187. What Do You Want Your Brand to Be Known For?
If your brand is trying to communicate everything, people may remember nothing.
In this episode, Katie Mleziva (realfoodbrands.com) and Clint Matthews (startrightfoods.com) talk about the power of focus — and why strong brands know what they want to be known for instead of trying to say everything to everyone.
Building on recent episodes about purpose, vision, values, and listening to your consumers and competitors to inform your market success, this conversation explores how focus helps create clarity across your products, messaging, packaging, marketing, customer experience... everything you do!
Katie also connects the conversation to positioning and brand pillars, explaining how they help guide decisions, reinforce consistency, and keep brands from getting pulled in too many directions.
In this episode, you'll hear:
- Why clarity is the result of focus
- How trying to communicate too many things can create confusion
- Why consistency helps brands become more memorable
- How positioning and pillars help guide decision-making
- Why focus is meant to create freedom, not limit creativity
Plus, Clint shares how Start Right Foods gained traction after narrowing their focus and aligning around what they wanted to be known for in the market.
If you want additional insights and practical ways to turn your ideas into action, make sure you're signed up for Katie's newsletter (see below).
Links & Resources:
🎙️Episodes mentioned
--> 101. Brand Strategy 101: Positioning Your Brand to Stand Out
--> 165. Brand Pillars: The Backbone of Your Brand That Makes a Major Impact
If this episode gave you a new way to think about building your business, please share it with another food business owner who is working to build a brand that makes a positive impact so we can shake up shopping carts, together!
Katie Mleziva
Food Brand Strategist
