Become a Creator today!Start creating today - Share your story with the world!
Start for free
00:00:00
00:00:01
Nate Goodworth – Ollin
224 Plays1 year ago
This week Drew has Nate Goodworth from Ollin on the podcast. These two start the show with some friendly banter and talk about how family and hunting are both important in their lives. The focus of the show is small business and innovation and how Nate took a bad situation hunting sheep and turned it into a game changing idea that swept the hunting market. Nate shares the history and background of the company. He also shares the story of his ram and the hunt that started Ollin.
OLLIN
Website - https://ollin.co
Instagram - @ollincompany
TRICER USA
Website – https://tricerusa.com/
Instagram - @tricerusa
Facebook - https://www.facebook.com/tricerusa/
Recommended
Transcript
Introduction & Blessings
00:00:01
Speaker
You are listening to the Tricer Podcast, where we talk all things hunting, gear, and the great outdoors. Before we begin, let's start things out right and put God first. Lord Jesus, I thank you for Tricer, and I ask that you can use this podcast as a way to bring joy to all of our listeners. We lay Tricer and this podcast at your feet. Amen.
Meet Nate Goodworth
00:00:22
Speaker
All right, another episode of the Tricer Podcast. Today I'm going all in.
00:00:28
Speaker
I get a lot of fanboys with Tricer and people who just really want to hang out and be my friend. There's this one guy who's just begging me to come on this podcast and he's, please let me on your podcast. Please, please, please. I was like, I guess so. Today, we got Nate Goodworth, the owner, founder, and creator of All In Phone Adapters. I am super stoked to have him on. All jokes aside,
00:00:56
Speaker
It's nice to have another innovative mind in the industry. We've met Nate probably talk a few hours a week now, just throwing ideas at each other. It's hard to find somebody who can relate with what I'm going through right now, and Nate can. So, man, Nate, I am just so happy to have you on here and just so proud of you and your company. Welcome to the podcast, bro. Heck yeah,
Tech Talk: Android vs. iPhone
00:01:17
Speaker
dude. Thanks for having me on. Yeah, everything I've done for the last decade, over 10 years of startups and building companies, it was all
00:01:24
Speaker
working towards the goal of joining Drew on the Tricer podcast. So that's always been the wildest dream to be on the Tricer podcast and we've made it. So now I can sell the company, retire, live happily ever after. Cause I'm with Drew, his fancy mustache, his awesome products and we're here, dude. We're ready to roll. That's awesome, dude. Yeah. It's definitely nice to have you on here, man, to talk to you. I am a, uh,
00:01:53
Speaker
Just a big believer in your stuff. I guess first question I want to ask you, which I don't understand, is everybody who I know, especially business owners, use iPhones. Why do you use Droid? Are they better on phone adapters? Why are you using Droid? I was so shocked to hear that. I don't know if it's just like my small town, old school mentality growing up here in Southeast Idaho, but I've always used PCs.
00:02:21
Speaker
I've always used Android and just haven't really branched out yet. I also think the camera on this Android, the S24, the S23s and 24s are just really, really phenomenal. And so obviously doing a ton of digiscoping, I feel like the camera is just phenomenal. And so I use it for that reason, but mostly it's just to piss people off that have iPhones so that I have a green bubble, why they all have blues. That's the main reason I keep going with it.
00:02:49
Speaker
Yeah, plus you have to be careful. I can't edit what I say when I send it to you. I can't delete it. I got to really be careful when I'm texting you, you know? All my business partners give me crap about it like all the time. I think I only got one of them that's like a fan of Android, the rest are all iPhones and they always give me crap. But I think what I heard is Apple switching their messaging platform, it's actually going to be the same as the Android. So no longer do we have to worry about like videos and pictures we're sending to each other of all the fun products we're working on, Drew.
00:03:19
Speaker
coming in blurry. It's supposed to be going live this year. Yeah, it's funny. Discrimination is supposed to be dead, but not when it comes to phones, man. Apple just makes it a point to be like, oh, we're going to totally change your color. We're not going to send things over, right? I'm sorry.
00:03:39
Speaker
I actually just bought my all my kids
All In Phone Adapters: Inspiration & Innovation
00:03:42
Speaker
or not all my kids. I have five three of my kids s24s last week So I'm going to get some cases for those boys so they can start running them So I got so many all-ins now. I've got they got like five or six all-ins. I have them on all my stuff, dude Yeah, just what we you've got what I like about your stuff is you've got the OG the MS logo on your maven and then you've got the
00:04:04
Speaker
new updated logo all in on the, is that a vortex swirl? This is the vortex, the 56 millimeter. Oh yeah. Heck yeah. I'm sure we'll dive into that sometime in the podcast and talk about how that all happened. But yeah, dude, we'll get you set up. We're always in stock of the Android cases.
00:04:28
Speaker
Yeah, we were buying the phones last week for the kids and the guy's like, well, believe it or not, this S-24 is actually better than Apple this year. I'm like, shut up. That was no way. My kids got it. I actually get my kids droids because as a Christian, we're very
00:04:45
Speaker
Content like we don't watch our kids are doing and Apple's like really easy to get like hide stuff and get away with they don't allow you to do a lot of like Regulations, but PC droids you can actually get in there and have like covenant eyes and stuff like that to protect your kids are looking at so we actually fought getting our kids functional longest time didn't even give them phone so they were like 15 years old 16 and So we like using the droids for that reason so we can put the covenant eyes on there and stuff and then I guess that's 24 is a really good phone man, so they've got the cameras all stuff they're stoked on it and then I'm gonna get them out their digit scoping this year because
00:05:15
Speaker
This is a family affair now that I'm going full-time. I need content creators. My kids are free labor, so I get them out there recording for us, dude. Huge, huge congrats. I can't even believe that you are not full-time yet, Tricer, because it feels like your products are everywhere. Your team's done an incredible job just spreading the word, but dude, how old are you? I'll be 38 in June. You got three kids? I have five kids.
00:05:44
Speaker
Hey, Drew. You look young. Yeah, we had... We were dating in high school. My wife and I have been together now for...
00:05:56
Speaker
This would be 21 years this year and she got pregnant. We were 19 and we ended up getting like radically saved at 19 years old and had our first kid and then started popping on after that. And then we became foster parents as well. So five, almost
Family, Hunting & Entrepreneurship
00:06:14
Speaker
five years ago now we bought our first son or our son Dylan in from the hospital and
00:06:21
Speaker
we adopted Dylan after 1,307 days of being in foster care. It was a gnarly process. We love kids, man. I'm a big fan of kids. I'm going to get off this call with you. Me and my son are going to go ride mountain bikes out in the hills here and get them out hunting. It's really what God calls me to do, man, is raise up godly men and women.
00:06:44
Speaker
He definitely gave me four boys, so my poor wife. So I have four boys who are a handful to say the least, especially my four-year-old. He's just like hell on wheels, everything he does. And then I've got all the other kids. So yeah, it's fun. They don't love it. My daughter's right in the middle, 13 years old, and she's my favorite. I took her hiking on Saturday. We went hiking together and just talked.
00:07:11
Speaker
talking about all these stupid boys that are trying to talk to her and stuff and just telling her like, let me know where they are, I'll kill them. And then went to breakfast with her and stuff. Man, kids are just awesome. Kids are great. Yeah, that's what it's about, dude. That's, that's one of the things that, I mean, I grew up Southeast Idaho. My dad, they've got 10 siblings in his side of the family. So eight brothers, two sisters, and my mom, eight siblings over there. And my dad, dude, they, I mean, they grew up hunting for,
00:07:41
Speaker
In order to provide food for their families like they lived off of wild games so gear elk My dad would go out. It was actually you know, it's pretty much a chore for them They go get six seven tags and they go hunt mule deer here in southeast Idaho and fortunately for me the crazy thing about it is All those other siblings, you know, they saw as hard work, which it is hard work, but they thought of the chore and
00:08:04
Speaker
They didn't really fall in love with it, but my dad was one of
Challenges of Product Development
00:08:07
Speaker
the select few that actually fell in love and became super passionate about it. So like being in the mountains, whether it was backpacking, hunting, whitewater rafting, canoeing, whatever it was, like it was just instilled in me at a very young age. And it's always been a family affair. Like it's so funny. Like you and I are going out on a hunt together in January and you're like, who do you want to bring? And I'm like, uh, my dad, like that's the first guy that always comes in my, my dad and my brother. Like those are the two that I always want to go out and do it with. And,
00:08:33
Speaker
Dude, that's how it should be, man. Like those memories and experiences you create with your kids together out in the mountains is, dude, it's hard to be. And I'm not far behind you, dude. I got four kids. So I turned 33 tomorrow. That's my birthday. I've got, my daughter is my oldest. She's five, turning six in May.
00:08:55
Speaker
And then I got three boys. So I'm going to be stacked. If I have another one, I could be stacked in there, right, right there with you. So you're not finding out what this one is. And a 18 month old. So they're all within a year, year and a half apart, but yeah, we got four of them. So no, no ultrasound. You're not finding out what this one is. No, my wife's not pregnant yet, but Oh, I thought you were pregnant. No, no, no. We'll probably, we'll probably work on having another one soon. The funny thing is that she,
00:09:23
Speaker
She now plans our kids out. Yeah, not even like they've got to come like early summer or spring so that they're not coming here during hunting season because we had one of the kids born hunting season. She thought that was like now we try to space them out. I know my poor wife. I'm just like giving her all my dates for this year. My goal is to hunt like two weeks a month from like August through January.
