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What They Don’t Tell You About Knocking Doors (Not What You Think) image

What They Don’t Tell You About Knocking Doors (Not What You Think)

E145 · The Solarpreneur
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58 Plays5 years ago

Tune in now and don't forget to sign up for www.solciety.co!

Speaker 1 (00:03):

Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery. And you are about to become one what's up everybody. Should you knock doors?

Speaker 2 (00:44):

Should you be out grinding every day? How should you be getting your leads? That's what we're going to talk about today on the podcast, but I'm, [inaudible] Taylor. I'm Sean. Back with another episode here to make your life as a Solarpreneur, easier here to help you close more deals here to help you generate more referrals and hopefully make it all around. Easier to be in the solar industry. I hope you like my intro. Trying out a few different intros. Okay. So hope you enjoyed trying to work on my little, uh, drum drum roll intro. There. Maybe we should get an actual drum. I know it doesn't really sound like a drum roll starting off the episode, but let's jump into the episode today. So should you knock doors? What I want to talk about is the importance of knocking doors. Why? I think everyone should be hitting the doors, grinding out there in neighborhoods.

Speaker 2 (01:39):

If you were already hitting doors everyday grinding in super hard. Maybe this episode isn't for you. Maybe you've got it figured out it's okay. But if you're anything like me and I know a lot of people in this industry, we struggle to get out on the doors. Sometimes we struggle with motivation. Sometimes we wonder why should we knock doors? Why don't we just follow up with people? Try to get referrals, try to do other methods of lead gen. Okay. So I'm going to tell you why. I think it's so important that you get out there on the doors that you make it part of your general routine and get out there multiple times a week. Maybe you have a setter closer model in your company. Maybe you have other ways of generating leads, but I want to tell you right now that if you're not knocking doors, you are selling yourself short on those other lead gen methods.

Speaker 2 (02:28):

Why? Because being out there on the doors, it's going to make you that much more effective, have a closer, it's gonna make you that much more effective at overcoming objections. It's gonna make you that much more effective at just the mental game. Being out on the door is it's a mental battle out there. And if you learn to master the mental side of things, how much more effective are you going to be as your colon online needs? How much more effective or are you going to be as you're closing deals, as you're in homes, it's going to be a huge difference. Okay. So hopefully I can convince you today that you need to be knocking doors. Even if it's just a couple of times a week, you should be getting out there. You should be grinding. It's going to make you way more successful. Okay.

Speaker 2 (03:13):

So I want to tell you a little bit about my start in the door to door. And I know I've gone over this a few times. Hey, but what some people don't know is that growing up, I was insanely shy as a kid. And part of it was, I wouldn't talk, I didn't want to express myself. Um, I felt like no one paid attention to me and even, uh, my

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Transcript

Introduction to Solarpreneur Podcast

00:00:03
Speaker
Welcome to the Solarpreneur Podcast, where we teach you to take your solar business to the next level.
00:00:08
Speaker
My name is Taylor Armstrong.
00:00:10
Speaker
I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fell.
00:00:19
Speaker
I teach you how to avoid the mistakes I made and bring in the top solar dogs of the industry to let you in on the secrets of generating more leads, falling up like a pro, and closing more deals.

What is a Solarpreneur?

00:00:31
Speaker
What is a Solarpreneur you might ask?
00:00:33
Speaker
A Solarpreneur is a new breed of Solar Pro that is willing to do whatever it takes to achieve mastery and you are about to become one.
00:00:41
Speaker
What's up, everybody?

Should Solar Professionals Knock Doors?

00:00:42
Speaker
Should you knock doors?
00:00:44
Speaker
Should you be out grinding every day?
00:00:46
Speaker
How should you be getting your leads?
00:00:48
Speaker
That's what we're going to talk about today on the podcast.
00:00:52
Speaker
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00:01:10
Speaker
I hope you liked my intro.
00:01:11
Speaker
Trying out a few different intros.
00:01:14
Speaker
I hope you enjoyed trying to work on my little drum roll intro there.
00:01:19
Speaker
Maybe I should get an actual drum.
00:01:21
Speaker
I know it doesn't really sound like a drum roll starting off the episode.
00:01:25
Speaker
But let's jump into the episode today.

