Episode 240: I'm With The Brand (unpacking how brands influence our brains), part two

This episode is part two in an ongoing series about brands and how they influence our identities and drive consumerism.
In this episode:

• We are going to hopefully answer the question “why might someone get so caught up in a brand that they start fighting with strangers about it on social media?”
• Amanda explains where "off price" stores like TJ Maxx and Nordstrom Rack really get their inventory
• We examine why it's more important than ever to support small businesses (and how we can do that)
• We will explore the background and influence of Marc Gobés 2000s book Emotional Branding, considered “the bible” of contemporary marketing and branding
• Why is Lululemon kind of like a cult?
• We will walk through the “10 commandments of emotional branding” and examples of how they have been applied
• We will realize that Supreme isn't as cool as it seems
• We explore why people join brand fan groups on Facebook
• How Nooworks made a major fan out of Amanda after seeing how the brand handled a crisis
• Amanda explains why taste is a classist construct

And so much more!

Additional reading:
"Getting Emotional With Marc Gobé," Design Emotion.
"Why Do People Join Cults? Linguist and 'Cultish' Author Amanda Montell on the 'Invisible Power of Language,'" Dillon Dodson, Parade.
Cultish by Amanda Montell
"The Cult-Like Following Of Lululemon Is Stronger Than Ever — Despite Controversies," Cory Stieg, Refinery29.
Business Insider piece about working for Lululemon

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