00:09:52
Speaker
And she's like, what? And I'm like, that's where I, you know, I'm glad we only have one kid out there. Cause you know, other dates were all like June before that and stuff. So yeah, definitely blessed that way. So, uh, let's get an all in man. You know, why did you copy phone scope? I mean, they were already doing it. They're already putting their phones on to try on to spotty scopes and stuff. And you know, they're already doing it. So why'd you have to go out and make a way better product that just snaps right on and does this? What was the motivation mind making something so great?
00:10:22
Speaker
Yeah. So, you know, as I was just mentioning, like been hunting my whole life, most of the animals that we've pursued over here is elk and deer. But back in 2020, my dad had put in for the once in a lifetime, Bighorn sheep hunt here in Idaho. I think there was like a less than 3% chance to draw him that year. And believe it or not, he drew out on that hunt. We went out.
00:10:47
Speaker
had just an incredible time. It was a year that him and I were both extremely busy with work. He's a CPA. He's an accountant by trade. Busy season was crazy. So we actually hired a guide and outfitter to kind of help us,
Tricer & All In: Success Stories & Marketing
00:11:00
Speaker
you know, help teach us the sheep hunting ways. And went out, had an incredible experience. It only takes one sheep hunt to get the sheep bug. So fell in love with sheep hunting. So of course, the next year I had to put in for that hunt, even though, you know, I knew I probably wouldn't draw, but
00:11:15
Speaker
Fortunately for our families, dude, the stars aligned two years in a row and I ended up drawn out on the exact same hunt that my dad had drawn out here before. And same thing, like the odds were actually harder my year. I think it was closer to two, two and a half percent chance of drawing it. And the one thing that we'd regret the year before is spending more time in the field scouting and actually finding these animals for ourselves. And after a year of experience, you know, we kind of got the hang of it. And one of the awesome things about bighorn sheep,
00:11:44
Speaker
is it's not like elk and deer where a lot of times you're limited to the amount of time you can be glassing for them during the day because they get bedded up and you'll pick pines. You know, bighorn sheep, they'll bed above tree lines. But you can literally glass up rams in the middle of the day. They could be, you know, just sitting in some cliffs and some rocks. And that was one thing that I thought was absolutely incredible. And so we did get a guide and an outfitter. We did a ton of Google Earth research, picked out a bunch of spots. We were doing a ton of preseason scouting and
00:12:14
Speaker
This is kind of where the story begins. So I've been using other digit scoping products in the past, but never took it too serious because number one, I didn't like how they work. The number two just didn't ever feel like a huge need to capture in videos the animals I was chasing because, you know, I've just been chasing deer and elk my whole life. And for me, it was a little bit easier to, you know, I'm not a trophy hunter. So if I see one that looks big, I'm going to go after it. Right. Well, once in a lifetime hunt, I want to shoot a nice Ram.
00:12:42
Speaker
Um, and so this is when I took digiscoping a little bit serious. And so I had bought a couple different digiscoping adapters that year. Uh, and there's one particular trip where we were out 10,000 feet in elevation, a completely random spot. We hadn't even been the year before that we kind of picked out on Google earth. Um, I actually found on Google earth, like you can zoom in the images on Google earth and actually see like big horn sheep, like on Google earth. That's crazy. And so I thought the spot looked pretty good. We go in there and dude, sure enough, like.
00:13:12
Speaker
get into the spot and the biggest Ram that we had seen in the last two seasons comes out of the trees. And I had seen it with my Bino, so I switched my spotting scope onto my tripod. And then that's where the frantic began. This is where the crazy began, where I was trying to get my digiscoping set up on my spotting scope as this Ram is making his way over to the trees. And by the time I finally got the thing on there,
00:13:38
Speaker
He was walking into the trees and then my phone actually fell off because it wasn't secure. And that's when the frustration became real. If you watch like our original YouTube launch video, it's only like a minute and a half, two minutes. Like you, I included the actual footage from that Ram hunt. So you can see the Ram, you can see the phone shaking and it should turn up the volume. You can hear my whiny voice just going, Oh my gosh, because the thing had fallen off. And so,
00:14:04
Speaker
that experience like, and when you're up there at 10,000 feet, you're like, if you don't have good video, it's, I mean, you can't tell is this one bigger or smaller than other ones that we've been looking at and recording. So it becomes essential and you're either going and you're committing to that particular area or you've got to go somewhere completely different just because of how that country is, you know, super steep. It's insane to get in there. And so that's when the pain point became real and
00:14:29
Speaker
It was just kind of on my mind and then fast forward. Can I touch on that real quick? I want to keep your train of thought, but on the using your scope to verify animals thing, I never appreciated digit scoping. Probably because it was more pain in the butt like you're saying. It was just too much work until I started using your stuff. This year, being able to film shots, not for the kill shot, which is bitch, and when you kill them.
00:14:55
Speaker
But for the misses, like my kid missed a deer this year and it was like 280 yards and he should have hit it. And the deer bucked up and kicked and I'm like, oh, you got him. And I'm like ready to hike down into like the crappiest cannon. It would have been a nightmare to get this buck and play the footage back and he missed and just ricocheted dirt onto this deer and the deer took off.
00:15:19
Speaker
I never realized how awesome it is to have that footage because it just stays locked in. You try and film by yourself, you jump. Maybe I'm just a wuss, but especially the muzzle brake, I jump every time I'm trying to film. When it's on your spotting scope, I never was a big spotting scope guy, but now after using your stuff, I'm like, dude, I want to have at least my pack at all times, especially to film the shots because it just really helps with
00:15:42
Speaker
if they missed where the animal went or even like you know what it looked because when you get over there like you can really look at your phone like this would look like this is the tree you know you're not we we shot an elk this year we had to wait you know we didn't get on video and it took us we couldn't find it that night we had to come back next day it took us forever to finally find this thing so that is something i think people miss out on with the digitally it's not just cool video it's a tool in the field yeah keep going with it keep going with the uh company sorry
00:16:09
Speaker
Yeah, just to add to what you said too, it can become absolutely, whether it's a miss or a hit, it becomes an essential tool to help you then make better decisions on what to do next. Was it a money heart shot? Did I shoot back? Did I shoot high? How long do I need to wait before I go in and track this animal? And then for anybody that's a non-hunter, just being able to capture those moments quickly and easily
00:16:38
Speaker
so that you can relive those and share those because it's just such a powerful tool to be able to go back and rewatch something. You know, it's one thing you're like, yeah, I saw this awesome big animal. And then most of your friends like, yeah, do whatever. And then when you can pull that out and like actually show them like, no, look, I'm like, holy crap. You're right. That's, that's incredible. And so, yeah, to me, it's just become like an absolutely essential tool, whether I'm scouting, hunting, or just out capturing videos of wildlife, just because I like to do that. But yeah, anyways, this is where,
00:17:06
Speaker
So that's where the pain point became real for me. And then it was, this is where the story gets a little weird, but it was two months later, I actually had a dream that I was working on some product. I woke up from that dream and I couldn't remember any details, but my mind was like in innovation mode and I ran into my, I was working from home at the time I ran into my office and I grabbed a piece of paper just cause my mind was racing and I had these ideas. And then I was thinking about that sheep hunt like some two months
Brand Origins & Cultural Significance
00:17:35
Speaker
prior.
00:17:35
Speaker
Anyways, I got this piece of paper and I drew out this idea of a digiscoping adapter with magnets in it. And not an artist, it looks absolutely just super crappy. It doesn't look as fancy as Drew's nice drawings that he posted on social media that looked really nice and technical. You should see my book. Yeah, this look and I still have these pieces of paper. So I'm like, I had to keep it, right? Yeah. And so anyways, I remember after I drew that piece of
00:18:03
Speaker
I just drew that idea on a piece of paper. I remember grabbing it and looking at it and I just kept getting the strong impression to do something with this idea. Like don't let it just be an idea that sits on a piece of paper. I'm not an engineer. My background is business and marketing.
00:18:20
Speaker
Um, and so I don't know how to do any of the engineering stuff, but I just felt like I needed to do something with it. So literally that day I told my wife, I was like, I'm going to Walmart. I bought phone cases, glue, magnets, plastic stuff. And I just start trying to piece crap together and ethics fell. Like nothing was working. I'm like, I'm an idiot. What am I doing? And then that's when I said to myself, I was like, man, I just got to figure out how to 3d print something.
00:18:44
Speaker
And so I spent hours and hours watching YouTube videos on how to do literally the most basic CAD designs you could possibly do. I was doing a circle with circles in it. Any engineer that has any experience could have done what I did in about two minutes. And it took me two weeks of watching videos. And I finally got it drawn up to a point where I thought it was close. I needed to make just a few final tweaks that I couldn't figure out. If I had a cousin of mine who's an engineer,
00:19:15
Speaker
come make a few different tweaks. And then I went over to, I've got a family that runs a food processing company. So they make huge stainless steel machinery, you know, the half grounds you get in McDonald's. Like those are pumped through all the machines that my company, that my family's company owns over here called Idaho Steel. And so I had them 3D print these circles for me that had these little holes in them.
