Cindy Eggleton, Co-Founder and CEO of Brilliant Cities (formerly Brilliant Detroit), has a long history of working “with, for, and by” families to build a Detroit where children and families realize what is possible. Today, she leads Brilliant Detroit, which coordinates existing evidence-based programming through houses in the middle of neighbourhoods to ensure that families with young children have what they need to be school-ready, healthy, and stable. 

During the first four years of her time as CEO, Cindy grew Brilliant Detroit to serve 16,000 children and caregivers with more than 120 organizational partners operating out of 18hubs. Her work has earned her numerous recognitions, including Crain’s 2018 Notable Women in Nonprofits , AARP’s 2020 Purpose Prize and 2023 Elevate Prize. She sees this as the work of her life and is committed to growing this impact to affect population-level change in Detroit.

Timestamps:

[1:15] How was Brilliant Cities formed?

[4:45] Do you have some examples of the differences you've made? The secret sauce.

[8:00] Where did it all begin and what was the spark?

[14:30] Another example of their high impact on the community.

[16:00] Their model: The listening exercise

[19:00] After 8 years of growth what other countries are you going to? How do you get your funding?

[23:40] From pregnancy to 8 yo are key growth years and set foundations for behaviour and education. The caregiver is a key component.

[27:10] Government funding, has it worked?

[33:10] If your business had a personality or character what would it look like?

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