Episode 241: I'm With The Brand (unpacking how brands influence our brains), part three

This episode is part three in an ongoing series about brands and how they influence our identities and drive consumerism.
In this episode we will be unpacking and exploring various examples of "cause marketing:"

• The flaws in the "buy one, give one" model,
• How brands engineer fundraiser collections to be profitable,
• The effectiveness of "round up" at checkout campaigns,
• Why B Corp certification doesn't mean as much as it once did,
• The real reason companies do fundraisers for charity and causes,
• And we will do the math to get to what a 1% giveback really means.

Additional reading:
"Melania Trump says 'don't care' jacket was a message," BBC.
"T-shirt makers riff on Melania Trump’s jacket with their own message and donate proceeds to refugee services," Lindsay Ellefson, CNN.
"The Broken 'Buy-One, Give-On" Model: 3 ways to save TOMS Shoes," Cheryl Davenport, Fast Company.
"The Impact of TOMS Shoes," Bruce Wydick.
"Shoeing the Children: The Impact of the TOMS Shoe Donation Program in Rural El Salvador."
Dr. Bronner’s Statement on Dropping B Corp Certification
"The B Corp Standard is at Risk," Fair World Project.
"Nespresso: Known for Human Rights Violations, Now B Corp Certified," Fair World Project.
"How Nespresso's coffee revolution got ground down," Ed Cumming, The Guardian.
Rio Tinto Corporate Rap Sheet

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