Transcript
Speaker: Welcome to the Solarpreneur Podcast where we teach you to take your solar business to the next level.
Speaker: My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fell.
Speaker: I teach you to avoid the mistakes I made and bring in the top solar dogs of the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals.
Speaker: What is a solopreneur you might ask?
Speaker: A solopreneur is a new breed of solopro that is willing to do whatever it takes to achieve mastery and you are about to become one.
Speaker: Hey, what's going on, Sorpreneurs?
Speaker: Today, we are going to be recapping Door-to-DoorCon 2024, sharing a little bit about some of the speakers, highlights, recap, all the above.
Speaker: So first off, thank you to everyone who came and said what's up at the event.
Speaker: It was great just connecting with everybody, hanging, chilling, relaxing, taking in some knowledge.
Speaker: Always awesome to connect with some of the listeners there.
Speaker: And I apologize to some people, was planning to do a little solar preneur meetup, but sent out the invitation, sent out the invite a little late.
Speaker: So that didn't end up happening.
Speaker: But we will be doing some exciting things here in the future.
Speaker: Hopefully you can join us for it.
Speaker: So welcome to the podcast.
Speaker: My name is Taylor Armstrong.
Speaker: We're here to help you close more deals, generate more leads and referrals, and hopefully have a much better time in the solar industry.
Speaker: Hope you're doing awesome.
Speaker: And again, we're coming at you free, available on Apple Podcasts, Spotify,
Speaker: YouTube now, wherever you can find your podcasts and we're releasing content every Tuesday and Friday.
Speaker: So hopefully you are tuning in and we have some super awesome guests coming up here was able to do some insanely good interviews at the event and just unbelievably excited for some of the interviews we have coming up here.
Speaker: Okay, but let's jump into the big announcement we got before getting into the recap.
Speaker: I want to share with you that we are doing our first ever solopreneur live event.
Speaker: Okay, the first announcement that I made, I've mentioned on the show, I wanted to do a live event for a while now, but decided that, hey, we just got to put it out there.
Speaker: and start planning it.
Speaker: And there's two ways to get access to this event.
Speaker: I don't actually have all the details released yet.
Speaker: So you're hearing it here in its rawest form.
Speaker: We don't have a final location.
Speaker: We don't have a final date, but it is going to happen.
Speaker: And the reason I'm announcing it today, because there's actually a way to get access right away.
Speaker: And that is you can purchase tickets to SolarCon through our exclusive Solarpreneur discount link.
Speaker: And you are going to get a free ticket to the first Solarpreneur live event.
Speaker: Second way, you can wait until we have, you know, location information.
Speaker: date finalized, all that.
Speaker: We are going to be building out the page where you can just purchase tickets alone, but just wanted to put it out.
Speaker: If you are thinking of going to SolarCon and want to go ahead and get the best discount available, go to solarcon.com, I think it is, and then use the coupon code Taylor at the checkout.
Speaker: Not only are you going to get an extra 10% off your SolarCon ticket, but you're going to get access to our first ever Solarpreneur Live events, which is going to be off the hook.
Speaker: So go grab your ticket.
Speaker: And if you want to take advantage of that before we have all the final details released, go purchase your ticket.
Speaker: And you can either email me, taylor at solarpreneurs.com with a screenshot that you used our coupon code, or you can send me a DM on Instagram, Facebook, whatever is obvious.
Speaker: Okay, so I hope you will join us at SolarCon and then also at the first Solarpreneur live event.
Speaker: And just a hint, most likely it's actually going to be before the day before SolarCon.
Speaker: Okay, and so that way...
Speaker: You can make it all just one huge event, one big party.
Speaker: Okay, come join us.
Speaker: All right, so let's jump into the recap of door-to-door con.
Speaker: Hopefully a lot of you were able to make it there.
Speaker: Door-to-door con, as I've said, it's one of my favorite events in the industry.
Speaker: And more and more it's becoming, I would say, exclusively solar.
Speaker: I mean, who cares about all the other door-to-door stuff, right?
