escalated version of that.
00:39:52
Speaker
And it just continues on, you know?
00:39:53
Speaker
So we're like in what the fifth or sixth generation of processed food and you're seeing it everywhere.
00:39:59
Speaker
Yeah.
00:40:00
Speaker
And I mean, that's it, it, it, people's energy level and their, their temper and their, it, you know, I think it affects family culture as much as, as much as alcohol can, you know, like it can be that invasive into the, the one,
00:40:20
Speaker
One of my guys is very concerned about the culture and he talks about the family vibe.
00:40:24
Speaker
And I think that this is one of those things that can really influence the family vibe.
00:40:29
Speaker
I try to show my kids me working out and being outside and eating healthy food and turning things down, you know, because I think there's a huge element of culture that's involved there, as well as the stuff that you're talking about, epigenetic stuff and
00:40:50
Speaker
um absolutely man nationality to it yeah how much of the um
00:40:56
Speaker
behavioral problems and depression and anxiety and suicide and violence and all that.
00:41:04
Speaker
And we talk about this all the time.
00:41:05
Speaker
I mean, how much of it, if these people learned how to eat real food and cultivate some metabolic health, like how much better would those things improve?
00:41:14
Speaker
If these people were at a body composition that they were happy with and they were confident in, they felt like they were being perceived by other people in a positive way, you know, and they had good energy levels throughout the day and they had clear thinking, like, you know, how much of,
00:41:26
Speaker
these problems that we're experiencing would be there.
00:41:28
Speaker
I think most of them would go away.
00:41:30
Speaker
So it's a huge component.
00:41:32
Speaker
Yeah.
00:41:32
Speaker
That's kind of my message with people is like health is it could be, or it should be the first foundation or your first priority because with better health, everything gets better.
00:41:43
Speaker
Like, you know, everything about your life gets better.
00:41:45
Speaker
Your, your, your work situation, your family situation, everything that you care about, you're able to show up to it better.
00:41:53
Speaker
I think, I think a lot of the,
00:41:56
Speaker
derangement of young people in terms of politics, in terms of sexuality, in terms of just the way things are getting weird out here.
00:42:06
Speaker
I think there's a huge component of that, which is they are getting, they are alienated in their personal lives and they are disconnected and they are not getting those positive responses from real human beings in the real world.
00:42:23
Speaker
And then we've got this other world they can go to where they like, somebody did a tweet that was like, if you lived 50 years ago and you wanted to dress up as a cartoon animal and be a cartoon animal when you grew up, like everyone around you would just be like,
00:42:44
Speaker
No, don't do that.
00:42:46
Speaker
But now you can go online and find like 10,000 people who all want to grow up to be the same cartoon animal that you want to be.
00:42:53
Speaker
And it's like, and so this element of a really unhealthy embodied experience, and then this like tailor-made, like concierge online experience,
00:43:11
Speaker
that can fit whatever weirdness you're into.
00:43:15
Speaker
That's a really dangerous combination.
00:43:17
Speaker
And so I think part of what you're doing is you're like, hey, let's make the real world a more attractive place to be and a more healthy place to be.
00:43:26
Speaker
So I think that's great.
00:43:27
Speaker
No, and you're talking about like stuff like games and the metaverse and all that, right?
00:43:31
Speaker
Where you can go in and just take on whatever persona you want.
00:43:34
Speaker
Sure, sure.
00:43:35
Speaker
And just social media in general.
00:43:36
Speaker
Social media in general.
00:43:37
Speaker
Yeah, absolutely.
00:43:38
Speaker
It's so funny you're bringing that up because I was thinking about that the other day.
00:43:41
Speaker
And again,
00:43:42
Speaker
So much compassion.
00:43:43
Speaker
My heart goes out to people.
00:43:44
Speaker
I can just see some people who are not fulfilled or satisfied in their personal life because and maybe they don't know it, but because of poor health.
00:43:52
Speaker
But then they can get into this online reality where they can actually be the person that they actually wanted to be or want to be.
00:43:58
Speaker
You know, they can look the way they want to look and strong and powerful.
