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This week’s guest, Scott Knudsen, is a husband, dad, and author of "You Can't Crack That Egg Twice." Based near Fredericksburg, TX, he's also the host of the Cowboy EntrepreneurⓇ  Podcast. Scott's captivating life story is currently being turned into a dramatic autobiography called "Lightning K Ranch," featuring his lightning survival story under the skillful direction of award-winning producer Rodney Stone. Tune in for this incredible journey! For a full episode transcript, visit our website at www.justinboots.com/en/kick-your-boots-up.html

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Transcript

Podcast Introduction and Engagement

00:00:02
Speaker
You're listening to the Kick Your Boots Up podcast, where we swap stories of the West. Whether you're just waking up or getting in for the day, come on in and kick your boots up. Hi, everybody, and thank you for listening to the Kick Your Boots Up podcast. We have a special guest this week, but before we introduce him, I just want to remind you, please like, subscribe, and follow our channel. Leave us some comments, reviews. If you have something to say, we want to hear from you. We take the time to read everything, and we appreciate everything that you guys have been saying, so keep it up.

Featuring Scott Knudsen: Cowboy Entrepreneur

00:00:31
Speaker
But this week's guest is one that's really true and dear to my heart. His story is incredible, and I cannot wait for you guys to get to hear it. I mean, you're going to leave speechless, but probably have lots of more questions. So I'm just so excited. But this is the cowboy entrepreneur, Scott Knudsen. He has a long rap sheet, but I think one of the best things about him is he's a family guy. He's a husband, a dad to Haley. I got to meet Haley's daughter. She's an incredible soul. Love her so much.
00:00:58
Speaker
Yeah, yeah. He's an author of a book that's actually out now. You can buy it. It's called You Can't Crack That Egg Twice. He's from near around Fredericksburg, Texas, so there's a lot of stories there. I'm sure a lot of you like to travel there, including myself.

Scott Knudsen's Family and Collaborations

00:01:12
Speaker
He's the host of the Cowboy Entrepreneur podcast. You're going to get that on Spotify, Apple, iHeartRadio, YouTube, of course. He's currently filming, though, an autobiography called Lightning K Ranch, and it's basically his life story.
00:01:26
Speaker
That's going to be on the big screen for the world to see the good, the bad, the ugly of his walk and what it's like with overcoming a traumatic brain injury, the faith there, the family struggles, the everything together, the survival story. And of course it's produced by the amazing award-winning producer Rodney Stone.
00:01:44
Speaker
And wow, I mean, I just can't wait. I'm so excited. I'm really giddy just thinking about the details of the movie and how it's all going to play out. And I know we have a lot to talk through there, but first of all, Scott, thank you so much for clearing your schedule and allowing yourself to be available to be on the podcast. I'm so excited to have you here.
00:02:02
Speaker
Oh, thanks for the kind words and thank you for having me on the podcast. I love it. I listen and watch it and we follow everything y'all do. And when we were in Dallas and met you and the whole team, it was so special. It was just a great time and y'all just welcomed, welcomed us like family and appreciate everything you and everybody at Justin Boots does.
00:02:22
Speaker
Well, thank you, Scott. Yeah, it was very, very special. For those of you that don't know her once a backstory there, we were actually able to meet up at WISA.

