193. How the Right Dietitian Can Help More of the Right People Choose Your Food Brand
People are inundated with complicated and sometimes conflicting nutrition messages. Food brands have an opportunity to replace confusion and food fear with a boost of clarity and confidence.
When you think about advisors for your food brand, a dietitian might not be the first person who comes to mind....or is it?
Beyond nutrition, dietitians can bring a unique perspective that helps you better understand your customers, communicate your product's benefits more clearly, uncover new market opportunities, and reinforce key support messages.
In this episode, Katie and Clint are joined by registered dietitian and diabetes educator Whitney Stewart to explore how nutrition expertise can strengthen what you want your brand to be known for -- from product development and messaging to consumer trust and long-term brand growth.
This conversation offers a fresh perspective on the value of choosing advisors who align with your vision but will also challenge your thinking to make your team stronger and create better connections. As Whitney shares, helping consumers move from food fear to food confidence isn't just good nutrition—it's good brand building.
In this episode, you'll learn:
• Why the right dietitians can be valuable strategic advisors—not just nutrition experts
• How RDNs can help uncover new customer segments, product development, ingredient decisions, and growth opportunities
• How to communicate nutrition benefits in a way that's credible, clear, and easy for consumers to understand...making your brand easier to choose rather than adding to the noise
• Why choosing advisors whose perspectives align with your brand matters
• How some dietitians can help promote your brand to the right audiences
• How curating the right team can help strengthen what your brand becomes known for
And one final takeaway from the episode:
....BE KIND. READ LABELS.
We can use a little more of both, right? :)
Resources MentionedWhitney talking "easy swaps" on one of her TV appearances
RealFoodBrands.com or Katie's Instagram
And until next time, let's go shake up shopping carts!Katie Mleziva – Host & Food Brand Strategist
Clint Matthews - Host, Co-Founder at Start Right Foods, & Food Business Strategist
PS--Enjoying the podcast? If you're finding these conversations helpful, please follow the podcast, leave a rating or review, and share this episode with another food business owner. Every share helps us reach more brands that are working to make real food easier to choose.
