"Investing in Black Beauty with Kendra Bracken-Ferguson S7 Ep. 13 "
Investing in Black Beauty with Kendra Bracken-Ferguson S7 Ep. 13
If you are a beauty entrepreneur, this is the episode for you and if you are not, keep listening anyway. There’s plenty here for your as well. In this episode I’m speaking with Kendra Bracken-Ferguson, an internationally acclaimed thought leader. In demand for her strategic vision and attention to brands that want to grow to scale quickly and sustainably, she is a sought after speaker and c-suite/board advising powerhouse.
Kendra's ecosystem of leadership is rooted in her global conglomerate BrainTrust where she is the Founder, CEO and General Partner. BrainTrust is an award-winning, global force created by Kendra in 2015. It was the first of her suite of BrainTrust enterprises leading to her founding BrainTrust Founders Studio in 2021, now the largest platform dedicated to Black founders of beauty and wellness companies that has not only changed the face of beauty but also empowered Black business owners to enter the room and sit at the tables of capital and wealth generation.
She also is a General Partner in the adjacent $25MM BrainTrust Fund, dedicated to investing in breakthrough Black-led brands that serve the majority.
In this episode we discuss:
- What led her to working in the beauty space
- How she pioneered monetizing influencer-driven beauty brands
- Her business of the beat podcast; and
- Why she started the Bain Trust Fund to invest in Black beauty brands to help them scale
PR is an important part of a businesses marketing strategy. The WTF? Podcast has partnered with The PR University to help your business get SEEN and VALUED by your target customers.
If you want to learn How to be SEEN and HEARD via social and other media, follow these steps to use the WTF25 code to get a 25% discount on the Do It Yourself PR 101 class at The PR University:
1. Go to www.thePRuniversity.com to view all course options or go straight to the class at Do It Yourself PR (thinkific.com)
2. Go to the sign up option with either one of the buttons and follow the prompt to purchase the course - use the code "wtf25” - to get the course access for 25% off.
3. You can start the DIY course as soon as you are ready!
Learn more about Kendra:
Learn more about Brain Trust:
Business of the Beat Podcast available where all pods are casted.
I hope you enjoyed this episode. Don’t keep good content to yourself. If you enjoyed this episode, let me know by rating, reviewing, and sharing this episode with 3 friends.
Subscribe to the podcast at its home on the ALIVE Podcast Network, here https://wheres-the-funding.onpodium.co/ and here https://bit.ly/wheresthefundingpodcast. Follow the podcast on your favorite podcast streaming platforms like Apple Podcasts, Google Play, Spotify, and moWHERE’S THE FUNDING?re to get notified when new episodes drop.
To be a guest or