Family Influence and Cowboy Heritage

00:02:30
Speaker
And that's, if you haven't, if you're not familiar with WISA, then you need to go back a few podcasts and listen to our podcast episodes and learn what that is. But, um, it was just really cool to be able to sit, sit down and talk to your family and hear your life story from your family's perspective, even talking to Haley. I mean, she's just graduated high school and she's well beyond her years. So wise. And it shows a lot about you and your wife for raising
00:02:52
Speaker
her up to be the woman that she is today. So huge shout out to your entire family. Love them lots. And yeah, it was such a great time meeting you in Dallas. Absolutely. Of course. And I think before we get started, I kind of want everyone out there to get some backstory on you personally, before we dive a little bit deeper into the fun stuff. So tell us a little bit about how you grew up and what it was like, everything about it.
00:03:16
Speaker
Yeah, okay, sure. Yeah, I grew up in Texas, you know, I'm a fifth generation cowboy, and I love it. You know, my first day at home, they say from the hospital, my mom put me on my dad's calf roping horse, you know, and my dad was up there. I just grew up in the saddle, literally, and I love business. That's where the entrepreneur piece comes from. And in our Western industry, there's so many entrepreneurs, you know, and that's what we really wanted to focus on is tell those stories.
00:03:41
Speaker
So I just grew up that way, you know, riding horses and playing in the dirt and living that cowboy life, which I love. I still love it so much. And I've worn Justin forever, you know, we were just talking about beforehand, ever since the 80s, you know, with the old Ropers, you know, but we wear them everywhere we go.
00:04:02
Speaker
We went into the corporate world for a while and that helped us, kind of shaped us a little bit. But we were always rodeoing or ranching, a lot of ranching. We weren't ranching in the hill country. And just love the lifestyle. I love the people. And I think, you know, between the people and the animals, it just doesn't get any better.
00:04:22
Speaker
Wow. I couldn't agree more. I mean, truly. And then having to say that you're a fifth generation, having that under your belt, it's got to be, I mean, you've probably heard some stories over the years of the generations in your family that have gone through hard times, happy times even. So do you have a memory of that? Like, do you have, do you have stories or memories of, um, what it was like for your ancestors, your grandma, grandpa? Um, well, just tell us a little bit about it. If you, if you, you know, they all grew up.
00:04:49
Speaker
You know, even my grandpa, he'd, he'd ride the mule to school. And because they didn't have horses back those days. That was a long time ago. And my dad was a calf Roper and he also had race horses, you know, in the quarter horse world and, and.
00:05:03
Speaker
And, you know, I hear the stories, I don't remember them cause some of the accidents, but I remember, I don't remember, I was told that I'd go to the feed store, you know, and that was like my happy spot, you know, and I'd hear all the old cowboys sitting around the table and talking and telling their stories. And I always wanted to be that person. I wanted to have stories in this industry cause I love it. You can tell by my passion, I get excited about it, but so many good people. I know my daughter's a sixth generation. It's something we take serious. We don't want to waste that opportunity.
00:05:32
Speaker
and we can't meet enough good people. So well said. This industry is full of great people, including you, of course. Thank you. But I really love what you said there because with Hailey being a sixth generation cowgirl, that goes to show that you guys, yes, you took the appreciation for the corporate world. You learned business. You learned that side of it, but then you still were humble enough to come back to the ranch and
00:05:54
Speaker
and keep the legacy alive. And so I've got to ask then, I'm genuinely curious, what is it like having your daughter now getting to live on the name and eventually a long, long time down the road, she'll get to eventually take over the ranch and keep that