00:44:01
Speaker
And
00:44:02
Speaker
And it's seriously, like, that's a weird synchronicity because I was like, we have the greatest metaverse, which is called life right here.
00:44:10
Speaker
Like, it's just, it's amazing.
00:44:13
Speaker
But it's like, how are we able to show up to that?
00:44:15
Speaker
And if you don't have your health, it's hard to show up to that in a good way and really embrace it and cherish it.
00:44:21
Speaker
And I think the two, maybe the two things that you have to inculcate is one, you can make the journey fun.
00:44:29
Speaker
Like you can, you can enjoy yourself on one of the, so one of the things that like, uh, blew my mind, I think it was actually a comedy video.
00:44:37
Speaker
Like, I don't think it was a serious trainer video or anything that I was saying was he was talking about the pump and he was like, the pump is a time machine.
00:44:45
Speaker
The pump is, that's how you're going to look in, in six weeks if you do that again.
00:44:50
Speaker
And, um, and I was like, oh yeah.
00:44:53
Speaker
So then every time I go to the gym and I get a great pump, I go, I go look at it and I'm like, ah, there it is.
00:44:59
Speaker
That's, that's where I want to be.
00:45:01
Speaker
And, and so that, that's one thing is like, you got to make the journey seem fun.
00:45:05
Speaker
And then two, you got to make the destination worth it.
00:45:08
Speaker
Like what's, what's really possible for you?
00:45:11
Speaker
How happy could you be?
00:45:12
Speaker
You know, how healthy, how strong, um, there's a huge, uh, dream weaving component to this.
00:45:20
Speaker
Yeah, absolutely.
00:45:21
Speaker
Yeah.
00:45:22
Speaker
And you, and you, that's why it's always, you know, like we said in the very beginning, connecting with
00:45:25
Speaker
a vision, a vision for yourself and health.
00:45:28
Speaker
And, and it doesn't have to be, uh, set in stone that can evolve as you get more information and try new things.
00:45:34
Speaker
But, um, but yeah, just kind of imagining what's possible and where I actually want to be.
00:45:38
Speaker
You know, that's a lot of people don't even take the time to sit down and just think about what they want for their life because they're so, uh, involved in the, in the rat race and they're so involved in doing what they think they're supposed to do based on what they've been raised to, to think they're supposed to do, you know, and, and,
00:45:55
Speaker
It's rare that I think people sit and actually question, you know, like, what is it that I really want?
00:45:59
Speaker
Like, what do I want to do with my life?
00:46:01
Speaker
Like, if I passed away in 20 years, like, you know, would I be happy with what I did or the adventures that I embarked on?
00:46:12
Speaker
Absolutely.
00:46:13
Speaker
Absolutely.
00:46:15
Speaker
Well, I, I, I want to ask you, so you, you've mentioned some things about how you got started.
Career Transition and Personal Growth
00:46:24
Speaker
Can you tell me a little bit about going from zero to one?
00:46:28
Speaker
How did you get your first paying client and how did you make that grow?
00:46:35
Speaker
Did you make that grow while you had another thing going or were you unattached at the time?
00:46:43
Speaker
Um, so when I started this, I, I, I burned all my bridges.
00:46:47
Speaker
Um, so what happened was I was, you know, I had this diagnosis, I was doing insurance.
00:46:51
Speaker
I was very unhealthy.
00:46:52
Speaker
I had this realization that, Hey, I guess, you know, some of what I think is healthy is not healthy, you know?
00:46:57
Speaker
Um, and that was a very humbling moment, right.
00:46:59
Speaker
To have spent the majority of my life reading flex and Muslim fitness.
00:47:02
Speaker
Like I know what I'm doing.
00:47:04
Speaker
Like, look, man, I got my little meal plan here and I got my freaking workout program.
00:47:08
Speaker
And then to have that diagnosis, it was a wake up call.
00:47:11
Speaker
But having that that little realization of maybe some of what I think is healthy is not was a huge turning point.
00:47:18
Speaker
I went vegan for a couple of years and, you know, for six months, I felt great, lost a lot of weight.
