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The Power of Partnership: How the Most Vendor-Friendly VMS Helps Agencies Grow
34 Plays1 month ago
What if a single partnership could open new revenue streams, accelerate your growth, and make your client relationships stronger? That’s exactly what happens when staffing leaders embrace SimpleVMS – the most vendor-friendly VMS on the market. Built to partner with agencies, SimpleVMS helps you scale faster and differentiate your value with clients.
In this milestone 10th episode of Staffing Made Simple, Rob Geist and Casey Wagonfield sit down with Bob Baer, Chief Growth Officer at TalentLaunch. With over 30 years in staffing, Bob has been leveraging the SimpleVMS model for more than a decade across multiple companies – proving it’s not just software, it’s a growth engine.
If you’re ready to move beyond transactional staffing and build something sustainable, scalable, and truly different, this conversation will change how you look at VMS partnerships.
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Transcript
Unlocking New Revenue Streams with Simple VMS
00:00:00
Speaker
What if one partnership could unlock new revenue streams, help you scale faster, differentiate with prospects, and actually make your client relationships stronger? That's exactly what happens when staffing leaders embrace the power of channel partnerships with Simple VMS.
00:00:14
Speaker
In this episode, we're talking with a leader who has leveraged this model for more than a decade across multiple companies. proving it's not just a tool, it's a growth engine. We're gonna dive into how partnerships drive results, why they create a competitive edge, and how the right leadership and culture make them thrive. If you've ever wondered how to move beyond transactional staffing and build something that drives growth and long-term relationships, this conversation's gonna open your eyes.
Celebrating 10 Episodes of 'Staffing Made Simple'
00:00:41
Speaker
Welcome to Staffing Made Simple, a podcast series powered by Simple VMS. Welcome back to staffing made simple. We're excited. We've reached our 10th episode.
00:00:52
Speaker
I want to give a special thanks to all of our listeners. And I can't think of a better guest for number 10 than the one we have on today. This is the podcast where we dive into staffing insights. You want to hear and leave with actionable takeaways.
00:01:05
Speaker
I'm Rob Geist, Senior Vice President of Growth at Simple VMS. And as always, Staffing Made Simple is provided by Simple VMS, the preferred VMS by staffing agencies.
00:01:16
Speaker
Now I know we say that Simple is the preferred VMS by agencies every episode in our intro. And today we're going to have someone on that is going to give us some validation for that.
Differentiating with Simple VMS Partnerships
00:01:26
Speaker
While we don't use this podcast as a commercial for Simple VMS, our guest today specifically asked to talk about this topic as he's embraced partnership with Simple before it was cool.
00:01:36
Speaker
Today, we're talking about the power of partnering with Simple to differentiate your agency, give you a tool in your back pocket, and add additional revenue streams that strengthen client relationships.
00:01:48
Speaker
I'm excited for our guest today because it's someone that I've known for a long time. I consider him a friend and he was an early adopter of partnering with Simple. And of course, my co-host, senior sales executive at Simple, slightly better golfer, but not quite as handsome, Casey Wagenfield.
00:02:04
Speaker
yeah Just slightly, but you're creeping up and it's kind of annoying how quick you've crept up in your golf game. Thanks Rob. Yeah, this episode is special to me. Our guest today has been a mentor and a brother to me for the past 16 years.
00:02:17
Speaker
I wanted to bring him on to talk about leadership and to talk about culture, two things I've seen him build over the last 15 years. And he's really mastered that in this industry. But he himself said, Hey, let's also talk about how he's partnered with Simple VMS to drive growth for his organizations.
00:02:33
Speaker
So obviously we were happy to oblige
Leadership and Culture with Bob Bair
00:02:36
Speaker
that. So with that said, today we have Bob Bair, the chief growth officer at Talent Lodge. Bob has over 30 years of staffing experience as a sales and executive leader.
00:02:46
Speaker
He was a recent recipient of the staffing 100 award, which recognizes the 100 most influential leaders in North American staffing industry. Bob leads with empathy and humility and is one of the most inspirational motivational leaders you'll ever meet.
