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5 Crucial Keys for Success in Business and Sales image

5 Crucial Keys for Success in Business and Sales

E186 ยท The Solarpreneur
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51 Plays4 years ago

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Speaker 1 (00:03):

Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.

Speaker 2 (00:42):

What's up Solarpreneurs Taylor Armstrong. Back with another episode here in the studio, hope you're doing well. And as always, we're doing these podcasts to help you close more deals, generate more leads and referrals, and hopefully have a much better time in the solar industry. Hopefully we can achieve that for you. So today we're going to get into an episode. I just got back from an event it's called, uh, driven. Um, if you're following me on social media, maybe saw me post about it by great Amanda. So I'm going to recap a few things from that event. Thought there was a lot of speakers that can apply directly to you. Uh, you know, the solar industry and some good takeaways. I got to someone to give you a little recap on a few takeaways. I got that I, I think will benefit everyone listening to this podcast today.

Speaker 2 (01:35):

Um, before we get into that, we are, uh, approaching how we in here. It is October at the time of this recording. And just remember with October, you are out there and trick or treating for free money. If you're knocking doors and whatever you're doing, really, if you are sending out online ads, if you're getting leads, remember it's just trick or treating, you know, you're just trick or treating out there. So that's the little tip of this month. Make sure you come across with that trick treating mindset, any door you knock thing. All right, I'm going to get my candy today. I'm going to get my dough today. And that's the mindset you got to have. We've had some incredible guests on just got done actually with a podcast. Um, you're going to hear about as soon don't want to spill the beans on it quite yet, but uh, this dude I think set the industry record for most deals closed in a month.

Speaker 2 (02:29):

He's he coming up on bat here in a couple of weeks as podcasts will drop. So stay tuned for that, but um, just great takeaways I've gotten and it's to have the extreme confidence that you're going to close. Any deal that you walk up to you with, you're going to book any appointment that you S um, you know, any door you knock, you're going to book an appointment with them. Really that's the big key here is people have that extreme confidence. Hey, Andy, I always think of this job like a sport, cause really it's not that much different. The great people in sports have extreme confidence that they're the best that they're achieving. The greatest things that they're the goats. And guess what the great people in the solar industry, they have that exact same mindset. They think they're the best and that's why they're having an extreme success.

Speaker 2 (03:18):

So to remember that just fresh on my mind as I get out of this podcast interview. So let's jump into this event, takeaway that I had and the main takeaways I'm going to given you are from Andy Frisella okay. If you haven't listened to my podcast on 75 hard, that was few months ago. Go check that out. And I would invite all of our listeners to go try 75 hard. If you haven't, it's going to get your brain on a different level, as far as thinking and breaking past limitations. So Andy Frisella, if you don'

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Transcript

Taylor Armstrong's Success Journey

00:00:03
Speaker
Welcome to the Solarpreneur Podcast, where we teach you to take your solar business to the next level.
00:00:08
Speaker
My name is Taylor Armstrong.
00:00:10
Speaker
I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fell.
00:00:19
Speaker
I teach you how to avoid the mistakes I made and bring in the top solar dogs of the industry to let you in on the secrets of generating more leads, falling up like a pro, and closing more deals.

Defining Solarpreneurship

00:00:31
Speaker
What is a Solarpreneur you might ask?
00:00:33
Speaker
A Solarpreneur is a new breed of Solar Pro that is willing to do whatever it takes to achieve mastery and you are about to become one.
00:00:42
Speaker
What's up, Solar Preneurs?
00:00:43
Speaker
Taylor Armstrong back with another episode here in the studio.
00:00:48
Speaker
Hope you're doing well.
00:00:49
Speaker
And as always, we're doing these podcasts to help you close more deals, generate more leads and referrals, and hopefully have a much better time in the solar industry.
00:01:01
Speaker
Hopefully we can achieve that for you.
00:01:03
Speaker
So today we're going to get into an episode.

