Transcript
Speaker: Look, in the solar business, there's really only two types of people.
Speaker: There's the ones that crush it, make six, seven, and eight figures, and then there's everyone else.
Speaker: The question is, which one will you be?
Speaker: Over the last four years, we've studied the sharpest solar sales and marketing professionals and how they build multi-million dollar incomes using only the best sales and marketing strategies.
Speaker: So how do these solarpreneurs do what they do and what makes them so successful?
Speaker: This podcast is your answer.
Speaker: Join us and thousands of sales pros, marketers, and entrepreneurs as we take the solar industry by storm and uncover what it takes to sell more solar with less effort.
Speaker: Welcome to the Solarpreneur Podcast.
Speaker: What do you call an underground group of solar professionals on a mission to create a more sustainable world?
Speaker: We call ourselves solopreneurs.
Speaker: And while some might call us crazy, foolish, and dissatisfied with the status quo, we're the ones taking action to create a better future for ourselves and the world.
Speaker: Solopreneur is dedicated to give you, the solar professional, the tools, skills, technology, and mentorship to take the industry by storm and sell more solar with less effort.
Speaker: We are solopreneurs, and this is our story.
Speaker: Boom, what's going on, solopreneurs?
Speaker: Today I wanted to do kind of a different episode, and hopefully a cool one.
Speaker: And that is, I'm getting ready to go to DoorDotOrCon this weekend.
Speaker: So, first of all, if you're going to be at DoorDotOrCon, don't forget to come say hi.
Speaker: I'll be there all weekend, starting on Thursday at the VIP sessions and everything as well.
Speaker: So, definitely come say hi if you're there.
Speaker: What I want to do is talk a little bit about why I go to live events.
Speaker: And then second thing is do kind of a door-to-door con preview.
Speaker: A lot of people go from the solar industry and I wanted to give my take on what I think are going to be the best speakers that you're not going to want to miss.
Speaker: And just some key things that are happening at door-to-door con.
Speaker: So here it goes.
Speaker: First of all, the reason I wanted to do this episode probably more than anything, I had a conversation with a rep last week actually.
Speaker: I was getting ready to go to a deal and was doing some preparation.
Speaker: I was at Starbucks just before I was about to head to a deal.
Speaker: And I ran into a kid that I actually used to sell with.
Speaker: If he's listening, he knows who he is.
Speaker: But we had a conversation, just hadn't talked in a while.
Speaker: And I asked him, hey man, have you gone to door-to-door con this next weekend?
Speaker: And of course we caught up on the solar and how his cells were going.
Speaker: But he's like, no man, I don't really go to those things.
Speaker: And I'm like, oh, how come?
Speaker: He goes, oh, well, it just seems like a waste of time.
Speaker: Like, honestly, I'd just rather be selling and go make more money.
Speaker: I've gone to some things like that in the past, but it just kind of kills my momentum.
Speaker: And it's more worth it for me to just go make more money, not take the time off.
Speaker: And then also I can keep making progress towards the assistant manager position that I want to get.
Speaker: And I'm like, oh.
Speaker: You don't like going to live events, huh?
Speaker: And he just went on to explain that he can get everything that he needs to know from books, just YouTube videos.
Speaker: He's like, yeah, honestly, why pay for these events and stuff when you just get everything you need from books?
Speaker: And I gave him my take.
Speaker: I don't want to be a dick about it or anything, but I gave him my take and just...
Speaker: Just told them that live events have been really valuable to me and that I've learned a lot from them.
Speaker: And I've always made my money back.
Speaker: But on this episode, I wanted to go a little more in depth of why I think live events are super important and why you all should be going to as many live events as possible.
Speaker: Okay, well, maybe not as many as possible, but within reason.
Speaker: I think it's good to go to a live event where
Speaker: at least a couple a year, if not one per quarter.
Speaker: And I kind of broke it down into five reasons why they've been super valuable to me and why I think they're important.
Speaker: So here goes, number one, you learn some killer stuff at live events, especially if it's a good one.
Speaker: I'd be careful about going to free events just because honestly, the free events that you go to, the reason they're doing them is to
Speaker: get you to buy other live events.
Speaker: So at this stage, I basically only go to paid events just because I know if I pay for something, I'm going to pay that much more attention.
Speaker: And hopefully the speakers there, the audience, they came to play big and add a ton of value since they're getting paid.
Speaker: So number one, the educational opportunities
Speaker: are usually really good at these events you get to hear from some of the best people in the industry get to hear from people that are that are steps ahead of where you're at and hear what they're doing and then also with that since you take time out of your schedule and you paid to be there you're going to be committed to learning you're going to be committed to listening you'll be committed to taking notes
Speaker: I've done a lot of webinars, things online too.
