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It’s A “Gouda” Time To Find Your Frontier
75 Plays6 months ago
Listen as we chat with Shane Selbee, the Executive Vice President of Sales at Justin. Shane shares insights from his retail upbringing, how it shaped his career in footwear and Western style, and his journey into creating the Frontier Collection, our newest collection. Tune in for a glimpse into Shane's life, his passion for footwear, and the exciting launch of the Frontier Collection. For a full episode transcript, visit our website at: https://www.justinboots.com/en/kick-your-boots-up/podcast.html
Check out The Frontier Collection HERE
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Transcript
Introduction and Passion for Customer Experience
00:00:00
Speaker
It really has kind of become our passion this last year is to try to make sure we're over-delivering on the customer's experience. And that's really, I think that would probably, you know, if I had to say frontier in a nutshell, that would really be everything that we were trying to do was just over-deliver the customer experience.
00:00:16
Speaker
Hi, everybody, and thank you again for listening to the Kick Your Roots Up podcast. This episode is a unique one of its own. I know I say that a lot, but this one, you're not going to want to miss out. Stay tuned for the very end. We have something really, really fun in store, and I don't want to give anything away, so I'm going to stop right there.
Meet Shane Selzby and His Backstory
00:00:32
Speaker
But without further ado, I've got to introduce this week's guest for this week. And really, he doesn't need an introduction. I'm going to introduce him as the Executive Vice President of Sales here at Justin Brands.
00:00:43
Speaker
But what I think matters most about him is that he is a husband to his wife, Jordan. He's a father of two boys. And interestingly enough, which you'll get to hear more about, he got a bachelor's of science degree at Ohio University for exercise psychology. So there's a lot to talk about right there. And it makes sense why you're sitting in this chair right here at Justin. Right. Yeah. And we're so happy that you're here. So thank you for clearing your schedule and being here with us. Yeah, my pleasure. Thanks for having me.
00:01:11
Speaker
Of course, and something that's unique about you is you're just so loyal to Justin and it didn't really always happen that way. So I have so many questions, but I guess to get started, tell us about how you grew up and your family's experience in the industry and all of that.
00:01:25
Speaker
Yeah, so I grew up in Ohio, and my family owned a chain of shoe stores. So they still do. They still have them to this day. So my whole family, when you go to holidays at my house, everybody talks about shoes the entire time. So I grew up in a shoe store. We had a little bit of everything. We were a full family shoe store. So they had everything from kids' boots to athletic shoes to Uggs work boots, you name it. If you need it, they've got it. And that was kind of what I grew up in. So it was great.
00:01:53
Speaker
i got exposed to just not just one piece of the business but i got exposure to a lot of it at a young age but i basically that's my family's business it was a family business so everybody was you know my aunts my uncles my cousins everybody was in the business all the time my grandparents started it
00:02:09
Speaker
And yeah, so it was, I didn't always think of it as going to the store. It was more just like going to see my family. That's how you got to spend time together. It was. It was really how we spent all of our free time together. So we were all in the store doing something. But it was just such a great experience growing up.
00:02:27
Speaker
Yeah, I loved it. The shoe store, I mean, just the footwear business in general, it's some of the like, just best people in the industry. And so at a young age, I got to meet like, I would see reps come in from all over the place. So just a really cool experience growing up. And then, you know, outside of that, I just I was typical kid growing up in Ohio, played football, motorcycles, you know, that was pretty
From Medical Aspirations to Footwear Passion
00:02:49
Speaker
much it. I mean, we if I wasn't doing any of those things, I was in school. So it was, it was pretty normal.
00:02:55
Speaker
Yeah, normal for you. And I've got to ask you then too, with you having the career that you do and even your past jobs, which we'll talk about in a second, do you think that your family store kind of set you up for this passion for shoes that you had? Because you even went on to get a degree in that. Yeah, absolutely. I tried to leave. I tried to leave the footwear business and that was actually my dad. My dad had kind of encouraged me to do that. Yeah, I found my way back to it over and over again.
00:03:22
Speaker
I just, I don't know what it is about it. I think it's something my whole family's discovered, but it's just, it's become my passion. I love, I love product. I love just getting to help people because that's really what you're doing. I mean, most of the time the product they're going to, sometimes you're solving for a problem that they've got. So I like just getting to help people and try to solve that problem with them.
