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EP #122: The Psychology of Game Design and Building a Fitness Entertainment Brand with Andy Hoang and Inessa Karlinsky, Founder and CEO & CMO of Aviron Interactive
2 Plays9 months ago
Aviron Interactive is a rowing machine that utilizes gaming psychology to drive motivation and consistency, designed to make workouts fun for their users. Founder & CEO Andy Hoang, and CMO, Inessa Karlinsky, sat down with Stella Stephanopoulos on the podcast this week to chat about:
- Andy & Inessa's personal backgrounds in fitness, sports, and entrepreneurship
- Why gamification is becoming a trend in sports + fitness, and the future of fitness entertainment
- How game design can help us reconnect to the joy in exercise
- Lessons learned from entrepreneurship in gaining trust and pivoting when things don't go as expected
- How Andy & Inessa define happiness
- What brings Andy & Inessa endorphins
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