Speaker: But here's the thing about those.
Speaker: Usually you're not paying as much attention.
Speaker: It's online.
Speaker: I don't know about you, but I tend to do other things when I'm watching YouTube videos.
Speaker: Things like that.
Speaker: Even listen to podcasts.
Speaker: Hopefully you guys are paying 100% attention to this podcast.
Speaker: But a lot of people are doing other things when they're
Speaker: getting online content, online education.
Speaker: When you go to an event, hopefully you're taking in everything that the speaker has to offer.
Speaker: You're seeing their body language, seeing how they're talking, you're seeing the visual cues that they have with their presentation, and you're gonna take in that much more.
Speaker: There's a lot of ways to learn.
Speaker: There's visual, there's auditory.
Speaker: When you're at a live event, you're gonna get that many more learning opportunities, because you're gonna be looking at it visually, you're gonna be taking the audio cues in.
Speaker: So that's gonna be a lot more valuable.
Speaker: So that's number one.
Speaker: Number two is the networking.
Speaker: I've formed some of my best, I would say, business relationships at these live events.
Speaker: And honestly, it's made me a ton of money just from partnerships I've been on the forum.
Speaker: And then I have kind of my go-to people that I've met from events.
Speaker: I go to a lot of ClickFunnels events.
Speaker: It's online marketing.
Speaker: Then, of course, sales events.
Speaker: But anything I'm trying to do online, I mean, with podcasting or...
Speaker: trying to make sales funnels online, things like that.
Speaker: I have my people I go to and guess where I met them?
Speaker: I didn't meet them at Starbucks, I met them at the live events.
Speaker: If I need help with something, I go to these people because I know they got my back, I know they're in my corner, we're all backing each other up, we're all supporting each other.
Speaker: And that's the thing, when you form these partnerships at live events, it gives you the chance to not only make the connections, but be that connecting person
Speaker: If you know people, if you know someone that's really good at closing, if you know the best person in the world at door knocking, and if you form the partnerships with them, then even if you're not the greatest in the world of those things, you're going to be that person that people go to because they know you've got connections.
Speaker: They know that you know the right people to talk to.
Speaker: So that's number two is networking.
Speaker: And it's even helped me...
Speaker: I used to go to Toastmaster meetings.
Speaker: If any of you know what that is, it's practicing speaking.
Speaker: Basically you go, you meet up with just local people and you all practice giving presentations, giving each other feedback.
Speaker: It's not necessarily a live event, but just they have local meetings all over the place.
Speaker: So that's a good thing to go to if you're trying to work on your speaking skills.
Speaker: But anyways, I went to one of these.
Speaker: And just from the networking aspect of it, I was wearing a ClickFunnels shirt that day, which of course is the software that you can build online sales funnels with.
Speaker: Talked a little bit about it in the past, but since I was wearing this shirt at the meeting, just a random guy there, he looks at the shirt and he says, hey, do you build funnels?
Speaker: Do you build online sales funnels for people?
Speaker: And I'm like, yeah, how'd you know that you're wearing the shirts?
Speaker: I forgot I was wearing the shirt.
Speaker: But from wearing that shirt and the connections I made at this meeting, what happened was I ended up getting a client for funnel building.
Speaker: I'm not really doing that lately anymore as I'm trying to focus just more on my individual cells in solar.
Speaker: But
Speaker: We ended up having more meetings just from this connection we made, the networking we had at a live Toastmasters meeting.
Speaker: And then it turned into a client for me.
Speaker: Opportunity for business.
Speaker: So that's number two.
Speaker: You're going to get the best networking opportunities.
Speaker: And that's the other thing.
Speaker: As you go to these events, the more money you spend,
Speaker: I'm not saying you have to be the one that buys the most expensive VIP tickets.
Speaker: But as you get into more expensive events and the higher up tiers of people, those are the people you want to be networking with.
Speaker: I went to Grant Cardone's 10X Con.
Speaker: A couple years back, at the time, I think we got some of the cheaper tickets for that event.
Speaker: But guess who I was sitting with?
Speaker: Guess who I was networking with?
Speaker: It was all the beginners, all the people getting started in business.
Speaker: People that, well, not all of them, but some of them were pretty cheap guys too.
Speaker: The cheapest tickets.
Speaker: So when you go to these events, consider getting the VIP tickets or just figuring out a way to network with the high up people, people who are dominating.
Speaker: Because those are the people you want to learn from.
Speaker: Okay, so number three, going to the events allows you to learn about competitors, see what other top people in the industry are doing.