Speaker: Just kidding.
Speaker: There are some cool, you know, other industries are great too.
Speaker: I came from pest control, as many of you know.
Speaker: I think solar is where it's at.
Speaker: Like people need to realize if you're going to knock on a door, you might as well make an insanely good commission.
Speaker: You might as well have a product that saves people money.
Speaker: Like I think everyone should just sell solar, but I guess I'm biased.
Speaker: What can I say?
Speaker: Hey, but solar or door to door con, it started on, they had some VIP stuff going on on the Thursdays.
Speaker: It actually started Friday and Saturday, though.
Speaker: And just to preface some of my recap and review of this is I actually did not see a ton of speakers.
Speaker: So if you're wanting a recap of every single speaker, every single thing that went on there, sorry to disappoint.
Speaker: It's not going to be this podcast, but also that would be like a five hour long podcast probably to recap all that.
Speaker: But what I will say is I did catch, I would say, some of the best parts of it.
Speaker: And then I did do some really good networking there.
Speaker: I like to think of these events.
Speaker: It's almost like a big family reunion.
Speaker: So it's great to catch up with people.
Speaker: It's great to see some of the different vendors.
Speaker: It's great to see how some of these companies have grown.
Speaker: For example, we got Ciro, which we've had Joe Jordan, the founder of Ciro on the podcast.
Speaker: And I mentioned it many times as one of my favorite.
Speaker: products in solar.
Speaker: But for those that don't know, it's just you record your presentations.
Speaker: It transcribes them.
Speaker: Great little tool.
Speaker: But they were one of the main sponsors this year at DoorDorCon.
Speaker: And they came from just small beginnings.
Speaker: I remember when I first had Joe on the show, it was just him and his co-founder.
Speaker: And I think that was it.
Speaker: It's just the two of them.
Speaker: And now they had a whole team were one of the main sponsors.
Speaker: So it's great seeing the growth of some of these companies as well.
Speaker: Hey, but I'm going to share the two main things that I did go to that took notes on.
Speaker: So I'm going to go through some of my notes and share.
Speaker: And this year, the main the keynote speakers, you had Sean White, you had Lance Armstrong.
Speaker: I think I think they were the main speakers.
Speaker: And Sean White was just incredible.
Speaker: I did catch him.
Speaker: He was at the end of the event.
Speaker: So just to highlight a few things from Sean White, you should all know who this guy is.
Speaker: Olympic gold medalist.
Speaker: Hey, but he told his story.
Speaker: You know, he started doing all these competitions, went pro when I think he was 16.
Speaker: And so just a couple of points he made, if you don't know his story, is I thought it was cool.
Speaker: He had to fight to uplevel his sports.
Speaker: And I think this related in a lot of ways, what solar and door to door has gone through.
Speaker: Like sometimes we get such a bad rap.
Speaker: Sometimes people think door to door is just a bunch of losers, college dropouts, high school dropouts, ex-convicts, you name it, knocking on doors and just bugging people.
Speaker: But Sean talked about how, when he started snowboarding professionally, he
Speaker: is people just thought that was like what stoners did.
Speaker: People thought it's some California kid smoking weed all day, hitting the slopes.
Speaker: Yo, surf's up, dude.
Speaker: You know, just smoking doobies, all that.
Speaker: But Sean really brought professionalism to it.
Speaker: And he told the story of when he first started doing
Speaker: you know, like interviews on TV when he won his gold medal.
Speaker: People wanted him to like just act like this crazy person, you know, just snowboard into the interview room and just put on this whole facade of something he wasn't.
Speaker: And he said, you know what?
Speaker: No, I'm not going to do that.
Speaker: I'll come do an interview, but I'm going to do it professionally.
Speaker: I'm going to show up just in normal clothes.
Speaker: I'm going to show up like I just got out off the slopes.
Speaker: And he really had to fight to bring professionalism to his industry.
Speaker: So that was one of the points that they made.