Insights from the Driven Event

00:01:06
Speaker
I just got back from an event.
00:01:08
Speaker
It's called Driven.
00:01:10
Speaker
If you're following me on social media, maybe saw me post about it.
00:01:14
Speaker
But a great event.
00:01:15
Speaker
So I'm going to recap a few things from that event.
00:01:18
Speaker
I thought there's a lot of speakers that can apply it directly to, you know, the solar industry.
00:01:25
Speaker
And some good takeaways I got.
00:01:27
Speaker
So I'm going to give you a little recap on a few takeaways I got that I think will benefit everyone listening to this podcast today.
00:01:35
Speaker
Before we get into that, we are approaching Halloween here.
00:01:39
Speaker
It is October.
00:01:41
Speaker
at the time of this recording and just remember with october you are out there trick-or-treating for free money if you're knocking doors and whatever you're doing really if you are sending out online ads if you're getting leads remember it's just trick-or-treating you know you're just trick-or-treating out there
00:02:01
Speaker
So that's the little tip of this month.
00:02:03
Speaker
Make sure you come across with that trick-or-treating mindset.
00:02:07
Speaker
Any door you knock, think, all right, I'm going to be getting my candy today.
00:02:11
Speaker
I'm going to get my dough today.
00:02:12
Speaker
And that's the mindset you got to have.
00:02:14
Speaker
We've had some incredible guests on.
00:02:17
Speaker
Just got done actually with a podcast.
00:02:20
Speaker
You're going to hear about it soon.
00:02:21
Speaker
Don't want to spill the beans on it quite yet.
00:02:23
Speaker
But this dude, I think set the industry record for most deals closed in a month.
00:02:29
Speaker
He's going to be coming up on bat here in a couple weeks.
00:02:32
Speaker
His podcast will drop.
00:02:34
Speaker
So stay tuned for that.
00:02:36
Speaker
But just great takeaways I've gotten.
00:02:39
Speaker
And it's to have the extreme confidence that you're going to close any deal that you walk up to, that you're going to book any appointment, any door you knock, you're going to book an appointment with them.
00:02:51
Speaker
Really, that's the big key here is people have that extreme confidence.
00:02:56
Speaker
Hey, and I always think of this job like a sport because really it's not that much different.
00:03:01
Speaker
The great people in sports have extreme confidence that they're the best, that they're achieving the greatest things, that they're the goats.
00:03:08
Speaker
And guess what?
00:03:09
Speaker
The great people in the solar industry, they have that exact same mindset.
00:03:13
Speaker
They think they're the best.
00:03:15
Speaker
and that's why they're having extreme success.
00:03:17
Speaker
So remember that.
00:03:19
Speaker
Just fresh on my mind as I get out of this podcast interview.