The Importance of Door-Knocking

00:01:28
Speaker
So should you knock doors?
00:01:30
Speaker
What I want to talk about is the importance of knocking doors, why I think everyone should be hitting the doors, grinding out there in neighborhoods.
00:01:39
Speaker
If you are already hitting doors every day, grinding super hard, maybe this episode isn't for you.
00:01:45
Speaker
Maybe you've got it figured out.
00:01:47
Speaker
But if you're anything like me, and I know a lot of people in this industry are
00:01:51
Speaker
we struggle to get out on the doors sometimes we struggle with motivation sometimes we wonder why should we knock doors why don't we just follow up with people try to get referrals try to do other methods of lead gen okay so i'm going to tell you why i think it's so important that you get out there on the doors that you make it part of your general routine
00:02:13
Speaker
and get out there multiple times a week.
00:02:14
Speaker
Maybe you have a setter-closer model in your company.
00:02:17
Speaker
Maybe you have other ways of generating leads.
00:02:20
Speaker
But I want to tell you right now that if you're not knocking doors, you are selling yourself short on those other lead gen methods.
00:02:29
Speaker
Because being out there on the doors, it's going to make you that much more effective of a closer.
00:02:33
Speaker
It's going to make you that much more effective at overcoming objections.
00:02:37
Speaker
It's going to make you that much more effective at
00:02:40
Speaker
at just the mental game.
00:02:42
Speaker
Being out on the doors, it's a mental battle out there.
00:02:46
Speaker
And if you learn to master the mental side of things, how much more effective are you gonna be as you're calling online needs?
00:02:51
Speaker
How much more effective are you gonna be as you're closing deals, as you're in homes?
00:02:56
Speaker
It's gonna be a huge difference.
00:02:58
Speaker
So hopefully I can convince you today that you need to be knocking doors, even if it's just a couple times a week.
00:03:07
Speaker
You should be getting out there.
00:03:08
Speaker
You should be grinding.
00:03:09
Speaker
It's going to make you way more successful.