00:03:42
Speaker
I think for me it was, I tried multiple times to make my way out of the industry. My dad had encouraged me. He saw the medical field becoming a bigger piece and I had had a couple of injuries and so I had been exposed to different things on the medical side for a while. And so it did pique my interest, which is thus the exercise physiology degree. I decided I was going to go and kind of switch my major up. So I started off in business and then I made the change to
00:04:09
Speaker
try to get out and go a different direction. And then I had to wait to get into grad school. And so while I waited to get into grad school, I went back to work with my family and that's what set everything in motion to start me on my path today. And I think it worked out for you now that you're sitting here in this chair. It ended up being great. Now, in hindsight, I don't know that I would have ever imagined doing anything else. I love what I do, but yeah, I mean, there was a brief period of time where I was making the effort to go a different direction.
00:04:35
Speaker
Yeah. And you ended up here and we're so thankful you did, but I think part of your story is really cool. We were just talking a little bit off of the camera before the podcast started about how, you know, in Rodeo, I grew up brand loyal. I was always loyal to Justin loyal to that, but you were also loyal to Justin in a different way. And it started with your, your dad's store. But tell us about your first experience with Justin years and years ago, before you just, before you even got started really as an adult.
Career Choices and Experiences in Footwear
00:04:58
Speaker
I remember Justin when, um, they just got into the work boot business in a big way. Uh, so they were doing all the product here in the U S and.
00:05:05
Speaker
So at the time in my family stores They had just become just grown to be one of the most loved brands in our area And so at one point they were the second largest brand in our store and second only to Nike And so whoa like to me at the time when you have such a wide market They were reaching in the athletic market just showed the importance of that brand and the impact that it had and what it meant to people out there so
00:05:28
Speaker
Yeah, so I've actually I got exposed to the the brand at a pretty young age and so for me I was always loyal That was actually my first pair of Western boots myself was a pair of Justin's we had a great rep at the time. He's now retired and He hooked me up with my first pair and I've been brand loyal ever since
00:05:43
Speaker
And I think that even led you to like upon graduation, applying for jobs. Tell me about your experience there. Yeah. So I had to wait to get into grad school. So at the time, the way when I graduated, we were on quarters. And so all of grad schools were on semesters. So when I wrapped up my last quarter, I had already missed the cycle to start grad school. So I had to wait, you know, almost 10, 11 months to get in. So in that time I went back, I was working with my family's business. And so I had a rep come in.
00:06:11
Speaker
And our Justin rep is actually the one who told me about an opportunity that they might have. So they had a tech rep role. So actually my very first interview out of college was with Justin.
00:06:20
Speaker
And so they flew me down here. I guess I was, I mean, I was 20. Let's see. I would have been 22 at the time. Um, yeah, it was a big deal. They flew me down and I got to go do the whole interview process. I got to come to the building as a youngster. So it's really cool now. Like when I came back, everything's exactly as I remembered. Um, so yeah, no, it's great, but they left a really positive impression on me at that point. And yeah. So like to me, when it came to like pull on a Western product, I mean, there wasn't anything else.
00:06:47
Speaker
Yeah, no. And even past that too, like what a full circle moment you've got to have. And we'll talk about that side of it in just a second, but to kind of get you in between your first opportunity here that you ended up not, it did not work out. It was not in your plans. You went a different route as a 21 year old, rightfully so. You had to figure things out to go through all of your past experiences. Talk about that a little bit because that obviously got you here and got you to the position that you're in now. So talk about that.
00:07:14
Speaker
Yeah. So when I, I actually, so I did my first interview and then the very next week I had another company that was, uh, so I had to go up to Michigan and do an interview and they ended up actually offering me something that same weekend. And that's really Justin actually came back and offered me a job, but I'd already relocated across the country to take my first opportunity. And so I really went into it with the mentality of, all right, Hey, I'm going to go and do this for 10, 11 months. And then I'm going to get into grad school and I'll go back and go to school. Um,
00:07:42
Speaker
Yeah, okay. And then once I got on this side of the business, of the footwear side, so when I say on this side, the wholesale side versus being at the retail level, I just fell in love with it in a whole new way and kind of relit my passion that I had for the footwear industry.