Andy Frisella's Mindset Tips

00:03:23
Speaker
So let's jump into this event takeaway that I had.
00:03:27
Speaker
And the main takeaways I'm going to be giving you are from Andy Frisella.
00:03:31
Speaker
If you haven't listened to my podcast on 75 Hard, that was a few months ago.
00:03:36
Speaker
Go check that out.
00:03:37
Speaker
And I would invite all of our listeners to go try 75 Hard if you haven't.
00:03:42
Speaker
It's going to get your brain on a different level as far as thinking and breaking past limitations.
00:03:47
Speaker
So Andy Fursella, if you don't know him, just give a little background.
00:03:50
Speaker
He started a supplement company called First Forum.
00:03:53
Speaker
That's Forum with P-H-O-R-M.
00:03:57
Speaker
And now he speaks on just kind of like politics.
00:04:01
Speaker
He's not like a politician, like speaker, whatever, but he just believed deeply that our country's heading in the wrong direction.
00:04:08
Speaker
So that's what his podcast is.
00:04:10
Speaker
It's focused on now.
00:04:11
Speaker
It's called Real AF.
00:04:13
Speaker
So another highly recommended podcast.
00:04:15
Speaker
But he just has that hustle mindset.
00:04:17
Speaker
And he's, you know, tons of people listen.
00:04:21
Speaker
I think he has like the top business podcast.
00:04:23
Speaker
It's been the top business podcast for years.
00:04:26
Speaker
And
00:04:27
Speaker
He has just a mindset that I think can apply to our industry and sells directly.
00:04:33
Speaker
He's been at for a long time.
00:04:35
Speaker
So he's one of the speakers I liked.
00:04:37
Speaker
This event is called Driven.
00:04:38
Speaker
It's put on by Albert Preciado.
00:04:41
Speaker
And for the event review is a great event.
00:04:43
Speaker
The speakers were.
00:04:44
Speaker
It was probably one of the best speakers lineup I have ever seen at an event.
00:04:50
Speaker
Albert, I will say I'm not a huge fan of Albert.
00:04:53
Speaker
So if he's listening to this, then I apologize.
00:04:55
Speaker
But didn't love his speaking.
00:04:58
Speaker
But he did bring a lot of Latino audience to the event.
00:05:02
Speaker
He's a Mexican and American.
00:05:05
Speaker
And that was a big focus of his talk is that he had success being a Mexican.
00:05:09
Speaker
And I'm like, dude, anyone can have success.
00:05:11
Speaker
It doesn't matter what race you are.
00:05:13
Speaker
I know there's limitations.
00:05:15
Speaker
But anyways, the event overall was a great event.
00:05:20
Speaker
And as always, always be looking for ways you can level up.
00:05:23
Speaker
Events, I think, are one of the best ways is networking with other people and then learning from amazing speakers like this.
00:05:31
Speaker
So I want to jump into a few of these takeaways.
00:05:34
Speaker
It's going to be a quicker episode, but Andy Frisola, he just talked on basically that mindset you need to have to push past your limitations.
00:05:41
Speaker
And he gave five tips.
00:05:43
Speaker
I'm going to be giving examples that we can use in the solar industry on this podcast today.
00:05:48
Speaker
And then just think about how can you apply these things in your life in all areas?
00:05:52
Speaker
Because what he talked about applies to everything.
00:05:55
Speaker
And that's why I'm going to be highlighting Andy Frisella in specific, just because I thought it's most applicable and most takeaways I got that I can go do these things and change my results today, especially when it comes to solar cells.
00:06:09
Speaker
And then number two, because he is actually, I guess I shouldn't say this.
00:06:15
Speaker
prematurely but he is hopefully coming on the podcast soon so stay tuned for that okay um that's lying and working working out the details so don't quote me on it yet but i got a verbal confirmation hey but andy for so it's gonna be sick
00:06:32
Speaker
Okay, so the first takeaway and first point he made is make sure you call your mind to

Clarifying Personal Goals

00:06:37
Speaker
your purpose.
00:06:37
Speaker
Make sure you know where you want to go.
00:06:40
Speaker
And this mistake that I realize I've been making right now, I've got a lot going on.
00:06:44
Speaker
I've got the podcasts, we're launching our Soul Society training platform, we're making some huge changes to that coming up very soon.
00:06:53
Speaker
So a lot of work with that.
00:06:54
Speaker
And then I have realized that I lose, I've lost focus on really how many deals do I want to be closing a month?
00:07:01
Speaker
What's my purpose?
00:07:02
Speaker
Hey, what, what do I want to be doing with the money I'm making in solar?
00:07:07
Speaker
And what are my goals for every month?
00:07:09
Speaker
I've lost purpose and I've lost really a sight on the clarity that I used to have in solar.
00:07:15
Speaker
So I want to remind, especially the people that have been in solar for a while,
00:07:19
Speaker
Make sure that you call your mind to your purpose.
00:07:21
Speaker
Make sure you remember what's my crystal clear goal.
00:07:25
Speaker
What do I want to do with the money I'm making?
00:07:28
Speaker
And just remind yourself why you're doing it.
00:07:31
Speaker
Vision boards are a great way to do that.
00:07:33
Speaker
Talked about it before.
00:07:35
Speaker
But put your goal on your mirror.
00:07:37
Speaker
Put it somewhere you can see.
00:07:39
Speaker
And then remind yourself of that.
00:07:41
Speaker
Because I go month after month, I've been in this industry, well, almost six years now.
00:07:46
Speaker
And at this point, sometimes it gets easy for me.
00:07:49
Speaker
I'm like, okay, I'm just going to close.
00:07:51
Speaker
I'm just going to go for a couple of deals this week where the guys that are having extreme success, they know, okay, this month I'm going to close 15 deals.
00:08:01
Speaker
And here's what I'm going to do with that money I'm making.
00:08:03
Speaker
Here's the investment I'm going to make.
00:08:05
Speaker
Make sure you have that type of clarity.
00:08:08
Speaker
And then number two, Andy talked about make up your mind that rules are set in