Taylor's Personal Journey in Sales

00:03:13
Speaker
So I want to tell you a little bit about my start into door-to-door.
00:03:16
Speaker
And I know I've gone over this a few times.
00:03:19
Speaker
But what some people don't know is that growing up, I was insanely shy as a kid.
00:03:25
Speaker
And part of it was I wouldn't talk.
00:03:28
Speaker
I didn't want to express myself.
00:03:31
Speaker
I felt like no one paid attention to me.
00:03:34
Speaker
And even my parents at times would say, yeah, he doesn't talk very much.
00:03:41
Speaker
He's a shy kid.
00:03:42
Speaker
So I took on this identity.
00:03:44
Speaker
I was shy.
00:03:45
Speaker
I didn't talk to people.
00:03:47
Speaker
I didn't express myself.
00:03:49
Speaker
And what happened, I had my close friends.
00:03:53
Speaker
I had the people I was hanging out with.
00:03:54
Speaker
I would try to talk to them.
00:03:57
Speaker
But as we got into middle school, early high school, I saw that they were kind of taken off into the more popular friend groups.
00:04:03
Speaker
And we're talking about Kanab, Utah.
00:04:06
Speaker
My school was like 250 kids.
00:04:09
Speaker
So pretty tiny, pretty tiny crowd of kids there.
00:04:12
Speaker
But I saw some of my buddies, they were progressing into these cool kids groups.
00:04:16
Speaker
They were starting to hang out with the cooler guys.
00:04:19
Speaker
They were starting to, you know, get the girlfriends, hang out with girls.
00:04:24
Speaker
And I was getting left behind.
00:04:27
Speaker
I was so shy, I didn't want to express myself.
00:04:29
Speaker
And I remember the breaking point of it was, or one of the things that was kind of this straw on the camel's back.
00:04:36
Speaker
I tried out for the freshman basketball team, made it, not saying that much in the school of 250 kids.
00:04:43
Speaker
They practically begged you to come on the team if you have any athletic ability whatsoever.
00:04:49
Speaker
But made it on the freshman basketball team, was stoked, and got a little bit of playing time here and there.
00:04:56
Speaker
I remember after one of the games, the star of our team on the freshman basketball squad, everyone was kind of just saying what they thought of the game.
00:05:05
Speaker
I think we lost that game.
00:05:07
Speaker
Didn't go well.
00:05:08
Speaker
Everyone was kind of talking about it, strategizing what could we change to win the next one.
00:05:13
Speaker
And as we're all talking, this star of our team, he straight up looks at me and says, well, don't ask Taylor.
00:05:19
Speaker
He's not going to say anything.
00:05:21
Speaker
He doesn't have opinions.
00:05:22
Speaker
He never talks anyways.
00:05:23
Speaker
And he calls me out in the middle of the locker room, and I just feel destroyed.
00:05:29
Speaker
I get this sunken feeling.
00:05:31
Speaker
I'm like, man, I'm a part of this team, but the star of the team doesn't think I have anything valuable to say.
00:05:38
Speaker
He doesn't even hear me talk, doesn't know what I'm going to say.
00:05:42
Speaker
So at that point, I was pretty devastated.
00:05:46
Speaker
I'm like, man, how am I going to be successful in anything?
00:05:49
Speaker
How am I going to keep up with my friends that are getting invited to parties now, that are hanging out with the girls?
00:05:55
Speaker
And I was devastated.
00:05:57
Speaker
So at that point, I took on the responsibility to start to break out of my shell.
00:06:03
Speaker
I tried everything possible, and I was an awkward kid too.
00:06:06
Speaker
So a lot of times when I made the effort to talk more, things came out awkward.