00:47:22
Speaker
And then things derailed towards the 16 month mark or something like that.
00:47:27
Speaker
Then I found what I consider to be like ancestral health type stuff.
00:47:32
Speaker
And it was like, it just, I reintroduced me and, but also was cutting out things that I was supposed to cut out.
00:47:39
Speaker
And that was just like, I was like, okay, this is, this is, there's something about this here.
00:47:43
Speaker
This has got a lot of truth in it.
00:47:45
Speaker
And I started working on my family first.
00:47:47
Speaker
So I was really, I was so excited about it.
00:47:49
Speaker
We'd go, you know, Christmas vacation.
00:47:51
Speaker
And I know my family was so sick of me at the, in those days of like forcing them to watch documentaries and,
00:47:57
Speaker
you know, they're like, we don't want to hear any more of this.
00:47:59
Speaker
My sister's a registered dietitian.
00:48:01
Speaker
And so she was kind of believed in the food pyramid and low fat and whole grains and all that stuff.
00:48:07
Speaker
So she didn't want to hear any of it, you know, but, but I think just starting with the family and the friends and it was like, I was experimenting because I felt like I wanted to do this, but I wasn't positive.
00:48:19
Speaker
I didn't know what was possible.
00:48:21
Speaker
And so when I got some results from some friends and family members, I was like, okay, all right, I can do something with this.
00:48:26
Speaker
So,
00:48:27
Speaker
Burned all my bridges, sold my insurance accounts, canceled my appointments, and there was a distance course for a nutritional therapy school here in Vegas.
00:48:36
Speaker
My best friend at the time, his dad had a vacation home here, and he wasn't there for the period of time that the school was going to be going on.
00:48:43
Speaker
So I basically slept on his couch and attended the school.
00:48:47
Speaker
I got the results from these few people that I work with that were friends and family.
00:48:50
Speaker
So I had a little bit of confidence there.
00:48:52
Speaker
And then as I was scheduling these talks, I inevitably I'd send out like a little follow up email and I'd have someone say, Hey, what are you, you know?
00:48:59
Speaker
And that was it.
00:48:59
Speaker
Like I had one person from a whole fish talk that said, Hey, you know, like, um, what are your, what are your chart?
00:49:05
Speaker
What do you charge for your services?
00:49:06
Speaker
And that was it.
00:49:07
Speaker
Met him in dining room table.
00:49:09
Speaker
And I was like, okay, I can, I can do this, you know?
00:49:13
Speaker
And you had, you know, you had some sales background, which I'm sure was, was helpful.
00:49:17
Speaker
I mean, you kind of, you know, just, just knowing like, ah, I'll put up flyers and I'll go to Whole Foods.
00:49:22
Speaker
Like you, you had that mentality of, of how do I get on the hunt for this?
00:49:27
Speaker
Yeah.
00:49:27
Speaker
Yep.
00:49:28
Speaker
And that's a, that, that's a powerful thing.
00:49:31
Speaker
I, I, I love sales guys because, because they're so versatile, you know, you can, you can point them in almost any direction.
00:49:40
Speaker
which means that once they find the thing that they deeply love, they just, you light them on fire.
00:49:47
Speaker
Yeah.
00:49:47
Speaker
No, I totally agree.
00:49:49
Speaker
Cause I think that's the hardest part for most people, depending on what your industry is.
00:49:53
Speaker
But I know in, in the nutritional health coaching world, it's like, there's a lot of people that are passionate about learning the info, putting it into practice and working with people, but to get the people, that's the really intimidating part.
00:50:06
Speaker
You know, like how do I get them?
00:50:08
Speaker
Like,
00:50:09
Speaker
I, most people don't have the, the, uh, I don't know what to call it, the guts to walk into a business and try to try to find someone to talk to.
00:50:17
Speaker
And I mean, it's just, you know, the, the, the fear of rejection is, is, is real, you know?
00:50:22
Speaker
So, yeah.
00:50:23
Speaker
Yeah.
00:50:24
Speaker
And I'm, I'm still chewing on this question of like, to what extent can that be taught?
00:50:32
Speaker
Like, I think it can be taught to an extent.
