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How I'd Build a Multi Million Dollar Business If I Restarted Today
91 Plays13 days ago
Episode 76 of The Better Contractor Podcast dives into personal development, business strategy, and the lessons we learned along the way. We reflect on key business insights that you should be looking at, the value of mentorship, building systems early, and the opportunities we wish we had pursued sooner. We also explore the power of personal branding and why contractors should share their story to build their brand. We wrap up the episode with a look at new technology and how automation can improve jobsite safety.
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Transcript
Personal Growth and Early Career Challenges
00:00:00
Speaker
For me, when I was in my mid-20s, I was very much someone who had a lot of fire and a lot of grit and like, let's just go, go, go. I needed someone to say, hey, you're awesome. You're not probably quite as awesome as you think you are. You really need to develop this skill set a little bit more and just have pushed that. like I would have wanted that. I still want that. So I don't want to settle where I am.
00:00:20
Speaker
You want to boss up your life? All got to do is get in with me. I don't even pay to get in the club. They know I'm a walking team. I'm presidential leaving the club. We ain't stopping at no lights. You want to be a boss?
00:00:31
Speaker
You got to pay the price. Leveress on Frost.
Meet Alex the Sneaker God
00:00:34
Speaker
Welcome back to another edition of the Better Contractor. Today is episode, I actually have to look, 76. And I am joined by my co-host Alex, aka Sneaker God. How are you, Alex? What's up, guys? I'm good. How are you doing? Not too bad.
00:00:48
Speaker
Briefly, we haven't done that yet. Tell us a little bit about ah what you did before you came here. Yeah. and And how we met, I guess. Yeah, so as you guys know, my name's Alex. um i used to own my own company. It was called Q-Town Kicks, and it was a sneaker store. I sold high-end sneakers like Jordans, Yeezys, Dunks, all that type of stuff. I met Brent through the CEO program. We've mentioned that in other podcasts, shout out CEO, but kind of came up through that and then had Brent as a mentor. Recently closed my store because trends come and go, as they do, which sucks, but
00:01:23
Speaker
it it was ready to happen so now i'm here helping brent with marketing and podcast host and yeah it's been it's been fun glad to have you on man so i always got the best shoe game in the office there's not much competition but let's see if we can work on that we've hooked up and got a few from alex so i got a few a few nice ones there we go so what's new in the world Well, I got a bone to pick with you.
Political Division and Leadership Morality
00:01:46
Speaker
What's that? Over the weekend, I was looking into these Epstein files. It seems to seems to be the case where a land clearing company was seen on the island. Oh, yeah. Somebody's got to clear that island, man.
00:01:58
Speaker
Epstein hooks you up, man. You got to go down and clear some land. yeah joking obviously but uh isn't that crazy though it is crazy ah so we're filming this when they drop some of the list but it's all been trickling out for months now so depending upon when you listen to this podcast it may be old news but still it's uh what a turd show my goodness it's insane it's sad because it really comes down to you know we' we'll talk a lot on this podcast about personal excellence and stuff like that but What it comes down to is a decline, in my opinion, of just morality and standards.
00:02:33
Speaker
And i look back and I think, like, what have we come to as a country to where even this doesn't really unify us? Even this list still has us divided into Republican and Democrat camps, which blows my mind because both are listed.
00:02:47
Speaker
exactly But you have Democrats saying, oh, Trump is on it. You have Republicans saying, oh other all these Democrats are on it. That shouldn't be what this is about. It should be we demand more from both parties and we demand more from all of them.
00:03:02
Speaker
And if you're going to lead our country, there is a moral standard or core value at all that you need to live up to. And the fact that we're not more outraged as a country, a little bit more unified on this is mind blowing to me. And we should be completely up in arms about it.
00:03:17
Speaker
The pictures and stuff that keeps coming out on, you know, that you see on this stuff. It's just, it's mind-blowingly crazy to think that, that it exists at all, but more than anything, that that many people were aware of it and involved in it at some level. We don't know all the, what what different levels, but the fact they're involved with it at all is absolutely crazy. But I think we as a country need to demand more from our leaders.
00:03:41
Speaker
You know, we talk about personal excellence. a lot people in this space do, but to me that is key. And that's what we need to be doing as a country is demanding more personal excellence from everybody and us also living that way.