00:07:57
Speaker
To me, I got into grad school. I decided it was a pretty quick decision. I'm not coming back. I like what I'm doing. And so that company had moved me across the country. So I moved away from my family, went to Colorado, took my first opportunity. I'd never been out West before in my entire life. So it was all new to me. Everything was, it was just cool to get to discover it and kind of grow in the industry, learn about this whole side of the business and how to service, not just one store, because that's really when you grow up in a family business, you only see what your family did.
00:08:26
Speaker
So I love getting exposed to how all of these different independent retailers and retailers of all types, how they ran their business and things that there were to learn from everyone. And so I don't know what it was about it, but it just like it was immediate. I could have, I instantly knew this is what I was supposed to be doing and have been doing it ever since. So I was with that company for a while.
00:08:47
Speaker
In the tactical business, so I learned a lot about just how to service your accounts It's very it's a very tough business to be in as far as you know Development of product because it's all pretty much one color. So let me guess brown. No, it's actually black It's black in the tactical business all your like your law enforcement and a lot of your EMS and firefighters They all have to have black boots. So
00:09:10
Speaker
Uh, so it was great. I, but it's, it's more difficult to sell that kind of product. So service like true service and taking care of people is what really stands out to others and kind of helps you put yourself in a better position. And so that's really where I learned a lot of now, kind of what I talked to our team about is service and taking care of people. Um,
00:09:27
Speaker
So that really is kind of where I learned some of those elements. And then the next company I went to was kind of in the outdoor hike and work category. And I just, very grateful to them. I learned a ton about just, you know, again, how to kind of, I've already learned the service aspect of the business, but they taught me a lot about how to build a brand, how to, you know, what it is to go to and try and achieve brand momentum. And what does that look like from a product standpoint? And what is it that you have, how to learn the development cycle?
00:09:55
Speaker
You know, when you see something at retail, you're already two years behind. And so it's about thinking forward. And I learned just a tremendous amount. I had a really couple of really great teachers there. So that taught me a lot about the business. And so I eventually just hit a point that I decided that I wanted to branch out beyond that category. And I wanted to try to get back to the Western business at some point in my career. I just didn't know when.
00:10:16
Speaker
So I decided to start kind of looking for new opportunity that would let me make an impact that I wanted
Returning to Justin Boots and New Projects
00:10:21
Speaker
to make. And I just so happened to see that Justin had a job and it was exactly that opportunity. Well, talk about that a little bit more then because I think you said you saw the job pop up and you kind of waited a week or whatever. I stared at it for a week because I knew A, I knew I'd have to move to Texas. And so my wife, my poor wife, I made her move all over the place.
00:10:41
Speaker
and so it would be another move and then I stared at it for a little bit because to me at the time it was like okay I've been with this other company for the last eight plus years am I ready to make the jump you know or sometimes the idea of making the jump versus actually pulling the trigger and doing that yes two different things and so
00:10:59
Speaker
That's really kind of what I sat with. I sat, talked to my dad, talked to people I really admired, a mentor of mine as well. And then they really kind of helped me sort that out of like, okay, is this something you want to do? And so, you know, I just decided to throw my name in the hat and literally the next day I got a phone call and was starting the whole process. And then as I went through the process, I just
00:11:21
Speaker
It was just so natural. It felt like this is exactly what I was supposed to do. So it really worked out great. Yeah. So good to hear too, especially since you did have to relocate your family. And I think I held on to a few things that you said through that because there's a lot of girls and guys out there that are listening to this podcast that are, you know, younger, 20s, almost 30s. And we've got so many life decisions to make. And so it was really cool to hear your perspective through that.
00:11:43
Speaker
And the fact of like, you thought grad school was the only option and then you turned right around and got a job. And that, so many people that happens to daily, you know, there's a few people here even that work at Justin that are like, well, I was going to go to grad school, but then I got this job and it got me here. And so thank you for sharing that with us. I think there's a lot of people out there that needed to hear that.
00:12:03
Speaker
Yeah, I've always learned you just got to be willing to kind of take the risk. You know, you kind of have to look at, all right, what is it that I want to do? This was a mentor of mine that told me this, but what is it that you want to do with your career? What is it that you have a passion for? Try to chase your passions because that's typically where it's going to lead you to something that you're going to be really happy and fulfilled doing. And so that's really what I did. I had to convince my wife that this is what I want to do. This is my passion. And I'm very blessed. She's super supportive of everything I wanted to do in my career. And yeah, it really worked out.