00:50:34
Speaker
I think you can, you can shorten the distance.
00:50:40
Speaker
It's still going to be a leap of faith, but you can be like, all right, it's a four-foot leap.
00:50:46
Speaker
It's not an eight-foot leap.
00:50:49
Speaker
I'm not sure about that.
00:50:53
Speaker
I'm not sure exactly.
00:50:57
Speaker
Do you need to find the right person who's ready to make that jump, or can you take anybody and bring them?
00:51:04
Speaker
Are you talking about the right person to get them to commit to the sales process, or are you talking about like a...
00:51:10
Speaker
entrepreneurship fitness any whatever it is being action oriented um being able to to jump out into the dark i i think about my own experience you know you mentioned burning your ships um i mean i got fired that was how i started this thing um i got doxed and i got fired um for for my for my twitter account and um
00:51:37
Speaker
I try to reverse engineer a way for me to make this happen without that event.
00:51:42
Speaker
And I, I can't see it.
00:51:44
Speaker
I can't, I can't picture it in my mind.
00:51:47
Speaker
And so it's, it's not that I couldn't theoretically have, have put it together in my off hours.
00:51:55
Speaker
Cause I had the time I could have.
00:51:58
Speaker
It's just, would I, you know?
00:52:00
Speaker
And so, and I don't know,
00:52:05
Speaker
Is that crisis necessary for everybody?
00:52:07
Speaker
Probably not.
00:52:10
Speaker
Yeah, it's a question of like, who is it necessary for?
00:52:13
Speaker
And is there maybe a way to like engineer that crisis for yourself?
00:52:17
Speaker
I mean, I clearly subconsciously did.
00:52:22
Speaker
Like I didn't have to be in the shitpost game at all.
00:52:28
Speaker
Like I could have deleted that account at any time, you know, and been fine.
00:52:34
Speaker
So it sounds like that shaped what you're doing right now, right?
00:52:38
Speaker
You're saying that that led to, yeah.
00:52:40
Speaker
And that's part of why you have such a passion for it.
00:52:43
Speaker
Yeah.
00:52:43
Speaker
And I mean, I kept thinking like, oh, I should get rid of this, but it's the only thing I'm doing outside of my family that means anything to me right now.
00:52:57
Speaker
Because my job is so boring and stupid.
00:53:00
Speaker
And maybe even like
00:53:01
Speaker
counterproductive, it's like bad for the world.
00:53:05
Speaker
And, um, I, you know, so, so I definitely, there was an extent to which I was participating with the people who were trying to dox me.
00:53:14
Speaker
I was like, come on, come on, dox me.
00:53:18
Speaker
I wouldn't have said that to myself at the time, but that's clearly what I was doing.
00:53:21
Speaker
And so maybe there's a way to be deliberate about that.
00:53:23
Speaker
Like, what are you, what are you trying to burn down?
00:53:26
Speaker
What are you trying to sabotage?
00:53:28
Speaker
And let's just,
00:53:30
Speaker
face that head on instead of this passive aggressive thing that you're doing.
00:53:35
Speaker
Yeah.
00:53:35
Speaker
Or what's not, what's not working for you.
00:53:37
Speaker
I mean, or, or what are you not happy with?
00:53:41
Speaker
You know, it's like, you could look at anything you're bringing up such a good point.
00:53:44
Speaker
And, and I think the point there is that, um,
00:53:48
Speaker
you know, being where you are, that's something that's relatively successful or happy or whatever you want to call that.
00:53:53
Speaker
Right.
00:53:54
Speaker
A lot of times it came from the wisdom accumulated from those difficult, challenging life situations, you know, and it's like you can use what's wrong to help you focus on what it is that you want instead.
00:54:06
Speaker
So if you're in a position, we kind of do this with our envisioning stuff is like, what are you not happy about?
00:54:11
Speaker
What do you wish were different?
00:54:12
Speaker
Okay.
00:54:13
Speaker
So, so then what's the opposite of that?
00:54:14
Speaker
What do you want?
00:54:16
Speaker
what, how, how do you wish things were different?