Speaker: So especially in solar, there's people that are doing insane amounts.
Speaker: Like it blows my mind when I go to Door2DoorCon, some of these other events, to hear what some of these guys are closing, even from other industries.
Speaker: You listen to Sam Taggart's Door-to-Door podcast, other podcasts out there, and there's guys doing insane amounts of volume, closing a ton of deals.
Speaker: And that's what we're trying to do on this podcast, obviously, is get in touch with those people and hear what they're doing.
Speaker: But when you go to live events, a lot of these guys are going to be at these events.
Speaker: A lot of them are speaking, which is what we'll talk about here in a second, of who you want to be listening to at Door-to-DoorCon.
Speaker: But you're gonna be hearing from these people, you're gonna be making the connection, and you're gonna be able to hear what competitors are doing.
Speaker: And if you're a business owner in solar, you're gonna hear what other solar companies are doing, what's giving them success.
Speaker: Are they door knocking?
Speaker: Are they getting online leads?
Speaker: How are they following up?
Speaker: What are they doing to close?
Speaker: That's the benefit.
Speaker: It's not just learning about,
Speaker: techniques but you're gonna hear what your competitors are doing it's working for them so good reason to go right there number four is you're gonna be able to market to potential clients and this is especially big for events that aren't necessarily solar related if you're going to online marketing events like myself or personal development events any event
Speaker: Well, even door-to-door con, guess what?
Speaker: There's going to be people that can be potential clients for solar.
Speaker: You heard that, right?
Speaker: So some people are like thinking, oh, I'm going to have to take work off.
Speaker: It's a momentum killer.
Speaker: I can't make any money.
Speaker: If you use these events to talk about what you do, then it doesn't have to be time taken off.
Speaker: You can be marketing to people.
Speaker: You can be prospecting when you're at these live events.
Speaker: I had a guy that I met, Funnel Hacking Live, that's a ClickFunnels event that I go through every year.
Speaker: As you make these connections, most people there obviously aren't in the solar industry.
Speaker: They're from all types of industries.
Speaker: But the people I've met there,
Speaker: They all know me as a solar guy now.
Speaker: And guess who they're gonna come to if they need solar on their house?
Speaker: Hopefully me.
Speaker: Okay, so a couple months ago, I had a guy that I met at this Funnel Hacking Live.
Speaker: He hit me up out of the blue, said, hey, I've been thinking about getting solar for my house.
Speaker: Would you be able to get me a quote for your home?
Speaker: Didn't have to do anything.
Speaker: He reached out to me.
Speaker: Came out of nowhere and it's because I met him at this event.
Speaker: Put myself out there.
Speaker: Was known as the solar guy.
Speaker: And so I'm the one he's going to come to.
Speaker: I made that connection.
Speaker: Haven't closed him yet, but falling up from still.
Speaker: So when you go to these events, be sure that you're the one that's not afraid to reach out to people.
Speaker: Especially if you're at other events.
Speaker: Door-to-door con, there's going to be a lot of solar guys there.
Speaker: but maybe the pest control guys, maybe the roofing guys, you can use those opportunities to form partnerships.
Speaker: And hopefully they're going to come to you when they need solar.
Speaker: So that's number four.
Speaker: Use these events to market, to prospect.
Speaker: And really it's like you're not even taking time off.
Speaker: You're just prospecting while you're there.
Speaker: Number five, last one, then we're gonna do a little door-to-door con preview.
Speaker: Use these events to spark creativity, to recharge, to give you new ideas.
Speaker: Another issue that I had in the past when I was in pest control, that was a summer sales thing, but I remember I took too much time off.
Speaker: And it wasn't to go to events, it was just taking time off.
Speaker: And it was a momentum killer because the four days before I would take time off, in my head I was like, oh, I'm going on vacation.
Speaker: Sorry, I got a helicopter in the background.
Speaker: Hopefully it's not too loud.
Speaker: In pest control, I would take too much time off and I had the opposites.
Speaker: Because four days before, I'd be like, oh...
Speaker: Well, I'm going on vacation.
Speaker: I don't need to push this hard.
Speaker: I'm setting up follow-ups, so I'm going to be gone anyways.
Speaker: So I'll just hit it hard when I get back.
Speaker: I would leave, and then when I came back, I would, in a way, forget how to knock doors, forget how to sell, and I'd have to retrain myself and get myself back in momentum, get myself back in that state.
Speaker: So with live events, you never want that to happen and it never should happen.
Speaker: You should use them as an excuse to push super hard before you go to the event.
Speaker: Take as much as you can from it.
Speaker: Use it to recharge, use it to get new ideas, hear from the top people in the industry.