Haley's Role in the Cowboy Legacy

00:06:08
Speaker
legacy alive. What's that like?
00:06:10
Speaker
Oh, it means everything. Absolutely everything. It's nothing we forced on her. It's something she gravitated to on her own. I mean, she was a dancer and did everything else, but she was always at the barn. Even when I was training a lot of horses, you know, been with the QHA for a long time and American paint and all those guys. And we always were training horses.
00:06:26
Speaker
So when she was a little bitty, we hung a swing set off of one of the horse walkers. So she was down there with me. So as I'd work horses and cool them down, it was kind of like a redneck Six Flags. But that was my way of her being down there with me and I getting to be with her. And she carries it on. I mean, she has a great temperament for all the horses, all the animals gravitate toward her. And
00:06:47
Speaker
Like today, she's at a studio doing her thing, but in a couple of days, she'll be back at the Warren feed and love it both. I'm so glad also because I think women and cowgirls in general have had the respect
00:07:03
Speaker
But they do so much more and that's where I'm so excited with Breakaway Roping and there's so many events for The Cowgirl. And I think with the movie on our TV show and different things like that with Hailey and with so many other talented people, it's going to lead more people to see the true value of The Cowgirl. And that's where I'm excited for her to get to lead that or be a part of it.
00:07:23
Speaker
Yeah, that's that's a very good point. I'm so glad you brought that up being a woman in the industry myself and seeing all the incredible women like Tad Lucas that paved the way for us that now I would love for them to be able to come back. Not that that's possible, but I would love for them to see what life is like now with the I mean,
00:07:41
Speaker
endless opportunities for money and breakaway roping. That's just huge. I'm so thankful to have been a part or living on earth the same time that this is happening because yes, it's so exciting. So that's a very, very good point. And then one thing too, I want to go back on. I want to know now, I'm curious about the how people in the beginning started carnival rides because I'm pretty sure they started it at your ranch because that is amazing with the swing with Haley sitting in the swing at the Walker that I mean, wow, if you're listening out there and you need some babysitting advice, it sounds like that's what you need to do.
00:08:11
Speaker
It was awesome. It was awesome. You know, she'd say faster daddy, faster daddy. And I was like, maybe these horses need to cool down, not go faster. You know, but it was fun. You know, we just had our own games, you know, we would chase the chickens and just, just made memories down there, you know, and it's nothing better. And her friends, you know, on her dance team, you know, these young ladies would come out and they just wanted to see a horse and then pet a horse. And these are just great dancers and never been around our industry.
00:08:41
Speaker
And they started riding the horses. We taught them how to rope. And then some of them made Division I teams. And just the industry opened up for them. And their first generation, which is even, I don't know if it's harder, but it's so special to be that. And we talked about that at the morning. They wouldn't go home. It'd be two in the morning. They're like, let's rope a little bit more. And I'm like, oh my goodness. So our industry is blessed by a lot of good men and women.
00:09:08
Speaker
absolutely yeah and they've paved the way for everything that's about to happen in