00:06:12
Speaker
got made fun of, being chubby, things like that.
00:06:15
Speaker
Just your typical nerd.
00:06:16
Speaker
I was more of the band geek.
00:06:18
Speaker
I was the music guy.
00:06:21
Speaker
And that's what I was good at.
00:06:22
Speaker
That's what I wanted to spend my time on.
00:06:24
Speaker
But I knew that if I wanted to progress, even if it was in music, I knew I needed to break out of this shell of shyness to a degree.
00:06:33
Speaker
So from that point on, I tried to do everything possible to talk more and always smiled a lot.
00:06:41
Speaker
I think that's one of the things I did to try to break out of that shyness is I would always smile.
00:06:46
Speaker
At high school, I tried to turn around, be happy, be positive, smile.
00:06:50
Speaker
And then what happened?
00:06:51
Speaker
I get made fun of for smiling too.
00:06:54
Speaker
People said I smiled too much.
00:06:55
Speaker
I said, Taylor, why are you smiling?
00:06:58
Speaker
Why are you smiling in class?
00:06:59
Speaker
Everyone else is serious.
00:07:00
Speaker
Why are you smiling?
00:07:01
Speaker
Why do you always smile when you talk?
00:07:03
Speaker
It turned into that.
00:07:05
Speaker
I was like, man, how do I get out of this?
00:07:08
Speaker
Now they say I'm smiling too much.
00:07:09
Speaker
I'm finally starting to talk.
00:07:11
Speaker
Now it's the smile.
00:07:15
Speaker
That was my high school experience.
00:07:18
Speaker
I slowly broke out of it.
00:07:20
Speaker
I feel like I'm still an introvert, definitely.
00:07:24
Speaker
but I try to interact with people.
00:07:26
Speaker
And that's part of why I got into door-to-door.
00:07:28
Speaker
The reason I tell you that is because fast forward freshman year of college, I heard about this pest control company that was hiring.
00:07:36
Speaker
I saw their pay skills, how you could make thousands of dollars by going out and knocking on doors.
00:07:41
Speaker
And I'm like, okay, I've been shy all my life.
00:07:45
Speaker
I don't think I can be successful.
00:07:48
Speaker
with how I am currently, with not wanting to talk to people, with having a nervous knot in my stomach every time I approach an adult.
00:07:55
Speaker
So why don't I just go out and do this?
00:07:57
Speaker
How else am I going to break this spell?
00:07:59
Speaker
How else am I going to break out of my shell, out of my shyness?
00:08:02
Speaker
So that was the first time I started, tried to do something that I didn't think I could do.
00:08:09
Speaker
And that's why I got in door-to-door sales in the first place.
00:08:13
Speaker
It helped me break out of that shyness.
00:08:14
Speaker
It helped me really just conquer my fears of talking to anyone.
00:08:20
Speaker
It helped me control my emotions better.
00:08:22
Speaker
It helped me express myself.
00:08:24
Speaker
And it's a work in progress.
00:08:26
Speaker
I tell everyone I was never a natural salesman.
00:08:29
Speaker
I stopped to work extremely hard.
00:08:30
Speaker
And that's why you hear this podcast created today.
00:08:34
Speaker
Is because I want to surround myself with the best of the best.
00:08:37
Speaker
I know guys like me.
00:08:38
Speaker
I'm not the natural sales guy.
00:08:40
Speaker
I'm not the guy that's going to go out and get...
00:08:43
Speaker
you know, 10 cells in a day.
00:08:44
Speaker
Okay, I know I've had a good amount of success now, but that's because I've gotten mentors, I've sought out coaching, I've sought to surround myself with the best of the solar industry.
00:08:56
Speaker
And I credit that with the success that I have been able to attain.