00:19:43
Speaker
started putting magnets in them. I glued one piece to a phone case and realized I had flipped one of the magnets the wrong way so the polarity was off. So then I had to flip one the wrong way on the other side. And I went to put it on my, I had a Swarovski ATS at the time and I went to put it on the eyepiece and it was a little bit too tight. So then I spent like hours hand sanding this 3D printed piece of plastic just to get the stupid thing on there. Finally got to the point where it was on there. And I remember Drew, the first time I kind of had it assembled on how I kind of visualized it.
00:20:13
Speaker
and I put it on the spotting scope and my phone just pulled down and slapped on there and my video was on and it was all of a sudden just like this crisp circle, dude, it just worked. And I was like, okay, I had the other two products that I had bought that looked nicer, looked fancier. But I remember looking at those and looking at my prototype as I said, I know those look better right now, but if I'm in the field having that same experience with that Bighorn sheep, like I would way rather have this than using any of that crap that I'd used in the past.
00:20:42
Speaker
And then that's when the business mind kicked in. I went from there, like, how do I figure out patents? How do I figure out manufacturing? How do I sharpen the product and get it to a point where it looks good, feels good, functions the way we want it to function for customers? And that's kind of where it all started, man. Yeah, that's how a lot of my ideas, it's like those aha moments when you make something and you're like, oh yeah, I'm going to smoke you with this thing.
00:21:07
Speaker
This thing is, it's not good, right? And like I said, when you made your adapter, it was probably that same feeling, right? Like you, you got, and the thing is like, no one else sees that or knows that when you're doing it, right? Only you do. And that's the cool thing about being an inventor or an innovator, I would call it, in terms of innovator, is like, you see something and you see it in your head. Like I said, you had a dream. Like I see things in my head, like there's something going on in my head right now and I'm trying to figure it out. A few different things I'm working on. One of them is like a door mount and another one I don't want to talk about on there yet.
00:21:38
Speaker
It's like when you get it and it finally comes out, like this new BP pad head, it's just like, gotcha. There it is. Like, people are gonna flip out when they get this. Couple things to touch on with that. Which is why you sold out of those in five days.
00:21:54
Speaker
Yeah. That's why we still have them really quick. So are you lame on that waited to buy it? You missed out. I got three of them. So yeah, that was the issue is like retailers buying 50. I mean, it was, we sold a lot. So it's not really an issue. It's a good problem to have. We're going to have a bunch more in stock, I think next week. So I'm hoping, and then one thing you said was you, you took your thing and you snapped it onto your, onto your,
00:22:24
Speaker
your prototype and it worked and it was round. I'll touch on this a little bit and I'll go back to that. That is so critical. I remember when you guys launched. I didn't know you at all. You actually were on my buddy's podcast, Ridge to Ridge out here in Temecula. It's kind of when you first launched.
00:22:45
Speaker
Right when you launched, another magnet company launched a phone adapter as well. I remember talking to Cody Rich and being like, man, I feel so bad for those all-in guys because you don't even need a case. Look at this thing. I actually bought the other one, not yours. I remember telling Rich, yeah, dude, good idea, but they just got smoked by this other company.
00:23:06
Speaker
And then I used that one all year and it didn't just snap on like their videos. It didn't have a crisp, clear circle. It didn't do the stuff that it looked like in the video, like in their formulas. Like it's like, it's a pain in the butt. You have to light it up, especially with an iPhone. You have three cameras, like you can't get them to light up right. And then it just goes black on you. And then I got an all in.
00:23:31
Speaker
And I don't even know how it came about. I think I bought one. I think I just bought it. We didn't even know each other. And it was like, holy cow. You literally just put your phone to it and it snaps on. And the picture is square and it's going the right way. And then you turn it sideways and it snaps on. And the picture is rectangular and it's going the right way. Everything that your video shows with you just snapping it on there, all nonchalant,
00:23:59
Speaker
is real. And the other guys who are doing that in their videos, I like those guys, they're cool dudes, but it's not the same product. It doesn't do what their video shows, like yours does, and you created a better mousetrap. You know what I mean? And I know you probably get grief from people, because I do it all the time, too. Like, oh, you're copying this guy. Oh, you're doing this. And there's heavy hitters in this industry who don't like us up and comers. We've both experienced that stuff
00:24:29
Speaker
But man, you kicked butt, dude. Like you even made on your phone adapter, like you blocked off some of the cameras. So that way and I'm stepping on there, I don't have to worry about it going black on me or grabbing the other site. You know what I mean? It's just, it's just perfect. So hats off to you, dude. No, I appreciate it, man. And yeah, I mean, in this industry and really any consumer goods centric companies, even outside of this industry, like
00:24:54
Speaker
in order to stay relevant and stay relevant for a long period of time, you have to always be innovating.
Expanding Markets & Innovation
00:25:01
Speaker
And that's one thing that like you and I have just had interactions, you know, DM some phone calls I see on social, you probably see me on social, but that's one thing that has like really stood out to me about you is your mind in my mind, we're always just thinking of like, what's next? And how can we make this better?
00:25:18
Speaker
The biggest pain point we were trying to solve was when you're out in the field having a similar experience to me, whatever it is, a bird, a bighorn sheep, an elk, a deer, whatever it is, cool deer, we want you to be able to just slap your phone on there and have it instantly centered whether you're filming vertical or horizontal. That's the biggest pain point we were trying to solve. And there is no other digit scoping product on the market that does it as quickly and as easily as us.
00:25:48
Speaker
But now, for us, it's like, OK, we solved that problem. Now, how can we make our phone case better? How can we make the eyepiece that's on the actual eyepiece maybe even lower profile and get your camera closer to the lens? And so those are all things that we're constantly thinking about and constantly working on. And we got some exciting stuff in the pipe. And hopefully, right now, we believe no questions asked. The product, as is, is the best on the market.
00:26:17
Speaker
It solves that pain point. We dominated that and that's why we're getting a ton of people coming to us, whether they've never did just go before or they've tried all the competitor products and they're just like, I want this one because it's better because my friends are running out in the field and they can see a difference when they're in the field comparing them side to side. But now for us, it's okay, how do we keep innovating on this? You know, that's a big part of our mission is just that constant innovation. And so,
00:26:42
Speaker
Yeah, we appreciate guys like you who bought our stuff. We appreciate guys that, honestly, we love the haters. Let us know why you hate us or let us know why you hate our products and it'll just give us feedback and allow us to get to where we want to go faster and get consumers what they want faster, which is what this is all about, right?
00:27:02
Speaker
Yeah, I like what you said about the innovation too. You have a product, and I say this all the time, up until last year, we pretty much sold four products, two tripods, a panhead, and a bio adapter. I probably could have stopped making those products the rest of my life, left them as is, and been very happy. But instead, I'm continuing to innovate on those, expand on those, make them better, because that's really what
00:27:27
Speaker
how you grow a business is by putting your foot on the gas. And once your foot's on the gas, like you don't take it off. Just freaking keep pushing, keep making it better. Like you've already have a gap between all in and competitors. It's a very noticeable gap. You can't use the same, the two products and be like, or not two, all the products and not recognize these years are the best. That's my opinion. I've used a bunch of them. I love it. But now what you could do is continue to make it even better.
00:27:52
Speaker
right? And that's where you really start taking making that gap and that leap beyond your competition is like, they can't even begin to think about how to make their product they've had for a long time better because it's kind of, it was innovated by somebody and that was the, that was the max of their capabilities.
00:28:08
Speaker
right? And then you have a guy like you now comes along and you're like, I can make that better. Now you're building off of the shoulders of them. And that's really what drives products and drives companies forward. And there's probably going to be someone some day who comes in who has a freaking better tripod or a better phone adapter, but that's, but you are a foundation for that, right? And you're building a building to hedge against that, right? It's where you continue to innovate. Like you don't want to stop now. Cause then someone come in and do something like,
00:28:33
Speaker
Let's continue to press forward. And it is nice, you know, for you guys, like year two or three, have a little more capital behind you now and be able to, you know what I mean? Like when you're, when you're first starting out, you're kind of just like leveraging every credit card you have and borrow money and doing stuff. And now as you get bigger, like it's so important to not become stagnant and just be like, okay, I'm good. We make the all in and it's, it's the best, you know, it's, and then you start going into other products and you just, you guys are about to launch another product right now, right?
00:29:00
Speaker
Yeah, we announced it right before the unexpo in Salt Lake about a month ago. I'll just pull it out right here. We can show it in the video now that it's out there and obviously rocking it on the tricer. What other tripod would I be using? But yeah, it's our Nexus system. So again, just like our snapshot where timing was everything in the field when it came to recording pictures and videos,
00:29:30
Speaker
Your phone's instantly lined, horizontal or vertical. One of the other pain points that I had noticed when I was out in the field and not just in the field when I was going to trade shows, because every single day we were taking our equipment on and off of our tripods, right? Because you don't want to just leave these thousands of dollars of equipment laying around.