Speaker: Then after it, you need to take what you learn, apply it, and be that much more driven.
Speaker: Just be intense as you get back into the flow of things.
Speaker: So always use the live events to go into the next week of work with intensity.
Speaker: Okay, last year, well, I probably went to too many live events, honestly.
Speaker: I would say one live event at quarters.
Speaker: Good amounts.
Speaker: I don't think you need to go to too many, because you can go to too many live events.
Speaker: You don't want to have the information overload and just gets to a point where you're taking too much information and not applying it.
Speaker: But you want to go to these events, take what you can, and then get back at it.
Speaker: I went to quite a few live events last year, and guess what?
Speaker: Still the top closer in my company.
Speaker: Still close more deals.
Speaker: Probably took a lot more time off than a lot of other people, but still was able to close the amount of deals that I wanted to.
Speaker: Make awesome money.
Speaker: So use it like that.
Speaker: Go to the live events, then use them to recharge.
Speaker: Okay, so just a couple of my thoughts on live events.
Speaker: I think they're super valuable.
Speaker: Don't go to too many, but...
Speaker: Go to, definitely go to door-to-door con, definitely go to the ones that can help you in sales, can help you in your money-making activities.
Speaker: And that's using the dominate, using to be the top closer, the top in your company.
Speaker: And who knows, even if you're, maybe you're in not a great situation in your current company selling solar,
Speaker: By going to these live events, you're going to meet people that can possibly get you into better opportunities.
Speaker: Maybe someone you meet at Door-to-DoorCon or your next event will get you into a perfect fit, get you into the perfect company.
Speaker: Maybe that's how you're going to make your next million.
Speaker: So don't be afraid to reach out and network with people.
Speaker: and make those connections while you're there.
Speaker: Okay, so now for a little door-to-door con preview.
Speaker: Both of you looked at the speakers, started to map out a couple of speakers.
Speaker: So the headliners this year for door-to-door con are Mark Eaton, obviously Sam Taggart, he's gonna be speaking a number of times, Tim Grover, and then Ed Milet.
Speaker: are i think kind of the flagship speakers so obviously they're going to be people you don't want to miss got a couple other ones maybe they're not quite headliners but coach michael burt myron golden he's heard him speak a number of times and definitely not going on not going to want to miss him it's a master closer so definitely don't miss the headliners
Speaker: The big wigs, you want to take as much as you can from these guys.
Speaker: That's pretty obvious.
Speaker: You want to see them.
Speaker: But what I wanted to focus on for the little preview of Door-to-DoorCon is people specifically in solar.
Speaker: A couple of them I've had on the podcast already.
Speaker: And just kind of give you the reason why you should go out and listen to them again.
Speaker: If you haven't heard of them.
Speaker: Okay, so number one, we got Bill Murphy.
Speaker: He's on...
Speaker: the 17th, which is Friday, I believe.
Speaker: Yeah, it's Friday.
Speaker: Two o'clock, he's gonna be speaking on marketing.
Speaker: If you haven't listened to his episode on the Solar Preneur podcast, definitely go check that out.
Speaker: He shares some money tips, some golden nuggets.
Speaker: So go listen to that as a little preview.
Speaker: He's gonna be speaking on marketing.
Speaker: So if you haven't heard of Bill, he is the marketing guru for solar.
Speaker: His company, Solar Chi Code, teaches reps
Speaker: how to basically go out and generate leads online.
Speaker: Use Facebook, generate leads, and then how to follow up with these people and how to close them.
Speaker: So definitely check him out.
Speaker: He's gonna be sharing, I assume, a lot more on his specific marketing tips, what he does to generate these leads, how he nurtures them, follows up with them, and clothes them.
Speaker: That's Bill Murphy, two o'clock on Friday.
Speaker: Go check him out.
Speaker: 2.45 on Friday, we got Doug Robinson.
Speaker: We haven't had him on the Solarpreneur podcast yet, hopefully soon.
Speaker: But he is the Chief Executive Officer for Legacy Power.
Speaker: He's built up a super successful company.
Speaker: And he's going to be speaking on recruiting.
Speaker: And he's built a massive company, awesome organization.
Speaker: I know he's going to h ave a ton of great stuff to share about recruiting.
Speaker: So he is in our industry.
Speaker: Definitely go check him out.
Speaker: That's a 245.
Speaker: For 330, we have... Okay.
Speaker: There's actually no one specific for Solar 330 on Friday.
Speaker: But there's going to be people.
Speaker: Speaking on marketing, Lee Haight is going to speak on...
Speaker: I think that's how you say his last name.
Speaker: He's speaking on recruiting.
Speaker: He's from the roofing industry.