The Importance of Mentorship
00:03:51
Speaker
You'll see us talk a lot about like mentorship and stuff like that in the podcast. And I think a lot of younger generation, they want more from my generation and older. And I don't think, especially some are delivering it.
00:04:04
Speaker
And I think that's contributing to the decline. I think we you know we're going to talk about mentorship a little bit in this podcast, as we do a lot. But I think that is one of those areas where is so beneficial.
00:04:15
Speaker
And I think a lot of these people, they're in mentorship or positions that people look up to, whether they realize it or not. But living this kind of lifestyle, this behavior, being accepting of it even, I think is doing your generation under a huge disservice. So I think my generation older, really my generation now, I'm 43, is I think we should be leading this charge and demanding that a lot of these are gone and out of politics, demanding more from our leaders and living more of a personal excellence type of lifestyle. So to me, it's not a political issue. It's just sad. It's a moral issue. yeah And it highlights the depravity that exists out there. And it's just crazy that so many people were aware of it. Nobody said anything until...
00:04:57
Speaker
Or recent years, especially when you look back at how far it went on. So, yeah, anyway, we did not clear land at WNB. It's terrible. i almost, I mean, I'm not in super into politics or conspiracies, but I almost feel like that's a distraction. They're trying to get the two parties fighting, but it comes down to just being a good person. Yeah. That's all it is. It's really not that hard. No. For some reason, it seems like it is. Yeah. Yeah, it's crazy.
00:05:26
Speaker
So, Alex, what do you got for question one?
00:05:30
Speaker
Away from the Epstein fives. Let's talk about business. What are a few things you wished you had done differently? From business decisions to employees to purchasechass to purchases or budgeting, what would you go back and change if you could?
00:05:44
Speaker
um That's a good question. So one thing I wish I would have had is more mentorship, which maybe that's why I try to do that as an adult. um is it is And it would have saved me a lot of time, basically. And it would have been awesome to have picked somebody's brain on that mentorship side.
00:06:03
Speaker
So I would have probably sought out a mentor that I thought could have helped with some Because we did grow. We started the business when I was 24 or 25. we grew... and we grew a lot really in that first three year time span and five year time span.
00:06:18
Speaker
But it would have been nice at that age to have been like, man, I'm having this growth. I've added 20 employees. What am I doing wrong? What can I do right now to save me some time and energy and effort in the future? And with that, that person probably would have said have systems and processes in place. yeah And that's actually probably the second thing I wish I would have done differently. So I would have sought out a mentor first and then would have looked for systems and processes to be put in place. At that time, tech wasn't quite what it is today. There wasn't really a software out there that at all really did what we needed. So we ended up having all these different apps and systems and they all tried to talk to each other.
00:06:57
Speaker
And it's really been more in recent years where we've actually went out there and actually found a custom software that we've developed or not developed, but worked on to tie all this stuff together. So you have one dashboard to look at and all your KPIs and stuff are there. We're still fine tuning it.
00:07:10
Speaker
But that would have been huge if I would have had that in the very beginning instead of later. because then I would have known my KPIs. I would have saw some of the red flags before they were right there in front of your face.
00:07:21
Speaker
Stuff like that, but that mentor would have also helped. yeah you know So having being a mentor for others that are kind of in that stage now, That's the stuff I'm able to tell them. So if you guys are out there and you're starting a business or you're just young, I would really, really go after finding someone to mentor you.
00:07:38
Speaker
And maybe it's more than one. Maybe you have one that's more fitness or one is more faith-related or family-type stuff or or one that's more business, entrepreneurial, depending on what you're doing. But I would highly, highly, highly recommend that probably the first thing. From the other side of being mentored, it's so beneficial. i know I've had multiple mentors, Brent being one of them, but I know my business would not have made it as far as it did without a mentor. It's simply they know more than I did. I was a young kid. yeah I needed advice. yeah And that experience led them to guide me. Yeah. No, that's huge. And i know you're someone, as as I was at that age as well, but big on continuous improvement and just improving.
00:08:18
Speaker
And that was something I didn't have enough of then, is I actually wanted someone like to tell me, you're doing okay here. you're you're Because that at least for me, when I was in my mid-20s, I was very much someone who had a lot of fire and a lot of grit and like, let's just go, go, go.