Maintaining Consistent Performance

00:08:13
Speaker
stone.
00:08:14
Speaker
So what does he mean by this?
00:08:16
Speaker
Basically just doing the hard things even when you don't want to do them.
00:08:20
Speaker
So we can apply this especially when it comes to solar.
00:08:23
Speaker
If we're out there on the doors, knocking doors, if we're trying to get in a specific amount of deals, if we're trying to hit a specific amount of hours, what's the minimum cost?
00:08:33
Speaker
What's the minimum thing that you're going to do today?
00:08:38
Speaker
How many hours are you going to work minimum?
00:08:41
Speaker
So make sure you have a rule that's set in stone.
00:08:45
Speaker
For me, we recently did.
00:08:47
Speaker
We're going to knock.
00:08:49
Speaker
No matter how many deals we have that day, we recently started talking about our company.
00:08:54
Speaker
Okay, we're going to hit 15 doors minimum.
00:08:58
Speaker
Even if we have...
00:08:59
Speaker
I don't know, five, six deals that day, five, six appointments, we're still going to go out and we're going to hit our 15 doors.
00:09:05
Speaker
Okay.
00:09:06
Speaker
So something like that, what's your non-negotiable?
00:09:09
Speaker
What thing are you going to do?
00:09:10
Speaker
No matter what, maybe it's, you're going to follow up with five people, no matter what every day.
00:09:16
Speaker
So set something in stone and make sure you do it.
00:09:19
Speaker
And Andy, what I thought was really cool, he talked about when we start to compromise, it leads to complacency.
00:09:26
Speaker
And then that complacency will lead to lack of confidence, which will eventually lead to quitting.
00:09:32
Speaker
And as he said that, I'm like, well, that is why a lot of people have quit in solar.
00:09:37
Speaker
Because they start compromising these little things that they were supposed to do that day.
00:09:42
Speaker
And then what does that do?
00:09:43
Speaker
It leads to complacency.
00:09:45
Speaker
I didn't hit my 15 doors today.
00:09:47
Speaker
Yeah, I don't have to do that every day.
00:09:50
Speaker
I'll just do it when I'm feeling like it.
00:09:51
Speaker
Then that leads to the lack of confidence.
00:09:54
Speaker
And most people quit after that.
00:09:57
Speaker
If they don't quit, they're going to start making way less money and selling themselves short.
00:10:02
Speaker
So that's the second point.
00:10:04
Speaker
And then number three, he talked about get your mind clear on the specific critical tasks that are essential