00:03:00
Speaker
He always puts his people in the best positions to win. But what also stood out was how he used partnerships to grow business in ways a lot of people overlook. We're diving into how he leveraged this partnership model for more than a decade across multiple agencies and multiple companies.
00:03:15
Speaker
He's proof that when you combine strong leadership with the right tools, you don't just survive in staffing, you
Influence of Cleve Campbell on Leadership Philosophy
00:03:21
Speaker
thrive. So with that said, Bob, we've come full circle and welcome to the podcast.
00:03:27
Speaker
No, guys, thanks for having me. seems like just yesterday I was meeting Rob for the first time and meeting Casey as a young man when he didn't have a wife or kids. It's crazy where life's taken us all.
00:03:38
Speaker
Yeah, and truly, i wouldn't know Rob without knowing you first, right? You're the one that introduced me to Rob and Jason at Simple probably a decade ago. Yeah, no, I'm honored to be here. ah Really believe in the product, and I'm honored to be joining you guys today and consider you both people that I respect and enjoy doing business with.
Culture's Role in Growth and Retention
00:03:54
Speaker
Awesome. Before we dive into partnerships, I did want to touch on leadership and culture because I feel like that's something that you've always excelled in. You've built awesome cultures at every company you've been to. So I want to set the stage with culture. So I'm a big believer, as you know, that culture drives growth. And if you don't build that culture, you just have a revolving door of internal openings and training of new employees all the time.
00:04:17
Speaker
And while compensation does have something to do with it, I think the environment you create for people every day just matters as much. And working for you for over 16 years and what stood out was the culture you built.
00:04:27
Speaker
What do you think it is about your leadership style that drives that? and Well, first of all, you didn't work for me. We worked together. But I think for me, it goes back to Cleve Campbell, who was the COO Belcan Corporation.
00:04:40
Speaker
And one thing, when I first met him in 2008, he said to me, if you can win their heart, the rest is easy. And I think I've always followed that. We've all worked for great bosses. We've all had horrible bosses.
00:04:53
Speaker
And I don't like the word boss at all. I think again, we're business partners on a journey to hopefully accomplish the same thing. For some people that journey isn't what excites them anymore. And so they may leave your organization.
00:05:05
Speaker
I don't think there's any reason that you can't still have good friendships with people that aren't part of your organization. And I think along the way you have people you've worked with that show you great ways and things that you want to add to your toolkit.
00:05:18
Speaker
And I've just always been somebody that believed that if you really live by a relationship, being a giver first and then a taker, things will work out. And I'll be the first to say that hasn't always been the way that I thought.
00:05:30
Speaker
As you get older, you get wiser and you get a lot of experiences along the way. Yeah. Maturity definitely has a lot to do with it. It's funny. You say, I don't like to be called someone's boss. We'll hire someone new and they'll come in and like, Hey boss, what can I do for And I was don't call me boss. Exactly.
00:05:47
Speaker
I'm with you on that, Rob. I hate that word because again, at the end of the day, we all report to somebody. And so Again, just partners along the way. And Cleve Campbell set the stage for me. And I think that was probably the first person that really showed me what true, genuine leadership was all about.
00:06:03
Speaker
So the ASA report a couple of years ago said the average tenure for internal staff employees at staffing agencies is 18 months. What do you think leaders in staffing have to do better to create longer tenure and to build champions within the organization?
00:06:18
Speaker
And what does company culture mean to you and what kind of culture gets people to stay, Bob? I think you've got to meet them where they're at. First, you got to show up for them. I think some people used to say the old adage, don't ask anybody anything to do that you won't do or you haven't done twice.
00:06:33
Speaker
But I think as you get to be my age, you now have multiple generations inside your organization. And the way that somebody that's 22 years old in their first job may be different than somebody that's my age on the back end of their career.
00:06:47
Speaker
But I think at the end of the day, it all starts with understanding what's important to them. Casey, you mentioned compensation earlier. There will be some people that that is the only thing that matters. They may not be the best fit for organizations that I'm in because I may want people or do want people that care about the communities that they're working in, care about the people that sit beside them.
00:07:06
Speaker
You want to show them a career path. You know, something I was super proud of in my last organization was we had about seven and a half years of average tenure in our key roles. And even some of those people have now followed me onto Talent Launch.