00:08:33
Speaker
I needed someone to say, hey, you're awesome. You're not probably quite as awesome as you think you are. You really need to develop the skill set a little bit more and just have pushed that. like I would have wanted that. I still want that. So I don't want to settle where I am. And that's one thing I always appreciate about you when you would show up to like our mentor staff. you had like a notebook of questions and then sometimes we were one to two months i think in between but then you always came right back like hey this is what i did so it went through and actually did those items and then brought the new ones forward and one of the other uh people we mentored has a ah business i'm not sure how big it is now but He always did the same thing. yeah And it was fun watching you guys in your businesses take it, implement it, come back, like, hey, this did this.
00:09:16
Speaker
This improved. Maybe this didn't. You know, what now? So now it's huge. You have to put as much into your mentors as they're putting into you. yeah If I didn't show that effort, you wouldn't have wanted to show it up yeah yeah to each meeting. Yeah. Oh, for sure. Yeah. If I'm not putting effort, you're not going to want to either. yeah So go and find those mentors, but put effort into those mentors as they're putting effort into you. It's going to be so beneficial for the both of you.
00:09:40
Speaker
Yeah. um So knowing and now regretting that, does that change any of the decisions you make today? is I probably give back more as a result. um I have a hyper more of a hyper focus on systems and processes now than I probably would have
Business Systems and Efficiency
00:09:56
Speaker
then. Yeah. Yeah.
00:09:57
Speaker
because I see the value. And some of the online mentorship and groups I'm in, they also put push systems and processes. So that's also kind of heightened that. But now having worked with our team to develop one and create and fine tune one,
00:10:13
Speaker
Dude, it's a game changer. For me, just to look up at my phone and have access to everything in one app and for all those different things to be talking to each other and be able to pull the reports and all that kind of stuff. And we're not even done creating that one. And it'll probably but be one of those things that's always being fine-tuned, especially with how tech and AI is changing so fast.
00:10:32
Speaker
But, man, it critical in business to know your numbers. And I think the faster, and that'd probably be the second thing. The faster you know of an issue, especially financial ones, to me, a business owner at any level, whether you're doing 50,000 a year, 30 million a year, you have to know your financials. You got to know them immediately, because if you have something impending coming, whether that's cash flow, a profit issue, whatever it is, or a division that's failing completely, or people on your team that are just not hitting their numbers,
00:11:03
Speaker
You need to know that so you can take action in real time. Because the faster you fix that, the less money you're going to bleed. And i think that's a lot of contractors don't do that well enough. Not just contractors, business owners in general. I think a lot of people don't do that enough is look at those numbers daily or at least minimum weekly so you know exactly where you're standing. Exactly, hey, this division I'm losing my butt on or...
00:11:26
Speaker
this salesperson is not hitting their quota at all, but these other three are. I need to make some improvement here and not let that one ruin these. Like that type of stuff exists everywhere throughout business. And I think the more that you can deal with that in real time, the better.
00:11:39
Speaker
So yeah, I would definitely have more systems processes in place. For sure. So you guys heard it. If you don't have those systems and processes in place, Brent preaches it all the time. For a reason. Yeah, exactly.
00:11:52
Speaker
So next question, is there an opportunity you passed on that still sticks with you? What what do you think held you back from committing to it at that time? um So luckily for me, for the most part, if I have an i or an idea and it pans out in my mind fairly well, um I usually jump on it.
00:12:12
Speaker
So I don't have a lot of regrets, and I do view sometimes regrets as being things that did pan out eventually in my favor. But the one I would say, so we have stayed in oil and gas, the oil and gas sector of
Focusing on Niche Markets
00:12:25
Speaker
our line of work, our service offering.
00:12:28
Speaker
predominantly for the 17 years. More recent years, we've branched into solar and electric. But what I would say for me was I do believe there's power in staying in a niche because you can own that niche and really be like the expert.
00:12:44
Speaker
But we probably didn't look inside of that niche and expanded a little bit inside of it. So we should have went into other energy sectors earlier. We're in a lot of them now. But I wish probably 10 years ago when solar just first started coming the scene more,
00:13:00
Speaker
we would have gotten that bandwagon and been by far number one now. We're still doing well jumping into it just a year or two ago. i still feel like we're one of the major voices, but not enough, as not not not as much as we would have been had we done it five to 10 years ago when solar was really taking off.