00:54:18
Speaker
It could be a good catalyst for it.
00:54:20
Speaker
And then I agree.
00:54:21
Speaker
Sometimes people have to hit almost like what's rock bottom, but, but even then it's a blessing in disguise because I wouldn't be here if I wasn't extremely unhealthy and about to die from a heart attack.
00:54:30
Speaker
You know, like that's why I'm here.
00:54:32
Speaker
I don't know that I would be here if it wasn't for that experience.
00:54:34
Speaker
So in some ways it's, it's, it's, it's part of my wisdom.
00:54:39
Speaker
A hundred percent.
00:54:41
Speaker
You, you mentioned on your site, uh,
00:54:44
Speaker
And I also want to spend a little bit of time on how you've made this transition into self-reliance and preparedness.
00:54:52
Speaker
But on your website, you've got these six elements in your system, food, fitness, sleep.
00:54:56
Speaker
And then on the spiritual side, it's social practice and nature.
00:55:00
Speaker
I feel like the food, fitness, sleep, that maybe explains itself.
00:55:04
Speaker
But can you talk about the other three?
00:55:06
Speaker
So social would be just acknowledging the power of being with other people going through a similar experience.
00:55:14
Speaker
Right.
00:55:14
Speaker
The power of community.
00:55:15
Speaker
I think our evolutionary past has kind of proven to us that like we're very social creatures and we used to have to depend on the support of other people to survive.
00:55:24
Speaker
And so there's something very primordial in this about having the support of others.
00:55:28
Speaker
And so that's what I mean by the social component in this world.
00:55:32
Speaker
I think people tend to isolate themselves a lot more than than we used to.
00:55:36
Speaker
And for all the things that you mentioned before, social media, technology, games, metaverse, I mean, you name it.
00:55:42
Speaker
Right.
00:55:42
Speaker
um could be partially due to just like poor health but that social component is like really really powerful when i say practice practice to me is another way of saying meditation and mindfulness i call it practice because when you when you meditate or just from my perspective you're practicing for everyday life so as you notice your thinking and you know you sit you have a focus you notice yourself talking yourself you notice yourself lost in thought
00:56:07
Speaker
you acknowledge it and you come back to whatever your focus is and that's practice for the rest of your day.
00:56:11
Speaker
So that if I notice myself pissed off or upset or, um, you know, just getting distracted from what it is that I'm working on, then I can,
00:56:18
Speaker
notice it and then I can come back.
00:56:20
Speaker
So it's like I'm, I'm practicing a really powerful skill.
00:56:23
Speaker
So that practice is really another word for meditation and mindfulness.
00:56:27
Speaker
Um, uh, and then, uh, what was the other one that was, uh, nature looking at the picture?
00:56:32
Speaker
Oh yeah.
00:56:33
Speaker
Nature is just basically getting outdoors, disconnecting, going barefoot, getting sun, fresh air, camping, backpacking, hiking, and things like that.
00:56:41
Speaker
Just to,
00:56:43
Speaker
I mean, we all feel and experience that when you get out outside of your little urban environment and go on a hike or camping trip.
00:56:50
Speaker
It's just it's rejuvenating.
00:56:52
Speaker
There's, again, something very primordial about disconnecting from all the technology.
00:56:57
Speaker
You mentioned live events.
00:56:58
Speaker
Do you do that kind of thing on the live events or is it more seminar based or what is a live event like?
00:57:05
Speaker
Well, so live now is getting more and more virtual, but no matter where I'm at, we'll have local events.
00:57:11
Speaker
So we do camping trips, trail rides in our Jeeps, hikes.
00:57:17
Speaker
We'll do dinners.
00:57:18
Speaker
So a lot of the live events could be some local situations.
00:57:22
Speaker
Like this weekend, we have a dinner at one of our steakhouses here locally and got a pretty decent little crowd going.
00:57:28
Speaker
But a lot of the live stuff is virtual-based, like seminars, classes.
00:57:31
Speaker
Gotcha.
00:57:33
Speaker
Yeah.
00:57:34
Speaker
You know, sometimes it could be, I did a barefoot workshop the other day out of the park and I zoomed it.