00:07:19
Speaker
So, you know, those are the things that I think you can't put in a textbook. It really shows that you did something right if they want to come join you on your next journey. And it's something I'm super proud of. Right. I think when talking about leadership, I think the culture starts with leadership.
00:07:32
Speaker
You always hear people don't leave companies, they leave bad bosses. Yeah. And there may be some people that wanted more metric driven organizations. And that probably wasn't who I was, you know, at points in my career. And again, I say, that's okay.
00:07:45
Speaker
They may find that somewhere else, but we can still leave and shake hands. I think about KCUNI's partnership as we were acquired and wanting you to stay with me and figure out what it was. And you wanted to go on this journey to SimpleVMS. So we embraced that. And I was super excited for you and You believe so much in the product that you wanted to go take your next part of your career to Simple VMS.
00:08:08
Speaker
And then when you were able to bring Simple VMS into my new organization, our partnership is back in line. I'm working with you and Rob again. So it's all come full circle, which is super exciting.
Economic Benefits of Simple VMS Partnerships
00:08:17
Speaker
So to the topic in hand, Bob, the partnership that you've had with us here at Simple, and I know Casey has a ton to do with that, but I've known you for about a decade and you were an early adopter in partnering with SimpleVMS as a channel partner across several companies.
00:08:31
Speaker
If you go back, what first made you lean into the model of partnering with the VMS? It was really two things. I think one, we were starting to see it more in the marketplace. But if you remember, Rob, our first introduction was actually on a Friday afternoon at a prospective customer.
00:08:46
Speaker
And when we arrived, we had no idea that you and Jason were going to be there. And I remember my colleagues saying to the customer, well, do you want to have people or do you want to have this tool? And I looked at him funny and said, well, why can't they have both?
00:09:01
Speaker
And so after we kind of got through that first initial shock of what we thought it was going to be, we got back to the office. And I will say that it was really probably another six to nine months after that, when I was moving into more of a, I'll say, take control of the ship that I thought, you know what?
00:09:18
Speaker
We can really lean into this and turn this into an economic driver for us because we were hearing more and more companies of scale going that route. But I think where it really got deep was about two years in to not only working with Simple, but some of the other tools that were out there in the marketplace.
00:09:36
Speaker
We were really struggling from, you know not just a front office, but a back office and getting not only the person placed, but the invoice correct and all of that. And we had a whole bunch of write-offs, over six figures in write-offs.
00:09:48
Speaker
And I called you and I said, can you come help us? And I'll never forget it. You and your entire back office team came over to my headquarters on a Friday and met with all of my back office team to really help us understand not only how to use your product and get it right, but any products in the marketplace, which again showed the true partnership that you had.
00:10:09
Speaker
In the following year, we had no write-offs and continued on that path, but then actually moved a person into VMS reconciliation, had a person that ran that from the field level. And again, we really invested in it and embraced it and found that as a way to drive economic growth for our organization.
00:10:26
Speaker
And Bob, I was told stories about my experiences being a channel partner before I came to SimpleVMS and always referred to the light bulb moment, right? Where yeah we pulled out of a client for whatever reason.
00:10:38
Speaker
We'll have to get into the details, but we pulled all of our employees out. And then two weeks later, a competitor introduced them to SimpleVMS. Maybe you can elaborate on that little bit. Yeah, there's different ways that you can partner with SimpleVMS.
00:10:50
Speaker
And I think initially we were only thinking of the direct business we wanted to do with SimpleVMS. But not only that light bulb moment, Casey, that you were talking about, but there were other situations where we thought, hey, while we have 25 or 30 offices, we're only in 11 states.
00:11:07
Speaker
And some of our customers have 400 locations. if we could figure out a way to make money off those deals in markets we didn't want to go into this could be a win for everybody which is really where the simple vms channel partnership arrangement but or what we like to call mailbox money came into play and i think the other thing that we did really well early was we just weren't an organization that told our people to try to go sell that we split that money with our field operations So if we got a dollar, 50% of that went to corporate, 50% of that went to the field office or people that were involved in bringing that deal to the table.