A Life-altering Lightning Strike

00:09:12
Speaker
the future and i'm glad that we are talking about haley because she's really not i mean she's your daughter so obviously she's a huge part of your life but she is a really big part of your story and one thing that i really held on held on to that we can talk about later is um the fact that you guys after the accident got to because haley was so young she was a baby you guys got to
00:09:30
Speaker
learn to read together, walk together, write together. And I think your bond's incredible. So I think now is the time for the world to get to hear your story. So tell us a little bit about your experience. I know that you probably don't remember any of this, so tell us what you were told and just share with the world what happened to you.
00:09:48
Speaker
Okay. So when my daughter was one, it was her one year birthday. It was raining off east of us about 15 miles. It wasn't at our place. And my wife, she's a city, you know, she was a city girl and a model and just beautiful, you know, but didn't grow up in the agricultural industry. And she, she moved out here because of her daughter and she called me and I was out probably doing horse stuff. And she was like, come to the board. I got something to show you. And I went up there and she was holding the Haley. Once again, it was her birthday and my wife cleaned the tractor.
00:10:18
Speaker
And I was like, oh my, you know, it was like my birthday. And we were standing there looking at the tractor and I had the horse next to me and I was holding my daughter in my left hand. It was like, you know, that peaceful, you know, the painting you always see, you know, just a family enjoying the ranch. And out of the blue, a lightning strike came and it came in front of my wife. She was on my right hand side and it went in my head and out my left hand. And
00:10:47
Speaker
After that, it was chaos. There was horses running around and bouncing into each other. The sprinklers came on, but it was chaos. Thank God my daughter wouldn't hurt. I was the ground. My wife's eyes and ears were a little bit messed up, but for a couple of days.
00:11:06
Speaker
But it was the loudest noise and the brightest light and it scared. I don't know if it scared us. At first, we didn't realize. And Tracy, my wife, has told me a lot of the stuff that went on because I just don't remember. And all my memory from before the lightning is gone. But, you know, we made it to the house somehow and I was trying to, you know, unsaddle the horse and there was just commotion. And
00:11:29
Speaker
being hurt so much. I've been dead three times. I've overcame, you know, and with my wife, you know, we just overcome. And I thought we'd be fine. And we really didn't realize because it wasn't raining.
00:11:42
Speaker
And you always hear, yeah, when you get hit by lightning, it's kind of a joke. And we didn't realize what just happened to us. And we get in the house and I tell Tracy, I'm okay. And she wants to stay with me, but I'm like, babe, we got so much to do. And that's just, I think that's a grid of the agriculture industry. You know, you just, you know, put on your, you know, pull up your boots and just keep going to work. And she went to town and got a birthday cake because we had people coming for the next day. And we're young parents, you know? And she shouldn't have drove.
00:12:11
Speaker
And she came back and my face was black. And that's when it went downhill. And once again, the memory was gone. It messed up a lot of the inside. And hey, six months later, the feelings of my teeth would fall out. Just crazy stuff.
00:12:29
Speaker
It shaped our family in such a unique way. We never ran from it. It's our brand. It's the Latin K Ranch. And we never even talked about it. And still, I was speaking at Texas A&M and they asked if I ever been hurt. And that's where it kind of came up again.
00:12:45
Speaker
But I had to learn to read and write again, like you said, and with Haley and my wife was a teacher. She'd use the phone, the old phones to teach me numbers. And I still can't read and write as well as my daughter does, but I'm trying real hard. And but my wife had to run the ranch and she was a city girl. You know, let's go. And now she's running the ranch and feeding. We had some over 50 horses and cattle and goats. And it was busy. And now she's raising two kids instead of one.
00:13:15
Speaker
So our whole dynamic shifted and we just kind of worked through it. And by the grace of God, you know, we, we lived and you know, I don't remember this, my wife said that we went in the hospital and they were like, just go home. We're going to treat you like a concussion. And they're like, you got water in your lungs and you have all this stuff going on. And, and, uh,
00:13:35
Speaker
They were like, we don't know how to treat you. No one's ever lived from a strike that severe. So we did start getting some therapy and start doing some things. And our doctors got Haley back in the hospital because they sent her home. They didn't see any burn marks on her. Just crazy things like that, that nobody really knew at that time. You know, that was 18 years ago.
00:13:57
Speaker
And, you know, thanks to the horse, you know, looking in the window at us. And it just made us want to get out there even more. And we just started living our life again.
00:14:08
Speaker
And I didn't know if it was like, I have metal in my face and neck and back, shoulder, knees. I didn't know if that caused it. I didn't know wrong place, wrong time or what. And they were just like, that's what it was. You were there and you were the tallest one. And I'm glad I was. I sure wouldn't want Hailey or Tracy to go through it. But it made us tighter as a family. And we have that brand everywhere. It's on our chaps. It's on our horses, trailers, trucks. It's in our house on the floor.
00:14:37
Speaker
And because we didn't run away, it made our family closer. And hopefully it inspires people. When you get hit out of something out of the blue, no matter if it's lightning or something else, you can get through it. You can get through it. And that's what we talk about.