Enhancing Online Leads with Door-Knocking Skills

00:09:00
Speaker
Okay, so if you are like me, if you feel like
00:09:05
Speaker
you need to break out of your shell more if you feel like you need to have that success or find that extra success even more reason for you to get out on the doors even more reason for you to get out of your comfort zone do something that challenges you yes that's the first point i wanted to make is it's going to help you develop your communication skills if you can get out there if you can make a priority to go out and knock those doors
00:09:32
Speaker
Got and get in areas.
00:09:33
Speaker
It's going to help you develop that better.
00:09:35
Speaker
It's going to help you again like I mentioned in your closes.
00:09:40
Speaker
And the second reason is if you are trying to get in the online legion, I know the purpose of this podcast is to help people conquer all aspects of the solar game.
00:09:49
Speaker
So we're talking online leads.
00:09:51
Speaker
We're talking the follow-up.
00:09:52
Speaker
We're talking the referral getting.
00:09:55
Speaker
So if you can knock on doors, it's going to make you that much more successful with all these other things.

Applying Door-Knocking Techniques to Other Platforms

00:10:00
Speaker
With online lead gen, even more so.
00:10:03
Speaker
If you can knock on doors, how much easier is it going to be to recognize those patterns of how people communicate to what makes people tick?
00:10:12
Speaker
You look at any online marketer, they're taking a lot of similar techniques and they're applying it into online lead gen.
00:10:19
Speaker
So if that's something you think you'll do in the future is dive into online leads, dive into marketing more online, go out and knock doors.
00:10:27
Speaker
It's going to help you.
00:10:28
Speaker
It's going to help you make that jump.
00:10:31
Speaker
A good example of that was Steve Larson.
00:10:33
Speaker
He was on the podcast, it was probably a year and a half ago, so you can go back and listen to that episode.
00:10:39
Speaker
But he's one of the top online marketers today in the episode we had on with him.
00:10:45
Speaker
He talks about his experiences starting off in door-to-door sales and pest control.
00:10:50
Speaker
And he has stories all the time where he's talking about how things applied when he's knocking doors and how they're helping him now in online marketing.
00:10:58
Speaker
making millions online, one of the top online marketers I would say today.
00:11:04
Speaker
And he's drawn from those experiences he's learned in knocking doors, pest control.
00:11:10
Speaker
Another example just recently in Door-to-Door Fest, talked about it in the previous episode,
00:11:17
Speaker
We had a kid during a Q&A, he was asking the speakers, there's a question panel where everyone is asking speakers their questions.
00:11:26
Speaker
And one of the kids, he asks, hey, I have a call center.
00:11:32
Speaker
You guys are talking a lot about door knocking techniques, but how can I apply this to my call center?
00:11:37
Speaker
How can I apply these same lines, these same concepts you're talking about to the call center?
00:11:42
Speaker
And guess what the answer was?
00:11:45
Speaker
The answer was that you don't need to change really anything.
00:11:48
Speaker
Okay, the same techniques that they're talking about on the doors.
00:11:53
Speaker
You can apply those directly to your phone, to your call centers, to your leads, to when you're talking to people on the phone.
00:12:00
Speaker
It's going to work across the board.
00:12:01
Speaker
Cells is cells.
00:12:03
Speaker
Yeah, granted, there's tweaks you make.
00:12:06
Speaker
There's little things you adjust.
00:12:08
Speaker
There's little things you change.
00:12:09
Speaker
But you don't need to reinvent the wheel.
00:12:11
Speaker
If it works on the doors, guess what?
00:12:13
Speaker
There's a really good chance it's going to work on the phones, in your telemarketing, in your call centers.
00:12:19
Speaker
It can all be applied.
00:12:21
Speaker
And even more reason to say that Chris Lee, he was actually the one more than anyone that was saying they could apply.
00:12:29
Speaker
Chris Lee, he has, that's how he does his business is one.
00:12:34
Speaker
Tons of entrepreneur of the year awards, stuff like that.
00:12:36
Speaker
He's got his call center in Washington.
00:12:38
Speaker
That's how he gets, he gets online leads and they close them on the phone.
00:12:43
Speaker
They close them on video chats on calls.
00:12:47
Speaker
And he was one of the biggest, um,
00:12:51
Speaker
Yeah, biggest contributors to that answer.
00:12:53
Speaker
He said, look, man, you don't need to change anything.
00:12:56
Speaker
Just apply what you learned and dump it into the call center.
00:13:00
Speaker
Okay, so it doesn't matter.
00:13:02
Speaker
Door-to-door is going to help you.