00:12:31
Speaker
Oh yeah, it definitely did. And there's so much more to talk about, but we're almost out of time for this portion. When we come back, we're going to talk about all things we have in the future of Justin. So you're not going to want to miss out. So we're going to take a break and we'll be right back.
00:12:44
Speaker
Some people find comfort in sitting still, but not you. You were born to explore, to seek out adventure, to live life to its fullest. You follow your own path and blaze your own trail. You understand there's a whole world out there and nothing will keep you from experiencing it. Discover the Frontier Collection from Justin Boots. We've outfitted the Frontier for nearly 150 years. Find your Frontier today at justinboots.com.
Launch of the Frontier Collection and Its Innovations
00:13:14
Speaker
Hey everybody and welcome back to the Kick Your Boots Up podcast. I forgot to say this before. So if you're listening and you like what you hear, don't forget to like, subscribe, comment, leave us a review. We want to hear it all. So be sure and do that. But before we move on to our next thing, I do want to say we're here with Shane Selzby. He is the VP of the executive vice president actually of Selz here at Justin Brands. And he has a huge, important announcement that happening this week, we are going to be launching the
00:13:43
Speaker
Shane, the Frontier Collection. This is Shane's favorite collection, I would say. I'm deeming that for yourself. It is. Well, yeah, it's the one I've poured probably by far the most time and effort of just making sure this came out perfect. And I guess for everyone out there that doesn't know, I mean, you hear the name Frontier and you think, what is that? So Shane, what is the Frontier Collection?
00:14:04
Speaker
So first off, I'm really excited that this is finally here because this is something that we've been like pouring a lot of time and effort in to make sure we got right. But Frontier for us is just going to be, for us it's a new collection to try to make sure that we had a boot that worked for everybody.
00:14:21
Speaker
that incorporated a lot of what I think is important to people right now as far as how they look at the product, not just from Western, but just in all types of product with athletic and everything else. And how do we incorporate a lot of those elements into Western products so that we can make something feel as good as a tennis shoe, but look like a Western boot? That's a good goal to have too. It was. It sounds simple, but there's a lot of layers of complexity to how do we accomplish that. And so it was a really fun project to work on this past year. And we're really excited that it's finally here.
00:14:51
Speaker
It is finally here and I'm genuinely curious because normally product development will be the ones that do the spearheading of the product, but I think in this particular situation, correct me if I'm wrong, you kind of saw a need that needed to be met and you went to PD, right? Correct. It really started with talking to our customers. Actually, funny enough, we started this my third week on the job. Oh, wow.
00:15:12
Speaker
So on the second week on the job, we had the WISA trade show. So that is the biggest trade show in our Western business for footwear. Well, really for a lot of categories, but for the footwear industry for sure. And what we did is I really wanted to start by talking to our customers and trying to learn, okay, what is it that's important in their mind?
00:15:30
Speaker
That's the great thing about this industry, that people are salt of the earth. They'll not only offer their feedback, but they're pretty constructive about how they lay it out for you. It's funny, you talk to enough people, some of the same elements start appearing and it becomes pretty clear what you need to do and what you need to focus on. For me, just in one week, it became pretty clear, the same elements kept coming up.
00:15:54
Speaker
You know, to me it came back to, okay, what does that look like? And so it's funny enough. I was talking to our product developer one day, Bubba, and he had this boot just sitting on his desk and I saw it right out of the corner of my eye and I knew it right away. That was it instantly. That was what our customers were talking about.
00:16:12
Speaker
And so I go and I started having a conversation with him and he starts breaking down like, oh yeah, that's something we already had in the line. But there were some challenges around it. I think we had missed some of the price targets on it. And I think for us, I think there was a way to redo that boot and do a couple of things. We wanted to modernize our brand's image at that time because we felt like it was an opportunity with more and more young people coming into the brand.
00:16:38
Speaker
and discovering Western for the first time. It was time for us to, you know, we wanted to maintain the brand's legacy, but we could update the looks a little bit. And so that's really what we set out to do. And so that's where I kind of took the whole project to our product developer. He sat down, him and I kind of set price targets.
00:16:56
Speaker
And then we kind of sat down and discussed like, what do we want the end goal to be? And then once we kind of had it submitted in both of our minds of what we wanted to achieve, then we started kind of working backwards to figure out, okay, what are the components that we can put into this? How do we achieve these, these simple things that we wanted to focus on? And that's really what we did. It was just bit by bit. We kind of chipped away at it until we felt like we had, we'd got it perfect.