Resilience and Recovery Journey

00:14:52
Speaker
Wow. I have so many questions and yet so little words. Um, I had even heard your story before and I'm, I'm even, you know, humbled even more to hear you say the words like I've died three times and nobody's ever survived after this lightning strike this bad. So what was, what was it like for you in that moment? Did you, did you really ever stop to think how bad it was?
00:15:18
Speaker
No, no, you know, looking back, I know it was bad, but I think if I would have realized how bad it was, it would have been harder to climb out of that hole. You know, anytime I get hurt, I never think about how bad it is. You know, I always think about how great it's going to be to get back in that saddle or how great it's going to be to take my wife and daughter out to eat again. I focus on the positive focus on how bad it is in that situation.
00:15:42
Speaker
Well, you know, I'm showing my own self down. I don't want that. I want to lift myself up. And I think that's been a lot of my recoveries have been that way. Just focus on the positive, focus on what I love. And that's God, my family, and our Western industry. And they always are there for me. So, you know, every day is a blessed day.
00:16:03
Speaker
Yeah, it is. And, and you are living proof of that for sure. And I love that you mentioned the horse looking out and you know, you, you looking out of the window and seeing the horses out there and, and how that kind of kept you going. But I'm sure you're able to incorporate the horses into your recovery process in some way. So tell us about the recovery process and tell us about the impact.
00:16:24
Speaker
that the horses and that even the industry had on you through it all. Was it something that a battle that you fought silently or were there people in the industry that were able to pour into you and help with whatever they could? Oh, that's a great question. I've never been asked that. A lot of it was silent because we didn't tell anyone and not that we were ashamed or anything,
00:16:45
Speaker
I didn't want to bring anyone else down. I didn't want to see the long face or anything like that. But like, you know, we go back to A&M once I realized it was okay to say stuff like that. I didn't say it for pity. I said it to inspire other people that what they're going through.
00:16:59
Speaker
But the horses have always healed me, for sure. You know, of course, God and my family, but the horses have, you know, and that's why we work with nonprofits with military getting over the mind problems they have coming back and people that have severe injuries working on the mind problems because, you know, the horses, they're so big, and they're so strong, they're so powerful.
00:17:21
Speaker
But there's just the sense about healing about them. And before we had our backyard fence, they'd come up and look in the windows and it was just special, you know, and my wife would sit me in a certain spot so I could look at them. And I remember after I broke my neck, I was sitting in my chair, but she'd face it toward the window. So instead of me thinking about getting well, I was going through, I was seeing the horses and I was making notes on the training process for each horse.
00:17:47
Speaker
So I was already 90 days ahead of what I'm using that horse to shift my mind. If I was thinking about the pain or the recovery or anything like that, I don't think I would have got well as fast or as good.
00:18:01
Speaker
Well, and you having no recollection of any memory before the strike, and then also struggling to walk, write, read, ride horses. Tell us about all of that, because at one point you had to have, um, you know, looked down and learned like, Oh, I'm, I'm actually doing this. I I'm, I'm he being a human again. So tell us about that experience.
00:18:23
Speaker
It's crazy. Whenever I go home to Georgetown, I'm from Georgetown, but we've been in Fredericksburg for over 20 something years. I didn't want to be that guy that snubs somebody. I don't have any reason to, but I didn't want to walk by someone that I went to school with and act like I forgot them. So my family's been really great about telling me stories or if they see someone coming up, they would always tell me. And now my mind is so fragmented because
00:18:49
Speaker
I know I don't remember growing up in a lot of just great memories, but I've been told so many times it's like I was there. So that's helped a lot. But I've made so many new memories. I don't want to waste an hour not meeting somebody or riding a horse because every day is special and you can't waste them. I could not imagine laying on the couch all day watching TV when you go out your door and there's real life.
00:19:14
Speaker
And riding horses, they always cured me. But I wasn't scared, so to speak, to get back on the horse. I never have been. But to remember how to do it right. And I wanted to do it in a respectful way for that horse. I didn't want to get it on, just start yanking around and all that like a greenhorn. That's not me.
00:19:34
Speaker
Um, I was more worried about the horse and there's a scene that Rodney and the team put in the movie about that. I remember after I, I, um, I can't remember if it was, I think it was when I broke my neck or shattered my face. One of the two, I was leading one of our, our stallions and I was kind of offset a little bit. And my wife, I remember this so clear. She said, I've never seen you lead a horse that way.
00:19:58
Speaker
And I was like, golly, and it still stuns me to this day. And she was right. I was protecting myself. And she never saw me do that. So immediately I started back up, started, I focused, I refocused back on the horse. Everything worked out. So it always goes back to the horse and our industry.
00:20:16
Speaker
I love that too. You almost naturally wanted to safety up to protect yourself and really you're like, no, just let it happen. Do what's normal muscle memory. And this is kind of a harder question, but I'm curious and I'm sure a lot of people out there are because not many people have gone through what you've gone through, let alone experienced this type of memory loss. So what has it been like trying to piece the stories together and
00:20:40
Speaker
did you ever at that time just feel like you wanted to get frustrated because you couldn't remember what story was what and you know that would just in my eyes that would be just really really challenging that would be a hard part of it it is that's a great question um yeah you know but i never i figured if i couldn't learn frustrated so i didn't want to get frustrated i wanted to you know once again if i if i started since and like i was getting tense or nervous or something