Door-Knocking as a Sales Warm-Up

00:13:04
Speaker
Okay, and then last point, it's going to help you closing the deal.
00:13:09
Speaker
And my example with this is when I closed 150 deals in a year in 2019, got my Golden Door Award.
00:13:17
Speaker
If you're watching the video version, you can see it right behind me here.
00:13:22
Speaker
And this award, the majority of these deals were from our setters.
00:13:28
Speaker
We had a setter closer program.
00:13:31
Speaker
So I did get a lot of the leads I closed from these setters that we had knocking for us.
00:13:39
Speaker
Okay, but the point I make with this is I remember all the leads I closed.
00:13:47
Speaker
When I was at my best closing, when I had my big days,
00:13:51
Speaker
The big reason I had success closing was because I was trying to knock at the same time.
00:13:57
Speaker
So anytime I would go knock on my own, even though I had my pipeline pretty much full a lot of days with preset leads, if I made an effort to go out and knock, to go out and warm up, if you will, before my closes,
00:14:12
Speaker
it gave me so much more success as I got in the homes.
00:14:16
Speaker
Because I was warmed up.
00:14:17
Speaker
Think of Steph Curry shooting his free throws, going through his crazy routine.
00:14:21
Speaker
It's the same thing with knocking doors and going to deals.
00:14:25
Speaker
If you can get that warm-up phase, if you can overcome those objections.
00:14:30
Speaker
It's going to make you way more resilient in deals.
00:14:33
Speaker
I remember any time I would go to a deal where I'd warmed up knocking, I just felt like way more empowered to overcome objections.
00:14:41
Speaker
I felt like I couldn't be phased by anything in a close.
00:14:44
Speaker
Because usually if you can get an appointment on the doors, usually a close is going to be
00:14:50
Speaker
easier a lot of times than the effort you have to put in to book an appointment.
00:14:54
Speaker
Not always, but a lot of times it will.
00:14:57
Speaker
If you can get in a door, if you can take someone from not really interested on the door, get in their home, get the appointment, then it's going to help you develop that skill even more.
00:15:07
Speaker
Okay, so just a couple thoughts I had.
00:15:10
Speaker
Okay, and hopefully you don't think I'm too big of a loser.
00:15:13
Speaker
I'm trying to improve.
00:15:14
Speaker
I'm trying to bring you guys the best.
00:15:16
Speaker
But at the same time, it's helping me improve.
00:15:18
Speaker
It's helping me be better.
00:15:19
Speaker
It's helping me break out of my shell, which is another purpose of this podcast, another selfish reason that I do this podcast.
00:15:26
Speaker
But I just hope that I can share some value with my solopreneurs, with my peeps, help you guys achieve the level of success that you haven't been able to attain yet.
00:15:35
Speaker
And go share this with someone if you know someone that is struggling to get out on the doors.
00:15:40
Speaker
Encourage them, motivate them, and set your targets high.
00:15:45
Speaker
The reason I'm doing this podcast today is we're actually having a little debate in the next episode with James Swiderski, who is the previous co-host of the podcast.
00:16:00
Speaker
We've been fortunate enough to convince him to come do some research
00:16:05
Speaker
guest episodes come out and drop some value on the podcast.
00:16:09
Speaker
I'm doing this today because actually next episode we have a little debate coming up.
00:16:13
Speaker
We debate online versus offline needs and I'm a huge proponent of the door knocking.
00:16:19
Speaker
He appreciates it, but that's not his background.
00:16:22
Speaker
It's not where he came from.
00:16:24
Speaker
That's the topic of our little debate we have.
00:16:27
Speaker
We agree on some things.
00:16:28
Speaker
We don't agree on a few other things.
00:16:31
Speaker
So if you want to hear more on the online versus offline leads, make sure to tune in to next episode.
00:16:36
Speaker
But I wanted to give you guys a little preview and hopefully convince you of the importance of going out, hitting those doors.
00:16:43
Speaker
Remember, the hardest door to open is the car door.
00:16:46
Speaker
So get out there, run to the first door if you need to, and we'll see you on the next show.
00:16:52
Speaker
Peace.

Introducing Sol Society

00:16:54
Speaker
Hey SolarPrinters, quick question.
00:16:56
Speaker
What if you could surround yourself with the industry's top performing sales pros, marketers, and CEOs and learn from their experience and wisdom in less than 20 minutes a day?
00:17:05
Speaker
For the last three years, I've been placed in the fortunate position to interview dozens of elite solar professionals
00:17:11
Speaker
and learn exactly what they do behind closed doors to build their solar careers to an all-star level.
00:17:17
Speaker
That's why I want to make a truly special announcement about the new solar learning community exclusively for solar professionals to learn, compete, and win with the top performers in the industry.
00:17:28
Speaker
And it's called Sol Society.
00:17:30
Speaker
This learning community was designed from the ground up to level the playing field and give Solar Pros access to proven mentors who want to give back to this community and help you or your team to be held accountable by the industry's brightest minds for, are you ready for it?
00:17:45
Speaker
Less than $3.45 a day.
00:17:48
Speaker
Currently, Soul Society is closed to the public and membership is by invitation only, but solopreneurs can go to soulciety.co to learn more and have the option to join a waitlist when a membership becomes available in your area.
00:18:02
Speaker
Again, this is exclusively for Solopreneur listeners, so be sure to go to www.solciety.co to join the waitlist and learn more now.
00:18:15
Speaker
Thanks again for listening.
00:18:16
Speaker
We'll catch you again in the next episode.