00:17:18
Speaker
I couldn't agree more. And it's really cool to see there's actually 12 boots in this collection, which is a fairly large collection for it to not only be a new collection added to the release, but also 12 boots and 12 styles. So talk about why you guys felt like there needed to be 12 and what sets them apart. Why was this created? What are some of the things that you talked about? Yeah. So you might not know this, but they actually started out as just six.
00:17:40
Speaker
Oh, wow. It started out as just six. It was originally just going to be the Vibramount Soul versions. Again, that's credit to my product development team. They said, oh yeah, you know what? We think we can actually get one done in time so we can launch it together as a bigger collection. Is that something you want to do?
00:17:56
Speaker
Absolutely. And so we actually we brought in another product developer to start designing the looks of what that next boot would look like. And so it was so perfect when they came in, everything completely tied together. It was really over delivered on what I was hoping to achieve with this. So it was really gratifying.
00:18:13
Speaker
Oh, definitely. And I think within the, so I guess starting with the six and adding the six, something that's really unique about them is the different stitch pattern colors and vibrant colors. Now these are only two of them and they're not super bright. So this isn't really a great representation, but if you go online, not justinboots.com, you can see the different, the bright colors, but what was the idea there?
00:18:34
Speaker
So it was really there were three elements that we were trying to own from the get go. And so the first one was the look. So the look was to me I think that's the most important. That's the thing that catches everybody's eye. That's the thing that makes you want to pick the boot up when you're at retail in the first place. So for us it was just about doing a couple of different things. We wanted to make sure that the leather materials that the colors came out just right that they were bright enough to catch eye but they
00:18:58
Speaker
You know, that all of they worked with the stitch pattern well. We were very adamant that the stitch pattern had to look a certain way and that it had to be a 10 row stitch because it kind of adds that extra layer of quality and look. But it also helps you integrate color better. You can use, you can kind of weave color into the stitch patterns a little bit nicer. So it helps pull some of the colors out in the boot. So for us, we were really just big on and very meticulous on making sure that the stitch pattern looked a certain way.
00:19:23
Speaker
float a certain way that the colors all tied in a certain way. We picked all the colors. It's funny, we debated for weeks of what the color combinations needed to be. So what we did, we sat and we hand picked everything out for weeks, debated until we felt like we had dialed into the 12 best. And that's really what we move forward with.
00:19:39
Speaker
I think that's really cool mentioning because a lot of people out there maybe don't spend as much time or at least don't have as many people doing like a group think. And so I think it is cool for you guys to have the open concept that you do and to have that open relationship with product development to get exactly what you want.
00:19:55
Speaker
Well, and it's funny because we were also trying to do something different here that hadn't been done before. So we were, it wasn't just about the stitch pattern or the materials, but we wanted to modernize. We keep talking about modernizing the brand's image, but as we bring a younger consumer into the market and they're discovering Western for the first time, we kind of traditionally always stamped our name on the side. So just kind of clean up the aesthetic and modernize it a little bit. Everybody knows Justin for the red J.
00:20:19
Speaker
And so we were trying to find cool ways, how could we incorporate that in? So we actually put that into the pull strap and the pull hole. And it just kind of created a new look that didn't look like anything that we had already had in our product line. That's right. So it wasn't just stitch pattern. It was actually a lot of things that we had to get everybody to agree on all at once. But really, we couldn't have been happier with how it turned out.
00:20:41
Speaker
No, I couldn't agree. And then going off of that as well, I, one thing that you, that comes to mind whenever you mentioned someone that's younger, you know, falling in love with the brand. I remember when I was in my young twenties and even now let's be honest, but I was broke as a joke. You know, I wanted something that I could just go to the store and not feel too bad about, I guess, buying really quick. So the price point is a great selling point as well, I think.
00:21:02
Speaker
100% and that was it so it was that was definitely that was our like our third and our final thing of like when we finally got to it the we wanted to make sure that we delivered a look a look that kind of went you know because the one nice thing about Justin we've been around for 145 years we've got a long legacy of
00:21:19
Speaker
just iconic styles and looks and so it was the challenge on us was how do we maintain those same looks we maintain what the brand's image has been modernize it a little bit bring it into you know today's world and then add in the components that people are looking for so they want
00:21:35
Speaker
They want cushion. They want that instant gratification. They want it to feel like an athletic shoe. And that was really some of our other challenges that we did. So the second thing we worked on was really the cushion aspect is how do we make that feel like an athletic shoe? And you know, so as soon as you put it on and we wanted no break in time.