00:11:44
Speaker
And our relationship got so good. If you remember Casey with Rob and Jason, we would actually let them go on meetings to our customers where we didn't even go to the meeting sometimes. Like that's how much we trusted these guys because we knew they weren't going to do anything because if they did, it was upsetting their Apple card as much as was going to do ours. So not even existing customers. There were a couple of prospects, I think, of one up in Michigan, Rob, that you guys went up to and met without us even there. And I think that doesn't happen without the true relationship that all of us built together on this journey.
00:12:14
Speaker
Maybe you could talk about that too, because when you talk about just how easy it was, just turning it over to them. Another scenario that always love to talk about, because it's a great example for folks that are on the fence about being a channel partner, is we had a very large quality company that we worked with at the time, and just a very small head count, but obviously they had a much bigger need that we couldn't fill seeing that their footprint and the agency we were at just had a smaller footprint.
00:12:40
Speaker
And meeting with their leadership team and then making that introduction to Robin, almost just like wiping your hands of it. Maybe you can kind of talk about that scenario.
Success Stories with Simple VMS
00:12:50
Speaker
Yeah, it was you and I and a young lady, we flew in from Alabama sitting over in Indianapolis.
00:12:55
Speaker
And he was showing us this map on the wall and he left the room and Casey and I looked at each other like, this is perfect for simple VMS. And we're starting to count the mailbox money in our seats there. But it was a perfect example of where...
00:13:07
Speaker
I don't think we filled more than 10 job orders after we left that day, but it became one of our biggest revenue streams because of all the business they were doing there. And then I think of another situation that wasn't you or I driving it. It was our leader in Louisville who we had a customer that was evaluating like a lot of the big spenders do.
00:13:26
Speaker
They'd actually tried another VMS that failed awfully because they wanted to go VMS MSP. And we said, we have one that'll allow your agencies to keep their direct partnerships with you. And then introduced them and then they implemented it in California, Texas, Wisconsin.
00:13:40
Speaker
And although we didn't want to do business in those states at the time, we were collecting that mailbox money for all of the other business that was being done by our competitors. So again, it was just viewing it no different than you view a top 10 customer you're going after.
00:13:53
Speaker
We viewed Simple VMS the same way as the top 10 customer we were doing business with. And let's keep building that relationship. So not only are we doing that, Simple VMS was thinking of us when they knew they had relationships they could introduce us into.
00:14:06
Speaker
Bob, you've always been a forward thinker. And this kind of goes into that same thing. a lot of staffing agencies hear VMS or they did hear VMS and they think, oh man, it's going to create more work. It's going to put distance between us and our client.
00:14:18
Speaker
And you've proven that opposite. How do you explain that to leaders who are skeptical? Well, I think there may be VMSs out there that do do that. I know that our relationship with you and your organization allowed us to keep our direct relationship with the customer.
00:14:33
Speaker
As I said earlier, when we were having issues, it wasn't calling some 800 number where people were nowhere to be found. It was you guys, I may have even shut your office down that day and brought the team over to my office to make sure we could figure out how to be great.
00:14:49
Speaker
And I think about what we do as an organization, we serve our customers. That's what we go do. And it was the same thing being done there. So again, I'll view it as if you really want good partnerships, no different than if it's a top 10 customer that you're trying to keep happy.
00:15:04
Speaker
That's how we looked at simple VMS. And Rob, you guys both know, soon after I started this job here at Talent Launch, one of the first things I did after I figured out like who everybody was and all the different companies we own, I invited you and Casey to a meeting with not only all of our field leaders, but our executive leadership team to that call and allowed us to start our partnership. And we've now closed one deal so far.
00:15:29
Speaker
And it was a deal that Talent Launch had lost to a big national competitor two years ago on a straight pricing deal, but they weren't getting the service or the solution. And Casey and our leader pitched that to them. And I think we started probably six or eight weeks ago going live. So again, it's not something i just talked about my past. We're already live in rock and rocking and rolling with Simple BMS here at Talent Launch as well.
00:15:50
Speaker
Yeah, and you make a good point about this how people have just had bad experiences, right? And I think I can say that personally, going back from when I first started with you. There was a lot of BMSs used to your point where
Maintaining Client Relationships with Custom Solutions
00:16:02
Speaker
you had an issue and you had to read a 10 page manual on how to fix it, or you didn't get that support.
