#672 Pax8 Beyond-Ryan Ettridge: 🥋 Black Belts, Burnout & CyberCert: Real Talk with Ryan Ettridge
In this candid and energizing conversation, Joey Pinz sits down with Ryan Ettridge, co-founder and CEO of CyberCert, for a deep dive into martial arts, cybersecurity, and the power of self-awareness. Recorded live at Pax8 Beyond 2025, the episode kicks off with a discussion on Ryan’s lifelong relationship with martial arts, including earning multiple black belts, a serious neck injury, and how jiu-jitsu taught him humility, confidence, and long-term mindset.
The conversation transitions to business as Ryan shares his vision for CyberCert and the global launch of the SMB 1001 certification standard. Tailored specifically for small and medium-sized businesses, this standard is designed to be MSP-led, making the managed service provider an essential part of the certification process. Cyber insurers recognize it, reducing friction and increasing trust for SMB clients.
Ryan also opens up about his personal journey through burnout, executive coaching, and the realization that every leader must confront their internal fears. He’s now building an AI executive coaching app to help others do the same.
Whether you’re an MSP, a cybersecurity pro, or someone chasing alignment in life and business — this episode is packed with strategy, storytelling, and substance.
🚀 Top 3 Highlights:
- 🛡️ What makes SMB 1001 certification different — and why MSPs are central to it
- 🧠 Ryan’s path from burnout to launching an AI executive coaching platform
- 🥋 How martial arts and injury recovery shaped his leadership mindset
#MSP #Pax8Beyond2025 #CyberCert #SMB1001 #MSPCertification #CybersecurityStandards #ExecutiveCoaching #JiuJitsuLeadership #MartialArtsMindset #BurnoutRecovery #AILeadership #FearlessLeadership #PartnerLedSecurity #MSPCommunity #JoeyPinzPodcast #CyberInsurance #SmallBusinessSecurity #TrustThroughStandards
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Hosted by Joey Pinz, this Discipline Conversations Podcast offers insights and inspiration.
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