00:57:38
Speaker
So it could be things where I'm out there and they're not, but they're kind of through a zoom call.
00:57:48
Speaker
Yeah.
00:57:49
Speaker
You say you're increasingly virtual.
00:57:52
Speaker
Do you, is there a difference in your like offering as far as like in-person coaching versus virtual or is it, is it pretty much the same?
00:58:02
Speaker
It's pretty much the same.
00:58:05
Speaker
A lot of people do like that intimate connection.
00:58:06
Speaker
So, and I do too.
00:58:07
Speaker
Like, I think there's just something very, very powerful about face to face with someone.
00:58:12
Speaker
And at the same time, I can reach a lot more people and reach people that don't live locally or just don't have the ability to meet with me in person.
00:58:20
Speaker
So, but the structure of the things is the same.
00:58:23
Speaker
It's just, you know, contextually, it just feels a little bit different.
Virtual vs In-Person Coaching Dynamics
00:58:27
Speaker
But I try to mimic what I would do with a person in person.
00:58:30
Speaker
So I have a client that I visited with this morning and we just scheduled a virtual shopping tour.
00:58:36
Speaker
And I haven't done this yet, but if I have a local client, we'll go to the store and go up and down the aisles and read labels together and find alternatives to things that we think we have to give up.
00:58:47
Speaker
And so this client, we scheduled one for later this week or early next week.
00:58:52
Speaker
And I'm going to be going through the store and have my Zoom thing on and just pretend like I'm like, all right, so check this out.
00:58:56
Speaker
See this?
00:58:58
Speaker
So I'm going to try to do a virtual version of that.
00:59:00
Speaker
But yeah, it's very similar.
00:59:03
Speaker
There's a huge value for, I think, particularly for a fitness coach, but any kind of coaching in just eliminating decision fatigue.
00:59:14
Speaker
And just like for me, I'm interested in nutrition and fitness, but I'm not, it's not my thing.
00:59:26
Speaker
And so I've got a lifting coach and yeah, I'll run everything by him and be like, hey, can you just,
00:59:33
Speaker
Just kind of make this decision for me.
00:59:34
Speaker
Or like I'm having this shoulder twinge and what I would normally do is like just stop working out or I would push through and maybe hurt myself.
00:59:47
Speaker
But now every time I'm like, hey, man, you know, the skull crushers, it's a little weird on my elbow.
00:59:54
Speaker
And he'll be like, well, maybe swap that out for some cable stuff or we'll figure it out.
00:59:58
Speaker
So like it and I think with nutrition, it's the same thing.
01:00:01
Speaker
It's like, just help me make the decision.
01:00:04
Speaker
And I don't want to consider the whole universe of possibilities.
01:00:08
Speaker
I want you to boil it down.
01:00:09
Speaker
And there's probably a probably a comparison to the entrepreneur game, too.
01:00:14
Speaker
Yeah.
01:00:15
Speaker
I mean, there's something to be said about working with someone who's been there, done that, you know, and can help you make those decisions or having the confidence that if I have a question about this thing, I can turn to this person that probably has some experience with it.
01:00:27
Speaker
And also if that person's humble enough to be able to say, like, I'm not sure, but I can try to help you find the answer or we can find it together.
01:00:32
Speaker
That's a really good indicator, too.
01:00:35
Speaker
On that limited decisions, man, I'm right there with you, too, man.
01:00:38
Speaker
It's like some people go into a better way of eating and it's like they're like giving up all these things.
01:00:44
Speaker
Right.
01:00:44
Speaker
I'm like a better way to look at it is like my decisions are limited and that makes things really easy.
01:00:49
Speaker
This is what I eat.
01:00:51
Speaker
This is what I don't.
01:00:51
Speaker
You know.
01:00:53
Speaker
Yeah, I like the simplicity of it.
01:00:56
Speaker
And just swap, like, I love the approach of taking your normal routine and just gradually make one component at a time.
01:01:03
Speaker
Well, what if instead of the bun, you did the lettuce or what, you know, like swapping one thing out at a time so that it's not this like, you know, dramatic transformation.