00:16:07
Speaker
And then it just leaves a bad taste in your mouth. So when you do work with a company like Simple and they have a support line and people here to help you and a marketing team to help with co-branding, it's just a different experience. Yeah, again, not to say anything negative.
00:16:20
Speaker
There could be other VMSs out there that are phenomenal and do similar things. I just haven't found them yet. With some of them is simply you're just using the system for just that. It's to process people through it. It's to process payroll.
00:16:32
Speaker
Also, you talk about forward thinking. I also haven't found many people in your seats that are using people like me to help sell your product and be forward thinking and finding a way to not just ask for leads.
00:16:44
Speaker
You guys have found a way for people to monetize that and really be a win-win for everybody. And it's in everybody's best interest to make sure that customer is serviced, whether that's you putting the people there or finding somebody like you that can do that because ultimately you want to keep that business in the portfolio.
00:16:59
Speaker
You had any real examples where Simple VMS helped you win, whether it was keeping a client, scaling a program or making operations easier? I think I've talked about that from the situation of having Rob and the group go up to Michigan and pitch a deal from Rob and the team coming over and really helping us, you know, in the back office and solve those issues.
00:17:19
Speaker
And the most recent one is a deal in Kansas City where again, Talent Launch had lost that business a couple years before I was here and thought, boom, boom, we've got the idea that's going to work. We pitched the idea and now they're in our portfolio.
00:17:32
Speaker
So the partnership works if people lean into it for sure. It could just be a door opener. They might not pick simple at the end of the day and we're okay with that. We want to help you guys open doors just as much as we want doors to be open for us. So I think that's just part of a good partnership.
00:17:49
Speaker
There were also a couple of times where maybe customers weren't the right fit for us anymore. I think of one that we went and met with in North Carolina that was moving their operation to Georgia.
00:18:00
Speaker
And at the time, we didn't have an interest in going to Georgia, but we wanted to keep something from that business. And that was a way to introduce Simple VMS into that portfolio and still make some mailbox money from it without anything. completely going away. So you were able to not just say no to the customer. It was like, no, I can't do this, but I have a different solution for you.
00:18:21
Speaker
And again, it still worked. And you in our minds, we thought, well, if we ever end up in Georgia, now we can go service that customer again. So again, the other one I think about was the big one that was the one in Louisville,
00:18:31
Speaker
that operations in Wisconsin and California. Now today I'm in California, so I could service that business, but back then I couldn't do that. So I think that's no different than you're servicing some big global 50 company. You want to find every answer. What's any different here? You're just doing it with a partnership at simple VMS and trying to find those. And Casey, you'll remember we actually had simple VMS's information in our sales literature, and there was a point of them on our website.
00:18:56
Speaker
We've now added Simple to our sales literature here at Talent Launch, but not to our website yet, but that may be coming soon. Yeah, and I think we would use it when we were working together as a prospecting tool to help us get our foot in the door.
00:19:08
Speaker
I can recall a client that before they became a client, we were meeting with them in Franklin, Ohio, and we mentioned SimpleVMS, and they decided we want an introduction. I'm introducing Rob. They're still a SimpleVMS client today, but We made the introduction of Symbol VMS before we even got 10 signed for a contract to work with them. But that might've been the reason they decided to work with us because we provided a solution to them that solved a lot of their problems of multiple agencies.
00:19:34
Speaker
You can either sell on price or you can find solutions. I mean, it's as simple as that. This business has gotten so monetized and margins are shrinking every day. It's better to find different revenue streams. And Casey to us, and now here at Talent Launch, SimpleVMS was just another revenue stream for us. And that's how we viewed it. And we got strategic about it.
00:19:55
Speaker
and Bob, what do you see as the biggest competitive advantage for a staffing agency like the ones you've worked for to embrace a channel partnership model with us? I think a year or so ago, SIA came out and said companies that spend $5 million or more on temp labor, about 70% of them are using either a VMS or an MSP or a combination of both.