00:13:17
Speaker
um Railroad is another one for us. We did not get into railroad. And I think if we would have done that, we would have probably not owned it like we do pipeline but i feel like we would have done very well in railroad it's a little bit of a harder sector to get into so that would be probably the two is because i always kind of believe that you don't go too far out of your niche and then you kind of just muddy the waters and you're not really great at anything but if you can own one then you can be the expert and you can market yourself i feel like we've done that well
00:13:47
Speaker
but we should have also done it in like-minded sectors being railroad road and solar earlier. Now we're in solar. We're still not in railroad. What held you back though from committing to it at that time?
00:13:58
Speaker
ah So for, we'll focus on railroad for that one. um At that time, the equipment is very specialized for railroad and the market is a little bit leaner than I thought. Typically in our industry,
00:14:13
Speaker
if you have a market that's not oversaturated and it's got specialty equipment that most people don't own which is high rail equipment for railroad road you don't see a ton of uh price gouging but the contracts we bid because we we did bid them we tried um were way more lean in a lower profit margin than i preferred so that kind of held us back because what i wanted I wanted to win at least two or three. I had a certain dollar amount in my mind. I needed to win two or three, and then I'll purchase the equipment. um There's not really anybody to rent that equipment, which is a little different.
00:14:45
Speaker
So for me, it was just being cautious with debt and not bringing on a piece of equipment that literally can't use anywhere else if I can't win the contract and the price. So for that, that's what it was.
00:14:57
Speaker
We're dabbling back in that space again now, kind of just testing the waters out and seeing if there's a fit for someone like us. It appears in the industry there's a lot of major players and a few tiny ones.
00:15:07
Speaker
The major players are kind of like a Walmart in our space. So they own it and they do it crazy cheap, which does make it a little bit difficult. But what we're looking for is what they're not doing well. So we're kind of just studying that market now, seeing what they suck at. And then if they if we find it,
00:15:25
Speaker
We'll probably market towards that and that that issue and see how we can solve it. And if that leads to contracts, it does. If not, we'll probably assume this industry is not worth our time. Yeah. so I like your answers to that question. um Because basically I asked, what do you regret?
00:15:42
Speaker
um you didn't answer anything that you regret not doing all of the stuff you regretted you went and did eventually yeah so your answers were i regret not doing that sooner yeah so that shows that you see something you regret not doing it but you're not like oh i'm go throw that away and not come back to it yeah you still go and attack that yeah which i think is powerful yeah no and i think timing was right uh for railroad you know that was was a tough one for us we're still trying solar So at least in Illinois, which is where most of our solar contracts are at, it has been booming here the last three years, probably. So we were about one year late for the boom.
00:16:18
Speaker
But even with that, I still feel like even now year one or two, i feel like we're probably one of the major names that people think of. Do we have all the contracts? No. But do I think we're invited to most of the bids?
00:16:29
Speaker
Yeah, we are, which is kind of my goal. And that one is another competitive one, very competitive, because a lot of the solar contracts, they will give opportunities to, not all, a lot of them will give opportunities to the local landowners or farmers.
00:16:42
Speaker
Obviously, they do that work way cheaper than we do. We can't compete against that for the most part. Not on price. We can compete and beat them on safety and other fronts. But... So we're trying to be very selective and find the ones that when they say, hey, we care about safety, we care about you have our equipment, we care about all these things, that they actually care about them, and they will pay to actually have a contractor deliver all of those, not just price and mowing services only. So we're being very selective on that one as well, choosing only those type of contracts. But I do wish we had got in there a little bit earlier.
00:17:12
Speaker
Yeah. So looking at your industry now, are there is there anything coming up in the future that you're ready to hop on? Obviously, you don't want give all the sauce. Yeah, yeah. um But something you don't want to miss out on
Automation in Dangerous Jobs
00:17:25
Speaker
in the future. So the one thing we're watching a lot is, so you'll see like with automobiles, Tesla being one of the best at this, you're seeing a lot of automation. Yeah.
00:17:36
Speaker
Not that I'm out here promoting that we need to automate what we do, because I don't want to say kill those jobs, but at the same time, there are what what we're What we're heavily watching is what dangerous skills or dangerous activities do we do that may be able to be be replaced by something more robotic or you know a driverless type of piece of equipment, where we remove that operator from that direct line of fire is what I call it, where they're right there in the danger zone.
