191. What a Viral Post Taught Me About Reach, Relevance, and Response
This week, my simple Instagram post about Swedish Fish unexpectedly reached more than 160,000 people...and counting!
Now, that might be a normal day for some people on Instagram, but it certainly wasn't for me.
While it was fun to watch the views climb, not all the comments were as fun to read. Not that I took it personally, but I don't understand the need to be so negative.
With that in mind, what I found most interesting were the lessons that came from the experience—not just about social media, but about our ideal audience and how we choose to show up when we get unexpected attention.
In this episode, Clint interviews me about what happened, what surprised me, and what business owners can learn from finding themselves in a similar situation.
In the episode, you'll hear:
- Why attention doesn't always equal growth
- The difference between reach and relevance
- How to respond when the internet wants you to react
- Why not every audience is your audience
- How to use the algorithm without losing your personal programming (ie values)
- How to find the sweet spot between your strengths and your audience's interests
- What a viral post can teach you about your brand, your audience, and yourself
📌 View the Instagram post here
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And until next time, let's go shake up shopping carts.
Katie Mleziva – Host & Food Brand Strategist
Clint Matthews - Host, Co-Founder at Start Right Foods, & Food Business Strategist