01:01:14
Speaker
Oh yeah.
01:01:15
Speaker
That's where I think a lot of people get into trouble with that.
01:01:17
Speaker
It's like, I call it the perfectionist mindset.
01:01:20
Speaker
And I think you're alluding to a lot of it in the entrepreneurial world, but it's this all or nothing.
01:01:24
Speaker
It's like, okay, I'm freaking, I'm a hundred percent going in on this thing and I'm doing it and they go hardcore for like five days.
01:01:31
Speaker
And then the pendulum swings in the other direction and they're like, all right, forget this.
01:01:34
Speaker
I'm done.
01:01:35
Speaker
I can't do it anymore.
01:01:36
Speaker
And then they look for something else.
01:01:38
Speaker
But based on what you're saying, it's like, yeah, it's better to make these small incremental changes that you stick with.
01:01:44
Speaker
And you got this one thing that's like, now that you've changed that, it's part of who you are.
01:01:48
Speaker
It's a habit for life.
01:01:49
Speaker
And now we're going to add to that.
01:01:50
Speaker
And then we're going to add to that.
01:01:52
Speaker
And before you know it, you look three years down the road, you're a completely different person.
01:01:56
Speaker
Yeah.
01:01:56
Speaker
And I think that's maybe the role of a coach.
01:02:01
Speaker
is that you're not, again, it's not a text that you can just implement.
01:02:06
Speaker
It's you need a Sherpa.
01:02:08
Speaker
You need somebody to encourage you.
01:02:12
Speaker
And if you don't like something, help you interrogate why you don't like it.
01:02:17
Speaker
Like, I can't tell you how many times I've had somebody be like, nah, I just kind of lost interest in that.
01:02:22
Speaker
And so I'm just thinking about my day job and whatever.
01:02:25
Speaker
And I'm like, whoa, whoa, whoa, whoa.
01:02:27
Speaker
Hold on.
01:02:29
Speaker
You just didn't like that one thing.
01:02:31
Speaker
Let's talk about why you didn't like it.
01:02:33
Speaker
Why was that not the thing?
01:02:34
Speaker
And let's find the other thing.
01:02:35
Speaker
Let's not go back to, you hated that job.
01:02:38
Speaker
Come on.
01:02:39
Speaker
Yeah.
01:02:41
Speaker
Yeah.
01:02:41
Speaker
Yeah.
01:02:43
Speaker
And most of the time, if you, if you just present that to people, they respond to it and they stay on track and it's great.
01:02:52
Speaker
You're a master coach yourself.
01:02:54
Speaker
Cause that's exactly, it's like you're picking up on,
01:02:57
Speaker
It's change talk.
01:03:00
Speaker
It's like them contradicting themselves.
01:03:02
Speaker
It's saying, I'm really not happy with this, but I'm going to keep doing this.
01:03:07
Speaker
And so you highlight that.
01:03:08
Speaker
You're like, hold on a second.
01:03:09
Speaker
Now you say that you want this and yet you're doing this.
01:03:12
Speaker
What's going on here?
01:03:13
Speaker
Let's try to figure this out together.
01:03:15
Speaker
Yeah.
01:03:15
Speaker
Yeah.
01:03:16
Speaker
Like if you really just want to be fat,
01:03:19
Speaker
okay but i don't think you do like you know we've we've come we've come a long way on this um yeah so absolutely um well the uh the the website is superhumantransformation.com paul t harina uh thanks so much for for joining us if you guys want to get your uh
01:03:37
Speaker
your fitness dialed in, go check out Paul.
01:03:40
Speaker
And if you're interested in getting out of the day job or starting a business or just becoming more self-reliant, more prepared, you can check us out at exitgroup.us.
01:03:49
Speaker
Follow us on Twitter at exit underscore org.
01:03:51
Speaker
Thanks, Paul.
01:03:52
Speaker
Dude, thank you so much.
01:03:53
Speaker
I really enjoyed it.
01:03:54
Speaker
I can't wait to share it with other people and share what you do with other people too and with my group.
01:03:58
Speaker
Thanks, man.