00:20:13
Speaker
It isn't going away. Technology is just continuing to come into our lives. For old guys like me, you know, I'm trying to figure that all out. And I think it's something that if you embrace it, you'll continue to embrace everything that's coming behind it.
00:20:27
Speaker
And it's like anything else. You can whine about this or think things are a little bit harder. We just never viewed it that way. There were integrations that came along and continue to advance that make it easier for a recruiter.
00:20:40
Speaker
But, you know, sometimes you may have to make an extra click or two, but even if you have to do that, that's better than not having the business or not making the introduction. So I just can't say enough that you guys are some of the easiest people to do business with.
00:20:53
Speaker
Some of the best human beings I know in my life. I don't want all my competitors to come to you guys because we still like it to be a nice advantage for us. But at the end of the day, there's probably nobody easier to do business with than you guys. And so much so in my past life, we tried to make an investment your organization before where you guys are now. That's how much we believed in it. We know that, and again, you said it earlier, people don't leave companies, they leave leaders.
00:21:16
Speaker
We believed in you and Jason and Jason's brother-in-law and what you guys were doing so much. We wanted a part of it. So that's how much we believed in it. Bob, you've worked through a lot of VMS tools. What do you think it is that drives people to Simple VMS?
00:21:28
Speaker
Other than us being really cool, why do you personally think we're not just seen as the best VMS tool for clients, but the best tool for agencies to partner with? I think it's what brought us to you guys.
00:21:40
Speaker
A lot of cases, you feel like you lose the relationship or there may be something in the contract that talks about you can't contact your customer directly as part of this. I think the other thing that was always nice was the way you had different options for payment. Like it can either go through simple or go through directly the customer. Like there were just so many customizable solutions, but the biggest part was keeping the relationship and the trust.
00:22:04
Speaker
And trust is so hard to get and so easy to lose. And it's also consistency. Rob, you and Jason have been there since day one. A lot of the same people are there.
00:22:14
Speaker
We talked early on in this conversation about leadership. Show something about you guys too, that you're still doing this and growing your business in a space that's got more competitive, but you're still doing it and doing it really well. So you got to be really proud of what you guys are doing there.
00:22:29
Speaker
And for staffing leaders, you've been a leader in staffing for a while now. If they're on the fence about partnering with Simple VMS, what would your advice be to them? How should they be thinking about this? In any relationship, nothing ever goes perfect.
00:22:42
Speaker
I'm a big believer in be a giver, not a taker. But I think in this situation, you can be a giver and a taker. It just depends upon what your customer wants. If they want your people, you can help them with the people.
00:22:53
Speaker
If you wanna be a giver and you don't wanna do that business, help somebody else get some of those job orders, but you can still make some money on the backend. And I think if people just view it as a true revenue stream, I think they'll find a lot of success. I know you guys have continued to add to your vendor pool and people that are your channel partners.
Technology's Competitive Edge in Staffing
00:23:11
Speaker
I just don't see any reason why somebody wouldn't do it, especially if they're looking for a good solution that's got time clocks built in, that's got great reporting for ways for people to see something in real time. And again, just an incredible organization to work with of people that are really ethical.
00:23:25
Speaker
And tying this back to leadership, Bob, how does the culture you build inside your team impact the way you approach any type of partnerships and partnerships like this? I think it's the same way. It's you want to do business with people you trust.
00:23:38
Speaker
You want to hire people you trust. And if the people I hire trust me, and when I brought the idea to bring in you guys, Talent Launch wasn't somebody that had a partnership with you guys prior.
00:23:49
Speaker
They did some work with you guys in a few of their brands, but they were never a channel partner agreement type organization. And now I think Casey is meeting with all my field leaders on a very regular basis and they're bringing ideas to him. I see emails flying back and forth that I'm not even part of anymore. So I think very quickly, Simple VMS and you and Casey have earned the trust of this organization.
00:24:10
Speaker
And that's really cool to see how fast that's happened. Yeah, I think the cultures you've built too, people are bought in on it, right? They see real life examples that you've used this in the past. You've had success with this in the past. Maybe they've never ever heard of that before, but meeting with your team, they're bought in on the tool. We've already closed a talent launch client. So it all starts from the top and people like you have to show that buy-in to your leaders and it just trickles down from there. But you've always been a great person to do that.