Daily Focus on Critical Tasks

00:10:09
Speaker
for you.
00:10:09
Speaker
And if anyone follows Andy Frisella, he has something he calls a power list.
00:10:15
Speaker
I know he has like a planner.
00:10:16
Speaker
You can go by and do this.
00:10:17
Speaker
But it's funny.
00:10:18
Speaker
He was talking about his planner.
00:10:20
Speaker
He's like, guys, I don't even have this planner to myself, to be honest.
00:10:23
Speaker
He doesn't even have his own product.
00:10:25
Speaker
He's like, you can do this on a piece of paper in a notebook.
00:10:29
Speaker
and his thing is write down five critical tasks that must be done to consider your day a win so i thought that's a great idea for people that maybe you've gotten in some bad habits maybe you're not clear on what you need to do do this in your daily planning try it pick out the five things you need to do to consider that day a win and all he does at the end of the day he puts a w next to it if he got it done he puts a l next to it if he lost if he didn't get it done
00:10:59
Speaker
And then once you execute a specific task for 21 days, you take it off your list.
00:11:04
Speaker
And at that point, hopefully it's a habit, right?
00:11:07
Speaker
If you miss three days of that thing, of that thing that's helping you win the day, then that task must go back on the list.
00:11:15
Speaker
So for our solopreneurs, think about what five things do you need to do today?
00:11:20
Speaker
What are your five critical tasks?
00:11:23
Speaker
Maybe it's you need to knock the 15 doors, like I was saying.
00:11:25
Speaker
Maybe it's you need to make knocks X amount of doors.
00:11:30
Speaker
or talk to X amount of homeowners, or get an X amount of appointments.
00:11:35
Speaker
Some of these things obviously you can control more than others, but think about five things that you can control.
00:11:39
Speaker
The hours you work, the contacts you make, the follow-ups you do.
00:11:45
Speaker
These are all things you can control.
00:11:48
Speaker
So what are things like that?
00:11:49
Speaker
And also, you know, just things that are helping you in your routine.
00:11:53
Speaker
What are five things you can put on the list?
00:11:56
Speaker
And then start to do that.
00:11:58
Speaker
And then you're going to see very clearly if you're winning or losing.
00:12:01
Speaker
So I thought that was a great thing, something I'm going to start implementing right away.

Motivation Through Potential Gains

00:12:06
Speaker
Then number four, he said, intentionally focus your mind on what you will gain, not what you're giving up.
00:12:11
Speaker
This is a great tip just in general.
00:12:13
Speaker
Anything you're trying to achieve, if you focus on the things you're giving up, it's going to make it way harder to have success.
00:12:20
Speaker
He gave the example of like a diet, right?
00:12:22
Speaker
If you focus on, oh, I'm giving up my Twinkies.
00:12:24
Speaker
I'm giving up my Krispy Kreme donuts.
00:12:27
Speaker
I'm giving up.
00:12:28
Speaker
My pizza hut, like all these things, if you focus on that piece of it, it's going to make it way harder to have success because your mind's so focused on your mind's going to want whatever you're thinking about.
00:12:39
Speaker
Right.
00:12:39
Speaker
So if you're thinking about all that junk food, it's going to make it way harder to have success in whatever diet you're trying to be a part of.
00:12:47
Speaker
So that's a good example.
00:12:48
Speaker
But also it applies to cells.
00:12:50
Speaker
Right.
00:12:51
Speaker
If I'm out there knocking doors and I've fallen, I know because I've fallen in this trap a lot myself is I'm focusing on, oh, I got to go out and work.
00:13:00
Speaker
If I'm focusing on, oh, I need to knock five hours today.
00:13:05
Speaker
Um, this is going to, it's going to be hot out there.
00:13:07
Speaker
It's going to suck.
00:13:08
Speaker
My legs are going to be tired.
00:13:10
Speaker
All these things, the more attention you give them, the more it gets in your brain.
00:13:15
Speaker
That's no different.
00:13:16
Speaker
Whether you apply it to a diet, whether you apply it to sales, whether you apply it, apply it to closing deals, whatever your mind thinks about, that's what's going to happen.
00:13:25
Speaker
Right?
00:13:25
Speaker
Law of attraction right there.
00:13:28
Speaker
So consider that as you're out working today.
00:13:32
Speaker
Focus on the good things, right?
00:13:34
Speaker
Oh, I'm going to talk to 20 homeowners out here.
00:13:37
Speaker
That's all I need to do.
00:13:38
Speaker
For me, that's a lot easier than I'm going to go out and knock four hours.
00:13:41
Speaker
It's going to be hot.
00:13:42
Speaker
My legs are going to be tired.
00:13:44
Speaker
Repeat it to yourself.
00:13:45
Speaker
This is what affirmations are for.
00:13:48
Speaker
I follow a River Skinner guest we had on the podcast, but he puts out a great podcast and great content.
00:13:55
Speaker
He gives he talks about affirmations are something that helps him all the time as you as he's out closing deals He's on the doors.
00:14:02
Speaker
I love myself.
00:14:02
Speaker
I love myself.
00:14:03
Speaker
I love myself I'm the greatest salesman in the world all these things you're gonna repeat it verbally and it's training your mind To think about those things rather than the negatives, right?
00:14:13
Speaker
So that's how you do it and that's a great key to success as you're out there closing solar deals and the last point is
00:14:22
Speaker
Before we wrap up, is mentally transform negative emotions into triggers.

