The Whispered Brand Voice and Boundary Spanners Episode

This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear discuss a recent post from her Bear Essentials series on their blog - Your Voice and Tone Aren’t Guidelines, They’re Discipline

 They discuss: 

• A brand voice guide is only useful if it becomes a habit

• AI makes brand discipline more important, not less

• Voice and tone belong to everyone, not just the brand team

• Make guidance practical and measurable

• Test whether your brand actually sounds like itself

Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, to pick his brain on a marketing topic over a classic cocktail.

This week, Ian and Robert discuss not busting the silos, drawing on his article for the Content Marketing Institute, How To Fix Marketing Silos Without Breaking Them Down, and Robert introduces us to the term "boundary spanners."

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Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn 

• Cathy McKnight on LinkedIn

• Robert Rose on LinkedIn

Mentioned this week:

• Your Voice and Tone Aren’t Guidelines, They’re Discipline

• How To Fix Marketing Silos Without Breaking Them Down

• Robert’s podcast: This Old Marketing 

• Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube

• Piano Music is by Johnny Easton, shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

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