00:24:38
Speaker
What I think to that point is I showed them an opportunity and then they had to decide whether they believed in it or not. I wasn't again, going to all of those meetings and it's neat for me when I see that you set up a meeting with one of our customer and I'm getting the feedback after the fact.
00:24:52
Speaker
I don't need to know about all of that stuff because now those people are taking the reins and that's again, how we continue to build multiple ways to have customers. I can't be involved in every customer. You can't be involved in every customer.
00:25:04
Speaker
But if you have multiple people believing in the opportunity here, they see the opportunity and they now see that it's, you know, helping us get some deals across the finish line. And I still say this to this day, but I got it from you when you used to tell us, I'd rather present Simple VMS than to get VMS'd by a competitor and paying a lot more in fees and not getting that support from the company.
00:25:24
Speaker
How important do you think it is for agencies to have a partner like Simple in their back pocket? Because those conversations are inevitably going to come up with clients. Yeah, I think it's also who the agency is and who are they targeting as customers.
00:25:38
Speaker
If they're targeting all retail one, two, three person operations, maybe it doesn't make so much sense for them. But for anybody that wants to scale and chase deals of any size, I think it's imperative that you have a good partner because you just set it perfectly.
00:25:53
Speaker
If it's not you, it's not a matter of, If it's just usually a matter of when that somebody is going to bring in some sort of tool and it might as well be your tool that not all you fill in jobs, you're making money on the back end.
00:26:04
Speaker
To me, that's a win-win and that's how you make more money. Casey and I always say too, this isn't a fit for every one of your clients. No, you it's just, you just use it for the ones that it's right for. And as I always say, have a tool in your Swiss army knife that you need as a salesperson. And I'm a firm believer that in any sales role.
00:26:22
Speaker
And we try to make it easy on our agency partners too, right? We don't expect anybody go out and sell simple VMS. It's just what kind of clients have those pain points they could use of VMS. And then we come in and do the selling.
00:26:33
Speaker
Yeah, just opened the door. You know, I may know a little bit more than the average person. Again, I couldn't probably use the tool, but I know a lot about the tool. But I think it is, again, the trust in the partnership. If I were sitting in somebody else's shoes, I would make sure that I had a relationship with you or somebody like you that you can trust and want to do business with for the next 10 or 15 Bob, we appreciate you, brother, ah your partnership and for you coming in today.
00:26:58
Speaker
To close things up, if you had to boil it all down to one thing for staffing leaders and what they should take away from today, what would it
Long-term Partnership Benefits with Simple VMS
00:27:05
Speaker
be? You get what you give. And for us, it started as something that we weren't sure about.
00:27:12
Speaker
We leaned into, we got our team to lean into, and here we sit 10 plus years later with a better relationship than we had yesterday and hopefully one that's going to be much stronger tomorrow.
00:27:23
Speaker
And if somebody really wants to know how they can take VMS and turn that into an advantage for them and have a lot of fun doing because I'm not sure there's two more fun guys in this industry than two of you.
00:27:34
Speaker
I think that also is what I would tell leader to take away is take a look at the product, take a look at the program and get to know you guys. I think they're going to enjoy the ride. We appreciate that. I'll say this personally, I wouldn't be sitting here at Simple today had not knowing you or be where I'm at without your mentorship and friendship.
00:27:51
Speaker
So thank you for your impact, not just on me, but on everybody that you've touched within this industry. Well, thank you. Feelings mutual with both you guys. All right, and that wraps up another episode of Staffing Made Simple. We hope this conversation gave you some real insight on how partnering with us can get you to the table with more prospects, strengthen and grow relationships with your current clients, in and add additional revenue streams through our revenue share programs.
00:28:15
Speaker
VMS is only becoming more prevalent, so partner with a tool that has your best interest, support, and model for growth. And to learn more about our channel partner program, reach out to us on LinkedIn or at simplevms.com.
00:28:29
Speaker
If you enjoyed the episode, please like subscribe, share, tell a friend and join staffing made simple on LinkedIn until next time. Keep it simple. This has been an episode of staffing made simple powered by simple VMS, the vendor friendly VMS.