00:21:51
Speaker
We were very meticulous about the leathers that we chose so that it had practically no break in time and that it felt as good as a tennis shoe or better. Because you look at athletic market and it has really exploded the last couple of years with that max cushion. Of course.
00:22:06
Speaker
And I say that it's really thick cushion athletic shoes. And so, you know, we were trying to incorporate that into this product as well. But then that last bit was how do we get all of these components together and then give a customer give the customer something that they want at that price. And we didn't feel like anybody was doing that in the market. And we felt like that was our challenge and our opportunity.
00:22:26
Speaker
It's a very big opportunity. And I think you guys did it well. I mean, truly I've put one on just to say that I have to see what it feels like. And it is, it's very comfortable. So I mean, anyone out there, if you go to a store and you want to try it on, that's like probably the best piece of advice I could give because you, this one, and then some more boots that we have in the works. They also feel more to come. Yes. They feel so, so comfortable. So, um, thank you for sharing that. Um, and then it just overall, if you could just have one story about frontier and what it means to you, just tell us really quick before we take
Collaborations and Future Plans
00:22:56
Speaker
a break.
00:22:56
Speaker
I think to me, it was funny because I spent that time at the show talking to our customers. And to me, everybody describes their own version of what we need to do. Oh, yeah, of course. But the same themes came back out, and it was those three themes that we honed in on. And so it was funny, but the most gratifying thing was when we finally get to show the retailers. We worked on this really hard for six months. And again, I'll give some credit to the product development team. They had to move it like warp speed to get this done in the development cycle.
00:23:25
Speaker
And for everything to turn out as good as it did in that short period of time, it was really amazing to have that work, you know, recognized by our customers when they saw it because the response right out of the gate for us was tremendous on the just the overall feedback from our customers. And so it was just it was a great experience. And you know, for us, we wanted this product to be something that everybody could enjoy, everybody could wear.
00:23:48
Speaker
had something that appealed to everyone in a different way. And so it really has kind of become our passion this last year is to try to make sure we're over delivering on the customer's experience. And that's really, I think that would probably, you know, if I had to say frontier in a nutshell, that would really be everything that we were trying to do is just over deliver the customer experience.
00:24:06
Speaker
Oh yeah, and I can't believe I didn't even bring this up before. With the name Frontier, we had the opportunity to kind of almost team up with, partner with Frontier Rodeo Company and then more specifically Frontier Rodeo Coffee. So I believe every boot in this collection is going to be named after a Frontier Rodeo Company stock, correct? Yes, that's correct.
00:24:26
Speaker
That's so cool. So if you have a certain bull or a horse out there that you are so excited about, this is another opportunity. You get to cheer them on with the boot, the name of the boot. And then the other side of it is we're really big and everyone out here knows by now that
00:24:42
Speaker
The Justin Cowboy Crisis Fund is one of our things that we contribute to, we put on, we host. And so a person of the Frontier Rodeo Coffee also goes to the JCCF. So it's just like this beautiful triangle of giving and meeting needs and all of it. So I think that's cool. Yeah. We've been very blessed to have such great partnerships. Oh yeah, for sure. And then Selfishly, I can't help but ask as a female, are there going to be any female boots coming soon?
00:25:08
Speaker
There are. So that was actually our intention was to try to get this out in the original run. So but the problem we had was we couldn't get everything put together to get the ladies put together in time. Just specific ladies last. You have when you make products that you're not just taking a men's fit and trying to morph it down to that women's size scale. Which we appreciate. Thank you. Yes. So that that delayed us just a little bit because we were pushing this project out so quick. So we just couldn't get it out in time for this one. But we are showing ladies right now that'll hit retail and fall.
00:25:38
Speaker
Wow. And then even the last part of it. So I know what a last is. You know what a last is because we work here. But those of us out there that don't know, explain what a last is and why that's important. The last is just the overall shape of the boot, essentially. It's how it fits. And obviously men and women have different shaped feet and they have a different fit and different parts of the boot that are more important to make sure that they hit a certain way or they sit a certain way on the foot.
