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Beyond Algorithms : Leading with Intention
6 Plays21 hours ago
In this episode of The Entrepreneur Speaks Podcast, host Kofi Anyemedu sits down with Robin Nathaniel, seasoned social media strategist and author of Social Media SYNC to explore why human connection matters more than ever in the age of AI.
Robin has spent years at the intersection of social media strategy, human behavior, and digital transformation. Drawing from his professional journey and his new book, he shares powerful insights on how entrepreneurs can move beyond algorithms and automation to create authentic, lasting relationships with their audiences.
In this episode, you’ll learn:
✅ Why human connection not technology still drives the most impactful business results
✅ The SYNC model from Robin’s book and how it helps entrepreneurs reconnect both online and offline
✅ How to shift from “broadcasting” to “relating” in your brand communication
✅ Real-life stories where intentional connections led to breakthroughs
✅ Practical tools to balance AI with authenticity and strengthen client, colleague, and community relationships.
Whether you’re a startup founder, business owner, or creative professional, this conversation will give you the frameworks, stories, and strategies you need to thrive in a world where connection is the true competitive edge.
Tune in to discover how to blend heart, strategy, and technology to build a brand and relationships that truly last.
#SocialMediaSYNC #HumanConnection #RobinNathaniel #Entrepreneurship #AIandHumanity #TheEntrepreneurSpeaks #SocialMediaStrategy #DigitalAuthenticity
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Transcript
Value-Driven Online Presence
00:00:05
Speaker
When you show up online, stop showing up like you're trying to get something from people. Start showing up like you're trying to give something to people. that Stop trying to take and focus on giving.
00:00:21
Speaker
And what I found in my personal journey, but also some of the companies that I've worked with, as well as my, my you know, my day job, right? What I find is that when we offer value, when we give out, you know, freely, that the opportunities and the success follows.
00:00:41
Speaker
It might not look the way you want it to look at the speed you want it to look or the speed you want to move at, I should say. However, we see the results. And I always tell people to just lead with value. Make sure you're giving first and not asking up front for whatever it is you're trying to get from
Introduction to Entrepreneur Speaks Podcast
00:00:58
Speaker
people.
00:00:58
Speaker
Welcome to another episode of the Entrepreneur Speaks Podcast. I'm your host, Kofi Animedou. In a world dominated by algorithms, automation and artificial intelligence, it's easy to lose sight of what truly drives engagement and human connection.
00:01:17
Speaker
Today's guest, Robin Nathaniel, has spent years at the intersection of social media, strategy, and human behavior. As a seasoned social media professional and author of the book Social Media Sync, ability to connect, listen, and lead with intention.
00:01:45
Speaker
In this conversation, we'll explore why human connection matters more than ever, even in this AI era, and how to build deeper relationships both online and offline.
00:01:59
Speaker
Get ready for reset back insights, actionable frameworks, and personal stories that will make you rethink how you show up for the people who matter most.
Importance of Human Connection in AI Era
00:02:09
Speaker
Let's get started.
00:02:11
Speaker
Welcome to my show, Robin. Thank you so much for having me, Coffee. Excited for this conversation. All right. So let's start with the big picture. Why do you believe human connection is more important in the AI era?
00:02:28
Speaker
Great question. I love starting with that. So what we're seeing in this space with the ascension of artificial intelligence is that communication online, we're getting more output than we've ever seen.
00:02:44
Speaker
More content is coming out. The volume is turning up. And essentially, it's noisier than it's ever been. I believe that this is a time in our journey online where our human voice and our human connection will increase the ability to connect with people on an intentional level, but also on an authentic level and make lasting relationships, whether that's business partnerships, getting new clients, but most importantly, impacting the people you serve.
Personal Insights and Social Media Strategy
00:03:19
Speaker
Mmm, that's very deep. Now let's get to know you some more. Can you tell us a bit about yourself? I'm sure my audience would like to know you some more. Yep, Robin Nathaniel. I am a big NBA fan, big time NBA fan.
00:03:34
Speaker
Also a two-time dad, which is one of the things that I enjoy the most in life is being a dad and being present in this moment for them. I have a 15-year-old and a 7-year-old, a lovely wife.
00:03:46
Speaker
By day, I am a social media professional, leading a team of social media specialists in the local government sector. But by night, I run my own boutique social media solutions company where we serve mission-driven and nonprofit organizations with their social media needs. I'm also a TEDx speaker. I had the ability to speak on the TEDx stage and and in 2024. And since then, I've become an author and I published recently my first book, Social Media Sync.
00:04:19
Speaker
All right. So we'll talk about your your your your book as well as also try and unpack a lot things you've just said. So you've been in social media for years. What are some of the biggest shifts you've seen in how entrepreneurs engage with their audiences?
00:04:34
Speaker
Yep. So like you said, I've been in the game for years. I don't know if you know the Notorious B.I.G. He had a line that said, I've been in this game for years. It may be your animal. There's rules there, you know. So like I've been in this since MySpace, right? And MySpace, for folks who don't know, is one of the earliest...
00:04:52
Speaker
social media platforms in the early 2000s. So at the time, I didn't know that I was carving a career in social media. I was just there with everyone else in the wild, wild west. And back then, what I did was I helped musicians to land gigs and and jobs by networking online.
00:05:13
Speaker
So since then, we've seen a lot of shifts. Most recently, i believe, one of the largest shifts in the way entrepreneurs are connecting with folks online is the the really growth of video content.
00:05:27
Speaker
So video content has always been very popular and important in media in general, but on social media, there were a lot of alternatives to it. On on Twitter, or now X, it was written format, short written format. On Instagram, when it first came out, it was really about photography and pictures.
00:05:45
Speaker
Now, Each and every platform has some element of video. So I think that has been the greatest shift that I've seen in the last
Shifts in Social Media and Video Content
00:05:53
Speaker
few years. so So can you share any studies or data that support your belief that intentional human connection still drives the most impactful results, even in our tech-driven world?
00:06:06
Speaker
Yup. There's tons of data out there. One piece of data that I pulled recently is that 5.3 billion people are on social media, right?
00:06:19
Speaker
So to give you a little bit of context, that's 64.7% of the world's population. And that's just not people online, that's active users. So I think, ah especially when we talk about entrepreneurs who have a mission that serves and helps people,
00:06:37
Speaker
Most of the entrepreneurs that I know are not just selling something to make money. They also have a passion for what they're doing or they have an audience that they're really focused on serving. So what I would say is that this number should be a clear indication that whatever your mission is, that you have essentially unlimited reach to impact people. So I would challenge people to go beyond their normal area of business. If you're a brick and mortar coffee shop,
00:07:07
Speaker
In San Antonio, maybe think about ways that you can leverage an international audience to expand your reach and essentially grow your business. That's very true. That's very true. In your submission, your introductory submission, you talked about you your book, Social Media Sync, right? Let's start by talking about the book. Let's spend some time talking about the book and unpacking a lot of things in the book.
00:07:34
Speaker
First of all, let's start with the name. Why the name Social Media Center? Yep. So when I gave my TEDx talk in June 2024, I got off the stage and I knew that I wanted to write a book.
00:07:48
Speaker
In my talk, there's a framework that I use called the sync method. And it was really connected to It was really connected to in-per in-person connections. However, as I was writing my book and I didn't have a title, I realized that many of the frameworks and ideas that I was putting on this brainstorming sheet, really because it was a big mess of information, that a lot of it was aligned with that framework. So what I started to do is shift from just writing my book to having a clear path to connecting that framework
00:08:22
Speaker
to the book and when I came when it came to making the title it just made sense to kind of stick to the brand of social media sync as opposed to another title ah let's move on introduce us to the book you talked about you you offering a framework introduce us to that book what does this really stand for So I'll start by saying that many of the ideas and frameworks that I have are in contradiction to what many of the social media gurus in this space might say do and teach.
The SYNC Method Framework
00:08:56
Speaker
I'll start there.
00:08:57
Speaker
So many of my concepts, philosophies around social have to do with humanity. even though they seem like they're opposing ideas like social media, humanity, like they don't mix, right? When in fact, I believe if social media is leveraged the right way, it can in fact enhance human connection.
00:09:17
Speaker
With that said, the framework, the SYNC method is very basic and easy to understand. I'll give you a quick and dirty breakdown. sure This is for simple. Online, we find so often that people come into digital spaces and they want to be the smartest person in the room, right?
00:09:33
Speaker
Like the the mythological dexterity of the conversion of the complimentary, you know, photosynthesis. And they're like, whata what? What did he say? Did he say he wanted me to buy something? I'm confused, right?
00:09:47
Speaker
So what I challenge people to do in the book and in my work is to simplify your message. You don't need to use the $2,000 word for people to understand. And in fact, one of the greatest compliments that I've ever received was during a podcast interview with a lady named Chris Bradley. She's a music coach. She coaches musicians on how to make money.
00:10:10
Speaker
And she said, Robin, When you teach, you just make it so easy to understand and simple. And that warmed my heart because for a long time, Coffee, I feel like simplicity got a bad rap.
00:10:25
Speaker
Simplicity got a negative connotation. Simplicity was bad. And I'm like, that's the furthest thing from the truth. Making something simple and easy to understand will make your listener or the purse or your student or whoever you're trying to teach make them receive the message. It will help them to receive the message. So S is for simple. I is for yield to your intentions.
00:10:47
Speaker
Really what yielding to your intentions is about before you jump in and start writing a piece of content, making a video, shooting a podcast, Very similar to what you did when we started. Before we started, we we chopped it up. We connected. You set intentions of what you expected. You let me know that maybe we might go off track if something comes up that we want to dive into, but you gave me your intentions.
00:11:11
Speaker
And that's something that when people are online, they don't do. They treat social media like they're checking off a box on a list. And that's where the problems come up. It's like we're just creating because people said we have to, as opposed to thinking about your intentions. Are your intentions to serve people? Are your intentions to teach people?
00:11:32
Speaker
Is it your intention to leave people better off than they were before they consume your content? So that's why. N is for natural. Far too often I see people come into the digital space with their core with their corporate hat on.
00:11:46
Speaker
Like, we gotta get those reports in by 25% of like, Like, how about just hi? How about like, let's just get to know each other, especially in the AI era.
00:11:57
Speaker
I'm sure you've seen this in your LinkedIn. You get a message from someone. Hey, coffee. I saw your episode on October 20, 2024 about this topic with this guest. I love that. Can we jump on a 15 minute call so I can tell you about my business?
00:12:12
Speaker
And I'm like, Whoa, whoa, wait a minute. Like, slow down. Let's just talk the way we would talk. Hey, coffee, saw your episode. It was really cool. If you ever need anything, let me know. Simple, basic, but most importantly, natural.
00:12:26
Speaker
And the last step, change it up. C is for change it up. What we want to do is make sure that we're not on a hamster wheel for social media. I talked about checking boxes earlier. Far too often I see leaders or social media people create their calendars for six months in a year and they schedule it out and then they leave it alone.
00:12:47
Speaker
Social media is a fluid space. It's a place for conversations and most importantly, it's a place to be social. So I would encourage people to change it up. Try different mediums. If you always write, maybe try a few videos. If you only do videos, maybe write some short form caption content like X or Twitter And that way you can diversify the different styles of content and hopefully reach more people.
00:13:12
Speaker
My guest once again is Robin Nathaniel, who is the author of Social Media Sync. And he told us that the S stands for simple, the Y stands for yield to your intentions, the N stands for natural, and the C, chain it up, chain it up, Social Media Sync.
00:13:31
Speaker
All right.
Two-Way Engagement and Audience Needs
00:13:32
Speaker
so so So Robin, you you talk about moving from broadcasting to relating, but how can brands, especially personal brands, shift your communication styles to build trust and also loyalty?
00:13:44
Speaker
Well, we talk about broadcasting, right? And it's really a one-way conversation when we're broadcasting. It's like, here's my thing. Let me put it in front of you. Hopefully, you'll take some action.
00:13:56
Speaker
I got another thing. Repeat the process, and it's this cycle. When in fact I find. The brands that really do it well make it an active two-way conversation ah conversation where it's not me just broadcasting the thing that I want you to see, but it's me asking you how I can serve you. It's me asking you, what are your pain points? What are you struggling with?
00:14:21
Speaker
It's me learning more about you as an audience so that way I could serve you the right content or the right resources. So that's the biggest thing. Go from a one-way street to make it a two-way street.
00:14:34
Speaker
That's deep. That's deep. So you've been on this journey for quite some time. Tell us about time in your own career where a real human connection, one conversation, one act of intentionality led to a major breakthrough.
00:14:49
Speaker
Yup. It's one that I talk about in the book I describe, but I'll give you a summary of it. So one summer I went to a festival where we have all of these tables and vendors, they're selling stuff.
00:15:01
Speaker
And I don't know if you've ever been to one of these coffee, but sometimes when you go to the table, you don't like look directly at the person. You kind of look at this stuff you... go like this and you just move to the next table, right? There's a lot of people there.
00:15:13
Speaker
You know, people are trying to sell you stuff. And I saw a table off to the side. It had a man there with his children and he had ah a tablecloth that read some letters that I was very familiar with.
00:15:24
Speaker
The letters read TEDx. So I said, well, I'd like to be a TEDx speaker one day. Let me go over there. So I went over to the table, poked around, didn't look him in the eye.
00:15:35
Speaker
He looked like he had been there for a while. He was kind of leaning back like here's finally a person came. And then something in him shifted. I could see him go from like, I'm here with my daughters in this heat, just waiting for the day to end to like, let me serve this person. So as he stood up and I felt his energy shift, so did mine. So I gave him eye contact with...
00:15:53
Speaker
We talked a little bit. I signed his email list. And then I walked away. I didn't think anything of it. As I was walking away, I heard the man's voice. He said, hey, come back here. I turned around. I went back to him. I said, what's up? He said, hey, man, I want to give you something. And he gave me his book.
00:16:09
Speaker
His name was Darryl Stinson. That brief interaction likely, and I give him a lot of respect, love, and and credit, likely led to this conversation, Coffee.
00:16:22
Speaker
I don't believe that I would have graced the TEDx stage at that time, obviously, in my life. I don't know if I would have written a book in this season of my life, and I don't believe I would be on this podcast toward promoting and talking about my book and my philosophies around social media had I not met that man.
00:16:39
Speaker
So I could have easily flipped around, and walked away, I could have easily said, no, I'm good. Have a good one. He's trying to sell me something. But because I was open and intentional with matching his positive energy, that it led to one of the richest relationships that I have in my personal life.
00:16:59
Speaker
All right. So let's move to the flip side. So have you ever fallen into that trap digital automation at the expense of real human connection and real relationships?
Pitfalls of Over-Reliance on Automation
00:17:12
Speaker
Yep. So I'll start by always raising my hand and saying, I am imperfect. I am flawed. I've made a lot of mistakes and I'm and i'm a work in progress. I get ah try to get better every day, but even today I've had shortcomings, right?
00:17:27
Speaker
I feel like in a digital space, we always show up with our highlight reels. It's like the best of the best. What happened at the beach today? Like look how many sales I made last month. We made this amount of money, but nobody's talking about like, man, like,
00:17:42
Speaker
I just got my heart broken because a client that I've had for five years ended our contract and I was forecasting to do this amount. ah You know, I lost a friend. Whatever the pain is, my dog ran away.
00:17:55
Speaker
Whatever it is, people don't really broadcast that as much as we see the highlights. So I'll start with that. So you talked about the earlier bits about you meeting the gentleman you mentioned. And I'm also asking that you also have...
00:18:09
Speaker
the possibility of falling in that trap where our focus really is on just the digital automation at the expense of having a personal one-on-one relationship with each other yeah that's what it was great so again i'm flawed when automation first became popular specifically on instagram and it's very and it's still getting very popular many chat which is one of the most popular you know, automation, instant message automation software out there where you can essentially just create an entire army of, you know, you know, digital personas to kind of bring people into your your universe and your your sales funnels.
00:18:51
Speaker
So this is something that I was using and I was using it frequently and I saw some mild results, positive, but what I did get was a message from someone who knew me already, someone that I did business with already.
00:19:07
Speaker
And they said something very similar to this. I'm paraphrasing here, but they sent me a message and they were like, is this you? because this doesn't sound like you.
00:19:20
Speaker
As simple as that message was, it made me take a step back because I'm in the space, so I've utilized most of the tools and where I was back then when I had this conversation is very different than where I am now. But looking back, it was definitely one of the moments that I knew that there was another side to automation. So again, I've leveraged automation daily now.
00:19:46
Speaker
I don't do much public facing automation because especially when it comes to DM interactions, I believe that that is creating a lot of noise and clutter for people because they can see through you know the automation and they know if it's authentic or not.
00:20:04
Speaker
I had another example recently. This was probably in 2023 when I was leveraging a tool and it was and and it was requesting people to be like a connection or a friend.
00:20:17
Speaker
And there was an automated message sequence. And somebody, again, that I work with, he was actually a mastermind leader. I was attending a mastermind for speakers. And the leader of that was like,
00:20:30
Speaker
Is this AI? And I was like, yo, yeah, I'm testing something. And he was like, yeah, he's like, it's really noticeable. So since then, I've leaned in to automation in spaces that and are not front facing. Like, I don't want my audience to feel that like I'm using a computer to talk to them.
00:20:49
Speaker
I would prefer to connect with them authentically, especially in the DMs. All right. So you've been on this journey for quite some time. And like any other journey, there are ups, there are downs, and a lot of lessons we all pick up.
00:21:02
Speaker
let's start up with Let's start off with the highs. What indeed are some of the highs you would want to share with us? And then we'll move on to the lows and also lessons you've picked up on this journey. So let's start with the highs.
00:21:14
Speaker
What are some of the highs you would like to share with us?
Milestones: TEDx, Book, and Awards
00:21:16
Speaker
The first one comes to mind is just after finish my TEDx talk, being on stage to take pictures with my family. with my 15 year old son, with my seven year old daughter. At the time she might've been five or six and he might've been 13 or 14 and my wife and them seeing me accomplish something that I had been working on because they had watched me work and work.
00:21:41
Speaker
And for them to see the the process come to fruition, especially my son who was actually there watching it, that meant a lot to me. Another thing was the completion of my book. Again, my my children seeing me work late nights on it and know that daddy was working on a book and my wife actually giving me the inspiration to write the book and her support to see it come to fruition.
00:22:02
Speaker
That was also a highlight. And, you know, A lot of my highlights have to do with my family because that's kind of at the core of everything. I was recently awarded a gold Telly Award this year, which I'm really proud of. That's something that I'm i'm really happy about as an achievement.
00:22:19
Speaker
Now let's talk about the lose. What's indeed a sign of the lose in this journey?
Early Career Lessons on Integrity
00:22:24
Speaker
Yeah, I think the first thing that comes to mind is... A client that I lost a couple of years ago was a client that was really early in my, in the early stages of me being a social media strategist specifically. Like that is my primary offering.
00:22:43
Speaker
He was one of the first clients that I had. And I was really excited about working with him. I remember him saying something to me down the lines of, I'm choosing, I'm not choosing to work with you because of what you can do.
00:22:57
Speaker
I'm choosing to work with you because of you. And that was like, oh my God, I just wanted to win for this guy. I wanted to show up. So he lives a little far away from me in another state. So I committed to like driving all the way to his house.
00:23:13
Speaker
filming his content, creating a bunch of videos for him. And then when I returned the projects to him, he wasn't really thrilled with all of the videos. He kind of felt like it wasn't what he was looking for. I think he was looking for more of a ah broadcast television level quality as opposed to a social media P. Today, I have someone on my staff that's an award-winning filmmaker for my agency, and he helps me. So I have a filmmaker that comes.
00:23:40
Speaker
But I just wish that that client would have stuck around with me because where I am now in terms of that part of my business, like the quality of videos that we might create, if if that's a solution that a company needs, we're like light years ahead of where I was when I was a one man operation. And also the fact that he said the reason I am Choosing to work with you is because of you.
00:24:07
Speaker
I didn't change. I'm still me. So that kind of always stayed with me. And the last thing I'll say about that relationship is that the client didn't end the business relationship formally.
00:24:21
Speaker
He just ghosted me. And that that stung. and And honestly, it still bothers me a little bit to this day, but it it it it is something that I use as motivation and fuel because I know that now i'm ah I'm an award-winning social media strategist, right? I wasn't an award-winning social media strategist back then. And had he not...
00:24:41
Speaker
giving me that negative experience, I don't think I would be as motivated as I am to present this level of excellence to the people that I serve, whether it's through my day job or through the clients that are part of um you know my client base.
00:24:57
Speaker
Okay, so just as you've talked about the highs, you've talked about the lows, I'm sure you've picked out a lot of lessons on this journey. So let's spend time with you sharing some of the lessons you've picked up on this journey with us.
00:25:10
Speaker
Yeah, I wanna just make sure I close up on that last story that I shared. I think the biggest lesson that I learned from that experience is that you can control a lot of things in business and in life But you cannot control people.
00:25:26
Speaker
So even if a person presents themselves as, hey, the reason I'm choosing you is because of you. And they they they appear to be authentic and real. And and you feel like the connection is is pure that you don't know what they're going through.
00:25:43
Speaker
I don't know what he's going through. Maybe that person might have had some kind of issue with ending business relationships. And maybe that's the way they do business, where if I don't want to work with you anymore, I'll just stop responding to your messages.
00:25:57
Speaker
And I remember the final message I sent to the person. It was something down the lines of. Hey, I reached out a couple of times, wanted to let you know that it's been an honor working with you, but it appears as if we're not going to do business anymore. more bit Best of luck or whatever it is. It was something like that.
00:26:15
Speaker
So the lesson there was, is that no matter... how they treat you, how they show up for you, you don't compromise your values as a business person and as a human.
00:26:25
Speaker
I would never, never end a relationship with a business person, a personal relationship, any kind of relationship with a ghost. I think ghosting is a cowardice act.
00:26:40
Speaker
But I also respect the fact that my definition of cowardice is different than others. And again, i don't know what people are going through. So that was the other lesson is that No matter how you feel about that interaction with someone, if it's negative, you don't stoop to that level. You you remain at your level of integrity and you stick to your values.
00:27:02
Speaker
All right.
Leading with Value in Digital Interactions
00:27:03
Speaker
So for entrepreneurs overwhelmed by managing digital platforms, right? And what's one small habit or shift that you think can help them reconnect more meaningful with their audience?
00:27:15
Speaker
There's a lot of things, but this one is something that I've been practicing recently and it's something that I've been teaching to people. When you show up online, stop showing up like you're trying to get something from people.
00:27:33
Speaker
Start showing up like you're trying to give something to people. Stop trying to take And focus on giving. And what I found in my personal journey, but also some of the companies that I've worked with, as well as my, my you know, my day job, right?
00:27:50
Speaker
What I find is that when we offer value, when we give out, you know, freely, that the opportunities and the success follows.
00:28:01
Speaker
It might not look the way you want it to look at the speed you want it to look or the speed you want to move at, I should say. However, we see the results. And I always tell people to just lead with value. Make sure you're giving first and not asking upfront for whatever it is you're trying to get from people.
00:28:19
Speaker
Lead with value. And these are nuggets from my guest, Robin Nathaniel. Robin, so we find ourselves in this era where everybody is talking about artificial intelligence, AI.
00:28:30
Speaker
But how can we use AI to enhance human connection rather than replacing it? Yep. I get pegged a lot as a person who's anti-AI.
00:28:43
Speaker
I am not anti-AI. I use artificial intelligence. I've been using it for years, even before the rise of ChatGPT and these large language models. I have Alexa, like the Amazon talking robot in my house. You know, there's a lot of things. Siri, I've been using Siri for years.
00:28:59
Speaker
So there's a lot of AI in my life.
Balancing AI and Human Connection
00:29:01
Speaker
I also use large language models today. to help me brainstorm, even craft some content and edit some content, specifically with, um you know, spelling, grammar, things of that nature, and even with structuring my content.
00:29:14
Speaker
So I use it a lot. However, in this era, it's a tool that needs to be used the right way, right? I think...
00:29:25
Speaker
because of the, what we're calling AI sludge, the amount of slop and sludge that is being pushed out, that people are now in a space coffee where they're trying to detect.
