#663 Pax8 Beyond-Rex Frank: 🐎 From Mustang Builds to AI Shifts: Reinventing the MSP

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In this candid and compelling episode from Pax8 Beyond 2025, Joey Pinz sits down with Rex Frank, VP of Academy at Pax8 and founder of C-Level. From classic Mustangs to modern AI strategies, Rex shares what it really takes to lead MSPs through their next transformation.

Rex explains how agentic AI marks a turning point — as disruptive as the cloud, managed services, or the PC. He urges MSPs to stop waiting and start leading by becoming “customer zero” and mandating AI training within their orgs. But this episode isn’t just about technology. It's about structure, mindset, and motion.

Drawing on decades of coaching experience, Rex breaks down the “rule of 7,” the hidden costs of undertraining, and why scaling requires letting go of what once worked. He also shares his personal weight loss journey tied to climbing Mount Rainier — and why public goals, peer groups, and urgency drive real change.

If you’re leading an MSP and wrestling with growth, people, or purpose, this episode delivers rare insight and actionable guidance.

🚀 Top 3 Highlights:

1. 📊 How to structure for scale using the “rule of 7”
2. 🤖 Why agentic AI demands a new MSP business model — now
3. 🏔️ Mount Rainier, personal goals & the power of acting with urgency

#MSP #Pax8Beyond2025 #AgenticAI #MSPGrowth #Pax8Academy #CLCOaching #LeadershipDevelop

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