Harnessing Negative Emotions

00:14:27
Speaker
And a great book I'd recommend, I think I've mentioned it before, but it's The Power of Habit by Charles Duhigg.
00:14:33
Speaker
He talks about these triggers.
00:14:36
Speaker
So think about how you can transform the negative into a trigger for the positive.
00:14:42
Speaker
And Andy said, emotions can't force you to do anything.
00:14:46
Speaker
Understand that your emotions are commentators, not commanders.
00:14:51
Speaker
So even if you feel depressed, overwhelmed...
00:14:54
Speaker
Use those as triggers to go out and work harder.
00:14:56
Speaker
And Andy talked about that's how he's had success in all his businesses.
00:15:00
Speaker
He calls them test days.
00:15:02
Speaker
Anytime where he felt terrible, he didn't want to go work, he didn't want to push that day, those days he pushed even harder because he knew if he could train his brain to push even when he felt terrible and didn't want to do anything that day, then it's going to make it that much easier when he did feel decent.
00:15:19
Speaker
So go and have a test day.
00:15:22
Speaker
We're all going to feel like not knocking doors.
00:15:24
Speaker
We're all going to feel like not going to that next deal.
00:15:26
Speaker
We're going to feel like we suck.
00:15:29
Speaker
But if we can push past it and do it anyways, that's going to train our brain to have success and execute in spite of the negative day.
00:15:39
Speaker
And then go read that book, Power of Habits.
00:15:42
Speaker
If you want to get more in depth on it, Charles, he talks about all the triggers in our habits and really ways we can set ourselves up for things to be a trigger instead of a hindrance.
00:15:53
Speaker
So those were some key takeaways.
00:15:55
Speaker
I hope you enjoyed those.
00:15:56
Speaker
Sorry, it was maybe a little bit all over the place with my notes here.
00:16:01
Speaker
But I thought he had some super powerful things we can start applying today in the solar industry.
00:16:07
Speaker
My solopreneurs, let me know if you have anything else that helps you on those tough days.
00:16:13
Speaker
Look forward to connecting with you more.
00:16:14
Speaker
That's the episode today.
00:16:15
Speaker
Send it to someone that needs help.
00:16:18
Speaker
And that's really what we're trying to do.
00:16:20
Speaker
We're trying to help as many people as possible.
00:16:22
Speaker
So don't forget, push hard even when you don't want to.
00:16:24
Speaker
And we will see you on the next show.
00:16:27
Speaker
Peace.

Introducing a Learning Community

00:16:29
Speaker
Hey Solarpreneurs, quick question.
00:16:31
Speaker
What if you could surround yourself with the industry's top performing sales pros, marketers, and CEOs and learn from their experience and wisdom in less than 20 minutes a day?
00:16:41
Speaker
For the last three years, I've been placed in the fortunate position to interview dozens of elite level solar professionals and learn exactly what they do behind closed doors to build their solar careers to an all-star level.
00:16:53
Speaker
That's why I want to make a truly special announcement about the new learning community exclusively for solar professionals to learn, compete, and win with top performers in the industry.
00:17:04
Speaker
And it's called Solcitee.
00:17:06
Speaker
This learning community was designed from the ground up to level the playing field and give Solar Pros access to proven mentors who want to give back to this community and help you or your team to be held accountable by the industry's brightest minds for, are you ready for it, less than $3.45 a day.

Joining the Solcitee Community

00:17:25
Speaker
Currently, Soul Society is open, launched, and ready to be enrolled.
00:17:31
Speaker
So go to soulcidity.co to learn more and join the learning experience now.
00:17:39
Speaker
This is exclusively for solopreneur listeners, so be sure to go to soulcidity.co and join.
00:17:46
Speaker
We'll see you on the inside.