00:26:06
Speaker
To make sure that the fit is perfect, we have to, we develop separate lasts. So that last is what helps make a men's boot fit a certain way and a lady's boot fit a certain way. And so we already had the men's already developed and we had to develop the ladies.
00:26:20
Speaker
You know what? I think it's worth the wait on the ladies boots in. Cause it sounds like they're going to be perfect. They are. They look great. Yeah. It's actually funny. We've started to show some of the sales team and they are already jealous about the women's combinations asking about, can we incorporate them? Yeah. Yes. No, I completely agree. I'm so excited
Cheese Tasting Fun and Podcast Wrap-up
00:26:34
Speaker
about them. So that's good to know too. Well, thank you for listening this far. If you've made it this long, stay tuned because up next we have a super fun game that Shane doesn't even know about. So we're going to get set for that. And when we return, we'll be ready to cheese it up. Stay tuned and we'll see you again.
00:26:49
Speaker
Step into the legendary style of the King of Country with the George Strait Collection from Justin Boots. Fit for a king, these boots boast an advanced cushioning system and are crafted with the finest exotic leathers, embodying George's iconic comfort and stage-worthy presence. Make sure to check out the George Strait Collection from Justin Boots. Standard of the West since 1879. Find yours today at justinboots.com.
00:27:19
Speaker
Hello, everybody, and welcome back to the Kick Your Boots Up podcast. We've reset just a little bit, if you notice. We've now prepped for the game. And everyone at Justin is very open. We have lots of open conversations. And the word on the street, Shane, is that you're going through this carnivore diet experience right now. I am. And we couldn't help but laugh at you, us marketing, the marketing team. You have cheese cubes in the fridge. I do. And it's like a month's supply of cheese cubes, it feels like.
00:27:48
Speaker
So with that, we figured you're probably the cheese expert here at the office. And so we want to be able to let you try some cheese on behalf of the marketing department and tell us what cheese is which. And so basically how this is going to happen is as you feel, whichever one you want to taste, you can taste it, have your guess, and then I'll tell you if you're right or wrong. And then if you win, you get bragging rights to be the cheesiest person in the office.
00:28:16
Speaker
All right. I'll take it. All right. We're going to start with one that I semi recognize. Okay. And then I guess while he's chewing that there's a cheese fact that I want to tell you because there's more than 2000 varieties of cheese in the world. So you're lucky that we just picked five. All right. Um, I'm going to guess. Hmm. Gouda.
00:28:40
Speaker
That's a good guess, but it's not Gouda. It's white sharp cheddar. Oh my gosh. Okay. I should've known that one. It's probably the best one on the plate. I don't know. Okay. Next. So it's already, you might already know what this one is just by maybe not. Mmm. Mozzarella. It is mozzarella. That's good. Yeah. Yeah. I think I know what this one is, but we'll see.
00:29:10
Speaker
Blue cheese. Blue cheese. Disgusting blue cheese. I don't know if you guys know this or not, but there's 20 million metric tons of cheese produced each year. And I can't believe that blue cheese is one of them. It's my least favorite, I think, person. I can do it in certain things. I've never eaten it just plain before though. Okay. Up next. What is it going to be? I think this one's obvious probably to you too. If you guys can't watch, you need to watch right now. Tune in on YouTube. You can go to our website. This is amazing.
00:29:39
Speaker
Oh man, there's this one Gouda. It is Gouda, smoked Gouda. I should have, yeah, I should have known it on the first one. All right, here we go. Cream cheese.
00:29:59
Speaker
Okay. I could see why you could guess cream cheese. It's actually chevra, which is goat cheese. Yeah. All right. I haven't eaten a bunch of that before. Wow. That would probably be why. Yeah. Oh man. Very good. Well, thank you so much for being a trooper, trying all the cheese and you've now officially become the cheesiest person at Justin. So congratulations. Yeah. Love the honor.
00:30:20
Speaker
Hey, everybody. Thanks for listening. If you loved what you saw, be sure to like, subscribe, comment below, tell us what you want to see, and we will see you the next time you kick your boots up. Thanks for joining us on Kick Your Boots Up. I'm your host, Taylor McAdams, and we can't wait to share the next story of the West. Until then, feel free to like, subscribe, and leave us a review. Follow us on social media at Justin Boots to keep up with our next episode, and we'll see you the next time you kick your boots up.