Shankar Prasad, CEO and founder of Plum Goodness - India’s leading home-grown clean-beauty, vegan brand Plum talks about

1. The frugality mindset that every founder must have
2. When to raise funds and how to use them
3. How to scale while remaining true to your basic brand ethos.

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1. One has to listen to the consumers: Shankar Prasad, Plum Goodness

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3. Plum Goodness' Shankar Prasad's views on quick commerce beauty market and trends in the category