00:21:07
Speaker
I'd either go for a walk or if I couldn't walk because of an injury, my wife would help me get outside so I could see nature. I could go do something to refocus so I could learn again. It's hard to be positive in a negative state. I didn't want to be in that no matter what injury I had. And like you were saying about the memory loss, yeah, it's frustrating. Yeah. I love to remember everything, you know, going to the ranch in West Texas with the family and, and, and growing up on horseback, you know, I, I, you know, but they, they've done so well telling me.
00:21:37
Speaker
that I've been able to learn, like, you know, my mom and dad, I'd saddle a horse, I'd be going for 15, 20 hours, just put food in the saddlebags, and off I'd go check fence. Man, it'd be fun to remember it, but I'm remembering it when my parents told me. So I guess I am in a way, and that's why I'm gonna look at it, just keep it positive. You know, there's no sense in being sad, shoot, I'm still here making new ones.
00:22:02
Speaker
Talking to you, man, this is a good day. Exactly. No, it really is. And I think there's a beauty in that because, um, you know, a lot of people get stuck in their ruts or get stuck in the past or want to dwell in places that they shouldn't dwell. And.
00:22:15
Speaker
for you, you got to hear the highlights. You got to hear your life from other people's perspective. And to me, I think that's invaluable because we can be our own worst critic through situations, through times, through moments. And I just feel like for you, you get to have kind of the best of both worlds. And I love, love, love that you're choosing positivity over that and you're choosing to be an overcomer. So that's so inspiring there. And what do you think it's like now? Like, what does it mean to you? Does it mean so much more
00:22:42
Speaker
now that you've survived, what you've survived, gone through what you've gone through, and like you said, get to be here today. What is that like? It's everything. It's everything. The third time I died, I killed myself, not on purpose. I work out a lot. I take care of my body. I was drinking water, and it's a long story, but anyway, I was gone. I came back
00:23:05
Speaker
And, um, I still work out a lot, but it was that every day is so special. You see it from a different perspective now. And that's why I love speaking at venues and such. I can't wait to tell someone how great their day is. Because sometimes when you're in the red, you don't realize really, you're sitting in traffic for an hour. Well, hey, put on a good podcast, put on, put on your show. And all of a sudden the traffic doesn't really matter. Cause they're listening to you.
00:23:31
Speaker
And it's just refocusing and retraining your mind to look for the light.
00:23:38
Speaker
to look for the light and to be the light and definitely I couldn't agree more with you there. And I can't help but ask you this, what is some advice that you'd like to give to anyone out there that has gone through nowhere near what you've gone through? Maybe it's a different battle. Maybe it's a smaller, bigger. It doesn't matter the size. What advice do you have for them? What would you tell them if they were in a rut? Because I'm so inspired by your positivity.
00:24:03
Speaker
Thank you. Thank you. Seek God first and foremost, because that's always been the foundation and there's nothing without a solid foundation. Surround yourself with great people, even if you don't have any, find one and then go to two. Find your purpose, your positivity, your happy spot. For me, it's our industry.
00:24:24
Speaker
It's a horse and some people might be boating some it might be something else, but find that find that so when you get you're having a bad day, your mind can go exactly to that that that that is a key and then just know that every breath of air is a gift.
00:24:40
Speaker
you know, and it can always be worse, you know, even at my worst spots, and I've been at a bunch, there's always someone worse, you know, and when I get to speak to some military vets that come back, you know, I'm so embarrassed to even tell my story, because I know they've been through so much more. But sometimes it's just sharing, you know, sharing stories and being around positivity, but
00:25:04
Speaker
Once you focus on the negative, that's what's going to happen. You have to believe that next day is going to be better than today and then set the steps to get there.
00:25:12
Speaker
Oh, yeah. That's such good advice. Thank you for sharing that there. And I'm glad you brought up a few speaking engagements that you've gotten to do with the veterans with just, I mean, across the world, essentially just getting to share your story. Give us an inside look on what that's like. And when you go up on stage to talk in front of small crowds, large crowds, do the feelings and emotions come back to you or just really tell us about what you're there for? Absolutely. Yeah. I've become so weak on stage.
00:25:42
Speaker
You know, when I started thinking about my wife and daughter, you know, whenever I died because of the water deal, and I didn't want to come back, I didn't hurt anymore. I didn't have debt. And I love my girls like nobody's business. And that kind of, man, I'd tear up every once in a while, but I think that's part of being real.
00:26:01
Speaker
you know, authentic. You know, I'm an authentic cowboy, but when I speak, it's all from the heart. And I tear up, but then there's so many jokes after that, you know, and I love speaking. I love doing our shows and just being around people because people help elevate me. And Lord knows I need it. You know, every day I need to be surrounded by that. And when they laugh at something I'm speaking about, or if they get sad because something happened to me, but they feel better about their life, like, I'm glad I'm not that dude.
00:26:29
Speaker
You know, that's good. I'm glad that didn't happen to me. That's what it's all about, but I love it. Smaller big venues, we're going to be at the NFR all 10 days just meeting people. They say it helps them, but I think really and truly it helps me because the more good you're around, just the better you can be.
00:26:53
Speaker
Yes, that is so well said. And I agree to that too. Just even getting to host people like you on the podcast, it's a good avenue to spread positivity in a world that is looking darker and darker