Speaker: Sam Tiger was on stage interviewing him is that we need to fight to bring professionalism to our industry.
Speaker: And we need to fight to bring honor and honesty, right?
Speaker: He got a lot of
Speaker: maybe shady people out there that have made it tougher for us.
Speaker: But anyone listening to this, hopefully you are fighting to make a solar, especially an honorable career, honorable profession, and something that's not seen as it's a bunch of like liars, losers,
Speaker: convicts, you name it out there.
Speaker: So I thought that was really cool.
Speaker: Hey, and then another thing he talked about is just being resourceful.
Speaker: He when he first got in the sport, his family didn't have a lot of money.
Speaker: So his mom, I didn't know he grew up in San Diego, actually.
Speaker: His mom crossed the border.
Speaker: She bought like this, some old junky Mexican RV type thing.
Speaker: And that was what they went to every single competition in on these slopes on these different mountain resorts, because they didn't have money to buy, you know, lift tickets, hotels, all this stuff.
Speaker: So they had to make it as economical as possible.
Speaker: So sometimes that may be how we are in solar.
Speaker: Maybe you're just starting out.
Speaker: But how can you make things work?
Speaker: How can you get creative to maybe go on this next blitz?
Speaker: Right.
Speaker: Or I don't know a lot of ways that can relate.
Speaker: But maybe you decide you need to invest in yourself to get a coach.
Speaker: Maybe you need to put money in something that makes you nervous.
Speaker: Right.
Speaker: Sometimes we've got to get resourceful and just do it.
Speaker: And then last thing I'll highlight from Sean White is just that he recreated his ideal situations.
Speaker: One of his secrets to winning all these competitions is he thought, OK, what was I doing when I landed this trick?
Speaker: How was I practicing this?
Speaker: What was the situation I was in?
Speaker: And he would recreate that when he was in competitions.
Speaker: So example he gave, he would wear the same thing.
Speaker: He would go through the same little routine, mental routine, meditation before his competition.
Speaker: And the craziest thing was he actually, when he won the Olympics, he had his mattress shipped to the hotel and
Speaker: so he could sleep on his exact same bed at his hotel.
Speaker: That way he was recreating his perfect sleeping situation.
Speaker: He wasn't sleeping in a different environment.
Speaker: I mean, not so different.
Speaker: He had a same bed and that was one big thing that helped him win the Olympics.
Speaker: So for us as solar professionals, how can we recreate these situations?
Speaker: Hey, I've talked about it, but as you're going in for a close, whether it's virtually on the phone in person,
Speaker: What's your pregame routine?
Speaker: What are you going through before you step into that cell?
Speaker: So I think it's worth maybe writing out.
Speaker: These are the exact things that I'm going to do as a before I go into the cell.
Speaker: I'm going to carry the same little briefcase I got all my stuff in.
Speaker: I'm going to listen to the same music, get myself pumped up.
Speaker: I'm going to do the same meditation.
Speaker: I'm going to do the same affirmations.
Speaker: I think it's really powerful to have a little pre-selling routine that you can go through that gets you in that's hopefully right state of mind to get the sell.
Speaker: So those are some takeaways I got from Sean White.
Speaker: Really cool seeing him.
Speaker: And then one other little panel I went to, they had a bunch of different panels and it was cool to see one of them.
Speaker: They actually said how many people here from solar, how many from roofing, pest control,
Speaker: And it's cool.
Speaker: A lot of these panels I went to, even that weren't necessarily solar related, solar focused, most people in there were in solar.
Speaker: So I think door to door gone is becoming more and more a solar event.
Speaker: And you see that as well as the vendors that were there.
Speaker: So many vendors were like from the solar industry.
Speaker: That's pretty cool.
Speaker: Hey, but I went to a little marketing panel where they talked about how to just be more involved in marketing.
Speaker: And I know a lot of us may be listening to this like marketing, who cares?
Speaker: Where you knocking on doors, we're doing online leads, whatever.
Speaker: I don't need to worry about the marketing.
Speaker: But I thought it was cool.