00:29:48
Speaker
And I just, I hated dealing with like the twisting and the screwing and taking the time. And when I'm in the field and I'm sitting somewhere where I'm not perfectly balanced and I've got big mittens on cause it's freezing cold, I just didn't want to have to deal with that. And so yeah, we made this universal magnetic pan head mount. So you can literally within a second, throw your optics, throw your cameras, throw your binos on and off of it within a second.
00:30:14
Speaker
It's Arca Swiss compatible, so it slides right into the Tricer pan heads, makes it super smooth. Arca is machined into it, correct? Yeah. Yep. Yep. So it'll be an aluminum. It's the Arca is machined into it. There's actually a lock feature here too. So if you're backpacking with like your equipment on your tripod, you can click this button in and lock it. So this button won't come down. So you don't have to worry about that coming off. And then when you're switching from spotting scope to, I think I got some binos here.
00:30:45
Speaker
I got the binos on your other tripod over here, Drew. Nice. Yeah, same base. And within a second, I can lock my binos in and be locked and loaded. So yeah, just that universal quick setup again, just saves you time in the field. So you can focus on whatever it is you're trying to accomplish. If you're hunting,
00:31:11
Speaker
You need to focus on getting yourself in a position or the people you're with in a position to be able to shoot that animal, harvest that animal. If you're a photographer, you want to focus on your camera and making sure you're clicking record when those things are happening. And this just makes it so you can just move things on and off super quick. So that's our Nexus system. Like I said, it's ARCA compatible, so it's machined ARCA. But at the bottom of the plate, there's also two different holes where you'll be able to tap in
00:31:40
Speaker
two and you could essentially screw any other plate to the bottom of this. So it'll be pretty universal in that sense. And we'll end up coming up with different sizes. That'll just be the plate so you don't have to carry extra plates. But yeah, I ran out all last season drew and it was fricking game changer first. Yeah, I can see the benefits of burning that system, especially switching between optics or getting out of
00:32:03
Speaker
going from my binos to my spotter or binos to my rifle. It's a neat system. Like I said, I love innovation.
00:32:13
Speaker
I want to see you guys succeed in that stuff. It just pushes everything forward. That's what I like to see is people bringing change to the industry and bringing stuff about that's different. It's definitely in your wheelhouse too of what you're doing. That's why I appreciate about it. It still has the magnets. It still has the same stuff. It fits that mold of the all-in and the magnets. It's really neat to see that. Yeah, 100%. Yeah, we like magnets over here.
00:32:39
Speaker
You walk into our office and if you're wearing a big cowboy belt buckle that's made of metal or you've got braces on, just watch out because you're probably going to get sucked to the side of the wall because of how many magnets we got in here we're playing around with for the whole bunch of different things. At the end of the day, a key takeaway from this conversation, you iterated to it, but this is what's good for the market. It's what's good for our competitors. It's what's good for us. It's absolutely critical for consumers.
00:33:08
Speaker
And that's constant innovation. Like that's how you win. And so it's funny because people talk to me about our competitors and they're like, well, do you hate those guys? I'm like, absolutely not. Like, absolutely not. Like if it wasn't for those guys, like my mind wouldn't have been thinking the way I was thinking. And you know, like focus on what you're doing, your story, your vision, your product, and just constantly try to figure out ways to improve.
00:33:36
Speaker
And that's how the whole market will win.
00:33:39
Speaker
Yeah. When it comes to competitors, my biggest thing I tell people, because I'll get that too. People are always trying to get you to say something. And I'll just say, man, those guys are awesome. They make such good products. And if it wasn't for me using their stuff, I wouldn't have even thought of this stuff or wanted to make a change. Because I use these certain brands. And then it's just like, this could be better. And I want to see them innovate and do things. I'm never going to knock. I want to see them do stuff. They might not have natural feelings about me sometimes. Oh, I know how that is.
00:34:08
Speaker
But I try to take the high ground in that stuff, man. It's just so much easier to do that and just keep doing what I'm doing. Because honestly, the best way to get back to me is just to be successful. I'm not going to hear bash people. I'm just going to keep building products and buying that stuff. And the reality, too, is people forget how big the market really is. It's huge. The types of products you're making, the types of products we're making, in the hunting industry alone,
00:34:38
Speaker
such a massive, and if you don't know how big it is, just go to the Salt Lake Hunting Expo next year, and that is such a small fraction of how big the population is, and there's over 100,000 people that pump through that thing. It is so big that there truly is room for everybody to have a piece of the pie. Obviously, I'm competitive, I wanna keep innovating, I wanna get the biggest slice, but at the end of the day, there's room for everybody to have their own niche and be different, and there's gonna be a customer for it.
00:35:09
Speaker
And like I said, our products, they can go outside of hunting. Like photographers, that's a big one for us. Birdwatchers, that's another big one for us. And same thing with your products. There's just so much versatility with your products that way. I think I want to talk to you about this. I'm not sure if I talked to you about it. Was it you? Is birding a big market for you? Are you pursuing birding? Yeah, so we've had a lot of birdwatchers buy our stuff.
00:35:39
Speaker
specifically targeted them hard yet, but we're making the plays right now to get the right people in place. It can go after that market a little bit more. The reality is it's just like, um, you know, I love all nature, but that's just not my specialty. So I can't like relate and speak to their language as much, but we've got some people that have helped us for the last couple of years at shows and things like that, that are big time burgers. Um, one of them is a bird taxidermist does a phenomenal job. His name's Cody.
00:36:07
Speaker
Um, and so we're making plays to be able to get him on and start to target some, some more of that demographic. But we have a lot of people at like national parks, you know, Yellowstone, um, over here, uh, grand Tetons, like they're over here, Teton national forest. And we've got a lot of those types of people that are using our products as well. And naturally a lot of birders trickle into that market as well. So yeah, they're buying our stuff. We haven't put big marketing campaigns around it, but worldwide, like there's
00:36:36
Speaker
Way more birdwatchers than there is hunters. Yeah, and birdwatchers have a lot of money. Yeah.
Personal Passion & Business Decisions
00:36:42
Speaker
Like, as a general rule, I was talking to somebody about this, like, most time it's like, retired, like,
00:36:50
Speaker
middle-class white dudes or guys with a lot of money. I mean, they're using the best Swarovskis. I don't know whether race matters, but I'm just telling you, this is what the guy explained to me about. The biggest buyer of BTX is like 65-year-old white dudes, because they're all burgers. 100%. This guy told me, and I'm like, man, the problem for me is, in my mind, I just imagine this granola eater wearing a floppy hat and
00:37:15
Speaker
this button-up shirt, you know what I mean? And it looks like he bought everything at REI, and me and him just don't get along. And that's what I imagined. I don't know how to even breach that. My partner's like, we should go into birding. I'm like, I don't even know how to begin to talk to that guy. So I need to pursue it more. I definitely want to make my focus hunting, because I feel like in business, if you try to do too much, it's hard.
00:37:37
Speaker
But I do see a very big niche for like my new, the new JC coming out in the BP for the birding market. Like it's for, for glass and photography. Yes. And photography, like your pan head for those, those, those huge camera lens way more than any spotting scope you can ever buy even the one 15, um, on the swirls. And so, yeah, my suggestion, and this is why I haven't pursued it because that's not where your personal passion and interest aligns. You just find a champion that can do that.
00:38:07
Speaker
and you let them go spearhead at Target that market while you aren't getting pulled away from where you know you're going to continue to crush. Yeah, that's what I'm thinking is trying to find almost like an ambassador in that space who knows more about it. I don't know. I can just look for a hippie somewhere and just say, hey, hippie.
00:38:30
Speaker
I just imagine driving a Prius with a Biden sticker on the back and a coexist sticker. That guy would probably be able to sell to burgers and I'll get that guy. Maybe burgers are conservative, I don't know. I don't know why my mind's just like, yeah, I probably don't know how much in common with these guys. And I do love nature. It's only I don't like nature. I just want to kill everything. It's just like...
00:38:50
Speaker
In my mind, it's just like two different demographics of people using the same stuff. They're using the same, they're using tripods, using optics, using high-end optics, roskis, but they have like a totally different mindset on everything. And so it's like, I figured out how to breach that market. And I think you're right, just finding the right guy to do that is probably better than me trying to do that because I could tell you... Guy or gal. What's that? I said guy or gal. Guy or gal.
00:39:18
Speaker
Yeah, guy or gal. Find the right champion that can go after it. Because we're kind of doing that same thing. We're seeing a lot of interest on the Nexus stuff or the camera space. We had people see it that aren't even hunters and they're like, I want to get that for all my cameras because they're constantly switching lenses. And it's like, okay, I'm not going to go do that. Do we run a Kickstarter campaign specifically targeting the camera space? We build literally all in camera, whatever we want to call it, all in capture.
00:39:46
Speaker
And it's a separate website where anybody that's that demographic, they can go there and it's not having a hunting content that we're doing. But we're exploring a whole bunch of different options there. But I already know like it's going to naturally, your products are going to naturally trickle over there for sure. But it'll get to the point where you, you've got so many millions in your pocket that you can just go crazy with your inventory where it's going to be like, Hey, let's put 500 of these towards specifically the
00:40:13
Speaker
the camera, the birding space, and find the champion that can go do it, and then they can go do that. And it won't take away from anything that you're doing in that data. Yeah, and I need to do it. And I've even thought about, well, do I need to make a separate website? But then I'm like, man, that's not true to me, though. I don't want to be like, oh, when you come to my site, I've made it a point with Tricer from the beginning to be like, I'm going to express my faith. I'm going to express how I feel about the world. And I'm going to champion that. I want to use Tricer as a tool to be able to
00:40:41
Speaker
Espresso sings and to lead people I feel like businesses as a whole is Lacking people with any sort of morals or like a firm foundation in like how they live and they're afraid It's like I never want to be ashamed of who I am
00:40:57
Speaker
So I can appease a group of people. So I'm like, that's what I'm like, no, you know what? We're a hunting company. And I tell people all the time, they're like, can I make fun of photography tripods, right? Because for the longest time, we were just using photography tripods to hunt. And they were like, we don't make photography tripods, we make hunting tripods. Well, can you use a camera on it? Well, sure. Of course you can. It's a tripod. But it's a hunting tripod first. And if you want to put a camera on it, yes. Like my basic design isn't on photography, it's on hunting. And then it seems like it's going to transcend over into the
00:41:24
Speaker
filming a video space, especially this new JC, where I can just go and start panning with a button right here, right? I can start turning it. I can just track a grizzly bear in Yosemite or track a wolf, you know what I mean? And just slowly turn that thing while I'm recording and not have to bump my pan head and move it. Every turn of this knob right here is five degrees of panning. I mean, how great is that for a videographer following an animal? You can 100% do all that without taking away from who drew his morals and her standards. 100%.
00:41:54
Speaker
Like, yeah, when I spin up like a different website, you know, that could be different landing page or whatever it is. But yeah, don't take away, obviously like not to take away from who you are and what you're building in the Tricer brand. Um, just another marketing. And that's why it comes down to like getting a champion. And you want to find a person that does align with your personal vision, interests and values, but maybe just no birds.
00:42:21
Speaker
likes a bird, likes to get birds, man. Likes the birdie. He likes the birdie like he likes to hunt, you know what I mean? Finding those types of people can take time. Obviously, I'm not telling you how to run your business or anything like that. It'll happen when it needs to happen. Yeah, I'm hoping we have. It's all our things to do. When I go full-time, I'm going to start putting a focus into that as the photography space. I'm working on some stuff that you know about some of it.
00:42:48
Speaker
It kind of is a little more target, not target is for hunting, but it would be really good for photography as well. Cause it kind of does everything you needed to do. So I just, I'll go after it. I'll do it. So Olin, that's why I've been calling it forever. You're Olin O-L-L-I-N. Well, you originally you were mag scope, right? Yeah. So essentially what is Olin it's all in, but go ahead.
00:43:18
Speaker
Yeah. So like I mentioned earlier in the podcast, my background is entrepreneurship. Been doing that for over a decade. Just always kind of wanted to do my own thing. Um, when I was going to college, you know, I wasn't smart enough to get good grades and have a full-time job. So I started like a window cleaning carpet cleaning business that expanded and I started selling TV and internet. I was just like figuring that all out and building things that way. And then, um,
00:43:47
Speaker
Anyways, I just like, I've always been super passionate about having a vision statement and a mission statement, you know, a vision and a mission that you can get behind that has more meaning to me than just trying to sell a product to make money. Right. And so when we were, when I was originally, when I had originally built this product, like the name Magscope just made sense, right? You know, it's magnets, it's going on skills, Magscope. And then,
00:44:14
Speaker
I was challenged by some of my partners, some of the co-founders of Mountain Office, their names Jordan and Casey Harbertson. Just incredible at building brands that have good meaning. And they had challenged me early on in the business. So this was pre-launch. So we hadn't even launched it yet. I had figured out patents, I had figured out trademarks, I had figured out manufacturing solutions, and I had product actually in a warehouse, ready to go. But I hadn't launched yet.
00:44:43
Speaker
was it, some of the consulting they gave me was, you know, let's wait and let's make sure we've got a really good marketing campaign behind this before you launch. But they challenged me to come up with a company name that is more broad, that isn't gonna, you know, hold us down to one particular product. And Magscope is very product focused, right? So if Magscope name our company, all of a sudden, we're coming out with these, you know, for example, these archa plates, like it's like, okay, well, how does that fit, you know? And
00:45:12
Speaker
The second they challenged me to do that, I was like all on board because I had already been writing down like, hey, what is our company's vision? Like, what's our why? Right? Like, why are we building this company? And so I had written some things down. And it just so happened at the time I was listening to this audio book. It's a book called Aspire. So it's a book by a guy named Kevin Hall.
00:45:37
Speaker
And the book's all about the power of words and how they influence our lives. So the guys traveled all over the world. He learned about all these different cultures. And he highlights a specific word from that culture. And he dives into like its root meaning and why it can have meaning in our lives. So namaste, for example, is one of the words that he talks about in the book. But I was listening to that book as I was trying to come up with a new company name.
00:46:01
Speaker
And one of the words that he talked about is this word all in so OLLIN but pronounced like the English ALLIN so all in and essentially it's an ancient Aztec word. Oh, so all in is actually a word. It's an actual word. Yes. Oh, I think he's made it up. Nope, it's an it's an ancient Aztec word. When a big storm or earthquake would shake the earth, these Aztecs would yell and scream in urgency this word all in.
00:46:27
Speaker
And it literally translates into moving and acting with all your heart right now. And I remember reading that or hearing that, you know, it was the exact same thing that I felt when I picked up that piece of paper, you know, several years back when I drew that magnetic idea, like move and act to do something with it. So then I started reading into it more and more. And it's also, it's a symbol on the Mexico sunstone, and it signifies the moment somebody becomes aware of what they can become.
00:46:57
Speaker
And so as I dove into that word, that became the all-in vision. Like our vision is to help others become aware of what they can become, help people develop their potential and whatever capacity that is. And then our mission, our how, is through our innovative products, our strategic partners, and the content and experiences we create and share, we want to connect people to their passions and empower them to move and act with all their heart right now.
00:47:25
Speaker
And so everything that we do always points back to whether it's coming up with a new freaking awesome product, jumping on a podcast with a guy like you, everything points back to that mission to hopefully help us accomplish that. And so that's, that's where the name pivoted. So even before we launched, we had, we have products that was branded and as max scope, and we included flyers. In fact, I might have one in this box. Hold on. So this was like the original one.
00:47:54
Speaker
Yeah. So there was a flyer that came in these and we started shipping these orders out and it talked about our rebrand. So we had branded before we even launched and even announced anything on social media, we had rebranded it. And so the next batch of products that were coming were all this new red, all in, um, same exact product in the sense of functionality. We just changed the color and we changed the logo.
00:48:22
Speaker
So anybody that has this, just know the product still works exactly the same, but now we got a fancy new red one. And that's kind of how it all started, man. I'm kind of stoked to have the original one now. At first, I was like, I need to get a red one. I know, dude. Now it kind of shows my loyalty to all in on all in.
00:48:44
Speaker
Dude, a couple of things there. One, I'm stoked that me and you are going to Mexico together now because now you get to like, it's probably going to be like all sentimental for you because like all these like your company's name came from this like Aztec things where you go down to Sonora and kill some deer. Probably tearing up the whole time down there. But, uh, dude, I wish that my company name was like as meaningful as yours. That's like really deep, dude. Like mine, just like, you know the story of mine? I don't like.
00:49:12
Speaker
I had the idea for building these tripods and I met with my, who is now my creative director, Troy, who works for me. We met together and got coffee and I was like, tell him my idea. And I'm like, we need a company name for this thing. He's like, what do you want to name? I have no idea. We're building tripods. This is how fast it came. This is no joke. The house went down.
00:49:35
Speaker
I'm like, I don't know man. We need like a dumb name like in the industry. There's like Kuyu, Kefaru, Sitka They're just like these weird names like and I'm like, I don't know man like we're building trip We're building tripods like and I was like and I don't want to have a deer a mule deer is my thing Everyone has a mule deer like I don't want to have an elk skull like I don't want to do that I want to be different and I like I'm a little more artsy in that kind
Humor & Personal Touch in Innovation
00:49:58
Speaker
of aspect, right? I'm like
00:50:00
Speaker
I don't know man, like tripods. Like what if we were like, if I was like going to kill something, I'd want to kill like a Triceratops. I mean, Triceratops is an awesome animal and I'm like Triceratops, Tracer. And that was it. Like that's how I came up with the name Tracer. I went home and I drew something on a piece of paper for him and I wrote Tracer over the top of it. I wrote Fast Light Simple.
00:50:20
Speaker
And like, that was how it started, dude. I was like, I just, I need a dumb name. I did like no meaning. Like I feel yours is like so much more impactful. Like I said, that's a great name, dude. Yeah. But like, first of all, I, you know, I personally believe there was some divine intervention in the, like your name Tricer and how that came about. And literally I've had conversation with conversations with some of my partners. I'm like,
00:50:45
Speaker
You know, even when we're designing shirts and things like that, it's like, dude, there's so many else. There's so many gear. There's so many dollars. It just blends in with everything out, everything else. Dude, you got a frickin' triceratops, like, as your logo. Like, how frickin' cool is that? Like, this right here, like, dude, I'm jealous of that. Because we always talk about, it's like, dude, I can't go put, like, an Aztec on our stuff. And people are going to think we're, like, no, we're almost there. We'll have to rebrand it to the Commanders. It's like the Redskins did.
00:51:14
Speaker
What is the, oh, dude, did you hear that? Did you see that thing about Trump today? Did you see his interview? I haven't. Dude, so I guess the owner of the Indians is like running for Senate or something like that, but he's like a rhino and Trump's in Cleveland. He's like, do you know, do you guys really want to elect somebody who changed the name of the Cleveland Indians?
00:51:42
Speaker
to the Cleveland Guardians and everyone's booing. He's like, he's, so this, you know, Trump, he's just like, obviously this guy has something about him that he's just going to be honest with. He's just like, let's take a poll right now. Who likes the Cleveland Indians? And they're like, yeah! And he's like, who likes the Cleveland Guardians? Boo! And they're just booing this guy. So he just- No, isn't it sad that that's where we're all gone? It's like so ridiculous. So sad. So sad. But it's like, in like one, like,
00:52:11
Speaker
Paragraph this guy's ruined. He just ruined this guy reverse in it cuz He's a guy changing names from the Indians to the Guardians. Yeah, you what is The other thing I love like dude Tricer it's so easy to say it's super unique You've got an awesome animal behind it that you can use a ton of fun marketing and branding with most of the people that see this are
00:52:35
Speaker
What I like about this logo, number one, we've kind of niche ourselves with the red and white. There's not a lot of red and white in the industry and so it pops when you're in a retail store because we're going to start getting these in a whole bunch of retail stores eventually. The red and white just pops on a shelf when you're walking by. If you go down an aisle, you know, you go to shills and you go down an aisle that's got literally like a hundred Yeti coolers, the one that pops out the most to me is always like that red, like that red just pops.
00:53:01
Speaker
On the surface, the logo is clean. It's simple. It looks good. And most people, unless they listen to these podcasts or hear our story, don't understand the deeper meaning. But to me, that's what it's like. It's important to have that. And it just ties into our mission and our vision. And there's going to be products we launched that don't have this sentimental meaning behind it. It's just a cool name. And there's nothing wrong with that at all, right? But yeah, that's our story on how that all came about.
00:53:30
Speaker
Yeah, when it comes to naming products, I have fun with it. Like a lot of my stuff, like, well, like I have like the 80, which is after death, I had the BC before Christ, the JC Jesus Christ coming out, right? Things like the LP, people would think it means little pan, but really what it means is lung popper. Cause one of my like really good friends and hunting partners, we're on a hunting forum together in San Diego. And he's like, I bet you can't make a pan head that weighs less than six ounces. And I was like, hold my beer.
00:53:57
Speaker
So his handle, I don't, yeah, his handle is lung popper. So I named it the Tricer LP after lung popper. Right. So I could do that. And now we're going to, we're going to actually put a Nexus play on the bottom of a beer. So literally his Tricer tripods and panheads will literally be able to hold your beer. Did I tell you, did I tell you that you should do videos like that? We just Nexus everything. Hashtag Nexus everything. I've been putting on a bunch of stuff.
00:54:26
Speaker
Yeah, I have one coming out i'm still contemplating like I'm probably just gonna do it because it's funny. We were in deer camp in mexico And we were just all joking around and I was doing like We had a bunch of videos in the blind and I did like hey Have you seen these and he's like what these nuts? And we were at night. We're hanging out and we're like, dude You should name something the tricer dn for these nuts
00:54:50
Speaker
And I'm like, watch me do it. And then now I've morphed that in the last three months to like the Tricer DZ. Cause I think it'd be funny if you had this thing and you're on the mountain, you're like, what's that? And you're like, what's the Tricer DZ? And you're like D's nuts. So.
00:55:05
Speaker
I love it. That's what marketing is supposed to be, dude. It's supposed to be fun and unique and creative and that's freaking awesome. We're going to give out bags. We're going to have so much. I hope we don't get kicked out of the expos, but we're going to have a lot of fun, dude, at the shows and stuff. I want to do bags of nuts with TricerDZ on there as a way to push it, just for marketing stuff. We have some fun ideas.
00:55:31
Speaker
But yeah, you gotta have fun with that stuff, man. If you're not having fun doing what you're doing, I can see it in you and we talk enough to know you're creating products, which I think is so critical, products that you use. You're creating products that have your necessity and that other people want them. And I think that's the best place to be in. I think trying to create a product for other people that you don't use is very difficult. If you told me, oh, go create this thing for the
00:56:01
Speaker
fishing industry, I probably wouldn't be as excited about it as if I was going to be using it all the time, right? So when you see an issue or see a need and you can put your thought and mind behind it and create something that you love, that's really where you really thrive. I think that's where all of us thrived as well. And man, there's nothing cooler than creating something that you love and having other people love it as well. It's really a neat feeling. 100%. Yeah, that's what drives real innovation and disruption.
00:56:31
Speaker
is that passion and that personal connection you have to it. And then after you start doing it, the problem, and I don't know if it's a problem, but the thing that you and I run into now is now you've got a billion things that you want to work on at once. Oh, dude, I'm like, I'm actually stuck. That's how we are like, my core engineer over here, Paul, he's a freakin' stud, he's way smarter than I am. But like, I just keep, like him and I, like we were literally right before this meeting, just
00:56:57
Speaker
new stuff, more stuff, new stuff, more stuff. You know, we're 3D printing one prototype and we're starting another one, 3D printing another prototype, starting another one. It's just like, you start to recognize just little things you can do to improve the stuff that you're using in the field and to make your experience better. And so yeah, it's a good place to be, man. Yeah, I've got, I think I have three more prototypes coming right now to me.
00:57:24
Speaker
right now that are in manufacturing to be prototyped, that aren't even available yet. And I have three or four more in my head that I want to start, but I'm like, I need to take a step back. I need to get these finalized and settle down, get this figured out, slow down a little bit. I'm getting 10, let's get them out there, let's use them, and then I'll start probably come June, start focusing on the next batch of four or five. The cool thing for me with innovation with these products is
00:57:55
Speaker
every one of them sparks another product, right? So like, I take, you know, the LP panhand and it sparks the BP panhand, the BP panhand sparking something else in my mind right now that I'm still not talking about, but it might be called Tricer DZ, because D's nuts. So, um, so like, it's like, it just, they just continue to like, everything builds, right? And I can't, I can't turn that off. Like I like you said, like you couldn't sleep it up in Drew, like,
00:58:21
Speaker
I don't sleep. I get in bed and I see things in my head. People don't understand that. Maybe it's not everybody. I don't know if you're this way, but I could be driving. In my mind, I'm seeing stuff in my head that I want to do and design. Once it gets going, it's like I know. It's in my head right now that I still haven't figured out exactly what it's going to be, but I just keep seeing parts of it and how it's going to work and how it's going to close and how it's going to do this stuff.
Teamwork & Industry Growth
00:58:48
Speaker
And it's just, uh, it's a fun place to be in. And it's like the more I innovate, the more products I bring, the more I get to find more stuff to build. Right. Like it's, it's just a freaking tripod dude. It's always a freaking tripod. It's just a phone adapter. But like you can make that phone. I mean, you talk about this, right? Cause like you make that phone up for better. Like I know you can. And like, you're already like, dude, I'm doing that. I'm doing that. Like I get to get a little inside scoop on like what you guys are doing. And it's like, man, that's, that's awesome.
00:59:15
Speaker
Yeah. A hundred percent, dude. It's just, it's a, it's an eternal principle that, you know, some people call it manifestation. You know, in the scriptures that talks about it, they refer to it as the is faith, but literally creating that in your mind, like, like it's almost like a spiritual experience. Like you're literally creating something in your mind and then going and putting in the work so that it can come to pass. Like, dude, it's an eternal principle that's been going on since the time that like, I'm a man, dude, like I'm a strong believer in it.
00:59:46
Speaker
Yeah, I love it, man. All right, so we're getting close to the end. What's the end with two things? One, are you loving what you're doing? You loving your job now? Oh, yeah, dude. I live in the dream. I mean, as stressful as building a startup is, and now, you know, we've been we've been fortunate enough that within, you know, our first couple of years, we've got five of us full time and I contract with others. So now I'm feeding other mouths, mouths with all that pressure, dude.
01:00:14
Speaker
I feel extremely fortunate and blessed to be where I am. Number one, to have a supportive life, supportive family. They were able to, you know, I would have done it anyway just because that's the type of person I am. I've got ADD. I'm always just going to try things even if I, like, I don't, failure doesn't really scare me. And I've like, I've never taken a traditional job. And so that's kind of like my wheelhouse, but just had incredible support from family, friends, and then obviously the community has just responded.
01:00:43
Speaker
and been absolutely just on board and helped us keep growing. And so, yeah, hopefully we can just keep things rolling, dude. Yeah, dude, risk. Risk is something I worry about. Fear is something I worry about. What worries me is not doing something. I have to do it. I have to try. What's the worst thing that freaking happened? I don't want to try to buy a company? What's the worst thing that could happen? I ask that question all the time. I'm like, let's just do it, you know?
01:01:10
Speaker
And then with that, dude, we always like to end with a, I know you're a big fan to listen to every episode we talked about in the beginning, you know, big fanboy of Tricer and our podcast. We like to end with a hunt story. Just one hunt story. Wrap us up. Give me a hunt story, dude.
01:01:27
Speaker
Yeah. I mean, let's just finish off that big corn sheep hunt. Yeah. This is a Rocky. Oh, this is a rock here. Rocky mountain, big horn. So, uh, Mount Bora, tallest mountain peak in Idaho. It's that entire mountain. It's called the lost river mountain range. So that whole side in between Arco and chalice, that whole right side of the, of the road. If you're driving from Arco to chalice bike, that whole entire mountain range was the unit. What's crazy to me is I've grown up hiking into some of those upper mountain lakes, doing some fishing and things like that.
01:01:57
Speaker
never even realized just how many bighorn sheep live over there. Cause I'd never had the opportunity to hunt them. And now that like I've done it, I think I've helped since my dad's hunt. I think I've been a part of in some capacity, whether it was scouting, helping pack out. I think there's been four or five different people now I've gone back and helped on the hunt. Just like with my own time, like didn't charge him anything, just like fell in love with it so much, gone back and helped them.
01:02:26
Speaker
It's awesome. So yeah, I guess to finish that hunt, didn't end up getting that Ram that I had seen and tried to get on. He gave us a slip. We couldn't turn them up on either side of that mountain range. There was another massive giant that I had scouted on my very first scouting trip that we could never turn up. But my goal was to shoot a 170 plus class Ram. And in that particular unit, if you were getting a 170 plus,
01:02:56
Speaker
You were representing the unit well. And so there was one particular day where we were searching for this other ram that I missed the footage of, couldn't find him. We were on our way back out of the canyon. We glassed the other side of the canyon and there was two big rams together. Both looked really good. This is actually the ram that we ended up harvesting. Oh, rad. But really, really good bases.
01:03:26
Speaker
carried the mass quite as much as I wanted. But he ended up going 172, 173. But yeah, on our way out, it was literally just a couple hours before dark, made our way down, hiked up, got in a position where we were trying to shoot up at him like this. It was actually a 650-yard shot. Shot him, looked like a really good hit. Shot again, looked like another really good hit.
01:03:56
Speaker
And we started hiking our way up to find the sheep. So it was me and this, me and a friend, and then my dad actually ended up getting COVID that trip. So he was there with us, but every step, like he was just getting fatigued like crazy. Um, and so he just stayed back and was kind of watching those work our way up to this cliff. And as we're making our way up to go try to recover the Ram dude, the biggest storm rolls in to this whole mountain range.
01:04:25
Speaker
September for this or when's the she puts up there? Yeah, it was it was later. It was later. I had a late hunt. So like the like early October. Yep, yep, right in there. Yeah, yeah. I'm kind of familiar with the dates up there on those things. All right. Well, the storm rolls in. And as we're going to recover it, it's like, it should have been light for another hour and a half or 15 minutes. And it just goes like equals block like night.
01:04:51
Speaker
And it is pouring down hard. And we're up there now in this nasty, cliffy stuff. And you've got your headlamps on. You can barely see in front of you. And every shadow looks like you're about to just plummet off an entire mountain cliff. So it got really, really sketchy. And me and this guy were up there for a while. And we're like, dude, we can't keep looking. Because we were in some pretty steep cliffs. It was, dude, it got super sketchy. So we pulled out and ended up camping that night.
01:05:21
Speaker
Surprisingly enough, our tents didn't blow off the mountain because it was like a huge windstorm. Um, anyways, wake up the next morning. Fortunately, my dad was feeling a little bit better. We'd go back in there and literally there was just this ravine that the Ram had fallen into, um, right up, like literally right below where I shot him. Like we had just walked circles around him, not knowing we were walking circles because of how dark and treacherous it was. But fortunately he was in really good shape. None of the meat was spoiled.
01:05:50
Speaker
And it was a beautiful day the next day. There's a huge, there was a really beautiful glacier lake down below us. So like, it was like the most stunning background you could possibly like ask for for like a sheep hunt. So I'm holding this big ram up. There's a glacier lake in the background. It's like this blue turquoise color, all the cliffs behind us. We were able to get some incredible pictures the next day because the sun was out. And anyways, made a good recovery and made it out of there.
01:06:17
Speaker
That's the story that started the old all-in product, dude. That's awesome, dude. That's rad. I'm going to need one of those gripping grins from that. I'll use it for this podcast. I'll give you one of those gripping grins at the lake behind you. Text me one of those things. One of the what? Text me one of those gripping grins of that sheep. Oh, yeah. So I'm going to use it for this podcast. I want to show that thing off. What caliber? You strike me as a Creedmoor guy. You a big Creedmoor guy?
01:06:46
Speaker
It was a, we were using a 6.5 PRC. We actually built it specifically for that hunt. So I've got a 22 Creedmoor that I'm building right now. That's going to be my little coyote gun. We're going to get into some predator hunting, some thermal hunting at night here in Idaho. And so that's what, that's what, that's what's in the works right now. That's great. Creedmoor is a great predator around. Yeah, I'm excited for that.
01:07:14
Speaker
So, your 65 PRC, you built it, you go like 20 inch barrel, like folding stock, what would you do? No, I had, so we had, oh, what's the name of that company? It's the Havoc Element. Oh, Revik, what's the name of that company? Gunworks? No, not Gunworks, it's, hold on, I'll find it right now.
01:07:39
Speaker
Seekon. Seekon's precision. Oh, Seekon's. Okay. Yeah. Yeah. Seekon's. They're kind of this direction. And so we went with them. We heard good reviews. So it looks like, you know, just like a 30 out of six, but it's definitely a lot more lightweight, 6.5 PRC. And then we got a 300 PRC for elk hunting too. We ended up buying vocals for them. Yeah. I think it's got a eight to one twist. It's the,
01:08:07
Speaker
So you can run the heavy bullets in there. Like what do you run like the 143 ELDs or? Yeah. Hold on. Let me see which. ELDX. Sorry. Yeah. The gun weighs like 5.5 pounds. So super lightweight.
Hunting Tools & Techniques
01:08:21
Speaker
And they can get out there, dude. You can shoot that thing. Like we're hitting still plates at a thousand yards, like consistently. Oh, damn. But yeah, it works. He was like a 20 inch, 21 inch barrel. That's cool. Yeah. Yeah. Barrels. It's really people don't realize like they build a gun, like,
01:08:38
Speaker
Like I have a couple of custom rifles, 260 Remington, 280 Ackley improved, but they have like 24 inch barrels plus a break on them. You're up there. The length of your gun is probably more annoying than the weight of the gun for me. It's just, you're catching on trees. You're gonna like do that duck under thing when you're going to trees and stuff. Like I never hunt on trails. I always hunt in like the worst position. So yeah. Yeah, that's the point. We're building has that breakaway. I'll show you a picture of that real quick. Breakaway, the breakaway stock.
01:09:09
Speaker
Yeah. I'm going to build one. I actually was just talking to Vortex today. I'm going to think I'm going to put one of their scopes on it, their LHT. I want to build a folding stock gun for some of my shows and some of my shoot. Oh, yeah, that's a rad gun. Wow. That's rad. Yeah, that's going to have a thermal scope on it. I work with a guy called Luke. He runs Arrowhead Rifles. He had built me actually a custom muzzleloader for a New Mexico elk hunt that I had. And so I just built a relationship with him in the industry and he's just
01:09:38
Speaker
hook me up with a killer deal, so he's building that out for me. But I'm freaking stoked to get that. I'm hoping to have it here in a couple of weeks. Yeah, you're going to be, if you like predator hunting, wait till we go to Sonora. They haven't been called before. They are everywhere. You're going to have some fun, dude. Have I told you about my ambitions for this year for my hunting rifle, what I'm doing?
01:10:02
Speaker
So this year, after having some bad experiences hunting this year with people shooting over me at 1,000 yards, literally going back to the truck to get ammo, I have decided this year, I'm talking to Browning, I'm getting a Woodstock .30-06 X-Bolt. And every animal I kill with a rifle this year will be at the Woodstock X-Bolt.
01:10:22
Speaker
That's it. So I'm leaving. I have like the five or $6,000 custom rifles in the safe. They're going to stay home this year. Every, so when we go to Mexico this year, I'm going to be using that gun and I'm going to be, I'm going to set a limit on myself of 400 yards. Even though that gun like honestly is way more capable. I mean, those, those 30 out sections are probably 500, 600 yard gun.
01:10:40
Speaker
all day long with the right ammunition. I'm going to set a limit of 400 yards this year and obviously try and get under three. I really like to get under three is my goal when I hunt anyways. And I'm using a 30-06 fire thing just kind of as like a reminder to the industry and to people like, hey man, you could do it. You don't have to have a custom rifle. You could do it. Even though I love custom rifles, I've probably been building one this fall. Probably building, like you said, a folding stock like that, like an MDT chassis, carbon fiber deal.
01:11:05
Speaker
probably 280 Ackley, honestly, I'll probably be doing that. Okay, it's like that cartridge already load for it. But yeah, that's my goal this year. That is the most reliable hunting rifle that was like has ever been made. That's what we grew up on was the 30 out six. That's what my dad had. And that 30 out six that he still runs to this day and still shoots lasers. You know, we never shot past 300 yards. We'd always do 300 or closer when I grew up. But dude, that thing has killed more animals and like,
01:11:35
Speaker
any other hunting gun that I know we'll ever own. Those 30 out sixes are freaking sweet dude. I just don't understand too like how all of a sudden it became like you're weird. Like when did it become like you shouldn't 30 out six? Like when did that happen? You know what I mean? Like 270 Winchester? What? Like dude, those things have killed everything and they're still very capable of killing everything. And they still, that 30 out six is delivering 1500 pounds of energy to 500 yards. That's hilarious.
01:12:02
Speaker
What's hilarious is we have this ongoing joke and chain right now on social media with Arrowhead Rifles and my employee, Isaac Oliman. And every single time he announces he's building something, he always comments on there, will you build me a .30-06? Will you build me a .30-06? Will you build me a .30-06? And literally every single time that he's talking about something new, he just wants a .30-06 from him.
01:12:26
Speaker
It's a phenomenal cartridge, man. It does the trick. I'm excited to get that thing together and just hunt it this year. I got a really cool leather sling for it. I talked to guys in Maven. I bought an RS-1 from their RS-1 scope, like a 3-15 scope. Nice optic, nice gun. Just get out there and wood stock and go hammer.
01:12:48
Speaker
What are you taking to Sonora? Or do you just use what they have there so you don't have to worry about having it? You have to bring your gun. I'm bringing that .30-06. The only gun I'm hunting with this year is that .30-06. I'm actually really targeting, I'm going to have a lot of rifle hunts, but I'm really targeting some muzzleloader hunts as well and some archery hunts. I'm bringing in love with that right now. Well, New Mexico now is open sites only, so I'll just be using my globe. I'm trying to get a mule deer tag down there.
01:13:19
Speaker
I found one of those parameters. I just have like a CVA, like $500 muzzleloader. My buddy owns muzzleloaders.com. That's a guy you should pick up with too. He's a super cool dude, Jeff Clemens. But I'm just going to bring that thing down there, lend myself to 150 yards and try and get it done. That's so tight. Yeah. Last two years, I've hunted New Mexico with the muzzleloader. The first year, that was the last year they allowed scopes. And then last year was open peep site.
01:13:47
Speaker
And do we got it done on two incredible bowls with the muzzleloader and dude, I just like, I just, muzzleloader hunting is so fun to me. I think it's so cool. I know we're getting way past the hour, but are you, for sites on the open site, are you using like a globe site or using one adjustable like a gun works type sites? I used for, for the new Mexico, I could use the gun works adjustable. Is that what you used? But for Idaho, we have to use pretty much the old school
01:14:17
Speaker
Okay. Like, yeah, you can't shoot, you're not shooting past really 150 yards, like on that one, but the gun works one and the one I was able to build for New Mexico, I shot my elk, I think 225 250 yards with the adjustable site with the adjustable site. And that's probably as far as I would, it'll go like we've, we've hit still plates at 500 yards. But for my eyesight out in the field and to make sure I'm making a good ethical shot,
01:14:43
Speaker
I just with my vision, I will not go past 250 yards with that thing, even though it's more than I will do.
Collaboration in Hunting Industry
01:14:49
Speaker
Just because you're still looking through an open peep site, and you've still got to make sure the thing that dude, it was trippy, because this was my first time really experiencing that. Other than some more old school muzzleloader hunts that I did here in Idaho years ago, where you're getting a lot closer to the elf, but we couldn't get any closer to where we were on this particular elk in New Mexico.
01:15:13
Speaker
Dude, I had my little tripod set up and I would look Bino's gun, Bino's gun, because I was so paranoid that another elf was going to walk behind in front of him. Because when you're looking with your eye, like you are zoned in, like you are just looking right at his vitals. And that's what you're trying to focus on.
01:15:33
Speaker
And so that's what was the most trippy to me is like, I was more paranoid of what was going on around me where you've got a gun scope, you're zooming in, you can see right there, like what's behind it, what's in front of it. And so it took me a while to pull the trigger. Cause I wanted to know for certainty that no animals in front of him were behind him. And finally, when we had a good gap and I knew that's when we got it done and yeah, dude, it was, it was freaking sweet. What caliber, what bullet and what powder?
01:16:04
Speaker
Um, here's the, um, great here, but there you go. He sent you a picture of the session coming into your phone text. What, uh, what caliber are you running? What bullet and what, what powder are you running for that? That's the, that's the question you got to ask Luke and arrowhead rifle, dude. He's the one that can tell me all about all. I know is it's a bad egg. I'll just put it in there and she, I literally like, I haven't been a gun guy. Like, dude, that is freaking giant bull. Look at those whale tails.
01:16:34
Speaker
Yeah, he was sweet. Yeah, he's like a 350 bull and we got it done. That is a stud bull. Yeah, his back were so cool. He had like two foot long. Maybe it's a good picture but... 458. We were shooting a 300 grain.
01:16:57
Speaker
Yeah, the bullet length, 1.45, the muzzle velocity, 2,500. So you shoot at 45 caliber. Yeah, 45 caliber. Okay. Dude, he makes the fricking best muscle loaders. That guy's so good at it. That's awesome. And you know, it's crazy. There's another thing. There's another thing I like about you, Drew, is like, you're so willing to like, give in the sense, and I'm not saying just like give products away, but you're, you're willing to give your knowledge, your experience, your ideas.
01:17:26
Speaker
ship products out to just get connected with people in the industry. And dude, that pays dividends that like, sometimes it's hard to see on paper, but this guy, Luke, I didn't even know who he was. I got connected to him through the owner of marsupial gear, which is Jim. And he just lent me, he sent me a gun to use on my first new Mexico elk hunt for free. So he used, he let me use it for free.
01:17:50
Speaker
The very next year I drew out and then I'm paying his company to build me my own because I love it so much. That's awesome. If people that are willing to do that type of stuff, like, you know, put money aside, I just think those types of collaborations go a long way. Did you, the draw of New Mexico's in two days, you put in for it? Yep. Yep. We put in for it. Nice. Yeah. We got, I'm all set up down there right now. So when this comes out, I'm in for elk.
01:18:14
Speaker
Oryx, Barbary, and Deere. I think that's what the four that I put in for. Maybe something else. I just did the elk again, but after being down there, it's like, dude, there's so many things I want to go chase into Mexico. I love Mexico. I could go there every year. Are you putting in with a guide or are you putting in just DIY? Yeah. So we put in through the limited guided program just to increase our chances a little bit. It costs a little bit more money, but it increases our chances. And the way it works is like 10% more.
01:18:43
Speaker
It's great. Yeah. They only have to be with you. Two days. Like two of the days. Yep. So last year we had killed my elf before the guide had even showed up. And then the elf, the other elf that we killed, which was also really nice. He was a seven by seven bull. We had already scouted him and found him before the guide and outfitter came up. And so what was nice is when he showed up, we kind of figured it out so that when we shot it, we had just another guy that helped us pack it out. But
01:19:12
Speaker
They were a good outfitter that we worked through. But I kind of like the do it yourself more. And so the limited guide is kind of.
01:19:19
Speaker
Well, I prefer because you can still go out and just kind of figure it out on your own. It's definitely a loophole because I've done that before for barbering and drew a tag. I don't know how big fan I am of that. I mean, you're playing the system. It's good. I wish they kind of get rid of that because it kind of sucks because like as a non-resident, like your odds for like drawing some of these outcomes are like 2%. But if you use a guide, your odds are, you know, 9% or 12%. It's just like,
01:19:45
Speaker
Man, and then you need to limit it. I was like, I wish they could make more money. They can make, yeah, exactly. And I'm just like, but I, I'm not knocking guides. I just like, I have issues. All anyone listening to this podcast knows I have all kinds of grace, but every state with their draw system, how they're doing things. Honestly, Mexico is probably the one that I like the most, maybe Idaho and how they're doing things, but the guided part, I'm like, Oh man.
01:20:05
Speaker
I wish you'd just get rid of that altogether and make it to where everyone has 5% chance to draw it and make it across the board. I don't want to call it a rich man's sport, but you're kind of ruling out some of the average dudes who it's really hard to put into Mexico as it is and making them pay for the guide fees or whatever, which isn't that
Conclusion & Future Discussions
01:20:21
Speaker
bad. Maybe it's too grand, a couple grand to do the limited draw guide stuff, but it's just, I don't know. I don't know how I feel about that. That's my gripe for the day on the tag system. Everyone knows I like to gripe about the tag systems.
01:20:31
Speaker
But that's a perfect place to end. Drew's right for the day. Right for the day. And every podcast, right? That's it, dude. That was a fun podcast, dude. I'm all in. Yeah, thank you for having me on, man. I'm stoked. Let's do it again. I could talk to you with you all day long. You guys are getting a little taste of how mine and Nate's phone calls go. It's like, you hang up. No, you hang up. No, you hang up. It just keeps going and going and going. You got to 25 minutes out of us here. So thanks, dude. Let's do it again.
01:21:00
Speaker
Yeah, pleasure, dude. We'll talk soon.