Scott's Story in Film

00:27:03
Speaker
every day. So I commend you and I am so thankful for everything that you do there. But I know a lot of people are curious about this movie. They want to know the details. They want to
00:27:12
Speaker
hear everything. And I know it's under wraps for now. I know you can't give us too much information. But for those of us that don't know anything about the movie, at least tell us a little bit about what you expect, what's going to happen. Tell us about what you can tell us.
00:27:25
Speaker
Absolutely. So Rodney Stone, like you said, Short Horse Productions, I'm so excited. They're going to be the executive producer. Knowing the man, he rides horses religiously. I mean, loves the Lord, but he loves his horses. And he's the executive along with me. And it's a true story. We just opened up. Darryl Campbell wrote it.
00:27:46
Speaker
And he's written for Tim Allen, Carol Burnett, so many great people. I mean, God wrote this story because it's a true story. He just kind of put it all together. And, you know, it shows my wife, you know, from the city and how she just took over, you know, and it's a strong and my daughter growing up in it, you know, what it was like. And and and with me, you know, just getting hurt, I think it has two two major hurt times I got hurt in it.
00:28:14
Speaker
But, but just there's some rodeo scenes and horse scenes and everything. So it's going to show the industry really well. Tammy Lane's going to direct it. And she's, she owns Capernaum studios in Texas. And, and her dad's a hall of fame horse. She grew up around it, but she's phenomenal, a director. And, uh, so it's, they're going to see authenticness and that's really important. They're going to see the faith. They're going to see the family.
00:28:38
Speaker
It's not a cheesy, bubbly kind of deal. Hopefully don't cry, but they might get sad at some of it, but I just want something the industry is going to be proud of. But yeah, it's coming. It's coming fast for sure. It's a great budget and it'll be featured feature film and, and yeah, really excited about it.
00:29:01
Speaker
Uh, yeah, you should be, and I'm very excited for you even hearing you and Rodney talk about it when we got to me in Dallas. Um, I was immediately like, okay, I want to see it right now. I'm so excited, you know, um, and that's so good. I hope everyone out there gets just as excited, if not more, um, the more we start getting to see trailers and teasers and.
00:29:20
Speaker
uh, promos to buy your tickets and all of that. And so I'm sure if you're listening on the kick your boots up podcast, I'm sure we'll give you an update via social media or something to be able to share where you can go watch it. But I mean, wow, Scott, thank you.

Gratitude and Connections

00:29:33
Speaker
Thank you. Thank you. You have been, um, a huge blessing in my life to just really focus on positivity, but then also just for everyone out there, I feel like you've just shed light on so, so much. And we've talked about things that were hard to talk about and I appreciate your vulnerability there and
00:29:49
Speaker
We haven't, we didn't cover everything because we don't want to give the whole plot of the movie away. We want people to stay tuned, but spoiler alert, he's alive and well, Scott is in the flesh and that's a beautiful story. So Scott, thank you for everything for taking the time to share your story, for being so real and genuine and positive. We need more of that in the world. And I can't just, I can't say enough about you. So thank you.
00:30:13
Speaker
Oh, thank you for having me. I look just once again, I love everybody I met over in Dallas at the showroom. And thank you and sitting at standing at that table just talking for the 30 minutes we did. I still remember that like, that this is life. This is what's so good about what we get to do. You know, thank goodness for our industry and the boots and the horses or I wouldn't have been there and you wouldn't be there. But it's the people. And I appreciate you so much. I appreciate you having me on.
00:30:42
Speaker
100%. I love what you said about the people. That is so true. That's what makes the world go around. And, and definitely Jess, we got to give Jess a shout out to the marketing director here. Oh, she's awesome. Yeah. Yes. Um, just the camaraderie of the story shared with your wife, Tracy and Haley and, um, Rodney, even getting to hear, um, his crazy life stories and Trent and, um, we're so thankful, but I know that there's a speaking of people, I know that there's a lot of people out there that want to follow you. They want to learn, listen to your podcast, even so.
00:31:09
Speaker
Tell us where can they find you, your social media channels. I know I love following religiously on LinkedIn of all places. So tell us where we can find you.
00:31:17
Speaker
Y'all, thank you. So our website is Cowboy Entrepreneur. So pretty simple. There you can find everything, but on Facebook and Instagram, Twitter, it's Cowboy Entrepreneur, even TikTok. We're working on that, you know? Yeah, man, it's fun. And then on LinkedIn, it's my name, Scott Knudsen, but everywhere else is Cowboy Entrepreneur. But the website kind of links you to everywhere you want to bounce. And so much fun. And, and,
00:31:43
Speaker
love meeting so many people around the world because of it. Social media could be bad, but it's really so great because of this, what we're doing. And somebody that's never been on a horse, hopefully after they listen to our show with you and me, they're wanting to buy a pair of Justin boots and go get on the horse.
00:32:00
Speaker
Oh, yeah, that's that's exactly

Scott's Book and Online Presence

00:32:02
Speaker
that. We encourage that for sure. And I think I want to I want to give a time right now to at least tell everyone about your book a little bit and let them know where they can find it. So like I said, it's the book called You Can't Crack That Egg Twice, which I am excited to start reading because I know that there's a lot of your story there, but also a lot of good messages and encouragement. So where can they buy the book at?
00:32:23
Speaker
I think Amazon warns the noble. It's leadership books. If they go to leadershipbooks.com, that's the book publisher. Great guy, another great horseman, great follower Christ. And he just, he does everything at a top notch level. So I was really blessed to find him. And, and he has that one out. We're going to launch our second book, sovereign rain at the NFR. And it's sovereign God, but it's a horse rain. And it's 17 stories from the ranch and all true, you know, from
00:32:53
Speaker
You know, just getting drilled in the dirt to riding some of the best horses, some of the best colosseum. So we can't wait to launch that. And that'd be at leadership books as well.
00:33:01
Speaker
Well, great. I'm so happy to hear that you'll be at NFR. I look forward to seeing you. I encourage everyone out there to go purchase the book. Um, get excited if you have, if you purchase the book and you want to bring it, I'm sure that they can, you can follow along and learn where Scott will be so he could maybe sign it for you. That would be incredible. But Scott, again, I can't say thank you enough. Please hug Haley and Tracy for me. I I'm sold. I'm big fans of you guys. So, um, keep up what you're doing. And, and I know we'll see each other again. I can't wait. I'm looking forward to that day. And thank you again.
00:33:30
Speaker
Thanks for joining us on Kick Your Boots Up. I'm your host, Taylor McAdams, and we can't wait to share the next story of the West. Until then, feel free to like, subscribe, and leave us a review. Follow us on social media at Justin Boots to keep up with our next episode. And we'll see you the next time you kick your boots up.