Do you really know your ideal client profile — and is it aligned with your unique value proposition? If you hesitated or can’t answer confidently, chances are you’re wasting time chasing the wrong business. It’s time to stop burning energy on deals that don’t move the needle and start attracting the clients your agency wants.

In this episode of Staffing Made Simple, we sit down with Dan Mori, Managing Partner at Staffing Mastery and a staffing sales strategist who’s built a business helping agencies sharpen their focus, refine their approach, and win. Dan breaks down the 5 fundamental requirements every staffing agency needs to build a sales and marketing strategy that actually delivers.

5 Fundamentals for a Smarter Staffing Sales & Marketing Strategy

Let’s be honest — most people sleep on the importance of their online presence. Whether you’re a recruiter, sales pro, or business leader, how you show up online isn’t about chasing likes or sending 100 DMs — it’s about standing out and building credibility that makes people want to work with you.

If you’re in staffing and on LinkedIn, chances are you’ve seen his name, his energy, and his no-BS positivity in your feed. We’re talking about Richard Rosner — host of The Staffing Shark podcast. In this episode, we sit down with Richard to unpack how he built a personal brand that attracts business and opportunities without hard selling. He’s got the receipts, and today he’s sharing how you can get there too.

The Staffing Shark on How to Build a Social Media Brand that Sells Itself

In today’s competitive staffing landscape, standing out to potential clients isn’t easy. With inboxes full and phones ringing off the hook, what actually grabs a buyer’s attention—and keeps it? In this episode of Staffing Made Simple, Casey Wagonfield and Rob Geist sit down with Eduardo Gonzalez, Manager of Workforce Planning at Arvato, to dig into what staffing buyers really care about.

Eduardo oversees a contingent workforce of over 1,500 across 10 locations and knows firsthand what makes a staffing agency stand out—and stick around. Whether you're struggling to get in the door or trying to strengthen existing relationships, this episode is packed with real talk from the other side of the table.

Breaking Through the Noise: What Staffing Buyers Really Want

The staffing industry is in constant flux, with evolving federal, state, and local regulations posing unique challenges for agencies striving for compliance and growth. In this episode of Staffing Made Simple, we’re joined by Lia Elliott, managing partner at Staffing GC, to explore some of the most pressing legal considerations agencies face.

From the complexities of immigration laws to managing intricate client contracts and operating in heavily regulated markets, this episode provides a comprehensive look at the hurdles staffing agencies must overcome. Tune in for valuable insights to help you stay compliant, competitive, and ahead of the curve in an ever-changing landscape!

Navigating Staffing Law and Legal Compliance in Today's Changing Environment

Join hosts Rob Geist and Casey Wagonfield from SimpleVMS as they dive into engaging conversations with buyers, industry experts, and staffing leaders. Whether you’re a seasoned professional or just starting out, this podcast removes the complexities of staffing, offering practical insights and valuable strategies to enhance your business.

Tune in to uncover tips, trends, and transformative ideas that will make your staffing processes easier and more efficient.

Don’t miss out on your chance to stay ahead in the ever-evolving world of staffing.

Staffing Made Simple.