Episode 242: I'm With The Brand (unpacking how brands influence our brains), part four

This episode is part four in an ongoing series about brands and how they influence our identities and drive consumerism. In this episode, we will explore three more "emotional branding" trends of this century: convenience, nostalgia, and hope. This episode includes the following topics:

• An explanation of trend forecasting and why most large brands are selling essentially the same stuff
• WGSN and how "big trend forecasting" might be bad for fashion, workers, and customers
• The Ouroboros of hustle culture and convenience marketing, along with all of the products and industries that have thrived in a time when people are working more than ever
• Why we can't have something that is fast, cheap, and good
• How and why nostalgia gets us to open our wallets
• Why hope was a good marketing tool through the 2010s
• Identifying the upcoming emotional branding trends.

Additional reading:
"The Future of Fashion Forecasting," Kate Hart, Not Just A Label.
"Uber fares are cheap, thanks to venture capital. But is that free riding ending?" Sam Dean, Los Angeles Times.
"Polly Pockets Are Making a Comeback and They Are Just as Good as You Remember," Kate Reggev, Architectural Digest.
Future Consumer 2027: Emotions

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