00:18:06
Speaker
And maybe I can remove them back and put them into more of managerial leadership type position. where they're running that job site still, but they're not actually in that piece of equipment doing the dangerous activity. Do I think that will be everywhere and widespread?
00:18:19
Speaker
Maybe someday, not necessarily right away. yeah um But I do think there is a purpose for that. So even at Lando Corp now, we do like the remote control equipment. We still have an operator. He's just with a remote control instead of inside of a cab. But we do that for dangerous areas. So steep slopes and stuff like that.
00:18:37
Speaker
That's where we're kind of focusing our attention now is how can we become more lean, that more efficient, more safe. That's what the industry says it wants. So we're trying to think through like exactly what do we need to be doing now to be at the forefront of that as that technology comes about? Because the technology is out there for equipment to drive itself.
00:18:56
Speaker
The issue is it can't drive down the road yet. So our job sites, you'll do one spot, get back on the road, go to another over and over and over. So for us right now, it makes sense that that needs to be an operator. um And that may always be that way. We we don't know. It's going hard to get a big piece of equipment onto a roadway. So right now we're more focused on safety and removing those operators from the line of fire on very, very unsafe conditions. So I think that's where we'll focus a lot of our time and energy. And I think that'll be one of our selling points.
00:19:25
Speaker
Yeah, I think technology is a huge selling point. um This might not be an as new thing, but something I've seen recently was helicopters with the saw under them and clearing those rows. Yeah. I mean, is that safer? I don't know. Technically, you don't have a guy under the tree, maybe getting hit by branches. You have watch people nearby. It's very efficient. Yeah. They can do a lot in a day. Some customers don't like those. Some of them love them because they do get a lot done. Kind of the issue is there's a little bit of a safety concern.
00:19:59
Speaker
What if someone walks up, you know, a landowner someone walks up while that thing's running? Because it does attract attention. Yeah, it does. So people do come out. Can you see that from the helicopter? What if your person on the ground doesn't see the person they walk underneath when you're dropping stuff? So there's a lot of, well, then there's.
00:20:14
Speaker
off uh right-of-ways have an easement do you have a legal easement and you're not supposed to go off that easement so from a helicopter it's very difficult to say i'm trimming that tree exactly on that easement edge and not over because if they go over then you have a lot liability and risk if the landowner knows hey they went over on that easement and now you owe them money yeah because you took some extra tree so that's a but anyway very efficient we do follow them we do not have one we've subbed to them before and I kind of enjoy it because it makes for really awesome marketing and videography, as no one knows.
00:20:47
Speaker
um The more anything, it is incredibly efficient. you wouldn't You wouldn't think it would be, but they can get a lot done in a day. You know they're 2,000 plus an hour to be in the air. so Yeah, they're awesome. I like watching them.
00:20:59
Speaker
If you could sit down with your younger self at the very beginning of a career, what advice would you give to a younger Brent? What would you want him to hear?
Reflecting on Missed Opportunities
00:21:07
Speaker
So that's a good question and what I've thought about. So Noah and I talked about this a while back, actually. So 10 years ago-ish, we were using a marketing firm and maybe it might have been more than 10.
00:21:21
Speaker
But I remember he we were actually opening up a different business. And we were just sitting there talking one day at that business. And he's like, have you ever thought about doing a podcast? And I honestly, that was probably 11, 12 years ago. I said, i what's a podcast?
00:21:35
Speaker
He told me what it was. I'm like, no, I don't want to do that. That'd be silly. And and he had actually talked about personal brand. So stuff that was very new 10 years ago.
00:21:46
Speaker
um I was like, I own a land, like a right of way clearing company, contracting company. What, why would someone want to listen to that kind of a podcast? Why would someone want to follow someone like that on personal media or on social media?
00:21:59
Speaker
And I did not jump on it. Now jumping onto it seven, eight years after that, I 100% wish I would have done that because the algorithms were friendlier. It was less crowded. It was easier to get a following.
00:22:14
Speaker
We would have owned that space completely had we jumped on it a decade ago. So that's probably one of the biggest ones was having embraced that early on. Did not do it. Obviously, you're listening to us, so we're doing it now. But what could this have been if I had done it 10 years ago? And this is year 10 instead of year 2. Yeah. So...