Speaker: Just all the different benefits that can come from building a personal brand in solar.
Speaker: And they just talked about we need to like make sure we clean up our online profiles.
Speaker: We didn't make sure that we are creating a brand for recruiting.
Speaker: People are checking out.
Speaker: Do we have videos of us like partying, drinking, whatever?
Speaker: Is that what we want customers and potential recruits to see?
Speaker: So those are some of the conversations from that.
Speaker: And then they also just talked about how are we looking forward to using like AI in our sales?
Speaker: So this got me thinking a lot.
Speaker: If you have not checked out like chat GPT, there's other one of this one of the speakers on the panel mentioned this website called Hey, Jen, where it can literally make like videos for you.
Speaker: Maybe you could use it to make like onboarding videos or videos for your customers post sale.
Speaker: And then, you know, chat GPT, maybe use it to just literally have a customer newsletter typed out.
Speaker: So it really got me thinking like this is the future, right?
Speaker: We need to be open to learning more about chat GPT, about AI.
Speaker: Because if not, hey, robots could be taken over.
Speaker: We need to be in the know with this stuff and know how we can use it to our advantage.
Speaker: Okay, so maybe some of you aren't as into that, but I thought it was cool, especially where I'm, you know, marketing the podcasts.
Speaker: And I'm always looking for ways to market to customers, build more referrals.
Speaker: It's like, how can we do these things?
Speaker: to, you know, maybe not have to knock as many doors if we know how to market better.
Speaker: Hey, so those were a couple highlights that I got just to not take all day.
Speaker: Okay, but it was a great event.
Speaker: Again, thank you to all the people who came and said hi.
Speaker: Super excited to release some of the podcasts we have coming.
Speaker: I did, I think, four or five podcasts at the events.
Speaker: And sometimes it's tough because you schedule something, then you start talking to other people.
Speaker: And so it was...
Speaker: A little bit challenging going back and forth with some people to schedule some podcast interviews at the event.
Speaker: But the ones we did were absolute fire.
Speaker: So tune in.
Speaker: We got some really good podcasts coming up here.
Speaker: And the next one you're going to be hearing from, you know what, I'm not I'm going to leave it a surprise because we've got some interviews lined up.
Speaker: Not sure which one I'm going to release first, but just know that we've got some powerful guests coming.
Speaker: So make sure you tune into the next podcast.
Speaker: And again, if you want to get a jumpstart on your SolarCon tickets, go grab them.
Speaker: Use coupon code Taylor and shoot me that DM.
Speaker: Shoot me that email and we'll make sure you are added onto our first solopreneur.
Speaker: live events where you're going to get a free ticket.
Speaker: So hope to see you guys at both of those events.
Speaker: Thanks for supporting the show and we will see you on the next one.
Speaker: Peace.
Speaker: What's up, solopreneurs?
Speaker: Hope you enjoyed the episode.
Speaker: Before you run out and start selling more solar yourself, wanted to let you know about an exciting new cheat sheet we created specifically for you in mind.
Speaker: One of the top questions I get asked on Instagram, on Facebook, by our listeners is, Taylor, where should I start?
Speaker: What episodes should I listen to in the podcast?
Speaker: You got too many podcasts, man, because now we have over 200 episodes.
Speaker: So what we've done, we created the top 10 most downloaded, most listened to, and I would say widely accepted, most useful podcasts that we've done here on Solarpreneur.
Speaker: We put them together all in one sheet so you can go, you can hit the ground running, especially if you're new, you do not want to not have this sheet.
Speaker: So go download it right now.
Speaker: It's going to be at top10.solarpreneurs.com.
Speaker: Again, that's top10, the number 10,.solarpreneurs.com.
Speaker: Don't forget the S on solarpreneurs.
Speaker: We will have that in the show notes.
Speaker: Go download it right now.
Speaker: And especially if you have not listened to them, go listen to them and you can re-listen to them.
Speaker: That's going to show you how.
Speaker: So go download it and we'll see you on the other side.