00:29:37
Speaker
So it's instead of us just reading, now we're reading like, is this AI? You know, it's a whole other level. It's a whole nother level. And I would encourage people, especially if you're trying to build human, intentional human connection,
00:29:52
Speaker
is to just stop trying to decide whether or not it's AI and just look at it for what it is. Now, if you know it clearly is AI and you have an issue with that, then that's a personal preference.
00:30:05
Speaker
Me, if someone used AI to create a really good piece of content that impacted me, I don't care. It's like me saying, hey, you wrote that by hand versus you wrote you type that in an email. It's still the same messages, just deliver different ways. And there was somebody creating the initial prompt that created the AI content. So I would give credit to that person for creating the prompt. So for me, I think that's the the thing that comes to mind when you ask that question to just stop trying to be an AI detection system and just be.
00:30:39
Speaker
Don't be an AI detective. Just be. Just be. Chill. It's like, it's okay. All right. Yeah. so So if someone really wants to start, wants to build this strong connection with their clients, with their family, with their colleagues, um where should they start from?
00:31:03
Speaker
I think is leaning into your authenticity. Decide online, whether with family, friends, or clients, whatever profile or whatever stage of you know your social media journey you're on, is to do a self-assessment and figure out what is it that I'm okay with sharing online.
00:31:21
Speaker
So there was a time in my life where I was not comfortable sharing online. my children online. I didn't want to share pictures of my kids. I was just concerned about weirdos out there. You know, I just didn't want my kids out there.
00:31:35
Speaker
But what happened over the years is I realized that My daughter is kind of a like a rock star. She's like, she loves to be on camera. And some of the content that we create is enjoyable for both of us.
00:31:48
Speaker
So if there's some weirdo out there capturing kid pictures, I can't control that. Like I said earlier, you can control a lot of things. You can't control how people respond to so whatever it is you're working on.
00:31:59
Speaker
But find that level of authenticity within yourself. Do a self-assessment and decide on what is it that I want to Share with my audience, whether that's my family, friends, or clients, and then lean into that. Don't try to polish yourself and focus on the highlight films. I feel like people need the right lighting. We need the right camera. We need the right mic. like It's okay to just come as your authentic self sometimes so that way you can cut through the noise and people feel like they're actually talking to their friend on the other side of that camera.
00:32:34
Speaker
We're just about wrapping up. We're just about wrapping up. So what would be your pieces of advice to my audience? What would be your pieces of advice to my audience? Yeah, if you're specifically ah around social media, when creating your content, try to write like you're writing for your best friend. Try to record the video like you're recording the video for your best friend.
00:32:55
Speaker
You want to take it a step beyond? Think about it like your closest loved one. Right. Imagine a company that offered you a service. And when you call them, you felt like you were talking to your best friend.
00:33:06
Speaker
There's power in that. And I would encourage everyone listening. When you leave this podcast and you start to go work on whatever it is on social media or just in your digital communication, whether that's email list, newsletter, start writing like you're writing to your best friend.
00:33:23
Speaker
All right.
Authenticity in Digital Presence
00:33:24
Speaker
So before sign off, what will be your last words to my audience before I sign? Don't. overthink this. It doesn't need to be something that you plan for six months for a big launch.
00:33:36
Speaker
It's something you can start today. Whatever your mission mission is, whatever it is that you're working on and whoever it is that you need to serve, you not taking the extra step to take advantage of these billions of people who are online in a way, is selfish to the people you serve.
00:33:53
Speaker
So I would strongly encourage you to maximize your reach and start today. Don't overthink it. Right. So thank you, Robin Nathaniel, for sharing your rich experience with us today on the Entrepreneur Speaks Podcast. We wish you the very best.
00:34:10
Speaker
thank you So this has been another exciting episode of the Entrepreneur Speaks podcast. I'll come your way next time with another inspiring episode. I remain your host, Kofi Animedu.
00:34:23
Speaker
As always, do take good care of yourself and let's continue to keep hope alive. Cheers. Please be sure to subscribe to the Entrepreneur Speaks podcast on all your favorite podcast channels. And if you have any questions or feedback, feel free to reach out to us on social media or in the comments section below.
00:34:49
Speaker
The Entreprenor Speaks