00:22:35
Speaker
That for sure, personal brand wasn't really as, I don't really feel like it's much of a thing now back then at all. It's pretty new-ish. Yeah, and it seemed weird, I think, to even a lot of people back then, but I think a lot of, i think we talked about this in the last podcast, what I realized is people want to know who they do business with. Not everybody, but a lot of people do want to know, hey, this is who I'm buying from, is who i'm doing work for. Even if you're the owner and that's not necessarily, you're out there personally selling stuff, you are selling your culture, you are selling your brand,
00:23:05
Speaker
And if you're not on social media and you're a company like us where your clients are more national, not necessarily just in this community, I think that is imperative that you get out there and show your face, you show who you are, assuming you're a good person. If you're not, maybe you shouldn't have a personal brand. um maybe you Maybe it hurt your business. But assuming you're a good person, you're driven, ah you're someone people wouldn't want to follow and your content's legit.
00:23:27
Speaker
I think it goes to show this is who owns this company. And think about it even past ah your customer. You have potential employees that are looking and watching.
00:23:38
Speaker
They're deciding, too, whether or not, man, that's somebody I'd like to work for, or you know what, this guy seems, i don't want to work for this dude at all. So I think that plays into it but i definitely would have done those two things, the personal brand and podcast, because at the end of the day, this is your voice.
00:23:52
Speaker
yeah So I definitely would have done those two things until my younger self. Dude, it's not stupid. Do the personal brand. Do the podcast, even though you don't even know what a podcast is at that time. Yeah. Well, there you go, guys. Start hitting record. Yeah. It's as simple as that. Start your personal brand. That's definitely something I need to do better about. Yeah. Especially when I own my business.
00:24:11
Speaker
um But, I mean, I think I know the answer to this, but I want you to say it again. Would this advice change anything drastically today if you had known this sooner? Yeah, it would have had.
00:24:22
Speaker
you know Like we said, the algorithm, all that would have rewarded us much easier back then. We would have owned the space. I do think, and even still today, we're really one of the few in our category, our service offering, that even is doing personal brand in a podcast.
00:24:37
Speaker
But your voice is powerful, and I think this gives you a platform to talk about stuff For us, you know, it's a little bit our main business, but a lot of is just trying to help the overall blue-collar community, contracting specifically.
00:24:51
Speaker
I think it just would have had a bigger voice, and I think that would have benefited us. It would have benefited you. So to me, that probably would have been, you know, the biggest thing is that. um So guys, if I had to give any advice, when you have stuff like that, just do it.
00:25:07
Speaker
Just give it a whirl. if If I had listened to him and podcasts end up not becoming a thing, big deal. We just stopped doing it and life moves on. You know, that's not a big deal. There's nothing you're failing at there. Personal brand, if it didn't take off or doesn't take off, at least you tried. At least it's out there. And the thing about that is, too, I've noticed even with mine, the podcast and all of this,
00:25:33
Speaker
whether or not you get a ton of likes or not, there's been so many times now that I've been in like a meeting and someone will reference like, hey, I saw that YouTube video on this topic or I saw this or I caught this. It's still getting attention from your, like for us, our we don't have thousands and thousands of customers. We have bigger contracts and less customers.
00:25:52
Speaker
So, you know, if you get 10 people engaged, it's actually pretty good in our line of work. but that's 10 people that weren't engaged before. So I would look at it that way. If you're engaging one or two clients,
00:26:06
Speaker
buy those the personal brand podcast, whatever it is that you're doing, it's going to a podcast. But they're engaging with you and they're choosing to do business with you partially because of that or it brought them to you to even have a conversation to begin with, then it by all means, it's worth it because they're there and they're asking you questions so and they wouldn't have been otherwise. So I would definitely do that. For sure. Well, that's all I had for you today. That's it, three? That's it. Man, it's easy podcast. Three good questions. three There you go. There you go. Well, guys, hopefully these were three really good ones and you love them and you share them with others. So please do that. it's the only thing we ask in the show is that you share it. A lot of you contractors probably have a bunch of other contractor friends that are looking for advice, needing needing some help, looking for a podcast that's a little bit more specific to your line of work, not just a generic motivational podcast. So please share this with them. Jump in our private Facebook group, The Better Contractor, and we will catch you next time.