Speaker: If you don't have anyone in mind, I would suggest going to see Lee.
Speaker: I've seen him before, and he has some awesome advice to share.
Speaker: Okay, so that's Friday for the workshops.
Speaker: Now for Saturday,
Speaker: At 8 o'clock.
Speaker: That's 8 o'clock AM.
Speaker: So make sure you don't stay up too late on Friday.
Speaker: So you want to wake up early.
Speaker: Get to these workshops.
Speaker: We've got.
Speaker: Ashton Buswell.
Speaker: We've had him on the podcast.
Speaker: He's been.
Speaker: probably one of our most requested guests he as well you didn't listen to this episode this man closed 21 deals in a day this brother closed that many deals so this one I'm talking about there's guys that close insane amounts these are the speakers you want to connect with you want to go ask them ask them questions see what they're doing
Speaker: He's at eight in the morning, so go to bed early, wake up.
Speaker: He's gonna be talking about, I know, specifically his door approach.
Speaker: He's trained hundreds, if not thousands of reps, and master closer as well, so definitely go check him out.
Speaker: Ashton knows his stuff.
Speaker: 8.45 for solar, we have Skip Kendry, I think, that's how you say his name.
Speaker: We haven't had him on the podcast either.
Speaker: Don't know a ton about him.
Speaker: But from what I've seen, he is actually down here in Southern California as well.
Speaker: And looks like he is president of Current Home.
Speaker: Has done solar roofing.
Speaker: Also been vice president of sales for Sungevity.
Speaker: So has some experience.
Speaker: Also, you got Lenny Gray at 845.
Speaker: He wrote a book.
Speaker: I think it's called Door-to-Door Millionaire.
Speaker: He's going to be a good one.
Speaker: So I would suggest between those two at 8.45 in the morning, either skip for solar or landing gray, specifically if you're doing door-to-door.
Speaker: Then at 9.30, got one for solar again, Tyler McAllister.
Speaker: Again, I don't know a ton about him.
Speaker: Haven't had him on the podcast yet.
Speaker: But here's the thing.
Speaker: Anyone that's speaking of this, Sam, make sure to have quality guests.
Speaker: top dogs so you're not gonna you're not gonna go wrong no matter who you go to but I would definitely suggest going to the people in solar so that's the one you want to make some people you want to make connections with okay so there's just a little preview go see Sam Taggart go see Ed Milet go see Myron Golden
Speaker: Go see the headliners.
Speaker: Then make sure you come say hi and let me know what you thought of this episode.
Speaker: A little bit different, a little bit different format.
Speaker: But hopefully you enjoyed it and hopefully I will see you all at Door2DoorCon.
Speaker: Maybe we'll do a solopreneur live event soon.
Speaker: Hit me up and let me know if you think that's a good idea.
Speaker: But we will see you at Door-to-Door Con.
Speaker: Don't forget to go to live events.
Speaker: And stop making excuses.
Speaker: Get to that live event.
Speaker: Take good notes.
Speaker: Make the connections.
Speaker: And make your next million dollars.
Speaker: So we'll talk soon.
Speaker: Peace out, solarpreneurs.
Speaker: Wow, what another value-packed episode of The Solarpreneur.
Speaker: Guys, if you couldn't tell, we spend a lot of time and energy to put these episodes out to hopefully give you just one strategy, one golden nugget that's going to launch your solar career to the next level.
Speaker: And we do it all for free.
Speaker: And if you found any value in this episode or it's helped you in any way, all I ask in return is that you just take 30 seconds of your time and leave us a review on iTunes so that we can help more solopreneurs like you to change the world.
Speaker: And as a gift for leaving us a review, we have a special training package exclusive for solopreneur listeners over at solopreneurs.com.
Speaker: Remember, you need to leave us a review on iTunes to qualify for the training package.
Speaker: So take care of that now and we'll see you on the next episode.
Speaker: Wow, what another value-packed episode of The Solarpreneur.
Speaker: Guys, if you couldn't tell, we spend a lot of time and energy to put these episodes out to hopefully give you just one strategy, one golden nugget that's going to launch your solar career to the next level.
Speaker: And we do it all for free.
Speaker: And if you found any value in this episode or it's helped you in any way, all I ask in return is that you just take 30 seconds of your time and leave us a review on iTunes.
Speaker: so that we can help more solopreneurs like you to change the world.
Speaker: And as a gift for leaving us a review, we have a special training package exclusive for solopreneur listeners over at solopreneurs.com.
Speaker: Remember, you need to leave us a review on iTunes to qualify for the training package.
Speaker: So take care of that now, and we'll see you on the next episode.
