Five Things Business and Nonprofit Leaders Should Know About Corporate Fundraising with Lori Zoss Kraska S7. Ep.10

Five Things Business and Nonprofit Leaders Should Know About Corporate Fundraising with Lori Zoss Kraska S7. Ep.10

Lori Zoss Kraska is Growth Owl, LLC's Founder and Chief Principal. She possesses over 22 years of expertise in revenue generation management, corporate sponsorship support, corporate cause marketing, fundraising, corporate social responsibility, nonprofit consulting, executive sales management, training, and marketing strategy roles earning her a reputation for establishing pathways quickly to exceeding revenue/fundraising goals, building high-performance teams, developing relationships quickly, and outpacing expectations.

In this episode we discuss:

• Strategies for helping business and social entrepreneurs successfully engage with corporate funders to raise funds to support their businesses and nonprofit's goals.

Takeaways from this episode:

Five things that business and nonprofit leaders need to know or understand about the nuances of the corporate support landscapes and its decision makers before pursuing corporate funding:

1. Know what the interests of the corporate funders are that you are pursuing and how your organization's mission, your program or your business align with their interests.
2. Brevity and clarity in communication to corporate decision-makers is important, especially when writing funding or sponsorship proposals. Avoid what Lori calls the “pumpkin spice and stick to the coffee. Drop the fluff and stuff and stick to the essentials.
3. Make sure your needs are clear and well aligned to their goals, mission and what they want to achieve.
4. Speak to other nonprofits or entrepreneurs who have relationships with corporate funders that you want to connect with to learn from their insights.
5. Research competitors or organizations that work on similar issues as yours to find out who their donors are and use LinkedIn to do outreach to staff in those corporations.

Fundraising Tips for Business or Nonprofit Leaders

1. Use LinkedIn to conduct outreach corporate contacts
2. Use your Board of Directors to help make funding connections
3. Research who is finding peer organizations that do similar work as your organization and reach out to those sponsors now that you know they support your cause. 
4. Set up Google alerts for available funding for your cause, organization or business

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Learn more about Lori here: 

https://www.thegrowthowl.com/

https://www.linkedin.com/in/lorizoss/

https://www.linkedin.com/company/growth-owl-llc/

https://www.facebook.com/GrowthOwl

Lor’is book: